市场调查报告书
商品编码
1476415
至 2030 年中控台显示器市场预测:按显示器尺寸、车辆、销售管道、显示技术、应用和地区进行的全球分析Center Stack Display Market Forecasts to 2030 - Global Analysis By Display Size (Up to 7 inch and More than 7 inch), Vehicle, Sales Channel, Display Technology, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球中控台显示器市场规模将达到 71 亿美元,预计到 2030 年将达到 182 亿美元,预测期内复合年增长率为 14.4%。
中控台显示器是位于汽车仪表板中央的触控萤幕介面。它是多种功能的主控制中心,包括导航、娱乐、气候控制和车辆设定。它们通常具有直觉的选单和图标,可以轻鬆存取各种功能。尺寸和解析度因车辆而异,但它们通常提供清晰的视觉效果和灵敏的触控输入。高级型号还可能支援语音命令以及与智慧型手机的整合。中控台显示器可最大限度地减少干扰,同时方便地存取您所需的功能,从而增强您的驾驶体验,从而促进更安全、更愉快的旅程。
根据国际汽车工业协会(OICA)的数据,2021年全球小客车销量为56,437,803辆。
对先进资讯娱乐系统的需求不断增长
先进的资讯娱乐系统提供广泛的功能和特性,包括导航、多媒体播放、智慧型手机整合和车辆诊断。将这些功能整合到中控台显示器中,可为驾驶和乘客提供更直觉、更愉快的使用者体验,有助于提高满意度和品牌忠诚度。此外,具有先进功能和用户友好介面的中控台显示器可帮助汽车製造商吸引客户并确定汽车的高价位,从而促进市场成长。
整合挑战
整合挑战可能表现为错误、相容性问题和故障。结果,驾驶员最终获得了令人沮丧的用户体验。系统延迟、不准确的资讯显示和故障可能会引起消费者的强烈抵制,并导致整体中控台显示器的负面看法。此外,对于汽车製造商来说,持续的整合问题可能会损害他们在创新和品管方面的声誉。负面新闻和消费者的不满可能会阻止潜在买家选择具有复杂中控台显示器的汽车。
越来越注重舒适性和便利性
中控台显示器可以将各种车辆功能整合到一个直觉的介面中,例如气候控制、座椅调节和环境照明。这使驾驶员可以轻鬆存取即时交通资讯、天气预报、远端车辆诊断等,从而提高他们在道路上的整体舒适度和便利性。这样就不再需要分散在仪表板上的实体按钮,从而简化了与驾驶者的互动。
网路安全问题
对骇客攻击和潜在安全漏洞的担忧可能会导致汽车製造商和消费者犹豫不决。汽车製造商可能不愿意在被认为有风险的技术上进行大量投资,而消费者可能会因为担心侵犯隐私或损害车辆控製而迴避具有广泛连接功能的汽车。实施强大的网路安全措施会增加中控台显示器的开发成本。这可能会导致消费者的汽车价格上涨,并限制这些功能的市场吸引力。
COVID-19 的影响
消费者对新车的需求下降以及对成本削减措施的重视进一步减缓了市场成长。然而,这被个人交通和远端工作的转变所部分抵消,这增加了对车载连接和娱乐的重视。此外,数销售管道和非接触式服务的采用加速,推动了对先进资讯娱乐系统的需求。总体而言,COVID-19 也带来了挑战,但促进了创新并加速了中控台显示器市场的某些趋势。
有机发光二极体(OLED)细分市场预计将在预测期内成为最大的细分市场
有机发光二极体(OLED)领域预计将出现良好的成长。因为 OLED 技术可实现可自订和动态的显示功能,例如曲面和轮廓萤幕、可自订的配色方案和互动式触控控制。这使得汽车製造商能够使他们的产品脱颖而出,并根据驾驶员和乘客的喜好提供独特的用户体验。随着越来越多的汽车製造商将 OLED 显示器整合到其车辆中,对 OLED 面板和相关组件的需求增加,从而导致 OLED 製造产能和规模经济的增加。
暖通空调控制领域预计在预测期内复合年增长率最高
暖通空调控制领域预计在预测期内复合年增长率最高。汽车 HVAC 系统通常需要专用的实体控制设备才能快速直观地存取。将这些控制装置整合到中控台显示器中可能会带来相容性和整合挑战,特别是在具有现有 HVAC 控制布局的车辆中。使用整合中控台显示器对旧车辆进行改造需要进行重大的设计更改,而这可能成本高昂。
由于对先进汽车资讯娱乐和连接功能的需求不断增长,推动了中控台显示器的采用,预计亚太地区将在预测期内占据最大的市场占有率。触控萤幕、语音辨识和连接选项等技术进步迎合了精通科技的消费者。严格的法规遵循,特别是在安全和排放方面,正在影响这些显示器的整合。随着电动车的兴起,亚太地区的中控台显示器通常具有与电动车特定资料相关的独特功能。竞争激烈的市场推动创新,这些显示器对于增强车内体验、导航和安全性至关重要。
欧洲预计在预测期内将出现最高的复合年增长率,因为它已成为世界尖端汽车技术和生产的中心。欧洲消费者对车内连接和先进资讯娱乐功能的要求越来越高,刺激了与智慧型手机和设备无缝整合的中控台显示器的采用。欧洲严格的车辆安全和排放法规正在推动将安全和排放控制功能整合到这些显示器中。中控台显示器还可作为自动驾驶介面和车内健康监测等高级功能的平台。
