市场调查报告书
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全球保健食品市场预测(-2030):依产品、脂肪含量、未使用成分类别、通路及地区进行分析Health and Wellness Food Market Forecasts to 2030 - Global Analysis By Product (Functional Foods, Naturally Healthy Foods and Food Intolerance Products), Fat Content (Low Fat and No Fat), Free From Category, Distribution Channel and By Geography |
据预测,2024年全球保健食品市场规模将达到11,185.4亿美元,预计在预测期内将以11.7%的复合年增长率增长,到2030年将达到21,725.6亿美元。健康和保健食品有助于整体健康并促进最佳的身心健康。这些食品的典型特征是营养密度高,提供必需的维生素、矿物质和其他支持身体功能和免疫系统强度的有益化合物。它们强调天然成分,经过最低限度的加工,通常不含人工添加剂、防腐剂或过量的糖或脂肪。健康食品的主要成分包括全谷谷物、瘦蛋白质、水果、蔬菜、坚果、种子以及橄榄油和酪梨中的健康脂肪。
根据《富比士》杂誌报道,与 2010 年相比,2020 年,54% 的消费者和 63% 50 岁以上的人会更关心他们选择的食品和饮料的健康方面。根据有机贸易协会(OTA)预测,2020年美国有机产品销售量将成长12.4%。
与文明病增加
肥胖、糖尿病和心血管疾病等与文明病的盛行率不断上升,推动了对健康和保健食品的需求显着增加。消费者越来越意识到他们的饮食选择对其整体健康的影响,并正在寻求提供营养益处和促进健康的产品。此外,保健食品通常包括维生素、矿物质和抗氧化剂等必需营养素含量高,但砂糖、盐和不健康脂肪含量低的产品。
缩短生鲜食品的保存期限
生鲜食品的保质期短是食品和保健食品产业面临的主要挑战。首先,这项限制影响了配送物流,使得各地难以维持稳定的供应能力,特别是在没有健全的冷藏和快速运输基础设施的地区。零售商面临腐败和浪费的高风险,导致成本增加和利润率下降。从消费者的角度来看,生鲜食品更容易腐烂,通常需要更频繁的购物和仔细储存,这可能比耐储存的加工食品不方便且吸引力较低。
不断上升的健身和健康趋势
不断增长的健身和保健趋势对健康和保健食品行业产生了重大影响,导致对营养和机能性食品的需求激增。消费者越来越优先考虑不仅能满足饥饿感,还能对其整体健康和福祉做出积极贡献的产品。这种变化是由于人们越来越意识到饮食对健康的影响,促使我们寻找富含维生素、矿物质、抗氧化剂和其他有益营养素的食品。此外,消费者更有可能更喜欢天然、有机、无麸质、酮友善、纯素或满足特定饮食需求的产品。
监管挑战
健康和保健食品产业面临阻碍其成长和创新的重大监管挑战。这些挑战通常源自于政府机构对产品标籤、原料采购和健康益处实施的严格规定。例如,有关疾病预防或治疗的主张通常需要大量的科学证据,而获得这些证据既昂贵又耗时。围绕食品标籤、包装和行销的法规增加了复杂性,使公司难以与消费者有效沟通其产品的健康益处。
COVID-19 大流行对保健食品产业产生了重大影响。人们对健康和免疫力的认识不断提高,导致对似乎可以增强免疫功能的产品的需求激增,例如维生素补充品、草药萃取物和强化食品。消费者对自己的饮食更加关注,并且优先考虑营养选择和含有天然成分的产品,而不是加工食品。消费行为的这种变化也导致了网上购买保健食品和补充品的增加。
预计机能性食品领域在预测期内将是最大的
由于整合了已知可提供基本营养以外的生理益处的特定成分和成分,预计机能性食品领域在预测期内将增长最快。这些食品旨在积极促进健康和福祉,而不仅仅是满足饥饿。例如,支持肠道健康的益生菌优格、添加维生素和矿物质的强化谷物,以及支持心血管健康的Omega-3强化产品。机能性食品领域的成长证实了消费者偏好转向预防性健康措施和整体福祉。
预计无麸质市场在预测期内复合年增长率最高
无麸质市场预计在预测期内将呈现最高的复合年增长率,满足消费者对促进身体健康和解决健康问题的饮食选择日益增长的需求。无麸质产品对您的饮食至关重要,因为麸质(一种存在于小麦、大麦和黑麦中的蛋白质)可能会对麸质敏感或乳糜泻患者造成不良反应。除了出于必要而消费之外,这个细分市场还吸引了注重健康的消费者,他们发现无麸质食品更清淡、更容易消化,并且可能有助于体重管理。
由于人们越来越认识到营养对于维持生活品质和长寿的重要性,预计亚太地区在预测期内将占据最大的市场份额。随着人口老化,人们对控制慢性疾病和促进整体健康的兴趣日益浓厚,导致全部区域对促进健康益处(如改善免疫功能、心血管健康和增强认知功能)的食品的需求不断增加。对于提供益生菌、 Omega-3脂肪酸、抗氧化剂和维生素等功能性成分的产品来说,这种人口趋势是一个利润丰厚的市场,这些产品旨在解决全部区域。
由于积极的政府倡议和监管,预计欧洲在预测期内将保持显着增长。该地区当局正在实施旨在促进更健康饮食和改善公共卫生结果的政策。这包括诸如更清晰的营养标籤、限制反式脂肪等不健康成分以及支持全部区域的有机和当地种植的农产品等措施。此外,各国政府也鼓励保健食品产业的研究和开发,并促进机能性食品和食品等领域的创新。
According to Stratistics MRC, the Global Health and Wellness Food Market is accounted for $1,118.54 billion in 2024 and is expected to reach $2,172.56 billion by 2030 growing at a CAGR of 11.7% during the forecast period. Health and wellness foods are those that contribute to overall well-being and promote optimal physical and mental health. These foods are typically characterized by their nutritional density, providing essential vitamins, minerals, and other beneficial compounds that support bodily functions and immune system strength. They often emphasize natural ingredients, minimal processing, and are free from artificial additives, preservatives, and excessive sugars or fats. Key components of health and wellness foods include whole grains, lean proteins, fruits, vegetables, nuts, seeds, and healthy fats like those found in olive oil or avocados.
According to Forbes, 54% of all consumers and 63% of those 50+ cared more about the healthfulness of their food and beverage choices in 2020 compared to 2010. According to Organic Trade Association (OTA), organic product sales in the US increased by 12.4% in 2020.
