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市场调查报告书
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1530803

2030 年马达市场预测：按马达类型、燃料类型、引擎容量、分销管道、技术、应用和地区进行的全球分析

Motorcycles Market Forecasts to 2030 - Global Analysis By Type of Motorcycle, Fuel Type, Engine Capacity, Distribution Channel, Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球马达市场规模为 863 亿美元，预计在预测期内将以 8.6% 的复合年增长率增长，到 2030 年达到 1,416 亿美元。

马达是一种专为实用和休閒而设计的两轮车辆。它们的范围从适合都市区通勤的小型经济型机器到专为高速和远距旅行而设计的强大高性能机器。它也因其提供的自由和冒险感而受到爱好者的欢迎。头盔和防护衣等安全设备对于降低风险至关重要。随着技术的进步，现代马达具有改进的安全系统、电子控制辅助装置和环保设计，以适应各种骑士和偏好。

根据联合国贸易和发展会议（UNCTAD）统计手册，世界城市人口比例将从2010年的51.6%增加到2020年的56.2%。过去十年，城市人口比例迅速增加。

对休閒骑乘和马达文化的兴趣日益浓厚

随着越来越多的人喜欢马达作为休閒和生活方式活动，对马达、配件和相关产品的需求正在迅速增加。这一趋势正在推动新车和二手马达销售、客製化和售后改装的成长。马达製造商正在透过开发更广泛的车型来满足骑士的不同偏好，包括运动自行车、巡洋舰和冒险自行车，从而推动市场成长。

认识事故和伤害的风险

与其他交通途径相比，马达发生事故的风险更高，因此安全问题往往会阻碍潜在的购买。这种看法可能会导致单位销售和市场成长下降，特别是对于那些优先考虑安全的人来说。由于风险较高，马达保险费也普遍较高，这进一步阻碍了潜在买家并阻碍了市场成长。

消费者购买力增加

随着可支配收入的增加，更多的人有能力投资马达，无论是日常通勤、休閒或高级车型。购买力的增加推动了对高端、功能丰富的马达及相关配件和装备的支出。製造商透过提供各种型号来应对，包括豪华型号和自订选项，以满足不同的偏好。财务灵活性的提高也支持了资金筹措和租赁选择的扩大，使马达更容易获得。

严格的排放气体法规与安全标准

满足严格的环境和安全要求通常需要先进的技术和材料，这会增加製造成本。这些成本增加可能会转嫁给消费者，使马达变得更加昂贵并减少销售量。此外，严格的法规可能导致复杂的设计和工程调整，减缓创新并限制新车型的推出，从而阻碍市场成长。

COVID-19 的影响：

COVID-19 扰乱了供应链并导致生产和交货延迟，从而影响了马达市场。最初，由于经济不确定性和停工，疫情导致需求下降。然而，随着限制的放鬆，随着人们对个人交通和休閒的兴趣增加，市场开始復苏。这场大流行加速了数位销售和远端客户参与的趋势。此外，户外和休閒活动的增加增加了对马达的需求。

预计运动自行车市场在预测期内将是最大的市场

由于对高性能、时尚和技术先进车型的需求不断增加，预计运动自行车细分市场将成为预测期内最大的细分市场。运动自行车的吸引力在于其设计，强调速度、敏捷性和运动美感。该细分市场吸引了寻求刺激体验和最尖端科技的爱好者和骑士。此外，运动自行车透过促进技术进步和创新（例如增强的悬吊系统、先进的煞车技术和改进的空气动力学性能）来促进市场成长。

预计连网型马达产业在预测期内复合年增长率最高

连网型马达市场预计在预测期内将出现最高的复合年增长率，因为它配备了 GPS、远端资讯处理和即时资料共用等连接解决方案，以改善导航、车辆追踪和诊断。此外，连网型技术的采用吸引了精通技术的消费者，他们对增强功能和更好地与数位生态系统整合感兴趣，从而推动市场成长。

占比最大的地区：

由于生活方式和休閒活动对休閒和旅行马达的强烈偏好，预计北美在预测期内将占据最大的市场占有率。哈雷戴维森、本田和印度马达等品牌在这一领域脱颖而出。此外，市场也受到经济状况和可支配所得水准的影响。经济成长和消费者消费能力的提高将推动优质和马达销售的成长。

