市场调查报告书
商品编码
1558287
2030 年室外 Wi-Fi 市场预测:按组件、部署类型、位置类型、组织规模、技术、最终用户和区域进行的全球分析Outdoor Wi-Fi Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Deployment Type (Fixed and Mobile Outdoor Wi-Fi), Location Type, Organization Size, Technology, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球户外 Wi-Fi 市场规模将达到 164 亿美元,预计在预测期内将以 11.1% 的复合年增长率增长,到 2030 年达到 309 亿美元。
室外 Wi-Fi 是一种针对露天条件的组织安排,在公园、竞技场、场地和大都市空间等区域提供网路网路。这些系统利用耐候硬体和最尖端科技,可在大范围内实现高速互联网接入。露天 Wi-Fi 通常强调远距走廊、强大的安全措施以及协助各种客户的高能力,确保在各种室外测试条件下保持一致的可用性和性能。
据思科称,96% 的客户希望免费 Wi-Fi 作为其企业体验的一部分。
扩大智慧城市计划投资
全球智慧城市倡议正在推动户外 Wi-Fi 市场的显着成长。这些计划旨在透过数位连接改善城市生活,并需要广泛的户外 Wi-Fi 网路。政府和市政当局正在大力投资创建互联公共空间、改善公民服务和支援物联网应用。这一趋势正在推动对室外 Wi-Fi 基础设施的需求,包括网路基地台、控制器和管理软体。 Wi-Fi 在智慧城市计划中的整合支援公共、交通管理和环境监测等各种应用,创造一个强大的生态系统,推动户外连接解决方案的市场成长和创新。
人们对隐私和安全的担忧日益增加
公共 Wi-Fi 网路通常被认为容易受到网路攻击、资料外洩和未授权存取。由于担心身份盗窃和可能的恶意软体感染,用户对连接开放网路变得谨慎。这些担忧可能会导致户外 Wi-Fi 服务的采用和使用减少。
与智慧基础设施解决方案集成
室外Wi-Fi与智慧基础设施解决方案的整合代表了市场扩张的巨大机会。随着城市和组织越来越多地采用物联网设备、智慧感测器和连网型繫统,室外 Wi-Fi 网路成为资料传输和连接的关键支柱。这种整合可实现智慧照明、废弃物管理、环境监测和智慧交通系统等先进应用。透过利用室外 Wi-Fi 基础设施,智慧解决方案可以更有效率、更经济地运作。这种协同效应将为 Wi-Fi 供应商创造新的收益来源,强化户外网路的价值提案,并推动市场成长。
与行动网路技术的竞争
行动网路技术,特别是4G和5G的快速进步和部署,对室外Wi-Fi市场构成了重大威胁。这些行动电话网路提供广泛的覆盖范围、高速连接和增强的移动性,从而可能减少对单独的室外 Wi-Fi 基础设施的需求。随着 5G 网路的扩展,它们将能够在许多户外场景中匹配或超过 Wi-Fi 性能。这种竞争可能会减少对室外Wi-Fi计划的投资,特别是在行动电话覆盖较强的地区。
由于关闭和预算限制,COVID-19 大流行最初减缓了室外 Wi-Fi 的推出。但随后,对支援远距工作、远距学习和非接触式服务的户外连接的需求加速成长。这项转变凸显了强大的户外 Wi-Fi 基础设施的重要性,推动了户外连接解决方案的长期市场成长和创新。
预计硬体产业在预测期内将是最大的
硬体部分预计将主导户外 Wi-Fi 市场。这一优势是由于持续需要实体基础设施来扩展和升级室外 Wi-Fi 网路。随着智慧城市计画的扩展以及对高速户外连接的需求的增加,不断需要部署和更换新硬体。 Wi-Fi 标准的发展促进了硬体升级,确保更好的效能和容量。此外,户外设备的耐用性要求导致成本上升和频繁更换,进一步提高了硬体领域的市场占有率。
Wi-Fi 6 (802.11ax) 领域预计在预测期内复合年增长率最高
由于其卓越的性能特点,Wi-Fi 6 (802.11ax) 预计将在户外 Wi-Fi 市场中拥有最高的成长率。该标准为室外部署提供了关键性能,包括显着提高的资料速率、增加的容量、提高的电源效率以及在拥挤区域提高的性能。支援 Wi-Fi 6 的装置的激增以及户外环境中对高频宽应用的需求不断增长,正在推动 Wi-Fi 6 基础设施的快速采用并推动市场成长。
预计北美地区将在预测期内主导户外 Wi-Fi 市场。这一优势得益于该地区先进的技术基础设施、较早采用新的 Wi-Fi 标准以及对智慧城市计划的大量投资。北美拥有大量精通科技的消费者和企业,寻求无缝的户外连结。此外,政府推动公共Wi-Fi 和数位包容性的倡议有助于户外 Wi-Fi 网路在都市区和农村地区的广泛部署,巩固了北美市场的主导地位。
在预测期内,亚太地区预计将成为室外 Wi-Fi 市场成长最快的地区。这种高成长率是由快速都市化、不断提高的网路普及率以及中国、印度和东南亚国家等新兴经济体对数位基础设施的大量投资所推动的。政府推动智慧城市和数位连接的倡议将进一步加速室外 Wi-Fi 部署。该地区电子商务、数位付款和行动服务的扩张创造了一个依赖Wi-Fi普及的强大生态系统,促进了亚太市场的快速成长。
According to Stratistics MRC, the Global Outdoor Wi-Fi Market is accounted for $16.4 billion in 2024 and is expected to reach $30.9 billion by 2030 growing at a CAGR of 11.1% during the forecast period. Outside Wi-Fi are organizing arrangements intended for open-air conditions, providing web networks in regions like parks, arenas, grounds, and metropolitan spaces. High-speed internet access over large areas is made possible by these systems, which make use of weather-resistant hardware and cutting-edge technologies. Open air Wi-Fi arrangements frequently highlight long-range passages, strong safety efforts, and high ability to help different clients, guaranteeing consistent availability and execution in assorted and testing outside conditions.