Rising incidence of lifestyle diseases
The rising incidence of lifestyle diseases, such as obesity, diabetes, and cardiovascular conditions, has spurred a significant increase in the demand for health and wellness foods. Consumers are becoming increasingly aware of the impact of their dietary choices on overall health, leading them to seek out products that offer nutritional benefits and promote well-being. Furthermore, health and wellness foods typically include items that are low in sugar, salt, and unhealthy fats, while being rich in essential nutrients like vitamins, minerals, and antioxidants.
Shorter shelf life for fresh products
The shorter shelf life of fresh products poses a significant challenge to the health and wellness food sector. First and foremost, this limitation impacts distribution logistics, making it harder to maintain consistent availability across various locations, particularly in areas without robust infrastructure for refrigeration or rapid transport. Retailers face higher risks of spoilage and waste, which can increase costs and reduce profit margins. From a consumer perspective, the perishability of fresh foods often requires more frequent shopping trips and careful storage practices, which can be inconvenient and less appealing compared to longer-lasting processed alternatives.
Rise in fitness and wellness trends
The rise in fitness and wellness trends has significantly influenced the health and wellness food sector, leading to a surge in demand for nutritious and functional foods. Consumers are increasingly prioritizing products that not only satisfy hunger but also contribute positively to their overall health and well-being. This shift is driven by a growing awareness of the impact of diet on health outcomes, prompting individuals to seek out foods that are rich in vitamins, minerals, antioxidants and other beneficial nutrients. Moreover, there is a notable preference for natural and organic ingredients, as well as products that cater to specific dietary needs such as gluten-free, keto-friendly or vegan options.
Regulatory challenges
The health and wellness food sector faces significant regulatory challenges that hinder its growth and innovation. These challenges typically arise from stringent regulations imposed by governmental bodies regarding product claims, ingredient sourcing, and health benefits. For instance, claims related to disease prevention or treatment often require extensive scientific evidence, which can be costly and time-consuming to obtain. Regulations surrounding food labeling, packaging, and marketing add additional layers of complexity, making it difficult for companies to communicate effectively with consumers about the health benefits of their products
The COVID-19 pandemic significantly influenced the health and wellness food sector. Heightened awareness of health and immunity drove a surge in demand for products perceived to boost immune function, such as vitamin supplements, herbal extracts, and fortified foods. Consumers became more conscious of their diets, prioritizing nutritious options and products with natural ingredients over processed foods. This shift in consumer behavior also saw a rise in online purchases of health foods and supplements, as people sought convenience and safety amid lockdowns and social distancing measures.