According to Stratistics MRC, the Global Center Stack Display Market is accounted for $7.1 billion in 2023 and is expected to reach $18.2 billion by 2030 growing at a CAGR of 14.4% during the forecast period. A center stack display is a touchscreen interface located in the center of a vehicle's dashboard. It serves as the primary control hub for various functions such as navigation, entertainment, climate control, and vehicle settings. Typically, it features intuitive menus and icons for easy access to different features. Its size and resolution vary across vehicles, but it generally provides clear visuals and responsive touch input. Advanced models may support voice commands and smartphone integration. The center stack display enhances the driving experience by providing convenient access to essential functions while minimizing distractions, thereby promoting safer and more enjoyable journeys.
According to the International Organization of Motor Vehicle Manufacturers (OICA), in 2021, the sales of passenger cars worldwide accounted for 56,437,803 units.
Rising demand for advanced infotainment systems
Advanced infotainment systems offer a wide range of features and functionalities, including navigation, multimedia playback, smartphone integration, and vehicle diagnostics. The integration of these features into center stack displays provides drivers and passengers with a more intuitive and enjoyable user experience, contributing to higher satisfaction levels and brand loyalty. Further center stack displays with advanced features and user-friendly interfaces can help automakers attract customers and command premium pricing for their vehicles boosting the growth of the market.
Integration challenges
Integration challenges can manifest as bugs, compatibility issues, and glitches. This can result in a frustrating user experience for drivers. A system that lags, displays incorrect information, or malfunctions can be a major turn-off for consumers, leading to negative perceptions of center stack displays in general. Moreover for automakers, persistent integration issues can damage their reputation for technological innovation and quality control. Negative press and consumer dissatisfaction can discourage potential buyers from opting for vehicles with complex center stack displays.
Increasing focus on comfort and convenience
Center stack displays can consolidate a variety of car functions, such as climate control, seat adjustments, and ambient lighting, into a single, intuitive interface. This allows drivers to access real-time traffic information, weather updates, or remote vehicle diagnostics with ease, enhancing their overall comfort and convenience on the road. This eliminates the need for physical buttons scattered across the dashboard, reducing clutter and simplifying control for the driver.
