市场调查报告书
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1551304
2030 年汽车资讯娱乐市场预测:按车辆类型、组件、位置、连接性、外形规格、推进力、显示器尺寸、应用和区域进行的全球分析In-Vehicle Infotainment Market Forecasts to 2030 - Global Analysis By Vehicle Type, Component, Location, Connectivity, Form Factor, Propulsion, Display Size, Application and by Geography |
根据 Stratistics MRC 的数据,2024 年全球车载资讯娱乐市场规模为 186.3 亿美元,预计预测期内复合年增长率为 13.6%,到 2030 年将达到 400.4 亿美元。
整合多媒体系统,称为车载资讯娱乐 (IVI) 系统,旨在在车内提供各种通讯、导航和娱乐选项。这些系统通常整合网路连线、音讯、视讯和车辆控制功能,以便驾驶员和乘客在驾驶时能够存取各种服务和应用程式。为了改善驾驶体验,现代 IVI 系统通常包括语音辨识、触控萤幕介面和智慧型手机整合。
据国际资料公司(IDC)称,全球车载资讯娱乐系统市场预计在未来五年内将大幅成长。
客户需求不断增加
寻求增强驾驶体验的客户对配备尖端连接和娱乐系统的汽车的需求越来越大。与智慧型手机无缝整合、存取串流服务以及交通和天气预报等即时资讯的需求推动了对先进 IVI 系统的需求。客户期望他们的汽车技术进步,就像他们在生活的其他领域一样。此外,为了满足客户的期望并在拥挤的市场中脱颖而出,汽车製造商必须适应这一趋势并开发和实施尖端的 IVI 解决方案。
最先进的 IVI 系统价格高昂
结合高级处理器、高解析度显示器和高级连接功能等先进技术,会显着增加开发和实施高级 IVI 系统的成本。此类系统需要大量的研发和增加的製造成本。此类系统不常安装在价格分布汽车中的原因之一是其成本高昂,这对于低阶定价模式来说尤其成问题。此外,製造商和客户可能会发现由于与软体升级和维护相关的持续成本而难以购买该系统。
自动驾驶和电动车的增加
自动驾驶汽车 (AV) 和电动车 (EV) 的激增为 IVI 系统创造了新的机会。先进的 IVI 系统可以改善电动车通常包含的先进技术集成,以管理能源消耗、充电状态和里程最佳化。 IVI 系统对于自动驾驶汽车非常有用,驾驶可以透过提供即时更新、娱乐和连接来放弃控制。此外,专为满足 AV 和 EV 要求而设计的 IVI 系统可以开拓新的市场利基和应用,从而刺激行业扩张。
市场竞争激烈
IVI 市场挤满了争夺更大份额的竞争对手。现有汽车製造商、科技公司和新参与企业之间在提供最新、最先进的 IVI 系统方面的竞争非常激烈。如此激烈的竞争可能会导致价格竞争、利润率下降以及产品差异化压力增加。而且,企业要想在拥挤的市场中脱颖而出,难度高、成本高,但必须不断创新、形成特色。
车载资讯娱乐 (IVI) 市场受到 COVID-19 大流行的严重影响,这也导致供应链中断、生产延误和消费者优先事项的转变。疫情期间,生产限制和全球供应链中断导致关键零件短缺,影响了 IVI 系统的及时交付。此外,由于消费者在经济不确定的情况下削减支出并优先考虑必需品,对汽车非必需功能的需求有所下降。随着消费者寻求更多的车内娱乐和连接,这种流行病加速了数位化和连接的趋势,并增加了对先进 IVI 解决方案的兴趣。
预计乘用车市场在预测期内将是最大的市场
车载资讯娱乐(IVI)市场由乘用车领域主导。人们对改进消费车辆的连接性、娱乐和导航功能的强烈愿望导致了对复杂资讯娱乐系统的强烈需求,这解释了这一优势。乘用车越来越多地配备复杂的 IVI 系统,以满足消费者对智慧型手机无缝整合、高解析度显示器和语音控制功能的需求。此外,持续的技术进步以及客户对个人化和连网型驾驶体验日益增长的期望正在推动该细分市场的成长要素。
预计 5G 领域在预测期内复合年增长率最高
在车载资讯娱乐(IVI)市场中,5G细分市场预计将以最高的复合年增长率成长。由于 5G 改进的连接性、更快的资料速率和更低的延迟,从 3G/4G 技术到 5G 技术的过渡正在推动显着扩展。这种新一代网路技术可以顺利整合先进的 IVI 功能,例如即时资料传输、云端基础的应用程式、高清串流媒体和改进的车对车 (V2X)通讯。此外,在 5G频宽的支援下,对先进资讯娱乐服务和应用的需求不断增长,使 5G 成为未来汽车创新的关键推动者,推动 IVI 市场的强劲成长。
车载资讯娱乐(IVI)市场由北美主导。这一优势得益于该地区先进的汽车工业、大型汽车和科技公司的存在以及消费者对最尖端科技的高需求。整合连接、高解析度显示器和改进的资讯娱乐功能等先进功能受到北美消费者的重视,复杂的 IVI 系统变得越来越普遍。此外,北美主要汽车製造商和技术供应商的集中,推动了IVI技术的持续创新和投资,也支撑了北美在该市场的主导地位。
对于车载资讯娱乐 (IVI) 市场,亚太地区预计将以最高的复合年增长率成长。这一增长是由中国、印度和日本等国家的汽车工业快速增长以及消费者对更好的连接性和复杂的资讯娱乐功能日益增长的需求所推动的。 IVI 系统部署的增加部分是由于该地区不断壮大的中阶、不断上升的汽车拥有率以及对汽车基础设施和技术的重大投资。此外,亚太地区主要汽车製造商和高科技公司的集中,促进了持续的创新和市场开拓,加速了市场扩张。
According to Stratistics MRC, the Global In-Vehicle Infotainment Market is accounted for $18.63 billion in 2024 and is expected to reach $40.04 billion by 2030 growing at a CAGR of 13.6% during the forecast period. The integrated multimedia systems known as in-car infotainment (IVI) systems are made to offer a variety of communication, navigation, and entertainment options inside a car. In order to provide drivers and passengers with access to a wide range of services and applications while driving, these systems often integrate internet connectivity, audio, video, and vehicle control features. In order to improve the driving experience, modern IVI systems frequently come equipped with voice recognition, touchscreen interfaces, and smartphone integration.
