市场调查报告书
商品编码
1511277
到 2030 年随按即说市场预测:按网路类型、组件、公司规模、最终用户和地区进行的全球分析Push to Talk Market Forecasts to 2030 - Global Analysis By Network Type (Cellular and Land Mobile Radio (LMR)), Component, Enterprise Size, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球随按即说市场规模将达到 387 亿美元,预计到 2030 年将达到 806 亿美元,预测期内复合年增长率为 13.0%。随按即说(PTT) 是一种通讯方法,双向无线对讲机或类似系统上的参与者必须按下按钮才能传输音讯。这与全双工通讯形成鲜明对比,全双工通讯允许参与者同时讲话和聆听。 PTT 常见于公共等行业,模仿数位环境中的传统对讲机通讯协定,透过防止多人同时讲话来确保清晰有序的通讯。
英国财政部的数据显示,英国在公共秩序和安全方面的支出约为386亿英镑,其中支出最高的部分是警察部门,达214.9亿英镑。
坚固耐用设备的普及
市场上加固型设备的激增,显示了向耐用性和可靠性的转变。这些设备旨在承受恶劣的环境,是建筑、製造和公共安全等行业的理想选择。这款坚固耐用的设备具有坚固的机壳、防水防尘和长寿命电池等特点,即使在恶劣的环境下也能实现无缝通讯,在需要坚固可靠的通讯工具的专业人士中越来越受欢迎。
缺乏意识
许多个人和企业不了解 PTT 技术的优势和功能,导致采用率低且市场渗透率有限。为了解决这个问题,需要进行有针对性的教育和行销宣传活动,以突显 PTT 解决方案提供的效率、成本效益和即时通讯优势,最终扩大我们的用户群和市场范围。因此,由于潜在用户缺乏意识,市场面临重大挑战。
从类比到数位 LMR 的转变仍在继续
地面行动无线(LMR)系统正在经历从类比到数位的重大转变。这种转变是由数位技术不断提高的效率、可靠性和先进功能所推动的。数位 LMR 提供更清晰的音讯、更好的覆盖范围和更好的安全措施,使其对公共、交通和公共等需要即时通讯的行业越来越有吸引力。随着组织优先考虑无缝连接和资料集成,PTT 解决方案的数位发展势头强劲。
安全问题
由于即时通讯是一项关键功能,因此资料加密和防止未授权存取至关重要。资料外洩、窃听和设备漏洞等问题始终令人担忧。强大的身份验证机制和安全基础设施的需求增加了复杂性。有效解决这些问题对于 PTT 提供者获得信任并保持市场竞争力至关重要。
市场受到 COVID-19 的严重影响。随着疫情增加远距工作和通讯需求,医疗保健、物流和公共等产业对 PTT 解决方案的需求激增。这项需求是由远端团队和第一线员工之间即时、可靠的通讯需求所推动的。因此,PTT 市场呈现加速成长和采用的趋势,从而导致后疫情时代的创新进步和使用案例扩展。
预计蜂窝业务在预测期内将是最大的
预计蜂窝细分市场在预测期内将是最大的。这些服务允许使用者模仿传统双向无线对讲机的功能,同时利用蜂巢式网路的广泛覆盖范围和功能来快速连接个人和团体。这种整合提高了效率、协调性和应对力,使得基于蜂窝的解决方案在公共、交通和公共等行业中至关重要。
能源和公共产业领域预计在预测期内复合年增长率最高。
能源和公共产业领域预计在预测期内复合年增长率最高。强大的能源解决方案对于确保在严苛环境中持续通讯而不中断服务至关重要。公共产业具有使用者友善的介面和高效的功能,可提高采用率并改善使用者体验。能源和公共产业共同构成了可靠服务的支柱,为公共、交通和物流等产业提供无缝、即时的通讯能力。
预计北美在预测期内将占据最大的市场占有率。由于行动装置的激增以及公共、交通和物流等各行业对即时通讯的需求不断增长,对 PTT 解决方案的需求持续增长。推动该市场的主要趋势包括与宽频网路的整合、增强的安全功能以及采用云端基础的服务进行无缝通讯。
预计亚太地区在预测期内的复合年增长率最高。公共、交通、物流、製造和建筑等行业正在积极采用这些解决方案。这些细分市场需要并有效地促进团队之间即时、可靠的沟通。该地区的流动劳动力显着增长,特别是在物流、现场服务和建筑等行业。这些解决方案满足了这些行动团队的沟通需求,并有助于市场成长。
According to Stratistics MRC, the Global Push to Talk Market is accounted for $38.7 billion in 2024 and is expected to reach $80.6 billion by 2030 growing at a CAGR of 13.0% during the forecast period. Push to Talk (PTT) is a communication method where a participant in a two-way radio or similar system must press a button to transmit their voice. This contrasts with full-duplex communication, where parties can speak and listen simultaneously. PTT is common in industries like public safety, where it ensures clear and orderly communication by preventing multiple people from speaking simultaneously, mimicking traditional walkie-talkie protocols in digital environments.
