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市场调查报告书
商品编码
1530752

2030年儿童电动Scooter市场预测：按产品类型、年龄层、材料、分销管道和地区分類的全球分析

Kids E-Scooter Market Forecasts to 2030 - Global Analysis By Product Type, Age Group, Material, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC的数据，2024年全球儿童电动Scooter市场规模为3.186亿美元，预计到2030年将达到4.090亿美元，预测期内复合年增长率为3.9%。

儿童电动Scooter是专为儿童设计的紧凑型、电池供电的个人交通途径。它具有一个站立平台、用于转向的车把以及用于推进的马达。这些Scooter用于短途旅行、户外玩耍和休閒活动。对孩子来说，这是一种环保的方式，可以在社区、公园或学校操场上活动，同时培养他们的平衡感和协调感。

联合国经济和社会事务部的报告预测，到2050年，全球68%的人口将居住在都市区。城市緻密化的趋势推动了对便利且节省空间的交通途径的需求，使得电动Scooter等微型移动解决方案越来越有吸引力。

对主动游戏的兴趣日益浓厚

人们对积极玩耍的兴趣不断增长是儿童电动Scooter市场的关键驱动因素。父母越来越认识到体育活动对孩子健康和发展的重要性。电动Scooter为孩子们提供了一种有趣且引人入胜的户外活动方式，可促进平衡、协调和运动技能。这一趋势与体验式育儿一致，即父母寻求能够促进孩子成长和体验的产品。电动Scooter在儿童中的普及也促进了其广泛使用。

法规和法律

许多司法管辖区已经实施或正在考虑规范电动Scooter的使用，特别是针对儿童。这些规定包括年龄限制、头盔要求、速度限制以及骑乘电动Scooter的地点限制。此类法律限制可能会限制潜在客户群并造成采用障碍，进而影响市场成长。此外，法规因地区而异，使製造商的产品开拓和行销策略变得复杂，这可能会增加成本并延迟市场扩张。

强调安全功能

随着父母的安全意识越来越强，製造商可以透过采用先进的安全技术来使他们的产品脱颖而出。其中包括改进的煞车系统、限速器、提高可见度的 LED 灯、更坚固的建筑材料等等。您还可以透过开发 GPS 追踪和家长监控应用程式等智慧功能来解决安全问题。透过强调安全创新，公司可以吸引有安全意识的父母，并有可能获得更高的价格。对安全的关注也有助于克服监管挑战并建立消费者信任，最终推动市场成长。

产品责任问题

电动Scooter在儿童中的日益普及增加了事故和伤害的风险，这可能导致针对製造商的诉讼。这些法律挑战可能会导致财务损失、品牌声誉下降和保险成本增加。法律责任的威胁也可能导致更严格的安全法规，从而增加製造成本并限制设计灵活性。

COVID-19 的影响：

由于供应链问题和零售店关闭，COVID-19 大流行最初扰乱了儿童电动Scooter市场。但寻求户外活动的家庭的需求也在增加。疫情增加了人们对个人出行解决方案的兴趣，从而有利于电动Scooter的销售。长期影响包括更重视卫生功能和转向线上销售管道，重塑市场策略和消费者偏好。

塑胶产业预计将在预测期内成为最大的产业

塑胶因其多功能性、耐用性和成本效益而在儿童电动Scooter市场占据主导地位。塑胶零件可实现轻量化设计，对于儿童的易用性至关重要。颜色和形状的灵活性可以实现吸引年轻用户的有吸引力的设计。塑胶材质还具有出色的抗衝击性，提高了安全性。解决永续性问题的环保塑胶的进步将进一步推动这一领域的成长。製造商更喜欢塑料，因为它们易于生产并且可以满足各种安全标准，这有助于他们占据市场主导地位。

线上细分市场预计在预测期内复合年增长率最高

由于人们对电子商务平台的偏好日益增加，线上细分市场的复合年增长率在儿童电动Scooter市场中最高。线上管道提供便利、广泛的产品选择和有竞争力的价格来吸引精通技术的父母。 COVID-19 大流行加速了这一趋势，使消费者行为转向网路购物。电子商务平台提供详细的产品资讯、顾客评论和简单的比较工具，帮助您做出购买决策。此外，行动购物和社群媒体行销的成长进一步推动了线上市场的快速扩张。

