市场调查报告书
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到 2030 年行动充电器市场预测:按产品类型、连接埠类型、充电技术、分销管道、应用、最终用户和地区进行的全球分析Mobile Chargers Market Forecasts to 2030 - Global Analysis By Product Type (Wired Chargers, Wireless Chargers and Other Product Types), Port Type, Charging Technology, Distribution Channel, Application, End User and By Geography |
根据Stratistics MRC预测,2024年全球行动充电器市场规模将达390亿美元,预计2030年将达到634亿美元,预测期内复合年增长率为8.4%。
手机充电器,也称为手机充电器或电源适配器,是为行动电话等便携式电子设备的电池充电的设备。将来自墙壁插座或 USB 连接埠等电源的电能转换为适合您的装置的电压和电流。充电器有多种形式,包括壁式适配器、车载充电器和可携式行动电源,每种形式都是针对特定的充电需求而设计的。现代充电器通常具有快速充电功能,可让您更快地为设备充电。
皮尤研究中心的一项研究显示,美国成年人的智慧型手机拥有率和家庭宽频订阅率将从 2019 年的 81% 和 73% 分别增加到 2021 年的 85% 和 77%。
提高智慧型手机普及率
由于对可携式电源解决方案的需求增加,智慧型手机普及率的上升将显着提振市场。随着越来越多的消费者依靠智慧型手机完成日常业务,对高效能、多功能充电选项的需求也在成长。快速充电和无线技术等创新进一步推动了这种成长,满足了用户对便利性和速度的偏好。因此,製造商正在扩大其产品线,以满足市场不断变化的需求。
与低价厂商的竞争
尤其是在智慧型手机使用率较高的地区,低成本製造商已成为该行业的激烈竞争者。虽然这降低了价格并增加了可及性,但它给优先考虑品质和创新的知名品牌带来了挑战。因此,领先的製造商专注于透过先进的功能、品牌和优质的客户服务来实现产品的差异化,以在价格主导的竞争中保持市场占有率。
5G技术的出现
5G 技术的出现正在再形成市场,因为它推动了对更节能、更快速充电解决方案的需求。随着 5G 实现更快的资料通讯和改进的装置连接性,使用者需要能够满足进阶应用和功能需求的充电器。这种转变将促使製造商进行创新,从而开发出支援更快充电速度和改进能源管理的充电器,从而改善整体用户体验。
仿冒品
市场上的假冒产品对消费者安全和品牌诚信构成重大风险。此类劣质充电器可能会导致设备损坏、电池问题,甚至因安全标准差而造成火灾危险。此外,仿冒品的盛行削弱了消费者对正品品牌的信任,影响了销售和市场声誉。随着对这些风险的认识不断增强,消费者可能会变得更加谨慎,使合法製造商的市场动态更加复杂。
COVID-19 大流行对市场产生了各种影响。最初,供应链中断和工厂关闭导致产品短缺和供货延迟。然而,随着远距工作和线上学习的激增,对智慧型手机及其配件(例如充电器)的需求大幅增加。这种变化促使製造商迅速适应,增强线上销售管道,并创新产品,以满足更以数位为中心的环境中不断变化的消费者需求。
标准充电部分预计将在预测期内成为最大的部分
预计在预测期内,标准充电部分将占据最大的市场占有率。这种方法与许多智慧型手机和小工具广泛相容,确保用户的便利性和广泛的可访问性。虽然标准充电器对于日常使用仍然至关重要,但随着快速充电技术的兴起,消费者的偏好正在改变。儘管如此,标准充电对于世界各地的用户来说仍然是一种可靠且经济高效的选择。
在预测期内,汽车产业的复合年增长率最高。
在技术整合不断增强的推动下,汽车产业预计在预测期内将出现最高的复合年增长率。车载充电器旨在连接汽车电源,已成为行动装置充电的必备品。随着消费者越来越依赖智慧型手机在驾驶时进行导航和娱乐,对高效、快速充电解决方案的需求正在迅速增加。这一趋势促使製造商创新并生产充电器,以提高驾驶员的便利性和乘客的安全性。
预计北美地区在预测期内将占据最大的市场占有率。在精通科技的消费者寻求便利的推动下,快速充电和无线解决方案等创新技术越来越受欢迎。此外,电动车的兴起也增加了对车载充电器的需求。主要零售商和线上平台为消费者提供各种充电选项和配件,进一步促进市场扩张。
预计亚太地区在预测期内将实现最高成长率。这一增长主要是由于智慧型手机的日益普及以及对各种充电解决方案(包括有线和无线充电器)的需求不断增长而推动的。该地区庞大的人口和快速的技术进步进一步推动了这一趋势,消费者越来越喜欢无线充电选项,因为它们方便且符合现代生活方式。
According to Stratistics MRC, the Global Mobile Chargers Market is accounted for $39.0 billion in 2024 and is expected to reach $63.4 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Mobile chargers, also known as phone chargers or power adapters, are devices used to replenish the battery power of mobile phones and other portable electronic devices. They convert electrical energy from a power source, such as an outlet or USB port, into a suitable voltage and current for the device. Chargers come in various forms, including wall adapters, car chargers, and portable power banks, each designed for specific charging needs. Modern chargers often feature fast charging capabilities, allowing devices to recharge more quickly.
