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到 2030 年自动化市场中的生成式 AI 预测:按解决方案类型、组织规模、部署类型、技术、应用程式、最终用户和地区进行的全球分析Generative AI in Automation Market Forecasts to 2030 - Global Analysis By Solution Type (Software, Services and Other Solution Types), Organization Size, Deployment Mode, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,到 2024 年,自动化领域的生成式 AI 的全球市场将达到 14.095 亿美元,预计在预测期内将以 16.3% 的复合年增长率增长,到 2030 年达到 34.878 亿美元。
自动化中的生成式人工智慧是指使用人工智慧技术,可以从现有资料中学习,自主创建内容、设计和解决方案。这种方法利用深度学习和神经网路等先进演算法,根据训练资料中识别的模式产生新的输出,例如文字、图像甚至软体程式码。在自动化领域,生成式人工智慧透过优化工作流程、改进决策以及创建个人化解决方案来增强流程,从而提高各行业的效率和生产力。
Gartner 预测,到 2024 年,RPA、虚拟助理和人工智慧等自动化技术可将业务成本降低多达 30%。
个性化需求不断成长
随着自动化市场对个人化的需求不断增长,人们越来越期望客户服务和产品推荐等客製化体验。生成式人工智慧擅长分析庞大的资料集,以产生个人化的解决方案并提高客户满意度和参与度。在电子商务、行销和娱乐等领域,人工智慧驱动的自动化可以实现大规模即时客製化,满足个人偏好,同时提高业务效率。这种对个人化互动的需求正在推动公司采用生成式人工智慧技术,从而推动自动化市场的成长和创新。
实施成本高
对于许多公司来说,考虑到基础设施、软体和熟练人力资源的相关成本,很难分配足够的预算将生成式人工智慧整合到现有工作流程中。此外,由于模型需要大量客製化和微调以满足特定组织的需求,这些成本可能会增加。公司不愿意在没有保证回报的情况下进行大规模投资,这可能会导致采用率降低并抑制整体市场成长。
将应用扩展到产业之外
生成式人工智慧的使用正在扩展到各行业的个人化行销、内容创建、资料分析和客户服务自动化等多种应用。这种多功能性使企业能够提高业务效率并提高用户参与度。医疗保健、金融和媒体等领域正在利用生成式人工智慧提供创新解决方案,从而推动对人工智慧技术的需求和投资。随着科技的发展,新的机会不断被创造,市场正以惊人的速度向前发展。
监管挑战
合规性和风险管理的复杂性带来了监管挑战。特别是随着欧盟和美国政府推动人工智慧法等严格法规,企业必须应对高影响力人工智慧系统风险评估等各种要求。这些法规可能会减缓产品开发速度,对被认为不可接受的人工智慧使用施加限制,并造成责任和课责的不确定性,抑制投资和创新并减少市场可能会进一步阻碍成长。
COVID-19 的影响
COVID-19 大流行加速了自动化市场中生成式 AI 的采用,因为公司试图在劳动力中断的情况下维持业务。向远距工作的转变和数位转型的需求促使公司转向人工智慧主导的自动化来优化流程、降低成本并提高生产力。然而,最初的供应链中断和经济不确定性减缓了对人工智慧技术的投资。随着经济復苏的进展,对自动化的需求激增,将生成式人工智慧定位为復原力和未来成长的重要工具。
软体部分预计将在预测期内成为最大的部分
预计软体部门将在整个预测期内获得最大的市场占有率。这是由于生成式人工智慧功能越来越多地整合到现有软体应用程式中,以增强金融、医疗保健和製造等多个行业的自动化流程。这种整合可以改善决策、优化流程并提高生产力。微软和 IBM 等领先公司正专注于开发支援自动化工作流程的人工智慧软体,例如智慧聊天机器人和机器人流程自动化 (RPA),从而推动市场成长。
媒体和娱乐领域预计在预测期内复合年增长率最高
由于内容创作和个人化的增强,媒体和娱乐领域预计在预测期内将显着增长。生成式人工智慧工具被用来开发更具吸引力的广告宣传并优化定价策略,使企业能够根据个人客户的偏好客製化报价。此外,随着公司希望利用资料进行更有效的营销和内容传送,这些技术的整合预计将继续推动该领域的成长。
在预测期内,由于深度学习演算法的进步、云端基础的解决方案的不断采用以及媒体、电子商务、人工智慧等领域对人工智慧生成内容的需求不断增长,预计亚太地区将占据最大的市场占有率。和医疗保健。在促进人工智慧创新和投资的政府倡议的支持下,中国和印度等国家在采用方面处于领先地位。此外,年轻员工在加速生成式人工智慧跨产业融合方面发挥关键作用。
在预测期内,由于北美地区先进的技术基础设施以及IBM、微软和谷歌等主要企业的大量投资,预计其复合年增长率最高。企业越来越多地将生成式人工智慧与自动化、内容生成和预测分析等关键应用结合起来,以提高业务、简化营运并改善客户体验。该地区对研发以及高科技公司和新兴企业之间合作的重视进一步推动了这一成长。
According to Stratistics MRC, the Global Generative AI in Automation Market is accounted for $1409.5 million in 2024 and is expected to reach $3487.8 million by 2030 growing at a CAGR of 16.3% during the forecast period. Generative AI in automation refers to the use of artificial intelligence technologies that can create content, designs, or solutions autonomously by learning from existing data. This approach leverages advanced algorithms, such as deep learning and neural networks, to generate new outputs, including text, images, and even software code, based on patterns recognized in the training data. In automation, generative AI enhances processes by optimizing workflows, improving decision-making, and enabling the creation of personalized solutions, thereby increasing efficiency and productivity across various industries.
