市场调查报告书
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1511287
到 2030 年全球 IVR(互动式语音应答)市场预测:按部署模式、解决方案、组织规模、技术、最终用户、地区Interactive Voice Response Market Forecasts to 2030 - Global Analysis By Deployment Mode (Cloud-Based IVR and On-Premise IVR), Solution, Organization Size, Technology, End User and By Geography |
根据Stratistics MRC预测,2024年全球IVR(互动式语音回应)市场规模将达到59亿美元,预计到2030年将达到99亿美元,预测期内复合年增长率为8.8%。
IVR 是一种电话通讯技术,可透过小键盘的语音输入或 DTMF(双频)音实现呼叫者与电脑系统之间的自动互动。 IVR 系统允许呼叫者导航选单系统、存取资讯并执行交易,而无需人工干预。 IVR 系统广泛应用于客户服务、银行和通讯等领域,透过处理大量呼叫并提供 24/7 服务来提高效率。
网路服务和行动电话的使用增加
网路服务和行动电话使用量的增加正在推动行动友善全通路客户服务解决方案的可近性和需求,从而对 IVR 市场产生重大影响。随着越来越多的用户使用智慧型手机,企业正在将 IVR 系统与行动应用程式和网路服务集成,以无缝过渡语音和数位互动。连接性的增强和智慧型手机的普及正在推动灵活且扩充性的先进的云端基础的IVR 系统的采用。这一趋势将推动先进 IVR 技术的发展,例如人工智慧语音辨识,以改善以行动为中心的世界中的客户体验和业务效率。
复杂性和整合挑战
将 IVR 系统与现有基础设施(例如 CRM 和 ERP 平台)集中需要技术投入和资源密集度,从而增加了实施成本和时间。此外,复杂的 IVR 选单以及与其他客户服务管道的整合不佳可能会导致使用者不满意,从而导致负面的客户体验和较低的满意度。这些挑战阻碍了市场的采用和升级,阻碍了市场的成长和创新。
自助服务选项的需求不断增长
随着客户越来越希望独立解决问题,公司正在投资先进的 IVR 系统,以提供高效且用户友好的自助服务功能。这一趋势将推动先进 IVR 功能的发展,例如人工智慧驱动的自然语言处理和个人化交互,以提高客户满意度并降低营运成本。重视自助服务加速IVR市场创新
缺乏个性化
当 IVR 系统无法识别个别客户的需求或提供量身定制的回应时,使用者会变得不满意和不满意,从而导致高放弃率和对人际互动的偏好增加。缺乏个人化互动会降低 IVR 解决方案的效率和感知价值,从而降低公司投资或升级 IVR 系统的意愿。因此,由于需要更复杂和个人化的客户服务来满足用户期望并改善整体客户经验,市场成长正在放缓。
COVID-19 的影响
由于企业面临通话量增加和远距工作挑战,COVID-19 的爆发加速了互动语音回覆系统(IVR) 系统的采用。 IVR 系统无需现场工作人员即可实现高效的客户服务,回应激增的查询并保持服务的连续性。向数位转型的转变凸显了对先进的云端基础的IVR 解决方案的需求,这些解决方案整合了人工智慧和自动化,以增强用户体验和业务效率。此次疫情凸显了 IVR 系统的重要性,这些系统具有扩充性和灵活性,可应对需求的快速变化,从而推动 IVR 市场的成长和创新。
云端基础的IVR 细分市场预计将在预测期内成为最大的细分市场
云端基础的IVR 预计将在该领域出现显着成长,因为它与其他云端基础的服务和 CRM 系统无缝集成,以提供一致且灵活的客户服务平台。这种整合可实现个人化的客户互动和更有效率的服务流程。企业可以远端管理云端基础的IVR 系统,提高便利性和灵活性。这对于位置偏远或劳动力分散的公司来说尤其有利。
基于按键式的 IVR 产业预计在预测期内复合年增长率最高
预计基于按键的 IVR 领域在预测期内将以最高复合年增长率成长。此类系统透过自动化传统上需要人工操作的日常任务(例如检查余额和安排预约)来显着降低营运成本。按键式 IVR 让客户可以独立执行任务,提高便利性和满意度。这种自助服务模式已成为一种标准期望,并影响了更先进的 IVR 系统的开发。
预计亚太地区在预测期内将占据最大的市场占有率。这是因为银行、医疗保健、零售和通讯等行业是 IVR 系统的主要部署产业。这些行业使用 IVR 进行客户支援、预订安排、付款处理、资讯传播等。 IVR 系统还透过自动化日常查询和交易、最大限度地减少人为干预的需要并实现 24/7 服务交付来降低营运成本。
语音辨识和人工智慧 (AI) 功能的增强使 IVR 系统更加直观和用户友好。这些技术可实现更自然的交互,减少客户的挫折感并提高服务效率。此外,IVR 系统的改进可以实现更快、更准确的回应,从而提高客户满意度。与 CRM 整合的个人化互动也有助于改善使用者体验。
According to Stratistics MRC, the Global Interactive Voice Response Market is accounted for $5.9 billion in 2024 and is expected to reach $9.9 billion by 2030 growing at a CAGR of 8.8% during the forecast period. Interactive Voice Response (IVR) is a telephony technology that enables automated interactions between callers and a computer system through voice and DTMF (dual-tone multi-frequency) tones input via a keypad. IVR systems allow callers to navigate a menu system, access information, and perform transactions without human intervention. Widely used in customer service, banking, and telecommunications, IVR systems improve efficiency by handling high call volumes and providing 24/7 service availability.