According to a survey conducted by Pew Research Center, smartphone ownership and home broadband subscriptions have increased among American adults from 81% and 73% in 2019 to 85% and 77% in 2021 respectively.
Increasing smartphone penetration
The rising penetration of smartphones significantly boosts the market, driven by increasing demand for portable power solutions. As more consumers rely on smartphones for daily tasks, the need for efficient and versatile charging options escalates. This growth is further fueled by innovations like fast charging and wireless technology, catering to user preferences for convenience and speed. Consequently, manufacturers are expanding their product lines to meet the evolving demands of the market.
Competition from low-cost manufacturers
Low-cost manufacturers are fierce competitors in the industry, especially in areas where smartphone usage is high. While this drives prices down and increases accessibility, it poses challenges for established brands that prioritize quality and innovation. As a result, leading manufacturers are focusing on differentiating their products through advanced features, branding, and superior customer service to maintain market share amid this price-driven competition.
Emergence of 5G technology
The emergence of 5G technology is reshaping the market, as it drives the demand for more power-efficient and faster-charging solutions. With 5G enabling higher data speeds and increased device connectivity, users require chargers that can keep up with the demands of advanced applications and functionalities. This shift prompts manufacturers to innovate, leading to the development of chargers that support faster charging rates and improved energy management, enhancing the overall user experience.
Counterfeit products
Counterfeit products in the market pose significant risks, undermining consumer safety and brand integrity. These low-quality chargers can cause device damage, battery issues, or even pose fire hazards due to inadequate safety standards. Additionally, the prevalence of counterfeit items erodes consumer trust in legitimate brands, impacting sales and market reputation. As awareness of these dangers grows, consumers may become more cautious, further complicating market dynamics for genuine manufacturers.
The COVID-19 pandemic had a mixed impact on the market. Initially, supply chain disruptions and factory shutdowns led to shortages and delays in product availability. However, as remote work and online learning surged, the demand for smartphones and their accessories, including chargers, increased significantly. This shift prompted manufacturers to adapt quickly, enhancing online sales channels and innovating products to meet the changing needs of consumers in a more digital-centric environment.
The standard charging segment is projected to be the largest during the forecast period
The standard charging segment is projected to account for the largest market share during the projection period. This method is widely compatible with many smartphones and gadgets, ensuring user convenience and broad accessibility. While standard chargers remain essential for everyday use, the rise of fast charging technologies is shifting consumer preferences. Nonetheless, standard charging continues to serve as a reliable and cost-effective option for users worldwide.
The automotive segment is expected to have the highest CAGR during the forecast period
The automotive segment is expected to have the highest CAGR during the extrapolated period driven by the growing integration of technology. Car chargers, designed to connect to vehicle power sources, have become essential for on-the-go device charging. As consumers increasingly rely on smartphones for navigation and entertainment while driving, the demand for efficient, fast-charging solutions has surged. This trend encourages manufacturers to innovate, producing chargers that enhance convenience and safety for drivers and passengers alike.
North America region is projected to account for the largest market share during the forecast period. Innovative technologies, such as fast charging and wireless solutions, are gaining popularity, driven by tech-savvy consumers seeking convenience. Additionally, the rise of electric vehicles enhances demand for specialized automotive chargers. Major retailers and online platforms further facilitate market expansion, ensuring consumers have access to a wide range of charging options and accessories.
Asia Pacific is expected to register the highest growth rate over the forecast period. This growth is primarily driven by the increasing adoption of smartphones and the rising demand for diverse charging solutions, including both wired and wireless chargers. The region's large population and rapid technological advancements further support this trend, with consumers increasingly favoring wireless charging options due to their convenience and alignment with modern lifestyles.
Key players in the market
Some of the key players in Mobile Chargers market include Apple Inc., Samsung Electronics, Belkin International, Oppo Electronics, ZAGG Inc., Mophie, Sony Corporation, LG Electronics, Panasonic Corporation, Philips Electronics, Hosiden Corporation, Xiaomi, Huawei, Lenovo, JBL, Vivo Communication and OnePlus.
In June 2024, JBL launched the Live Beam 3 wireless earbuds with a Smart charging case in India. Unveiled earlier this year at the Consumer Electronics Show (CES), the new wireless earbuds are designed for movie and music enthusiasts and come with JBL Signature Sound.
In January 2024, Belkin has unveiled a range of new products at the Consumer Electronics Show in Las Vegas that takes advantage of the latest technology to keep your devices charged up and ready to go.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.