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市场调查报告书
商品编码
1494832
到 2030 年冷热治疗包的市场预测:按产品、分销管道、应用和地区进行的全球分析Hot and Cold Therapy Packs Market Forecasts to 2030 - Global Analysis By Product (Cold Packs, Hot Packs and Gel Packs), Distribution Channel (Online Retailing, Specialty Stores and Convenience Stores), Application and By Geography |
根据 Stratistics MRC 的数据,2024 年全球冷热治疗包市场规模将达到 14 亿美元,预计到 2030 年将达到 22 亿美元,预测期内复合年增长率为 7.6%。
热疗和冷疗包是治疗与各种损伤和病症相关的疼痛和发炎的重要工具。这些治疗包利用热疗和冷冻疗法的原理来提供治疗效果。热敷可增加血液流动、放鬆肌肉并有助于减少僵硬,使其成为治疗慢性疼痛和肌肉酸痛的理想选择。相反,冷敷可以减轻肿胀、麻木、剧烈疼痛并减轻发炎,对扭伤和拉伤等急性损伤有效。
根据联合国(UN)发布的《2020年世界人口老化》报告,2020年65岁及以上人口数量为7.27亿,预计2050年将增加至15亿人。
老年人口增加
老年人口的增加是冷热治疗包市场的主要动力。随着年龄的增长,我们更有可能经历慢性疼痛、关节炎和其他肌肉骨骼疾病,增加了对疼痛管理解决方案的需求。冷热疗法包为治疗这些与老龄化相关的疾病提供了一种非侵入性、经济高效且易于使用的选择。此外,老年人越来越喜欢家庭治疗而不是医院治疗,这进一步推动了这些治疗包的市场。
认识有限
这种认知的缺乏是由于消费者对这些产品的好处和正确使用缺乏广泛的了解。许多潜在使用者不知道热疗法和冷疗法如何缓解疼痛、减少发炎和加速损伤恢復。这种认知的缺乏是由于行销工作不力、医疗保健提供者的教育有限以及普通消费者对这些治疗方案不熟悉所造成的。因此,寻求或投资冷热治疗包的人越来越少,阻碍了市场成长。
扩展到新的应用程式
扩展到冷热治疗包市场的新应用代表了一个有吸引力的成长和多元化机会。热疗和冷疗包传统上用于缓解疼痛和损伤管理,但现在可以将其效用扩展到运动恢復、术后护理甚至护肤等领域。透过满足更广泛的消费者需求,公司可以开拓以前开拓的市场,例如健身爱好者、高级护理设施和美容水疗中心。此外,追求创新材料和设计可以提高易用性和功效,进一步促进市场扩张。
止痛药的替代品
止痛药的替代品构成了重大威胁。消费者可能开始更喜欢药物而不是传统的治疗包,因为他们选择快速方便的解决方案来缓解疼痛。这项变化可能会影响治疗包的需求并导致销售下降。此外,止痛药物的供应和广泛使用进一步加剧了这种威胁。为了应对这一趋势,治疗包市场的公司可能需要透过提供独特的功能或强调天然止痛方法的好处来进行创新。
COVID-19 的爆发对冷热治疗包市场产生了重大影响。随着世界医疗保健重点转向对抗病毒,对医疗用品和设备的需求激增,尤其是用于控制与 COVID-19 相关的症状和不适的热疗和冷疗包。然而,供应链中断和製造延误正在扰乱这些包装的生产和分销,导致一些地区短缺。
预计专卖店部分在预测期内将是最大的
由于几个关键因素,冷热治疗包市场的专卖店部分正在见证显着成长。专卖店提供各种专门满足寻求冷热疗法解决方案的消费者需求的特色产品。这种有针对性的方法引起了寻求高品质、客製化产品以缓解疼痛和损伤恢復的客户的共鸣。人们越来越认识到热疗和冷疗包对各种医疗状况的好处,这推动了需求,并促使专卖店扩大产品范围。此外,电商平台的普及正在扩大专卖店的销售管道,从而有可能开拓新的市场和客群。
復健和物理治疗计画预计在预测期内复合年增长率最高。
復健和物理治疗计画领域的冷热治疗包市场正在显着增长。这是由于人们越来越重视预防医学和整体治疗方法,以及对非侵入性疼痛管理解决方案的需求不断增长,其中冷热治疗包是不可或缺的一部分。人口老化和运动伤害的增加增加了对有效復健方法的需求,推动了这些包在物理治疗项目中的采用。
由于多种因素,亚太地区的冷热治疗包市场正在显着成长。人们越来越认识到热疗法和冷疗法在缓解疼痛和伤害管理方面的好处,这正在推动消费者的需求。此外,中国、印度和日本等国家医疗支出的增加和医疗基础设施的改善也推动了市场的扩张。此外,老年人口中运动伤害和慢性病的盛行率日益增加,也促进了市场的成长轨迹。产品创新和技术进步,加上分销网络的扩张,进一步提高了该地区的市场渗透率。
近年来,北美地区的冷热治疗包市场经历了显着成长。这种扩张可归因于多种因素,包括消费者越来越意识到热疗法和冷疗法对于缓解疼痛和损伤恢復的有效性。此外,运动伤害发生率的上升以及肌肉和关节疼痛的人口老化正在推动对这些产品的需求。此外,该地区强大的医疗基础设施和高可支配收入水平有利于获得这些产品并有助于市场扩张。
According to Stratistics MRC, the Global Hot and Cold Therapy Packs Market is accounted for $1.4 billion in 2024 and is expected to reach $2.2 billion by 2030 growing at a CAGR of 7.6% during the forecast period. Hot and cold therapy packs are essential tools for managing pain and inflammation associated with various injuries and conditions. These packs utilize the principles of thermotherapy and cryotherapy to provide therapeutic benefits. Hot packs help to increase blood flow, relax muscles, and alleviate stiffness, making them ideal for treating chronic pain and muscle soreness. Conversely, cold packs reduce swelling, numbness, and sharp pain and decrease inflammation, which is beneficial for acute injuries like sprains and strains.