Rising usage of internet services and cell phones
The rising usage of internet services and cell phones has significantly impacted the Interactive Voice Response (IVR) market by increasing accessibility and demand for mobile-friendly, omnichannel customer service solutions. As more users rely on smartphones, businesses are integrating IVR systems with mobile apps and web services, enabling seamless transitions between voice and digital interactions. Enhanced connectivity and smartphone penetration facilitate the adoption of advanced, cloud-based IVR systems, which offer greater flexibility and scalability. This trend drives the development of sophisticated IVR technologies, such as AI-driven speech recognition, improving customer experience and operational efficiency in a mobile-centric world.
Complexity and integration challenges
Integrating IVR systems with existing infrastructure, such as CRM and ERP platforms, can be technically demanding and resource-intensive, leading to increased implementation costs and time. Additionally, complex IVR menus and poor integration with other customer service channels can frustrate users, resulting in negative customer experiences and reduced satisfaction. These challenges can deter businesses from adopting or upgrading IVR solutions, slowing market growth and innovation.
Growing demand for customer self-service options
As customers increasingly prefer to resolve issues independently, businesses are investing in advanced IVR systems that provide efficient, user-friendly self-service features. This trend promotes the development of sophisticated IVR capabilities, such as AI-driven natural language processing and personalized interactions, improving customer satisfaction and reducing operational costs. The emphasis on self-service accelerates innovation in the IVR market
Lack of personalization
When IVR systems fail to recognize individual customer needs or provide tailored responses, users often experience frustration and dissatisfaction, leading to higher abandonment rates and a preference for human assistance. This lack of personalized interaction undermines the efficiency and perceived value of IVR solutions, discouraging businesses from investing in or upgrading their IVR systems. Consequently, the market growth slows as organizations seek more advanced, personalized customer service alternatives that better meet user expectations and enhance the overall customer experience.
Covid-19 Impact
The COVID-19 pandemic accelerated the adoption of Interactive Voice Response (IVR) systems as businesses faced increased call volumes and remote work challenges. IVR systems enabled efficient customer service without requiring on-site staff, addressing the surge in inquiries and maintaining service continuity. The shift towards digital transformation highlighted the need for advanced, cloud-based IVR solutions, integrating AI and automation to enhance user experience and operational efficiency. The pandemic underscored the importance of scalable, flexible IVR systems in adapting to sudden changes in demand, ultimately driving growth and innovation in the IVR market.
The cloud-based IVR segment is expected to be the largest during the forecast period
The cloud-based IVR segment is estimated to have a lucrative growth, as these systems integrate seamlessly with other cloud-based services and CRM systems, providing a cohesive and flexible customer service platform. This integration facilitates personalized customer interactions and more efficient service processes. Businesses can manage cloud-based IVR systems remotely, offering convenience and flexibility. This is particularly advantageous for organizations with remote or distributed workforces.
The touch-tone based IVR segment is expected to have the highest CAGR during the forecast period
The touch-tone based IVR segment is anticipated to witness the highest CAGR growth during the forecast period, as these systems significantly reduced operational costs by automating routine tasks, such as balance inquiries and appointment scheduling, which previously required human operators. Touch-tone IVR empowered customers to perform tasks independently, enhancing convenience and satisfaction. This self-service model has become a standard expectation, influencing the development of more advanced IVR systems.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the sectors such as banking, healthcare, retail, and telecommunications are major adopters of IVR systems. These industries leverage IVR for customer support, appointment scheduling, payment processing, and information dissemination. In addition IVR systems help organizations reduce operational costs by automating routine inquiries and transactions, thereby minimizing the need for human intervention and enabling 24/7 service availability.
North America is projected to have the highest CAGR over the forecast period, owing to enhanced speech recognition and artificial intelligence (AI) capabilities are making IVR systems more intuitive and user-friendly. These technologies allow for more natural interactions, reducing customer frustration and improving service efficiency. Moreover improved IVR systems enhance customer satisfaction by providing quick and accurate responses. Personalized interactions through CRM integration also contribute to a better user experience.
Key players in the market
Some of the key players in the Interactive Voice Response Market include 8x8, Inc, ATandT Intellectual Property, Avaya Inc, Cisco Systems, Dialogic Corporation, Five9 Inc., Genesys, Intrado, IVR Lab, Nortex Communications, Nuance Communications, Inc., paragon semvox GmbH, Raytheon Technologies Corporation, True Image Interactive Inc, Vector Capital, Verizon Communications, Voicent Communication Inc and VoiceVault.
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