According to the International Data Corporation (IDC), the global market for in-vehicle infotainment systems is expected to experience significant growth over the next five years, driven by advancements in technology and increasing consumer demand for enhanced connectivity and entertainment features in vehicles.
Increasing customer requirements
Vehicles with cutting-edge connectivity and entertainment systems are more in demand from customers looking to improve their driving experience. Demand for advanced IVI systems is being driven by the need for seamless smartphone integration, streaming service access, and real-time information like traffic updates and weather forecasts. Customers expect the same technological advancements in their cars as they do in other areas of their lives as they grow accustomed to them. Additionally, in order to satisfy customer expectations and set themselves apart in a crowded market, automakers are being compelled by this trend to create and incorporate state-of-the-art IVI solutions.
High price of cutting-edge IVI systems
The incorporation of advanced technologies like sophisticated processors, high-resolution displays, and advanced connectivity features can significantly increase the cost of developing and implementing advanced IVI systems. Significant R&D expenses and increased manufacturing costs are frequently associated with these systems. One reason why these systems aren't as common in more affordable cars is their high cost, which can be particularly problematic for lower-end models. Furthermore, manufacturers and customers may find it difficult to afford because of the continuous costs associated with software upgrades and maintenance.
Increase in self-driving and electric cars
IVI systems have new opportunities as autonomous vehicles (AVs) and electric vehicles (EVs) become more popular. Sophisticated IVI systems can improve the advanced technological integrations that EVs frequently have to manage energy consumption, charging status, and range optimization. As drivers give up control, IVI systems can be extremely helpful to AVs by offering real-time updates, entertainment, and connectivity. Moreover, the creation of IVI systems specifically designed to meet the requirements of AVs and EVs may lead to the opening of new market niches and uses, spurring industry expansion.
Strong market rivalry
The IVI market is crowded with competitors fighting for a larger share of the market. The competition to provide the newest and most sophisticated IVI systems is fierce among established automakers, tech firms, and newcomers. There may be price wars, lower profit margins, and more pressure to differentiate products as a result of this fierce competition. Additionally, it can be difficult and expensive for businesses to stand out in the crowded market, but they must constantly innovate and provide distinctive features.
