市场调查报告书
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1503314
到 2030 年客服中心外包市场预测:按类型、服务类型、销售管道、公司规模、最终用户和地区进行的全球分析Call Center Outsourcing Market Forecasts to 2030 - Global Analysis By Type, Service Type, Sales Channel, Enterprise Size, End User and By Geography |
根据Stratistics MRC的数据,2024年全球客服中心外包市场规模为1,127.7亿美元,预计到2030年将达到1,711.4亿美元,预测期内复合年增长率为7.2%。
客服中心外包被称为与第三方服务提供者签订合约来管理公司的客户服务业务。这种方法使公司能够利用专业客服中心的知识和生产力,同时专注于其核心能力。外包可以消除对基础设施、技术和额外员工的投资,从而显着节省成本。此外,您还可以利用全球人才库,提供多语言支援和 24 小时客户服务。
根据国际外包专业人员协会 (IAOP) 的说法,客服中心外包可以利用改善客户服务和业务绩效的专业技能和技术,从而显着提高业务效率。
获得技术纯熟劳工
客户服务是客服中心中心外包公司的重点,它们经常使用具有丰富知识和专业知识的座席来解决客户的各种疑虑。这些代理商善于利用最新的沟通和客户关係管理 (CRM) 技术来确保优质的服务。此外,外包提供者通常会提供持续的培训和发展计划,让您了解最新的行业趋势和最佳实践。
对外部供应商的依赖
对外包合作伙伴的高度依赖造成了高度的依赖,使得在供应商之间流动以及在必要时将业务带回内部变得困难。外包合作伙伴的问题,例如不稳定的财务状况、劳资纠纷或业务中断,可能会对公司的客户服务业务产生直接影响。此外,改变外包合作伙伴或坚持包含一些内部技能的混合模式是降低这种风险的两种方法。
技术创新与融合
人工智慧 (AI)、机器学习和自动化是客服中心外包供应商越来越多地利用的最尖端科技。这些技术可以透过自动化重复任务、提供预测分析以支援决策以及透过使用人工智慧驱动的聊天机器人来改善客户互动来提高业务效率。此外,采用这些技术的外包公司可以为客户提供创新的解决方案,从而提高生产力、降低成本并提高客户满意度。
隐私和资料安全漏洞
外包客服中心的一个重大风险是资料外洩和隐私侵犯,特别是处理敏感客户资料的客服中心。内部威胁、网路攻击和骇客攻击可能会导致客户资料被滥用或未授权存取,从而导致严重的经济处罚以及公司声誉受损。为了减轻这些风险,外包提供者必须实施强大的安全措施,例如加密、多因素身份验证和频繁的安全审核。然而,网路威胁的性质不断变化,因此维护资料安全是一项持续的挑战。
COVID-19的爆发对客服中心外包市场产生了重大影响,加速了远端工作和数位化转型的转变。为了继续提供客户服务,企业必须应对以前难以想像的通话量和业务中断,这增加了外包的需求。为了有效应对不断增加的客户咨询,外包公司迅速做出了反应,实施了强大的远端工作基础设施和人工智慧聊天机器人等最尖端科技。但疫情也带来了其他挑战,包括对资料安全、领导远端团队以及确保一定程度的服务品质的担忧。
入境服务预计将在预测期内成为最大的部分
入境服务领域占据客服中心外包市场的最大份额。入境服务的主要目的是管理来自客户的来电,包括服务问题、帮助请求和问题。这种市场主导地位是由于公司努力为客户提供快速且有效率的支援而日益关注客户体验和满意度而推动的。此外,电子商务的兴起、技术进步、24小时客户支援的需求等都显着增加了对入境客服中心服务的需求。
预计聊天支援产业在预测期内复合年增长率最高
聊天支援领域预计将以客服中心外包市场最高复合年增长率成长。对即时、即时通讯的偏好以及越来越多地使用数位管道进行客户服务是这一爆炸性增长的关键驱动力。快速的解决时间、代理的多任务能力以及与人工智慧聊天机器人轻鬆整合以进行日常查询处理只是聊天支援的一些好处。但聊天支援的效率和便利性使其对精通技术的客户和希望提高客户参与的企业特别有吸引力。
亚太地区占最大份额并主导客服中心外包市场。这项优势归功于菲律宾、印度等国。这些国家因其强大的通讯基础设施、大量英语人口和低廉的人事费用而成为重要的外包地点。此外,这些国家拥有高素质的劳动力库,能够满足不同经济部门的各种客户服务需求。由于持续的全球化趋势的影响以及对高效且负担得起的客户支援服务的需求不断增长,预计亚太地区将继续引领市场。
预计拉丁美洲地区客服中心外包市场的复合年增长率最高。由于多种原因,阿根廷、巴西、哥伦比亚和墨西哥等国家的外包业务显着成长。特别是,我们靠近北美市场,可以轻鬆地与美国和加拿大的客户沟通并共用文化理解。此外,拉丁美洲国家拥有双语且受过良好教育的劳动力,这吸引了寻求外包技术支援、客户服务和其他业务流程的公司。
According to Stratistics MRC, the Global Call Center Outsourcing Market is accounted for $112.77 billion in 2024 and is expected to reach $171.14 billion by 2030 growing at a CAGR of 7.2% during the forecast period. Contracting a third-party service provider to manage a business's customer service operations is known as call center outsourcing. By using this tactic, companies can take advantage of the knowledge and productivity of specialized call centers while concentrating on their core competencies. Because outsourcing removes the need to invest in infrastructure, technology, and additional staff, it can result in significant cost savings. Moreover, it gives access to a worldwide talent pool, which frequently makes multilingual and round-the-clock customer service possible.