According to Gartner's predictions, Automation technologies like RPA, virtual assistants and artificial intelligence can reduce operational costs as much as 30% by 2024.
Growing demand for personalization
The growing demand for personalization in automation market increasingly expects tailored experiences, whether in customer service, product recommendations. Generative AI excels at analyzing vast datasets to generate personalized solutions, enhancing customer satisfaction and engagement. In sectors like e-commerce, marketing, and entertainment, AI-driven automation enables real-time customization at scale, improving operational efficiency while meeting individual preferences. This demand for personalized interactions pushes businesses to adopt generative AI technologies, driving growth and innovation in the automation market.
High implementation costs
High implementation costs in many businesses find it challenging to allocate sufficient budgets for integrating generative AI into their existing workflows, given the costs associated with infrastructure, software, and skilled personnel. Furthermore, the need for extensive customization and fine-tuning of models to fit specific organizational needs can increase these expenses. Companies may hesitate to invest heavily without guaranteed returns, leading to slower adoption rates and limiting the overall growth of the market.
Expanding applications across industries
The expanding applications of generative AI across various industries for diverse uses, including personalized marketing, content creation, data analysis, and customer service automation. This versatility allows businesses to enhance operational efficiency and improve user engagement. Sectors like healthcare, finance, and media are leveraging generative AI for innovative solutions, driving demand and investment in AI technologies. As the technology evolves, it continues to create new opportunities, pushing the market forward at an impressive pace.
Regulatory challenges
Regulatory challenges are introduced by complexities around compliance and risk management. As governments, particularly in the EU and US, move toward stringent regulations like the AI Act, businesses must adapt to various requirements, including risk assessments for high-impact AI systems. These regulations can slow product development, impose limitations on AI applications deemed unacceptable, and create uncertainties regarding liability and accountability, potentially discouraging investment and innovation, further hampering the growth of the market.
Covid-19 Impact
The COVID-19 pandemic accelerated the adoption of generative AI in the automation market as companies sought to maintain operations amid workforce disruptions. With the shift to remote work and the need for digital transformation, businesses turned to AI-driven automation for process optimization, cost reduction, and enhanced productivity. However, initial supply chain disruptions and economic uncertainty slowed investments in AI technologies. As recovery progressed, demand for automation surged, positioning generative AI as a critical tool for resilience and future growth.
The software segment is expected to be the largest during the forecast period
The software segment is predicted to secure the largest market share throughout the forecast period, due to increase integrate generative AI capabilities into existing software applications, it enhances automation processes across various industries, including finance, healthcare, and manufacturing. This integration allows for improved decision-making, process optimization, and productivity gains. Major companies like Microsoft and IBM are focusing on developing AI-enabled software that can support automated workflows, such as intelligent chatbot and robotic process automation (RPA), fuelling the growth of the market.
The media and entertainment segment is expected to have the highest CAGR during the forecast period
The media and entertainment segment is projected to witness substantial growth during the projection period, due to enhanced content creation and personalization. Generative AI tools are being utilized to develop more engaging advertising campaigns and optimize pricing strategies, enabling companies to tailor offers to individual customer preferences. Additionally, the integration of these technologies is expected to continue propelling growth in this sector, as companies seek to leverage data for more effective marketing and content delivery.
During the projected timeframe, the Asia Pacific region is expected to hold the largest market share due to driven by advancements in deep learning algorithms, increased adoption of cloud-based solutions, and a rising demand for AI-generated content across sectors like media, e-commerce, and healthcare. Countries like China and India are leading in adoption, supported by government initiatives fostering AI innovation and investment. Additionally, young employees are playing a pivotal role in accelerating the integration of Generative AI in various industries.
Over the forecasted timeframe, the North America region is anticipated to exhibit the highest CAGR, owing to advanced technological infrastructure and significant investments from leading companies like IBM, Microsoft, and Google. Companies are increasingly leveraging generative AI to enhance productivity, streamline operations, and improve customer experiences, with significant applications in automation, content generation, and predictive analytics. The region's focus on research and development and collaborations between tech companies and start-ups further fuels this growth.
Key players in the market
Some of the key players profiled in the Generative AI in Automation Market include OpenAI, Google DeepMind, Microsoft, International Business Machines Corporation (IBM), NVIDIA, Salesforce, Adobe, C3.ai, Hugging Face, DataRobot, UiPath, Appen, Twilio, Zoho, Botpress, SingularityNET, Algolia, PaddlePaddle and KAI Technologies.
In April 2024, Microsoft and The Coca-Cola Company announced a five-year strategic partnership. This collaboration, with Coca-Cola committing $1.1 billion, focuses on enhancing cloud services and generative AI capabilities. The partnership aims to leverage Microsoft's Azure OpenAI Service to improve various business functions, from marketing to supply chain operations.
In January 2024, Microsoft entered a 10-year partnership with Vodafone. This deal aims to enhance customer experiences using Microsoft's generative AI, particularly for small and medium-sized enterprises (SMEs). Vodafone plans to invest $1.5 billion in cloud and AI services, and the partnership will also expand the M-Pesa platform to improve financial inclusion in Africa.
In January 2024, IBM signed a definitive agreement to acquire application modernization capabilities from Advanced. This move aims to bolster IBM Consulting's mainframe application and data modernization services.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.