According to the World Population Ageing 2020 report published by the United Nations (UN), there were 727 million people aged 65 years or older in 2020, and this number is expected to rise to 1.5 billion by 2050.
Growing geriatric
The growing geriatric population significantly drives the hot and cold therapy packs market. As people age, they often experience chronic pain, arthritis, and other musculoskeletal conditions, which increase the demand for pain management solutions. Hot and cold therapy packs offer non-invasive, cost-effective, and easy-to-use options for managing these age-related ailments. Additionally, the elderly population's preference for home-based treatments over hospital visits further boosts the market for these therapy packs.
Limited awareness
The limited awareness restraint is because of the lack of widespread knowledge among consumers about the benefits and proper use of these products. Many potential users are unaware of how hot and cold therapy can aid in pain relief, reduce inflammation, and expedite recovery from injuries. This lack of awareness can be attributed to insufficient marketing efforts, limited education by healthcare providers, and the general public's unfamiliarity with these therapeutic options. As a result, market growth is hindered as fewer people seek out or invest in hot and cold therapy packs.
Expansion into new applications
Expansion into new applications within the Hot and Cold Therapy Packs market presents a compelling opportunity for growth and diversification. Traditionally used for pain relief and injury management, these packs can extend their utility to areas like sports recovery, post-surgical care, and even skincare. By catering to a broader range of consumer needs, companies can tap into previously untapped markets, such as fitness enthusiasts, elderly care facilities, and beauty spas. Additionally, exploring innovative materials and designs could enhance usability and efficacy, further driving market expansion.
Substitution by pain relief medications
The substitution of pain relief medications poses a significant threat. As consumers opt for quick and convenient solutions to alleviate pain, they may favor medications over traditional therapy packs. This shift can impact the demand for therapy packs, potentially leading to a decline in sales. Moreover, the accessibility and widespread availability of pain relief medications further amplify this threat. To counteract this trend, companies in the therapy packs market may need to innovate, offering unique features or emphasizing the benefits of natural pain relief methods.
