市场调查报告书
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1577142
2030 年天然食品和饮料市场预测:按产品类型、分销管道、包装、消费者类型、趋势和地区进行分析Natural Food & Drinks Market Forecasts to 2030 - Global Analysis By Product Type (Natural Food, Natural Drinks and Other Product Types), Distribution Channel, Packaging, Consumer Type, Trends and By Geography |
根据Stratistics MRC的数据,2024年全球天然食品和饮料市场规模为1,580.6亿美元,预计到2030年将达到3,379.1亿美元,预测期内复合年增长率为13.5%。
天然食品和饮料市场是一个全球性产业,生产、销售和分销最低限度加工的食品和饮料,其中大部分是植物来源、有机和永续生产的。该行业为具有健康意识并寻求更健康选择的消费者提供服务。
据美国农业部称,天然食品和饮料比传统食品贵 20% 至 30%。
健康意识不断增强
健康意识的增强和对更健康选择的渴望正在推动天然食品和饮料市场的发展。随着消费者越来越意识到加工食品和人工添加剂的相关风险,天然和有机食品变得越来越受欢迎。由于向健康饮食模式的转变带来了对天然食品和饮料的巨大需求,市场正在扩大。这一趋势受到慢性病和肥胖率上升等因素的影响。
比传统产品价格高
价格上涨是业务扩张和客户采用的重大障碍。天然食品通常比传统替代品贵 20-30%,因为它们必须满足更严格的生产标准,例如有机认证和永续农业实践。这些因素增加了生产成本,并转嫁给了客户。因此,儘管健康意识和对天然产品的需求不断增长,但对价格敏感的消费者,尤其是新兴市场的消费者,可能会选择更便宜的传统替代品,市场的成长潜力有限。
人们对食品安全和品质的担忧日益加深
由于传统製造的负面影响,消费者也越来越关注天然食品和饮料市场的环境永续性。消费者需要危害较小且来源可靠的产品。由于永续农业方法、减少对人造化学品的需求以及较低的碳排放,天然和有机食品和饮料被认为更环保。确保永续性声明得到有效标准和认证的支持对于维持客户信任至关重要。
与传统产品的竞争
由于建立的品牌忠诚度、广泛的分销网络和更实惠的价格,传统产品在天然食品和饮料市场上是激烈的竞争者。消费者通常认为这些产品熟悉且方便,阻止他们考虑天然食品替代品。此外,天然产品往往隐藏在传统行销方式的阴影下,使得新的竞争对手难以脱颖而出。为了获得市场占有率并吸引註重健康的客户,生产商必须创新并使其产品与众不同。
COVID-19 的影响
COVID-19大流行对天然食品和饮料市场产生了重大影响,带来了挑战和机会。随着人们寻求增强免疫系统并变得更加健康意识,对食品和有机产品的需求不断增加。由于健康饮食习惯的改变,市场不断扩大。同时,疫情扰乱了供应链,影响了一些产品的供应和製造。我们还研究了随着咖啡馆和餐厅关闭、消费者将购物习惯转向杂货购物和家庭烹饪等企业适应不断变化的客户需求的市场弹性。
预计便利商店市场在预测期内将是最大的
由于便利商店为顾客提供快速取得各种产品的便利,预计便利商店部门在预测期内将占据最大的市场占有率。随着顾客寻求更方便、更健康的选择,便利商店正在为其库存添加食品和有机产品。都市化、忙碌的生活方式和方便的食品选择正在推动这一趋势。便利商店已成为重要的市场管道,因为它们提供天然食品和饮料的一站式购物。
纸板产业预计在预测期内复合年增长率最高
在预测期内,纸板产业由于其适应性和环境友善性,预计将呈现最高的成长率。随着客户的生态意识日益增强,对永续包装解决方案的需求量很大。纸板易于回收且可再生,使其成为天然产品的绝佳保护者,确保纯度和新鲜度。如今,生产商专注于满足客户对高品质和生态友善产品的需求。
由于消费者健康意识的增强和可支配收入的增加预计将推动对天然、有机和最低限度加工的食品和饮料的需求,亚太地区市场占有率。都市化和不断变化的饮食偏好正在推动该行业的发展,尤其是在中国、印度和日本等国家。此外,消费者对食品安全、人工添加剂的影响和天然成分的好处的了解不断增加,影响着他们的决定。
由于对有机、清洁标籤和非基因改造产品的需求、植物性饮食的日益普及、永续性问题以及健康意识的增强,北美地区将在预测期内出现良好的增长率。电子商务、专业零售店、机能性食品以及天然食品和饮料的进步是推动市场的因素。
According to Stratistics MRC, the Global Natural Food & Drinks Market is accounted for $158.06 billion in 2024 and is expected to reach $337.91 billion by 2030 growing at a CAGR of 13.5% during the forecast period. The natural food and drink market is a worldwide industry that manufactures, markets, and distributes minimally processed food and beverage items, mostly plant-based, organic, and sustainably produced. This sector serves consumers who are concerned about their health and are looking for healthier options.