复合年增长率最高的地区：

亚太地区预计在预测期内将维持最高的复合年增长率，因为主要市场包括人口众多且中等收入群体不断增长的印度、中国和印尼。

免费客製化服务：

订阅此报告的客户将收到以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球马达市场：依马达类型

  • 巡洋舰
  • 运动自行车
  • 巡迴
  • 冒险 (ADV)/双重运动
  • 越野车/越野
  • 电动机车
  • 其他马达类型

第六章全球马达市场：依燃料类型

  • 汽油
  • 电
  • 混合

第七章全球马达市场：按引擎容量

  • 小于125cc
  • 251cc～500cc
  • 1000cc以上

第八章全球马达市场：依通路分类

  • 原始设备製造商
  • 网上销售
  • 售后销售

第九章全球马达市场：依技术分类

  • 连网型自行车
  • 智慧型自行车

第10章全球马达市场：依应用分类

  • 个人使用
  • 种族
  • 探险与旅游
  • 商业用途
  • 自订和豪华用途
  • 越野与冒险
  • 其他用途

第十一章全球马达市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十二章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十三章 公司概况

  • Bajaj Auto Ltd.
  • Benelli QJ
  • BMW AG
  • Ducati Motor Holding SpA
  • Harley-Davidson Incorporation
  • Hero MotoCorp Limited
  • Honda Motor Co., Ltd.
  • Kawasaki Heavy Industries Motorcycle & Engine
  • KTM AG
  • Piaggio & C. SpA
  • Royal Enfield
  • Suzuki Motor Corporation
  • Triumph Motorcycles
  • TVS Motor Company
  • Yadea Group Holdings Ltd.
  • Yamaha Motor Co., Ltd.
  • Zero Motorcycles Inc
Product Code: SMRC26915

According to Stratistics MRC, the Global Motorcycles Market is accounted for $86.3 billion in 2024 and is expected to reach $141.6 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Motorcycles are two-wheeled motor vehicles designed for both practical and recreational use. They range from small, economical models ideal for urban commuting to powerful, high-performance machines built for speed and long-distance travel. They also offer a sense of freedom and adventure, making them popular among enthusiasts. Safety gear like helmets and protective clothing is essential to reduce risk. With advancements in technology, modern motorcycles feature improved safety systems, electronic aids, and eco-friendly designs, catering to a diverse range of riders and preferences.

According to the United Nations Conference on Trade & Development (UNCTAD) statistical handbook, the proportion of the world's urban population increased from 51.6% in 2010 to 56.2% in 2020. The proportion of the urban population has increased rapidly over the last decade.

Market Dynamics:

Driver:

Increasing interest in recreational riding and motorcycle culture

As more people embrace motorcycling for leisure and lifestyle, demand for motorcycles, accessories, and related gear has surged. This trend drives growth in both new and used motorcycle sales, as well as in customization and aftermarket modifications. Motorcycle manufacturers are responding by developing a broader range of models, including sport bikes, cruisers, and adventure bikes, to cater to diverse rider preferences driving the growth of the market.

Restraint:

Perceived risk of accidents and injuries

Concerns about safety often deter potential buyers from purchasing motorcycles, as they associate riding with a higher likelihood of accidents compared to other modes of transportation. This perception can lead to decreased sales and market growth, particularly among those who prioritize safety. Insurance premiums for motorcycles are also typically higher due to the increased risk, which further discourages potential buyers hampering the growth of the market.

Opportunity:

Increased purchasing power among consumers

Disposable income rises, more individuals can afford to invest in motorcycles, whether for daily commuting, leisure, or premium models. This boost in purchasing power encourages spending on high-end and feature-rich motorcycles, as well as related accessories and gear. Manufacturers respond by offering a wider range of models, including luxury and custom options, to cater to diverse preferences. Enhanced financial flexibility also supports the growth of financing and leasing options, making motorcycles more accessible.

Threat:

Stringent emissions regulations and safety standards

Compliance with rigorous environmental and safety requirements often necessitates advanced technologies and materials, which can drive up manufacturing expenses. These added costs may be passed on to consumers, making motorcycles more expensive and potentially reducing sales. Additionally, stringent regulations can lead to complex design and engineering adjustments, which may slow down innovation and limit the introduction of new models hampering the growth of the market.

Covid-19 Impact:

COVID-19 impacted the motorcycles market by disrupting supply chains, causing delays in production and delivery. Initially, the pandemic led to decreased demand due to economic uncertainty and lockdowns. However, as restrictions eased, the market saw a rebound driven by increased interest in personal transportation and recreational activities. The pandemic accelerated trends toward digital sales and remote customer engagement. Additionally, the rise in outdoor and leisure activities boosted demand for motorcycles.