According to Cisco 96% of customers expect free Wi-Fi as part of their experience at businesses.
Growing investments in smart city projects
Smart city initiatives worldwide are driving significant growth in the outdoor Wi-Fi market. These projects aim to enhance urban living through digital connectivity, requiring extensive outdoor Wi-Fi networks. Governments and municipalities are investing heavily in creating connected public spaces, improving citizen services, and enabling IoT applications. This trend fuels demand for outdoor Wi-Fi infrastructure, including access points, controllers, and management software. The integration of Wi-Fi in smart city projects supports various applications like public safety, traffic management, and environmental monitoring, creating a robust ecosystem that propels market growth and innovation in outdoor connectivity solutions.
Rising privacy and security concerns
Public Wi-Fi networks are often perceived as vulnerable to cyber attacks, data breaches, and unauthorized access. Users are increasingly wary of connecting to open networks, fearing potential theft of personal information or exposure to malware. These concerns can lead to reduced adoption and usage of outdoor Wi-Fi services.
Integration with smart infrastructure solutions
The integration of outdoor Wi-Fi with smart infrastructure solutions presents a significant opportunity for market expansion. As cities and organizations increasingly adopt IoT devices, smart sensors, and connected systems, outdoor Wi-Fi networks serve as the crucial backbone for data transmission and connectivity. This integration enables advanced applications such as smart lighting, waste management, environmental monitoring, and intelligent transportation systems. By leveraging outdoor Wi-Fi infrastructure, smart solutions can operate more efficiently and cost-effectively. This synergy creates new revenue streams for Wi-Fi providers, enhances the value proposition of outdoor networks, and fosters market growth.
Competition from mobile network technologies
The rapid advancement and deployment of mobile network technologies, particularly 4G and 5G, pose a significant threat to the outdoor Wi-Fi market. These cellular networks offer widespread coverage, high-speed connectivity, and improved mobility, potentially reducing the need for separate outdoor Wi-Fi infrastructure. As 5G networks expand, they can provide comparable or superior performance to Wi-Fi in many outdoor scenarios. This competition may lead to reduced investment in outdoor Wi-Fi projects, especially in areas with strong cellular coverage.