According to the U.S. Department of Agriculture, natural food & drinks costs 20-30% more compared to conventional food.
Growing health consciousness
Growing health consciousness and the desire for healthier options are driving the market for natural foods and beverages. Natural and organic products are becoming more and more popular as consumers become more conscious of the dangers associated with processed meals and artificial additives. The market is expanding as a result of the substantial demand for natural foods and beverages brought about by this shift towards healthy eating patterns. This tendency is influenced by elements including the increase in chronic illnesses and obesity rates.
Higher prices compared to conventional products
Increased prices provide a serious obstacle to business expansion and customer adoption. Because natural products must meet stricter production criteria, like organic certification and sustainable agricultural methods, they are usually 20-30% more expensive than conventional alternatives. These elements raise the cost of production, which is subsequently transferred to customers. As a result, despite rising health consciousness and demand for natural products, price-conscious consumers-especially in developing nations-may choose less expensive conventional alternatives, restricting the market's potential for growth.
Growing concerns about food safety and quality
The negative effects of conventional manufacturing have made consumers more concerned about environmental sustainability in the market for natural foods and beverages. They seek goods that cause less harm and are sourced responsibly. Because of their sustainable farming methods, decreased need on artificial chemicals, and smaller carbon footprints, natural and organic foods and beverages are seen as being more environmentally friendly. To preserve customer confidence, it is imperative to make sure sustainability claims are backed by validated standards and certifications.
Competition from conventional products
Conventional products are fierce competitors in the natural food and drink market due to their well-established brand loyalty, wide distribution networks, and more affordable prices. These goods are frequently perceived by consumers as familiar and convenient, which discourages them from investigating natural alternatives. Furthermore, natural products are frequently overshadowed by traditional marketing techniques, which make it challenging for new competitors to become visible. In order to gain market share and win over health-conscious customers, producers must innovate and distinguish their products.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Natural Food & Drinks Market, leading to both challenges and opportunities. Demand for natural and organic products increased as people sought to strengthen their immune systems and became more health concerned. The market expanded as a result of this change to healthy eating practices. On the other hand, the pandemic disrupted the supply chain, which had an impact on the availability and manufacturing of some products. The closing of cafes and restaurants also caused consumers to switch their buying habits to grocery shopping and cooking at home, demonstrating how resilient the market is as companies adjust to changing customer demands.
The convenience stores segment is expected to be the largest during the forecast period
The convenience stores segment is projected to account for the largest market share during the projection period, because they give customers quick access to a variety of goods. Convenience stores have added natural and organic products to their inventory as customers look for more convenient and healthful options. Urbanization, hectic lifestyles, and quick food options are some of the causes driving this trend. Convenience stores are a vital market channel since they provide a one-stop shop for natural foods and beverages.
The paperboard segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the paperboard segment is predicted to witness the highest growth rate, due to its adaptability and environmentally favourable qualities. Sustainable packaging solutions are in greater demand as customers grow more ecologically concerned. Because paperboard is easily recyclable and renewable, it provides superior protection for natural products, maintaining their purity and freshness. These days, producers concentrate on satisfying customers' demands for high-quality and ecologically conscious products.
The Asia Pacific region is projected to account for the largest market share during the forecast period due to the demand for natural, organic, and minimally processed foods and drinks is expanding as a result of consumers' growing health consciousness and increased disposable incomes. Particularly in nations like China, India, and Japan, urbanization and shifting dietary tastes are driving the industry. Furthermore, consumers' judgments are being influenced by increased knowledge about food safety, the effects of artificial additives, and the advantages of natural ingredients.
The North America region is predicted to witness the lucrative growth rate throughout the forecast period, owing to the demand for organic, clean-label, and non-GMO products, the growing popularity of plant-based diets, sustainability concerns, and health and wellness awareness. E-commerce, specialty retail establishments, and advancements in functional foods and natural beverages are among factors driving the market.
Key players in the market
Some of the key players profiled in the Natural Food & Drinks Market include General Mills, Inc., Nestle S.A., Danone S.A., The Hain Celestial Group, Inc., Conagra Brands, Inc., PepsiCo, Inc., The Coca-Cola Company, Organic Valley, Archer Daniels Midland Company (ADM), Tyson Foods, Inc., Clif Bar & Company, Amy's Kitchen, Inc., Chobani LLC, Kraft Heinz Company, Dean Foods Company, Unilever PLC, Kellogg Company, SunOpta Inc., Nature's Path Foods, and Blue Diamond Growers.
In May 2023, DANONE launched a new line of organic, plant-based yogurt under its Silk brand, catering to the rising demand for dairy alternatives.
In March 2023, Nestle expanded its plant-based offerings with new frozen meals under its Garden Gourmet brand, targeting the growing plant-based food market.
In January 2023, Coca-Cola expanded its "Simply" line with low-calorie, natural drinks using real fruit juice and no artificial sweeteners.
In September 2022, Hain Celestial introduced Earth's best organic baby food with clean-label ingredients, focusing on infant health and natural nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.