The in-vehicle infotainment (IVI) market was significantly impacted by the COVID-19 pandemic, which also caused supply chain disruptions, production delays, and changes in consumer priorities. Critical component shortages during the pandemic, caused by manufacturing restrictions and disruptions in the global supply chain, impacted the timely delivery of IVI systems. Furthermore, the demand for non-essential automotive features declined as a result of consumers cutting back on spending and reorienting their priorities to necessities during economic uncertainty. As consumers looked for better in-car entertainment and connectivity options, the pandemic also accelerated trends toward digitalization and connectivity, increasing interest in advanced IVI solutions.
The Passenger Car segment is expected to be the largest during the forecast period
The market for in-vehicle infotainment (IVI) is dominated by the passenger car segment. The strong desire for improved connectivity, entertainment, and navigation features in consumer cars has led to a strong demand for sophisticated infotainment systems, which is the reason for this dominance. In order to satisfy consumer demands for seamless smartphone integration, high-resolution displays, and voice-activated features, passenger cars are becoming more and more outfitted with complex IVI systems. Moreover, continuous technological advancements and rising customer expectations for a personalized and connected driving experience are contributing factors to this segment's growth.
The 5G segment is expected to have the highest CAGR during the forecast period
The 5G segment of the in-vehicle infotainment (IVI) market is anticipated to grow at the highest CAGR. The shift from 3G/4G to 5 G technologies is propelling substantial expansion because of 5G's increased connectivity, faster data rates, and reduced latency. Real-time data transmission and the smooth integration of sophisticated IVI features like cloud-based apps, high-definition streaming, and improved vehicle-to-everything (V2X) communication are made possible by this next-generation network technology. Additionally, the growing need for advanced infotainment services and applications is supported by 5G's increased bandwidth and dependability, which positions it as a critical enabler of upcoming automotive innovations and propels the IVI market's robust growth.
The market for in-vehicle infotainment (IVI) is dominated by North America. The advanced automotive industry in the region, the strong presence of leading automotive and technology companies, and the high demand for cutting-edge technology by consumers are all credited with this dominance. Advanced features like integrated connectivity, high-resolution displays, and improved infotainment capabilities are prioritized by North American consumers, which have led to a notable uptake of complex IVI systems. Furthermore, North America's dominant position in the market is further supported by the region's concentration of significant automakers and technology providers, which encourage ongoing innovation and investment in IVI technologies.
In the in-vehicle infotainment (IVI) market, the Asia-Pacific region is anticipated to grow at the highest CAGR. The rapidly growing automotive industry in nations like China, India, and Japan, along with rising consumer demand for better connectivity and sophisticated infotainment features, are the main causes of this growth. The rise in IVI system adoption is partly explained by the region's expanding middle class, rising car ownership, and large investments in automotive infrastructure and technology. Moreover, the Asia-Pacific region's concentration of significant automakers and tech firms fosters continuous innovation and development, which accelerates market expansion.
Key players in the market
Some of the key players in In-Vehicle Infotainment market include Mitsubishi Electric Corporation, Clarion Corporation, Robert Bosch Gmbh, Delphi Automotive PLC, Harman International, Garmin Ltd, Pioneer Corporation, JVC Kenwood Corporation, Continental AG, Panasonic Corporation, Denso Corporation, Alps Alpine Co Ltd, Visteon Corporation and Fujitsu.
In July 2024, Bosch Global Software Technologies (BGSW) and GMR Group have entered a Special Purpose Vehicles (SPVs) arrangement to implement the smart metering program for the cities of Agra, Varanasi, and Prayagraj in India. GMR Group combines its expertise in infrastructure management with BGSW's value in designing and building state-of-the-art smart metering system architecture.
In May 2024, Mitsubishi Electric Corporation and Musashi Energy Solutions Co., Ltd., a subsidiary of Musashi Seimitsu Industry Co., Ltd., announced their signing of a partnership and co-development agreement on May 14 for Innovative Energy Storage Devices to be incorporated into Innovative Energy Storage Modules, and Battery Management Systems (BMSs) that monitor and control battery usage for railway operators and rolling stock manufacturers.
In March 2023, Alps Alpine and Tata Elxsi announce a strategic long-term agreement for growing vehicle software development sectors. Tata Elxsi, a global leader in design and technology services, has been chosen by Alps Alpine, the leading Japanese manufacturer of electrical components and in-vehicle information systems, to establish a Global Engineering Centre (GEC) at its campus in Thiruvananthapuram.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.