According to the International Association of Outsourcing Professionals (IAOP), call center outsourcing can significantly enhance business efficiency by leveraging specialized skills and technologies that improve customer service and operational performance.
Obtaining access to skilled labour
Customer service is the focus of call center outsourcing companies, which frequently use agents with a wealth of knowledge and expertise in resolving a variety of client concerns. These agents guarantee excellent service because they are skilled in utilizing the newest communication and customer relationship management (CRM) technologies. Furthermore, in order to keep their staff members abreast of the most recent developments in the industry and best practices, outsourcing providers usually provide continuous training and development programs.
Dependence on outside suppliers
Heavily depending on outsourcing partners can lead to dependency, which makes it challenging for businesses to move between providers or, in the event that is necessary, return operations in-house. Any problems with the outsourcing partner, like unstable finances, labor disputes, or interruptions in business operations, can have an immediate effect on the customer service operations of the company. Additionally, changing up your outsourcing partners or sticking with a hybrid model that includes some in-house skills are two ways to reduce this risk.
Innovation and integration of technology
Artificial intelligence (AI), machine learning, and automation are among the cutting-edge technologies that call center outsourcing providers are using more and more. These technologies can improve operational efficiency through the automation of repetitive tasks, the provision of predictive analytics to aid in decision-making, and the use of AI-powered chatbots to improve customer interaction. Moreover, innovative solutions that increase productivity, cut expenses, and boost customer happiness can be provided to clients by outsourcing companies that incorporate these technologies.
Privacy and data security vulnerabilities
Significant risks to outsourced call centers come from data breaches and privacy violations, particularly for those that handle sensitive customer data. Insider threats, cyberattacks, and hacking can result in the misuse and unauthorized access to customer data, which can cause serious financial penalties as well as harm to the company's reputation. To reduce these risks, outsourcing providers must put strong security measures in place, like encryption, multi-factor authentication, and frequent security audits. However, maintaining data security is a continuous challenge due to the constantly changing nature of cyber threats.
The COVID-19 pandemic had a major effect on the market for call center outsourcing, hastening the transition to remote work and digital transformation. The need for outsourcing increased as companies had to deal with previously unheard-of call volumes and operational disruptions in order to continue providing customer service. In order to effectively manage the rise in client inquiries, outsourcing companies swiftly adjusted by putting in place a strong infrastructure for remote work and cutting-edge technologies like AI-driven chatbots. Additionally, the pandemic did, however, also bring to light other difficulties, such as worries about data security, leading remote teams, and guaranteeing constant service quality.
The Inbound Service segment is expected to be the largest during the forecast period
The largest share of the call center outsourcing market is held by the inbound service segment. The main goal of inbound services is to manage incoming communications from customers, including questions, requests for assistance, and problems relating to services. The dominance of this market is fueled by the growing focus on customer experience and satisfaction as companies strive to offer prompt and efficient support to their customers. Furthermore, the rise of e-commerce, technological advancements, and the need for round-the-clock customer support have all contributed to a significant increase in demand for inbound call center services.
The Chat Support segment is expected to have the highest CAGR during the forecast period
The chat support segment is expected to grow at the highest CAGR in the call center outsourcing market. The preference for instantaneous, real-time communication and the growing use of digital channels for customer service are the main drivers of this explosive growth. Quick resolution times, the ability for agents to multitask, and easy integration with AI-powered chatbots for routine query handling are just a few benefits of chat support. However, chat support is especially attractive to tech-savvy customers and businesses looking to increase customer engagement because of its efficiency and convenience.
With the largest share, the Asia-Pacific region has dominated the call center outsourcing market. This dominance is mostly ascribed to nations like the Philippines and India, which have become important outsourcing hubs because of their robust telecommunications infrastructure, large English-speaking populations, and cheaper labor costs. Furthermore, these nations have highly qualified labor pools that can manage a wide range of customer service requirements from different sectors of the economy. It is anticipated that the Asia-Pacific region will continue to lead the market due to the effects of ongoing globalization trends as well as the rising demand for efficient and reasonably priced customer support services.
In the call center outsourcing market, the Latin America region is anticipated to hold the highest CAGR. Outsourcing has grown significantly in countries like Argentina, Brazil, Colombia, Mexico, and others for a variety of reasons. Among these are their close proximity to North American markets, which facilitates easier communication and a shared cultural understanding with customers in the US and Canada. Moreover, Latin American nations have a workforce that is bilingual and well-educated, which attracts businesses looking to outsource technical support, customer service, and other business processes.
Key players in the market
Some of the key players in Call Center Outsourcing market include Infosys Limited, Capgemini SE, Epicenter Technologies Pvt. Ltd, Five9 Inc, Cognizant Technology Solutions Corporation, Sutherland Global Services Inc, StarTek Inc., Atento SA, Tech Mahindra, Wipro Limited, HCL Technologies, Tata Consultancy Services Ltd, Accenture Plc, DiRAD Technologies Inc, Serco Group Plc, TTEC Holdings, Inc. and Teleperformance SE.
In February 2024, Capgemini Group announced the signing of a 12-year agreement with TenneT, a leading European transmission system operator in the Netherlands and Germany, to design, build, and implement a cloud platform that will enable TenneT to work more effectively across a wider ecosystem of partners.
In October 2023, Startek, Inc., a global customer experience (CX) solutions provider, announced that it has entered into a definitive agreement to be acquired by funds managed by Capital Square Partners ("CSP") in an all-cash transaction with a total enterprise value of approximately $217 million and total equity value of approximately $174 million.
In August 2023, Five9 announced it has entered into a definitive agreement to acquire Aceyus, a 21-year year-old company offering advanced data integration and analytics. Headquartered in Charlotte, NC, Aceyus was founded in 2002 and has about 70 employees, all of whom are expected to remain with Five9.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.