占比最大的地区：

由于欧洲地区强调永续城市交通和儿童友善交通途径，预计将主导市场。欧洲城市拥有发达的基础设施和自行车友善文化，使其成为引入电动Scooter的理想环境。该地区严格的安全法规促进了高品质、安全产品的开发，增强了消费者的信心。此外，欧洲对减少碳排放和促进儿童积极生活方式的关注与电动Scooter的使用是一致的。该地区是电动车趋势的早期采用者，并得到政府的大力支持，进一步巩固了其作为市场领导的地位。

复合年增长率最高的地区：

由于都市化、可支配收入的增加以及对环保交通途径意识的提高，预计亚太地区儿童电动Scooter市场将快速成长。该地区年轻人口众多，对儿童户外活动的日益重视也促进了市场的扩张。中国和印度等国家对个人移动解决方案（包括儿童电动Scooter）的需求激增。此外，该地区的製造能力和成本效益的生产正在吸引全球电动Scooter品牌的投资。政府推广电动车和智慧城市概念的倡议进一步加速了亚太地区的市场成长。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球儿童电动Scooter市场：依产品类型

  • 电动滑板Scooter
  • 电动站立Scooter
  • 电动折迭式Scooter
  • 其他产品类型

第六章全球儿童电动Scooter市场：年龄族群

  • 2-5岁
  • 6-10岁
  • 11-14岁

第七章全球儿童电动Scooter市场：依材料分类

  • 塑胶
  • 金属
  • 其他材料

第八章全球儿童电动Scooter市场：依通路划分

  • 在线的
    • 电子商务网站
    • 公司自有网站
  • 离线
    • 专卖店
    • 超级市场/大卖场
    • 其他线下通路

第九章全球儿童电动Scooter市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • Razor USA LLC
  • Segway Inc.
  • Xiaomi Corporation
  • Bird Rides Inc.
  • Micro Mobility Systems AG
  • Swagtron
  • Gotrax
  • Globber
  • Jetson Electric Bike
  • Anker Innovations
  • Glion Electric Scooters
  • Puzey Motor Corporation
  • IconBIT
  • Hover-1
  • Yvolution
  • Inokim
Product Code: SMRC26864

According to Stratistics MRC, the Global Kids E-Scooter Market is accounted for $318.6 million in 2024 and is expected to reach $400.9 million by 2030 growing at a CAGR of 3.9% during the forecast period. A Kids E-Scooter is a compact, battery-powered personal transportation device designed specifically for children. It features a platform to stand on, handlebars for steering, and an electric motor for propulsion. These scooters are used for short-distance travel, outdoor play, and recreational activities. They offer an eco-friendly way for kids to move around neighborhoods, parks, or school grounds while developing balance and coordination skills.

According to a report by the United Nations Department of Economic and Social Affairs, it's projected that by 2050, 68% of the world's population will live in urban areas. This trend towards denser cities fuels the need for convenient and space-saving modes of transportation, making micro mobility solutions like e-scooters increasingly attractive.

Market Dynamics:

Driver:

Growing interest in active play

The increasing interest in active play is a significant driver for the kids E-Scooter market. Parents are becoming more aware of the importance of physical activity for their children's health and development. E-scooters provide a fun and engaging way for kids to be active outdoors, promoting balance, coordination, and motor skills. This trend aligns with the growing emphasis on experiential parenting, where parents seek products that enhance their children's growth and experiences. The popularity of e-scooters among children also contributes to their adoption.

Restraint:

Regulation and laws

Many jurisdictions have implemented or are considering restrictions on e-scooter use, particularly for children. These regulations may include age limits, helmet requirements, speed restrictions, or limitations on where e-scooters can be ridden. Such legal constraints can impact market growth by limiting the potential customer base and creating barriers to adoption. Additionally, varying regulations across different regions can complicate product development and marketing strategies for manufacturers, potentially increasing costs and slowing market expansion.

Opportunity:

Focus on safety features

As parents become more safety-conscious, manufacturers can differentiate their products by incorporating advanced safety technologies. This may include improved braking systems, speed limiters, LED lights for visibility, and sturdy construction materials. Developing smart features like GPS tracking or parental control apps can also address safety concerns. By emphasizing safety innovations, companies can attract safety-conscious parents and potentially command premium prices. This focus on safety can also help in navigating regulatory challenges and building trust with consumers, ultimately driving market growth.

