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市场调查报告书
商品编码
1511293

全球乳製品替代品市场,预测到 2030 年:按类型、牲畜、原产地、形式、分销管道、最终用户、地区

Milk Replacer Market Forecasts to 2030 - Global Analysis By Type (Medicated, Non-medicated and Other Types), Livestock (Ruminants, Swine, Equine, Pets and Other Livestocks), Source, Form, Distribution Channel, End User and by Geography

出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据,2024 年全球乳製品替代品市场规模为 46.5 亿美元,预计 2030 年将达到 80.5 亿美元,预测期内复合年增长率为 9.59%。

在畜牧业中,乳製品替代品是天然乳汁的营养替代品,通常用于在母乳不可用或不足时餵养幼小的哺乳动物。此外,这种精心设计的乳製品替代品密切模仿原奶的营养成分,提供马苏健康生长和发育所必需的重要营养素,例如蛋白质、脂肪、碳水化合物、维生素和矿物质。

根据美国兽医协会(AVMA)的说法,适当的疫苗接种对于维持宠物的健康和福祉、防止感染疾病的传播以及保护公众健康至关重要。

消费者对乳製品的兴趣日益浓厚

由于人口成长、可支配收入增加和饮食习惯改变等因素,全球对乳製品的需求不断增加,是乳製品替代品市场的主要驱动因素。新兴国家的都市化和不断壮大的中产阶级正在推动消费趋势,凸显了稳定牛奶生产的需求。此外,生活方式的改变,如繁忙的日程和对方便食品的依赖增加,也增加了对乳製品的需求,并需要可靠的牛奶来源。

品质标准和监管限制

製造商必须遵守管理乳製品替代品的生产、标籤和行销的法律规范,这阻碍了新产品的开发和市场进入。严格的安全和品质要求需要广泛的测试和认证流程,从而增加了生产成本和新产品上市所需的时间。此外,监管要求因地区和司法管辖区而异,这使得在多个市场运营的公司的物流变得困难,并阻碍了市场扩张和产品分销。

专业和客製化的配方

随着个人化营养和特殊饮食需求的不断增长,针对特定动物种类、品种和生产目标的客製化乳製品替代品成为可能。优化代乳製品替代品成分以满足仔猪、羔羊和牛等幼龄动物的独特饮食需求,从而提高产品功效、性能和使用者满意度。此外,透过解决有机、非基因改造和无抗生素乳製品替代品等特定市场,我们可以同时满足消费者对永续且符合道德生产的动物产品的偏好,提高品牌忠诚度并使您的产品在市场上脱颖而出。

天然牛奶比赛

对于幼龄动物来说,天然奶仍然是主要的营养来源,这使得乳製品替代品极易受到竞争。即使采用最新的技术和配方趋势,乳製品替代品通常也无法与母乳复杂的营养成分和生物活性成分相提并论。此外,乳製品替代品的采用,特别是在新鲜牛奶价格低廉且丰富的地区,受到天然牛奶供应的限制,无论是来自母乳还是透过改进的饲养和管理技术。

新冠肺炎 (COVID-19) 影响:

乳製品替代品市场受到了 COVID-19 大流行的多方面影响。最初,生产过程和分销网络受到供应链、物流和劳动力可用性问题的阻碍。这导致了短期缺货和产品发布延迟。消费者需求波动、恐慌性购买和囤货行为进一步加剧了市场波动,影响了生产商和零售商的采购模式和库存管理。此外,受经济不确定性、可支配收入减少和餐饮业中断的影响,消费者在购买时会优先考虑必需品并寻找更便宜的选择。

预计在预测期内,以牛奶为基础的细分市场将是最大的

预计乳製品替代品市场将由牛奶细分市场主导。对于幼小动物,尤其是生命早期的动物,接近天然牛奶营养成分的奶基配方是首选。这些替代饲料富含蛋白质、脂肪、碳水化合物、维生素和矿物质,为正常生长和发育提供必需的营养。此外,与非乳基配方和混合配方相比,乳基配方具有卓越的营养价值和性能,从而增强了其市场主导地位。

线上零售领域预计在预测期内复合年增长率最高

在乳製品替代品市场中,预计在线上零售领域的复合年增长率最高。电子商务行业的爆炸式增长、互联网普及率的提高和数数位化的不断发展正在极大地改变消费者购买动物营养产品(包括乳製品替代品)的方式。此外,顾客可以在舒适的家中比较价格、阅读产品评论并做出明智的购买决定。

占比最大的地区:

乳製品替代品市场以北美地区为主。这项优势是由多种因素促成的,包括该地区成熟的乳製品产业、集中养殖方式的广泛采用以及对乳製品的强劲需求。在美国、加拿大等国家,酪农是重要的农业产业,乳製品替代品被广泛用于支持牛饲养和提高产乳效率。此外,与食品安全、动物福利和卫生要求相关的严格立法正在推动优质乳製品替代品市场的发展,确保幼龄动物获得最佳的营养和健康结果。