Cybersecurity concerns
Concerns about hacking and potential security vulnerabilities can lead to hesitation from both automakers and consumers. Automakers might be reluctant to invest heavily in a technology perceived as risky, while consumers might be wary of vehicles with extensive connectivity features if they fear breaches of privacy or compromised vehicle control. Implementing robust cybersecurity measures adds to the development cost of center stack displays. This can translate to higher car prices for consumers, potentially limiting the market appeal of these features.
Covid-19 Impact
Reduced consumer demand for new vehicles and a focus on cost-saving measures further dampened market growth; however the increased emphasis on in-car connectivity and entertainment, driven by a shift towards personal transportation and remote work, provided a partial offset. Additionally, the adoption of digital sales channels and contactless services accelerated, driving demand for advanced infotainment systems. Overall, while Covid-19 posed challenges, it also spurred innovation and accelerated certain trends in the center stack display market.
The organic light-emitting diode (OLED) segment is expected to be the largest during the forecast period
The organic light-emitting diode (OLED) segment is estimated to have a lucrative growth, due to OLED technology enables customizable and dynamic display features, such as curved or contoured screens, customizable colour schemes, and interactive touch controls. This allows automotive manufacturers to differentiate their products and provide unique user experiences tailored to the preferences of drivers and passengers. As more automotive manufacturers integrate OLED displays into their vehicles, the demand for OLED panels and related components has increased, leading to expanded production capacity and economies of scale in OLED manufacturing.
The HVAC control segment is expected to have the highest CAGR during the forecast period
The HVAC control segment is anticipated to witness the highest CAGR growth during the forecast period; HVAC systems in vehicles often require dedicated physical controls for quick and intuitive access. Integrating these controls into the center stack display may pose compatibility and integration challenges, especially in vehicles with existing HVAC control layouts. Retrofitting older vehicles with integrated center stack displays may require significant redesign efforts and could be cost-prohibitive.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the increasing demand for advanced in-car infotainment and connectivity features has fueled the adoption of center stack displays. Technological advancements, including touchscreens, voice recognition, and connectivity options, cater to tech-savvy consumers. Stringent regulatory compliance, particularly in safety and emissions, has influenced the integration of these displays. With the rise of electric vehicles, center stack displays in the Asia-Pacific often feature unique functions related to EV-specific data. The competitive market encourages innovation, and these displays are pivotal in enhancing the in-car experience, navigation, and safety.
Europe is projected to have the highest CAGR over the forecast period, owing to region serves as a global hub for cutting-edge automotive technology and production. European consumers exhibit a growing demand for in-car connectivity and advanced infotainment features, fueling the adoption of center stack displays that seamlessly integrate with smartphones and devices. Europe's stringent automotive safety and emissions regulations drive the incorporation of safety and emissions control features in these displays. They also serve as platforms for advanced features like autonomous driving interfaces and in-car health and wellness monitoring.
Key players in the market
Some of the key players in the Center Stack Display Market include Alps Electric Co. Ltd, Calsonic Kansei Corp, Continental AG, Delphi Automotive PLC, Faurecia S.A, HARMAN International, Johnson Controls Inc, Magna International Inc, Methode Electronics, MOBIS India Limited, MTA S.p.A, Panasonic Holdings Corporation, PREH Gmbh, Robert Bosch Manufacturing Solutions GmbH, Texas Instruments Incorporated, Valeo Group and Visteon Corporation
In April 2024, Continental Tires Extends E-Mobility Strategy to Secondary Brands. New products from Continental's secondary brands now feature EV-compatible logo on the sidewall
In March 2024, Panasonic Holdings Corporation announced the execution of a share purchase agreement and a shareholders' agreement in connection with transfer of shares of Panasonic Automotive Systems, Co., Ltd. a wholly-owned subsidiary of the Company.
In February 2024, Texas Instruments introduced two new power conversion device portfolios to help engineers achieve more power in smaller spaces, providing the highest power density at a lower cost. The industry's smallest 1.5W isolated DC/DC modules deliver over eight times higher power density for automotive and industrial applications.