The COVID-19 pandemic initially slowed outdoor Wi-Fi deployments due to lockdowns and budget constraints. However, it subsequently accelerated demand for outdoor connectivity to support remote work, distance learning, and contactless services. This shift highlighted the importance of robust outdoor Wi-Fi infrastructure, driving long-term market growth and innovation in outdoor connectivity solutions.
The hardware segment is expected to be the largest during the forecast period
The hardware segment is projected to dominate the outdoor Wi-Fi market. This dominance is attributed to the continuous need for physical infrastructure to expand and upgrade outdoor Wi-Fi networks. As smart city initiatives grow and demand for high-speed outdoor connectivity increases, there's a constant requirement for new hardware deployments and replacements. The evolution of Wi-Fi standards drives hardware upgrades, ensuring better performance and capacity. Additionally, the durability requirements for outdoor equipment contribute to higher costs and frequent replacements, further boosting the hardware segment's market share.
The Wi-Fi 6 (802.11ax) segment is expected to have the highest CAGR during the forecast period
The Wi-Fi 6 (802.11ax) segment is anticipated to experience the highest growth rate in the outdoor Wi-Fi market due to its superior performance characteristics. This standard offers significantly higher data rates, increased capacity, improved power efficiency, and better performance in congested areas, all of which are crucial for outdoor deployments. The growing adoption of Wi-Fi 6 compatible devices and the increasing demand for high-bandwidth applications in outdoor settings drive the rapid deployment of Wi-Fi 6 infrastructure, fueling its market growth.
During the forecast period, the North American region is expected to dominate the outdoor Wi-Fi market. This dominance is attributed to the region's advanced technological infrastructure, early adoption of new Wi-Fi standards, and significant investments in smart city projects. North America boasts a high concentration of tech-savvy consumers and businesses demanding seamless outdoor connectivity. Additionally, government initiatives promoting public Wi-Fi and digital inclusion contribute to the extensive deployment of outdoor Wi-Fi networks across urban and rural areas, solidifying North America's leading position in the market.
During the forecast period, the Asia Pacific region is expected to witness rapid growth in the outdoor Wi-Fi market. This high growth rate is driven by rapid urbanization, increasing internet penetration, and substantial investments in digital infrastructure across emerging economies like China, India, and Southeast Asian countries. Government initiatives promoting smart cities and digital connectivity further accelerate outdoor Wi-Fi deployments. The expansion of e-commerce, digital payments, and mobile services in the region creates a robust ecosystem that relies on widespread Wi-Fi availability, contributing to the rapid market growth in Asia Pacific.
Key players in the market
Some of the key players in Outdoor Wi-Fi market include Cisco Systems Inc., Hewlett-Packard Enterprise Company, Aerohive Networks, Airspan Networks, Alvarion Technologies (SuperCom), Fortinet Inc., Extreme Networks, Huawei, Juniper Networks, Panasonic, Alcatel-Lucent Enterprise, NETGEAR, Broadcom, Ubiquiti Networks, Cambium Networks, Qualcomm Technologies, Inc., and Ericsson.
In June 2024, Hewlett Packard Enterprise introduced HPE Aruba Networking Enterprise Private 5G to help customers accelerate and simplify the deployment and management of private 5G networks, providing high levels of reliable wireless coverage across large campus and industrial environments and opening up new, untapped use cases for private cellular.
In May 2024, Cambium Networks, a leading global provider of broadband networking solutions, announced that enterprises, municipalities, and system integrators are successfully deploying private outdoor wireless networks to campuses, cities, resorts, and warehouses more efficiently and cost-effectively with Cambium ONE Network solutions.
In April 2024, Extreme Networks, Inc, a leader in cloud networking, today announced that it's the first vendor with outdoor Wi-Fi 6E deployments to receive a standard power grant - allowing customers to leverage faster speeds, increased range of coverage and expanded capacity for outdoor connectivity. In partnership with Wi-Fi Alliance Services, Extreme now offers deployed customers such as BYU, Cedar Fair and the San Francisco Giants the ability to provide uninterrupted 6 GHz Wi-Fi(R) connectivity, expanded coverage, lower latency and improved performance of devices across outdoor environments.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.