复合年增长率最高的地区:

欧洲地区乳製品替代品市场复合年增长率最高。酪农技术的现代化、精准营养的使用增加以及动物福利标准意识的提高是促进该地区强劲增长的因素之一。欧洲的酪农生产以德国、法国和荷兰等国家为主导,这些国家优先考虑品质、永续性和效率。此外,严格的抗生素使用、环境永续性和动物福利法律鼓励在综合牛管理计划中使用乳製品替代品。

免费客製化服务:

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  • 公司简介
    • 其他市场参与者的综合分析(最多 3 家公司)
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  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率(註:基于可行性检查)
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球乳製品替代品市场:依类型

  • 药用
  • 非药用的
  • 其他的

第六章 全球乳製品替代品市场:依牲畜分类

  • 反刍动物
  • 宠物
  • 其他的

第七章 全球乳製品替代品市场:依产地分类

  • 乳基
  • 非乳品类
  • 混合
  • 其他的

第八章全球乳製品替代品市场:依形式

  • 粉末
  • 液体
  • 其他的

第九章全球乳製品替代品市场:依通路划分

  • 网路零售
  • 超级市场
  • 大卖场
  • 便利商店
  • 其他的

第 10 章 全球乳製品替代品市场:依最终用户分类

  • 畜牧农民
  • 宠物饲主
  • 兽医诊所
  • 动物园/野生动物復健中心
  • 动物保护组织
  • 研究设施
  • 农业合作社
  • 其他的

第十一章全球乳製品替代品市场:按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东/非洲

第十二章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章 公司概况

  • VanDrie Group
  • Cargill Inc
  • BewitalAgri GmbH and Company
  • Royal Friesland Campina NV
  • Lactalis Group
  • Nutreco NV
  • Archer Daniels Midland Company
  • CHS Inc
  • Glanbia PLC
  • Alltech
  • Land O'lakes Inc
Product Code: SMRC26666

According to Stratistics MRC, the Global Milk Replacer Market is accounted for $4.65 billion in 2024 and is expected to reach $8.05 billion by 2030 growing at a CAGR of 9.59% during the forecast period. In animal husbandry, milk replacer is a nutritious substitute for natural milk that is usually used to feed young mammals when their mothers' milk is either unavailable or insufficient. Moreover, this carefully designed alternative closely resembles the nutritional makeup of raw milk, offering vital nutrients like proteins, fats, carbohydrates, vitamins, and minerals that are critical for the animal's healthy growth and development.

According to the American Veterinary Medical Association (AVMA), proper vaccination is essential for maintaining the health and well-being of pets, preventing the spread of infectious diseases, and protecting public health.

Market Dynamics:

Driver:

Growing consumer interest in dairy products

The primary driver of the milk replacer market is the increasing global demand for dairy products, which is being driven by factors such as population growth, rising disposable incomes, and changing dietary habits. Consumption trends are driven by urbanization and the expanding middle class in emerging economies, which highlights the need for steady milk production. Additionally, changing lifestyles-such as busier schedules and a greater reliance on convenience foods-raise the demand for dairy-based products and call for dependable milk sources.

Restraint:

Quality standards and regulatory restrictions

Manufacturers must comply with regulatory frameworks that control the manufacturing, labeling, and marketing of milk substitutes, which hinder new product development and entry into the market. Tight safety and quality requirements necessitate extensive testing and certification processes, which raise production costs and the time it takes for new products to reach the market. Furthermore, logistics become difficult for businesses that operate in multiple markets due to differences in regulatory requirements across different regions and jurisdictions, which impedes market expansion and product distribution.

Opportunity:

Particularized and tailor-made formulations

Customized milk replacers that target particular animal species, breeds, and production goals are being made possible by the growing trend toward personalized nutrition and specialized dietary requirements. Optimizing milk substitute compositions to cater to the distinct dietary requirements of young animals such as piglets, lambs, and calves improves the effectiveness of the product, its performance, and the satisfaction of its users. Additionally, catering to specific market niches like organic, non-GMO, or antibiotic-free milk substitutes satisfies consumer preferences for animal products that are produced sustainably and ethically while also building brand loyalty and differentiating products in the market.

Threat:

Natural milk's competition

For young animals, natural milk is still the main source of nutrition, which makes milk substitutes extremely vulnerable to competition. Even with recent developments in technology and formulation, milk substitutes frequently fail to match the intricate nutritional makeup and bioactive ingredients of human milk. Furthermore, the adoption of milk replacers may be constrained by the availability of natural milk, whether from maternal sources or through enhanced breeding and management techniques, especially in areas where access to fresh milk is affordable and plentiful.