Threat:

Product liability concerns

Owing to the growing popularity of e-scooters among children, the risk of accidents and injuries increases, potentially leading to lawsuits against manufacturers. These legal challenges can result in financial losses, damage to brand reputation, and increased insurance costs. The threat of liability may also lead to more stringent safety regulations, potentially increasing production costs and limiting design flexibility.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted the Kids E-Scooter market due to supply chain issues and retail closures. However, it also accelerated demand as families sought outdoor activities during lockdowns. The pandemic heightened interest in personal mobility solutions, benefiting e-scooter sales. Long-term impacts include increased focus on hygiene features and a shift towards online sales channels, reshaping market strategies and consumer preferences.

The plastic segment is expected to be the largest during the forecast period

The plastic segment dominates the Kids E-Scooter market due to its versatility, durability, and cost-effectiveness. Plastic components allow for lightweight designs, crucial for children's ease of use. They offer flexibility in color and shape, enabling attractive designs that appeal to young users. Plastic materials also provide good impact resistance, enhancing safety. The segment's growth is further driven by advancements in eco-friendly plastics, addressing sustainability concerns. Manufacturers prefer plastic for its ease of production and ability to meet various safety standards, contributing to its market dominance.

The online segment is expected to have the highest CAGR during the forecast period

The online segment is experiencing the highest CAGR in the Kids E-Scooter market, driven by the increasing preference for e-commerce platforms. Online channels offer convenience, a wider product selection, and competitive pricing, attracting tech-savvy parents. The COVID-19 pandemic accelerated this trend, shifting consumer behavior towards online shopping. E-commerce platforms provide detailed product information, customer reviews, and easy comparison tools, aiding purchase decisions. Additionally, the growth of mobile shopping and social media marketing further propels the online segment's rapid expansion.

Region with largest share:

The European region is expected to dominate the Market due to its strong focus on sustainable urban mobility and child-friendly transportation options. European cities' well-developed infrastructure and bike-friendly culture provide an ideal environment for e-scooter adoption. Stringent safety regulations in the region have led to the development of high-quality, safe products, increasing consumer trust. Additionally, Europe's emphasis on reducing carbon emissions and promoting active lifestyles among children aligns well with e-scooter usage. The region's early adoption of e-mobility trends and supportive government initiatives further solidify its market leadership.

Region with highest CAGR:

The Asia Pacific region anticipates rapid growth in the kids E-Scooter Market, driven by urbanization, rising disposable incomes, and increasing awareness of eco-friendly transportation options. The region's large youth population and growing emphasis on outdoor activities for children contribute to market expansion. Countries like China and India are seeing a surge in demand for personal mobility solutions, including kids' e-scooters. Additionally, the region's manufacturing capabilities and cost-effective production are attracting investments from global e-scooter brands. Government initiatives promoting electric vehicles and smart city concepts further accelerate market growth in Asia Pacific.

Key players in the market

Some of the key players in Kids E-Scooter market include Razor USA LLC, Segway Inc., Xiaomi Corporation, Bird Rides Inc., Micro Mobility Systems AG, Swagtron, Gotrax, Globber, Jetson Electric Bike, Anker Innovations, Glion Electric Scooters, Puzey Motor Corporation, IconBIT, Hover-1, Yvolution, and Inokim.

Key Developments:

In December 2023, Segway-Ninebot, a leading provider of innovative mobility solutions, is pleased to announce that its children's electric scooter, the Ninebot e-KickScooter C2 Pro, has received the prestigious Tick Mark certification from Intertek, making it the world's first children's electric scooter to achieve this distinction.

In August 2023, Razor USA, the leading innovator of scooters and wheeled goods, announced the introduction of the all-new Ground Force Rad Rod, a small-sized electric-powered go kart for younger riders (6+) and the latest product in Razor's Ground Force line. The Rad Rod is the smallest addition to the line-up, joining the mid-size Ground Force and larger Ground Force Elite. Its peak performance, agile drifting ability and parental speed control switch make it a perfect introduction to powered play for kids.