The sportbike segment is expected to be the largest during the forecast period

The sportbike is expected to be the largest during the forecast period owing to driving demand for high-performance, stylish, and technologically advanced models. Their appeal lies in their design, which emphasizes speed, agility, and sporty aesthetics. This segment attracts enthusiasts and riders seeking adrenaline-pumping experiences and cutting-edge technology. Additionally sportbikes contribute to market growth by encouraging technological advancements and innovation, such as enhanced suspension systems, advanced braking technology, and improved aerodynamics.

The connected motorcycles segment is expected to have the highest CAGR during the forecast period

The connected motorcycles segment is expected to have the highest CAGR during the forecast period as these motorcycles feature connectivity solutions such as GPS, telematics, and real-time data sharing, allowing for improved navigation, vehicle tracking, and diagnostics. Further the adoption of connected technology is driving market growth by attracting tech-savvy consumers interested in enhanced features and better integration with digital ecosystems which are appealing to riders seeking greater security on the road.

Region with largest share:

North America is projected to hold the largest market share during the forecast period as there is a strong preference for recreational and touring motorcycles, driven by lifestyle and leisure activities. Brands like Harley-Davidson, Honda, and Indian Motorcycles are prominent in this segment. Further the market is influenced by economic conditions and disposable income levels. Economic growth and increased consumer spending power can drive higher sales of premium and luxury motorcycles.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to countries like India, China, and Indonesia are major markets due to their large populations and rising middle class, leading to increased motorcycle ownership for personal transportation and economic activity and the rapid urbanization and increased traffic congestion in major cities drive demand for motorcycles as a convenient and cost-effective mode of transportation.

Key players in the market

Some of the Keyplayers in the Motorcycles Market include Bajaj Auto Ltd., Benelli Q.J., BMW AG, Ducati Motor Holding S.p.A., Harley-Davidson Incorporation, Hero MotoCorp Limited, Honda Motor Co., Ltd., Kawasaki Heavy Industries Motorcycle & Engine, KTM AG, Piaggio & C. SpA, Royal Enfield, Suzuki Motor Corporation, Triumph Motorcycles, TVS Motor Company, Yadea Group Holdings Ltd., Yamaha Motor Co., Ltd. And Zero Motorcycles Inc

Key Developments:

In July 2024, Harley-Davidson announced plan to repurchase $1 Billion of its shares through 2026. This announcement replaces existing share repurchase plans and is in addition to the $875 million in share repurchases since 2022 that the Company has completed to return cash to its shareholders.

In June 2024, New Bajaj Pulsar N160 variant introduced, enhanced connectivity and graphic overhaul for Pulsar 125, 150 and 220F. The Pulsar N160 gets an additional variant with Upside Down (USD) forks, turn-by-turn navigation and ABS ride modes.

In June 2024, Harley-Davidson unveiled Davidson Park, a new community park at iconic Milwaukee headquarters. The project, pioneered by the Harley-Davidson Foundation ("the Foundation"), has been created in partnership with internationally acclaimed designers

Type of Motorcycles Covered:

  • Cruiser
  • Sportbike
  • Touring
  • Adventure (ADV) / Dual-Sport
  • Dirt Bike / Off-Road
  • Electric Motorcycles
  • Other Type of Motorcycles

Fuel Types Covered:

  • Gasoline/Petrol
  • Electric
  • Hybrid

Engine Capacities Covered:

  • Below 125cc
  • 251cc to 500cc
  • Above 1000cc

Distribution Channels Covered:

  • Original Equipment Manufacturer
  • Online Sales
  • Aftermarket Sales

Technologies Covered:

  • Connected Motorcycles
  • Smart Motorcycles

Applications Covered:

  • Personal Use
  • Racing
  • Adventure & Touring
  • Commercial Use
  • Custom & Luxury Use
  • Off-Road & Adventure
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Motorcycles Market, By Type of Motorcycle

  • 5.1 Introduction
  • 5.2 Cruiser
  • 5.3 Sportbike
  • 5.4 Touring
  • 5.5 Adventure (ADV) / Dual-Sport
  • 5.6 Dirt Bike / Off-Road
  • 5.7 Electric Motorcycles
  • 5.8 Other Type of Motorcycles

6 Global Motorcycles Market, By Fuel Type

  • 6.1 Introduction
  • 6.2 Gasoline/Petrol
  • 6.3 Electric
  • 6.4 Hybrid

7 Global Motorcycles Market, By Engine Capacity

  • 7.1 Introduction
  • 7.2 Below 125cc
  • 7.3 251cc to 500cc
  • 7.4 Above 1000cc

8 Global Motorcycles Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Original Equipment Manufacturer
  • 8.3 Online Sales
  • 8.4 Aftermarket Sales