Covid-19 Impact:

The market for milk substitutes has seen a variety of effects from the COVID-19 pandemic. At first, production processes and distribution networks were hampered by problems with supply chains, logistics, and labour availability. This resulted in short-term shortages and delays in the release of products. The market volatility was further intensified by fluctuations in consumer demand, panic buying, and stockpiling behaviours, which had an impact on purchasing patterns and inventory management for both producers and retailers. Moreover, consumers prioritized necessities and looked for less expensive options when making purchases, which was impacted by economic uncertainty, decreased disposable income, and disruptions in the foodservice industry.

The Milk-based segment is expected to be the largest during the forecast period

It is projected that the market for milk replacers will be dominated by the milk-based segment. For young animals, especially in their early years of life, milk-based formulations are the preferred option because they closely resemble the nutritional makeup of natural milk. Rich in proteins, fats, carbohydrates, vitamins, and minerals, these replacers offer vital nutrients required for proper growth and development. Furthermore, the superior nutritional value and performance outcomes of milk-based formulations as compared to non-milk-based or blended alternatives are what propel their market dominance.

The Online retailing segment is expected to have the highest CAGR during the forecast period

In the milk replacer market, the online retailing segment is projected to have the highest CAGR. The way consumers buy animal nutrition products, including milk replacers, has changed dramatically as a result of the e-commerce industry's explosive growth, rising internet penetration, and growing digital adoption. Moreover, customers may compare prices, read product reviews, and make well-informed purchasing decisions from the comfort of their homes owing to online retailing, which provides ease of use, accessibility, and a large selection of products.

Region with largest share:

The market for milk substitutes is dominated by the North American region. Many factors, such as the region's well-established dairy industry, the high adoption rate of intensive farming practices, and the strong demand for dairy products, are responsible for this dominance. Milk replacers are widely used to support calf rearing and improve milk production efficiency in nations like the United States and Canada, where dairy farming is a significant agricultural industry. Furthermore, strict laws pertaining to food safety, animal welfare, and hygienic requirements fuel the market for premium milk substitutes that guarantee the best possible nutrition and health results for young animals.

Region with highest CAGR:

The European region has the highest CAGR in the milk replacer market. The modernization of dairy farming techniques, the growing use of precision nutrition, and the growing consciousness of animal welfare standards are some of the factors contributing to the robust growth observed in the European region. Dairy production in Europe is led by nations like Germany, France, and the Netherlands, which prioritize quality, sustainability, and efficiency. Additionally, strict laws governing the use of antibiotics, environmental sustainability, and animal welfare encourage the use of milk substitutes in all-encompassing herd management plans.

Key players in the market

Some of the key players in Milk Replacer market include VanDrie Group, Cargill Inc, BewitalAgri GmbH and Company, Royal Friesland Campina N.V., Lactalis Group, Nutreco N.V., Archer Daniels Midland Company, CHS Inc, Glanbia PLC, Alltech and Land O'lakes Inc.

Key Developments:

In April 2024, Archer Daniels Midland and Vikram Luthar entered into a Transition Agreement under which Mr. Luthar will resign effective September 30, 2024 (unless an earlier date is mutually agreed between Mr. Luthar and the Company). Until such resignation date, Mr. Luthar will be available to assist the Company and provide transitional support as needed, as a non-executive employee.

In September 2023, VanDrie Group and F&F Group announced that they have signed a letter of intent under which the two companies will enter into a partnership. Under this agreement, the VanDrie Group will acquire a stake in F&F Group, while F&F Group will in turn acquire Schils Food's business from the VanDrie Group.

In June 2023, Singapore-based Cargill Metals has entered into a multiyear agreement with Sweden-based industrial startup H2 Green Steel for the supply of green steel. The companies say the agreement aims to accelerate global ferrous supply chain decarbonization.

Types Covered:

  • Medicated
  • Non-medicated
  • Other Types

Livestocks Covered:

  • Ruminants
  • Swine
  • Equine
  • Pets
  • Other Livestocks

Sources Covered:

  • Milk-based
  • Non-milk-based
  • Blended
  • Other Sources

Forms Covered:

  • Powder
  • Liquid
  • Other Forms

Distribution Channels Covered:

  • Online Retailing
  • Super Market
  • Hypermarket
  • Convenience Stores
  • Other Distribution Channels

End Users Covered:

  • Livestock Farmers
  • Pet Owners
  • Veterinary Clinics
  • Zoos and Wildlife Rehabilitation Centers
  • Animal Rescue Organizations
  • Research Facilities
  • Agricultural Cooperatives
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Milk Replacer Market, By Type

  • 5.1 Introduction
  • 5.2 Medicated
  • 5.3 Non-medicated
  • 5.4 Other Types

6 Global Milk Replacer Market, By Livestock

  • 6.1 Introduction
  • 6.2 Ruminants
  • 6.3 Swine
  • 6.4 Equine
  • 6.5 Pets
  • 6.6 Other Livestocks