The Functional Foods segment is expected to be the largest during the forecast period
Functional Foods segment is expected to be the largest during the forecast period by integrating specific ingredients or components known to provide physiological benefits beyond basic nutrition. These foods are designed not just to satisfy hunger but to actively promote health and well-being. Examples include probiotic yogurts that support gut health, fortified cereals with added vitamins and minerals, and omega-3 enriched products that aid cardiovascular health. The growth of the functional foods segment underscores a shift in consumer preferences towards preventive health measures and holistic well-being.
The Gluten-Free segment is expected to have the highest CAGR during the forecast period
Gluten-Free segment is expected to have the highest CAGR during the forecast period by catering to a growing consumer demand for dietary choices that promote well-being and address health concerns. Gluten, a protein found in wheat, barley, and rye, can cause adverse reactions in individuals with gluten sensitivity or celiac disease, making gluten-free products essential for their diet. This segment extends beyond necessity-driven consumption, appealing to health-conscious consumers who perceive gluten-free foods as lighter, easier to digest, and potentially beneficial for weight management.
Asia Pacific region commanded the largest share of the market over the projected period, driven by a growing awareness of the importance of nutrition in maintaining quality of life and longevity. As people age, there is a heightened concern for managing chronic conditions and enhancing overall well-being, which has led to an increased demand for foods that promote health benefits such as improved immune function, cardiovascular health and cognitive function across the region. This demographic trend has created a lucrative market for products that offer functional ingredients like probiotics, omega-3 fatty acids, antioxidants, and vitamins tailored to address specific health concerns of older adults throughout the region.
Europe region is estimated to hold substantial growth during the extrapolated period due to proactive government initiatives and regulations. Authorities across the region have implemented policies aimed at promoting healthier dietary habits and improving public health outcomes across the region. This includes measures such as clearer nutritional labeling, restrictions on unhealthy ingredients like trans fats, and support for organic and locally sourced produce throughout the region. Moreover, governments have encouraged research and development in the health food industry, fostering innovation in areas such as functional foods and dietary supplements.
Key players in the market
Some of the key players in Health and Wellness Food market include Barilla Group, Coca-Cola Company, Eden Foods, Glanbia plc, Herbalife Nutrition Ltd, Kellogg Company, Nature's Bounty Co, Nestle SA, PepsiCo, Inc and Unilever.
In July 2023, Cleantech Solar and Kellogg Strengthen Partnership in Malaysia with 3.1 MWp Rooftop Solar PV System. As part of the partnership, Cleantech Solar has commissioned and installed the second phase of a rooftop solar PV system for Kellogg Asia Products Sdn. Bhd. at their manufacturing facility in Bandar Enstek, Malaysia.
In December 2022, Barilla Group, known for its Italian heritage and brands, is expanding its portfolio with the acquisition of the Back to Nature line from B&G Foods, a branded foods holding company out of Parsippany, N.J. With this addition, the Parma, Italy-headquartered Barilla Group will now offer a variety of plant-based, non-GMO snacks to U.S. retailers, including cookies, granola, nuts and trail mix products..
In May 2022, Oreo introduced a new line of gluten-free Oreos in the US, while Oreo Zero, Lacta Intense and Cara Milk were introduced in China, Brazil and Australia, respectively. These goods are the result of innovative formulas created for health-conscious consumers since the company continues to put a strong emphasis on health and well-being.
In May 2022, Nestle launched Jaggery-based Mishti Doi. The product has a characteristic caramelized jaggery flavor and is very creamy and silky. The classic mishti with gur has a unique flavor. The effort to provide the customers with this lovely experience is represented by Nestle a+ Mishti Doi with jaggery. Jaggery has a very rich texture in addition to its well-known healthiness, which enhances the flavor of the new Nestle a+ Mishti Doi.
In May 2021, PepsiCo launched Soulboost, a beneficial beverage made with sparkling water. There are two types of the product: Lift, which is meant to enhance mental acuity and Ease, which is meant to help relaxation.