According to HM Treasury, the United Kingdom spent around 38.6 billion on public order and safety, with the highest area of spending being police service, which accounted for GBP 21.49 billion.
Proliferation of rugged devices
The market has seen a proliferation of rugged devices, marking a shift towards durability and reliability. These devices are designed to withstand harsh environments, making them ideal for industries like construction, manufacturing, and public safety. With features such as reinforced casing, water and dust resistance, and long-lasting batteries, rugged devices ensure seamless communication in challenging conditions, driving their adoption among professionals who require robust and dependable communication tools.
Lack of awareness
Many individuals and businesses are unfamiliar with the benefits and functionalities of PTT technology, leading to slower adoption rates and limited market penetration. Addressing this issue requires targeted education and marketing campaigns to highlight the efficiency, cost-effectiveness, and real-time communication advantages offered by PTT solutions, ultimately expanding its user base and market reach. Thus, the market faces a significant challenge due to a lack of awareness among potential users.
Increasing shift from analog to digital LMR
The market is witnessing a notable transition from analog to digital land mobile radio (LMR) systems. This shift is driven by the digital technology's enhanced efficiency, reliability, and advanced features. Digital LMR offers clearer audio, improved coverage, and better security measures, making it increasingly attractive to industries relying on instant communication like public safety, transportation, and utilities. As organizations prioritize seamless connectivity and data integration, the digital evolution of PTT solutions continues to gain momentum.
Security concerns
With real-time communication being a critical feature, ensuring data encryption and protection against unauthorized access becomes paramount. Issues such as data breach, eavesdropping, and device vulnerabilities are constant worries. Additionally, the need for robust authentication mechanisms and secure infrastructure adds complexity. Addressing these concerns effectively is crucial for PTT providers to gain trust and maintain a competitive edge in the market.
The market experienced a significant impact due to COVID-19. With the pandemic driving remote work and communication needs, PTT solutions surged in demand across various industries such as healthcare, logistics, and public safety. This demand was fueled by the need for instant and reliable communication among remote teams and frontline workers. As a result, the PTT market witnessed accelerated growth and adoption, leading to innovative advancements and expanded use cases in the post-pandemic era.
The cellular segment is expected to be the largest during the forecast period
The cellular segment is expected to be the largest during the forecast period. With these services, users can quickly connect with individuals or groups, mimicking the functionality of traditional two-way radios but leveraging the broader coverage and capabilities of cellular networks. This integration enhances efficiency, coordination, and responsiveness, making cellular-based solutions indispensable in industries such as public safety, transportation, and utilities.
The energy & utility segment is expected to have the highest CAGR during the forecast period
The energy & utility segment is expected to have the highest CAGR during the forecast period. Robust energy solutions are crucial for uninterrupted services, ensuring constant communication even in demanding environments. Utility encompasses user-friendly interfaces and efficient functionalities, driving adoption and enhancing user experience. Together, energy and utility form the backbone of reliable services, empowering industries like public safety, transportation, and logistics with seamless, instant communication capabilities.
North America is projected to hold the largest market share during the forecast period. With the proliferation of mobile devices and the increasing need for instant communication in various industries like public safety, transportation, and logistics, the demand for PTT solutions continues to grow. Key trends driving this market include the integration with broadband networks, enhanced security features, and the adoption of cloud-based services for seamless communication
Asia Pacific is projected to hold the highest CAGR over the forecast period. Industries such as public safety, transportation, logistics, manufacturing, and construction are actively adopting these solutions. These sectors require instant and reliable communication among teams, which facilitates effectively. The region has a significant and growing mobile workforce, especially in industries like logistics, field services, and construction. These solutions cater well to the communication needs of these mobile teams, contributing to market growth.
Key players in the market
Some of the key players in Push to Talk market include Verizon Communications, Iridium Communications, Inmarsat, Hytera, Cobham, Global Beam Telecom, Samsung Electronics, Motorola Solutions, AT&T, Verizon Communications, Zello Inc., Qualcomm, Kyocera Corporation, Sonim Technologies, Bell Canada and Ericsson.
In May 2023, Qualcomm's subsidiary, Qualcomm Technologies, Inc., acquired Autotalks. Through the acquisition, the Autotalks standalone safety solution was expected to be incorporated into Qualcomm Technologies' expanding Snapdragon Digital Chassis product.
In July 2022, Ericsson acquired Vonage, This acquisition was expected to support Ericsson's strategy to leverage technology leadership to grow its mobile network business and expand into enterprise.