7 Global Milk Replacer Market, By Source

  • 7.1 Introduction
  • 7.2 Milk-based
  • 7.3 Non-milk-based
  • 7.4 Blended
  • 7.5 Other Sources

8 Global Milk Replacer Market, By Form

  • 8.1 Introduction
  • 8.2 Powder
  • 8.3 Liquid
  • 8.4 Other Forms

9 Global Milk Replacer Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Online Retailing
  • 9.3 Super Market
  • 9.4 Hypermarket
  • 9.5 Convenience Stores
  • 9.6 Other Distribution Channels

10 Global Milk Replacer Market, By End User

  • 10.1 Introduction
  • 10.2 Livestock Farmers
  • 10.3 Pet Owners
  • 10.4 Veterinary Clinics
  • 10.5 Zoos and Wildlife Rehabilitation Centers
  • 10.6 Animal Rescue Organizations
  • 10.7 Research Facilities
  • 10.8 Agricultural Cooperatives
  • 10.9 Other End Users

11 Global Milk Replacer Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 VanDrie Group
  • 13.2 Cargill Inc
  • 13.3 BewitalAgri GmbH and Company
  • 13.4 Royal Friesland Campina N.V.
  • 13.5 Lactalis Group
  • 13.6 Nutreco N.V.
  • 13.7 Archer Daniels Midland Company
  • 13.8 CHS Inc
  • 13.9 Glanbia PLC
  • 13.10 Alltech
  • 13.11 Land O'lakes Inc

List of Tables

  • Table 1 Global Milk Replacer Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Milk Replacer Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Milk Replacer Market Outlook, By Medicated (2022-2030) ($MN)
  • Table 4 Global Milk Replacer Market Outlook, By Non-medicated (2022-2030) ($MN)
  • Table 5 Global Milk Replacer Market Outlook, By Other Types (2022-2030) ($MN)
  • Table 6 Global Milk Replacer Market Outlook, By Livestock (2022-2030) ($MN)
  • Table 7 Global Milk Replacer Market Outlook, By Ruminants (2022-2030) ($MN)
  • Table 8 Global Milk Replacer Market Outlook, By Swine (2022-2030) ($MN)
  • Table 9 Global Milk Replacer Market Outlook, By Equine (2022-2030) ($MN)
  • Table 10 Global Milk Replacer Market Outlook, By Pets (2022-2030) ($MN)
  • Table 11 Global Milk Replacer Market Outlook, By Other Livestocks (2022-2030) ($MN)
  • Table 12 Global Milk Replacer Market Outlook, By Source (2022-2030) ($MN)
  • Table 13 Global Milk Replacer Market Outlook, By Milk-based (2022-2030) ($MN)
  • Table 14 Global Milk Replacer Market Outlook, By Non-milk-based (2022-2030) ($MN)
  • Table 15 Global Milk Replacer Market Outlook, By Blended (2022-2030) ($MN)
  • Table 16 Global Milk Replacer Market Outlook, By Other Sources (2022-2030) ($MN)
  • Table 17 Global Milk Replacer Market Outlook, By Form (2022-2030) ($MN)
  • Table 18 Global Milk Replacer Market Outlook, By Powder (2022-2030) ($MN)
  • Table 19 Global Milk Replacer Market Outlook, By Liquid (2022-2030) ($MN)
  • Table 20 Global Milk Replacer Market Outlook, By Other Forms (2022-2030) ($MN)
  • Table 21 Global Milk Replacer Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 22 Global Milk Replacer Market Outlook, By Online Retailing (2022-2030) ($MN)
  • Table 23 Global Milk Replacer Market Outlook, By Super Market (2022-2030) ($MN)
  • Table 24 Global Milk Replacer Market Outlook, By Hypermarket (2022-2030) ($MN)
  • Table 25 Global Milk Replacer Market Outlook, By Convenience Stores (2022-2030) ($MN)
  • Table 26 Global Milk Replacer Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
  • Table 27 Global Milk Replacer Market Outlook, By Livestock Farmers (2022-2030) ($MN)
  • Table 28 Global Milk Replacer Market Outlook, By Pet Owners (2022-2030) ($MN)
  • Table 29 Global Milk Replacer Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
  • Table 30 Global Milk Replacer Market Outlook, By Zoos and Wildlife Rehabilitation Centers (2022-2030) ($MN)
  • Table 31 Global Milk Replacer Market Outlook, By Animal Rescue Organizations (2022-2030) ($MN)
  • Table 32 Global Milk Replacer Market Outlook, By Research Facilities (2022-2030) ($MN)
  • Table 33 Global Milk Replacer Market Outlook, By Agricultural Cooperatives (2022-2030) ($MN)
  • Table 34 Global Milk Replacer Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.