The COVID-19 pandemic has significantly impacted the hot and cold therapy pack market. With the global healthcare focus shifting towards combating the virus, there has been a surge in demand for medical supplies and equipment, including hot and cold therapy packs, particularly for managing symptoms and discomfort associated with COVID-19. However, supply chain disruptions and manufacturing delays have hindered the production and distribution of these packs, leading to shortages in some regions.
The specialty stores segment is expected to be the largest during the forecast period
The specialty stores segment within the hot and cold therapy packs market has experienced notable growth due to several key factors. Specialty stores offer a diverse range of specialized products catering specifically to the needs of consumers seeking hot and cold therapy solutions. This targeted approach resonates with customers seeking high-quality, tailored products for pain relief and injury recovery. Rising awareness about the benefits of hot and cold therapy packs for various medical conditions has spurred demand, prompting specialty stores to expand their offerings. Additionally, the increasing adoption of e-commerce platforms has widened the reach of specialty stores, enabling them to tap into new markets and customer demographics.
The rehabilitation and physical therapy programs segment is expected to have the highest CAGR during the forecast period
The Rehabilitation and Physical Therapy Programs segment is experiencing notable growth within the Hot and Cold Therapy Packs market due to an increasing emphasis on preventive healthcare and holistic treatment approaches that has led to higher demand for non-invasive pain management solutions, of which hot and cold therapy packs are integral components. The aging population and rising incidence of sports injuries have bolstered the need for effective rehabilitation methods, driving the adoption of these packs within physical therapy programs.
The Asia-Pacific region has witnessed significant growth in the hot and cold therapy packs market due to several factors. Increased awareness about the benefits of hot and cold therapy for pain relief and injury management has driven consumer demand. Additionally, rising healthcare expenditure and improving healthcare infrastructure in countries like China, India, and Japan have fueled market expansion. Moreover, the growing prevalence of sports injuries and chronic conditions among the aging population has contributed to the market's growth trajectory. Advancements in product innovation and technology, coupled with expanding distribution networks, have further bolstered market penetration in the region.
The North American region has seen significant growth in the Hot and Cold Therapy Packs market in recent years. This expansion can be attributed to several factors, including increasing awareness about the benefits of hot and cold therapy for pain relief and injury recovery among consumers. Additionally, the rising prevalence of sports injuries, coupled with a growing aging population experiencing muscle and joint pains, has fueled demand for these products. Moreover, the region's robust healthcare infrastructure and high disposable income levels have facilitated greater accessibility to these products, contributing to the market's expansion.
Key players in the market
Some of the key players in Hot and Cold Therapy Packs market include 3M, Beiersdorf AG, Beurer GmbH, Breg Inc., Bruder Healthcare Company, Cardinal Health Inc., Carex Health, Core Products International, DJO LLC, Enovis, Essity AB, GlaxoSmithKline plc, Halyard Worldwide Inc, Kobayashi Pharmaceutical Co. Ltd., McKesson Corporation, Medline Industries Inc., Pfizer Inc. and Rapid Aid Corporation.
In January 2024, Cardinal Health announced that it has entered into a definitive agreement to acquire Specialty Networks, a technology-enabled multi-specialty group purchasing and practice enhancement organization for $1.2B in cash. Specialty Networks creates clinical and economic value for independent specialty providers and partners across multiple specialty GPOs: UroGPO, Gastrologix and GastroGPO, and United Rheumatology.
In January 2024, Enovis, the medical technology company headquartered in Wilmington's suburbs, closed a deal to acquire global orthopedics technology company LimaCorporate for more than $900 million. The Italian company known publicly as Lima was founded in 1945 by the Lualdi family and has grown into a global orthopedic implant manufacturer with a presence in 20 international markets, with a focus in Europe.