In May 2023, Razor USA LLC, maker of the Hovertrax line of self-balancing scooters often referred to as "hoverboards," together with inventor Mr. Shane Chen and DGL Group, Ltd., maker of the Hover-1 line of hoverboard products, announced a confidential settlement of the patent infringement case Razor and Mr. Chen brought against DGL.

Product Types Covered:

  • Electric Kick Scooters
  • Electric Standing Scooters
  • Electric Foldable Scooters
  • Other Product Types

Age Groups Covered:

  • 2-5 Years
  • 6-10 Years
  • 11-14 Years

Materials Covered:

  • Plastic
  • Metal
  • Other Materials

Distribution Channels Covered:

  • Online
  • Offline

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Kids E-Scooter Market, By Product Type

  • 5.1 Introduction
  • 5.2 Electric Kick Scooters
  • 5.3 Electric Standing Scooters
  • 5.4 Electric Foldable Scooters
  • 5.5 Other Product Types

6 Global Kids E-Scooter Market, By Age Group

  • 6.1 Introduction
  • 6.2 2-5 Years
  • 6.3 6-10 Years
  • 6.4 11-14 Years

7 Global Kids E-Scooter Market, By Material

  • 7.1 Introduction
  • 7.2 Plastic
  • 7.3 Metal
  • 7.4 Other Materials

8 Global Kids E-Scooter Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online
    • 8.2.1 E-commerce Websites
    • 8.2.2 Company-owned Websites
  • 8.3 Offline
    • 8.3.1 Specialty Stores
    • 8.3.2 Supermarkets/Hypermarkets
    • 8.3.3 Other Offline Channels

9 Global Kids E-Scooter Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Razor USA LLC
  • 11.2 Segway Inc.
  • 11.3 Xiaomi Corporation
  • 11.4 Bird Rides Inc.
  • 11.5 Micro Mobility Systems AG
  • 11.6 Swagtron
  • 11.7 Gotrax
  • 11.8 Globber
  • 11.9 Jetson Electric Bike
  • 11.10 Anker Innovations
  • 11.11 Glion Electric Scooters
  • 11.12 Puzey Motor Corporation
  • 11.13 IconBIT
  • 11.14 Hover-1
  • 11.15 Yvolution
  • 11.16 Inokim

List of Tables

  • Table 1 Global Kids E-Scooter Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Kids E-Scooter Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Kids E-Scooter Market Outlook, By Electric Kick Scooters (2022-2030) ($MN)
  • Table 4 Global Kids E-Scooter Market Outlook, By Electric Standing Scooters (2022-2030) ($MN)
  • Table 5 Global Kids E-Scooter Market Outlook, By Electric Foldable Scooters (2022-2030) ($MN)
  • Table 6 Global Kids E-Scooter Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 7 Global Kids E-Scooter Market Outlook, By Age Group (2022-2030) ($MN)
  • Table 8 Global Kids E-Scooter Market Outlook, By 2-5 Years (2022-2030) ($MN)
  • Table 9 Global Kids E-Scooter Market Outlook, By 6-10 Years (2022-2030) ($MN)
  • Table 10 Global Kids E-Scooter Market Outlook, By 11-14 Years (2022-2030) ($MN)
  • Table 11 Global Kids E-Scooter Market Outlook, By Material (2022-2030) ($MN)
  • Table 12 Global Kids E-Scooter Market Outlook, By Plastic (2022-2030) ($MN)
  • Table 13 Global Kids E-Scooter Market Outlook, By Metal (2022-2030) ($MN)
  • Table 14 Global Kids E-Scooter Market Outlook, By Other Materials (2022-2030) ($MN)
  • Table 15 Global Kids E-Scooter Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 16 Global Kids E-Scooter Market Outlook, By Online (2022-2030) ($MN)
  • Table 17 Global Kids E-Scooter Market Outlook, By E-commerce Websites (2022-2030) ($MN)
  • Table 18 Global Kids E-Scooter Market Outlook, By Company-owned Websites (2022-2030) ($MN)
  • Table 19 Global Kids E-Scooter Market Outlook, By Offline (2022-2030) ($MN)
  • Table 20 Global Kids E-Scooter Market Outlook, By Specialty Stores (2022-2030) ($MN)
  • Table 21 Global Kids E-Scooter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
  • Table 22 Global Kids E-Scooter Market Outlook, By Other Offline Channels (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.