9 Global Motorcycles Market, By Technology

  • 9.1 Introduction
  • 9.2 Connected Motorcycles
  • 9.3 Smart Motorcycles

10 Global Motorcycles Market, By Application

  • 10.1 Introduction
  • 10.2 Personal Use
  • 10.3 Racing
  • 10.4 Adventure & Touring
  • 10.5 Commercial Use
  • 10.6 Custom & Luxury Use
  • 10.7 Off-Road & Adventure
  • 10.8 Other Applications

11 Global Motorcycles Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Bajaj Auto Ltd.
  • 13.2 Benelli Q.J.
  • 13.3 BMW AG
  • 13.4 Ducati Motor Holding S.p.A.
  • 13.5 Harley-Davidson Incorporation
  • 13.6 Hero MotoCorp Limited
  • 13.7 Honda Motor Co., Ltd.
  • 13.8 Kawasaki Heavy Industries Motorcycle & Engine
  • 13.9 KTM AG
  • 13.10 Piaggio & C. SpA
  • 13.11 Royal Enfield
  • 13.12 Suzuki Motor Corporation
  • 13.13 Triumph Motorcycles
  • 13.14 TVS Motor Company
  • 13.15 Yadea Group Holdings Ltd.
  • 13.16 Yamaha Motor Co., Ltd.
  • 13.17 Zero Motorcycles Inc

List of Tables

  • Table 1 Global Motorcycles Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Motorcycles Market Outlook, By Type of Motorcycle (2022-2030) ($MN)
  • Table 3 Global Motorcycles Market Outlook, By Cruiser (2022-2030) ($MN)
  • Table 4 Global Motorcycles Market Outlook, By Sportbike (2022-2030) ($MN)
  • Table 5 Global Motorcycles Market Outlook, By Touring (2022-2030) ($MN)
  • Table 6 Global Motorcycles Market Outlook, By Adventure (ADV) / Dual-Sport (2022-2030) ($MN)
  • Table 7 Global Motorcycles Market Outlook, By Dirt Bike / Off-Road (2022-2030) ($MN)
  • Table 8 Global Motorcycles Market Outlook, By Electric Motorcycles (2022-2030) ($MN)
  • Table 9 Global Motorcycles Market Outlook, By Other Type of Motorcycles (2022-2030) ($MN)
  • Table 10 Global Motorcycles Market Outlook, By Fuel Type (2022-2030) ($MN)
  • Table 11 Global Motorcycles Market Outlook, By Gasoline/Petrol (2022-2030) ($MN)
  • Table 12 Global Motorcycles Market Outlook, By Electric (2022-2030) ($MN)
  • Table 13 Global Motorcycles Market Outlook, By Hybrid (2022-2030) ($MN)
  • Table 14 Global Motorcycles Market Outlook, By Engine Capacity (2022-2030) ($MN)
  • Table 15 Global Motorcycles Market Outlook, By Below 125cc (2022-2030) ($MN)
  • Table 16 Global Motorcycles Market Outlook, By 251cc to 500cc (2022-2030) ($MN)
  • Table 17 Global Motorcycles Market Outlook, By Above 1000cc (2022-2030) ($MN)
  • Table 18 Global Motorcycles Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 19 Global Motorcycles Market Outlook, By Original Equipment Manufacturer (2022-2030) ($MN)
  • Table 20 Global Motorcycles Market Outlook, By Online Sales (2022-2030) ($MN)
  • Table 21 Global Motorcycles Market Outlook, By Aftermarket Sales (2022-2030) ($MN)
  • Table 22 Global Motorcycles Market Outlook, By Technology (2022-2030) ($MN)
  • Table 23 Global Motorcycles Market Outlook, By Connected Motorcycles (2022-2030) ($MN)
  • Table 24 Global Motorcycles Market Outlook, By Smart Motorcycles (2022-2030) ($MN)
  • Table 25 Global Motorcycles Market Outlook, By Application (2022-2030) ($MN)
  • Table 26 Global Motorcycles Market Outlook, By Personal Use (2022-2030) ($MN)
  • Table 27 Global Motorcycles Market Outlook, By Racing (2022-2030) ($MN)
  • Table 28 Global Motorcycles Market Outlook, By Adventure & Touring (2022-2030) ($MN)
  • Table 29 Global Motorcycles Market Outlook, By Commercial Use (2022-2030) ($MN)
  • Table 30 Global Motorcycles Market Outlook, By Custom & Luxury Use (2022-2030) ($MN)
  • Table 31 Global Motorcycles Market Outlook, By Off-Road & Adventure (2022-2030) ($MN)
  • Table 32 Global Motorcycles Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.