市场调查报告书
商品编码
1587748
2030 年心理健康应用市场预测:按类型、平台、应用程式、最终用户和地区进行的全球分析Mental Health Apps Market Forecasts to 2030 - Global Analysis by Type, Platform, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球心理健康应用市场规模将达到 73.2 亿美元,预计到 2030 年将达到 189.8 亿美元,预测期内复合年增长率为 17.2%。
心理健康应用程式是数位解决方案,透过提供支援、资源和治疗来帮助患有焦虑、忧郁症、压力和睡眠障碍等心理健康问题的人。这些应用程式列出了许多功能,例如自我护理程序、虚拟咨询、认知行为治疗 (CBT) 工具、情绪追踪、冥想活动等等。透过提供易于使用的解决方案,智慧型手机和平板电脑的心理健康应用程式寻求扩大心理健康服务的覆盖范围。
根据统计,2023年Google Play上有超过260万个应用程序,下载量为1130亿次。因此,这种渗透率在未来几年可能会成长最快。
心理健康意识不断增强
对心理健康问题的更多了解以及接受支持和援助的价值被称为心理健康意识的提高。这种意识将增加对提供资源、治疗和自我护理工具的数位解决方案的需求,从而对心理健康应用程式市场产生有益的影响。随着与心理健康相关的耻辱感的减少,更多的人将愿意使用这些应用程序,从而导致更高的采用率。因此,鼓励开发人员创造新颖的功能,增加选择并促进市场成长。结果是,有利于市场扩张。
隐私和资料安全问题
隐私和资料安全问题引起了用户对其个人和敏感资讯安全的恐惧,从而给市场带来了重大挑战。用户可能不愿意使用要求他们共用有关其心理健康的私密细节的应用程序,从而导致采用率较低。此外,资料外洩事件可能会破坏整个市场的信任并赶走潜在用户。这阻碍了市场的成长。
远距治疗与远端医疗整合
远距治疗和远端保健整合透过数位平台提供心理健康服务,使用户能够在家用中获得治疗和咨询。这一趋势将增加对促进虚拟会话(例如视讯通话和基于聊天的支援)的解决方案的需求,从而对心理健康应用程式市场产生重大影响。随着消费者寻求方便易用的心理健康护理,包含远端医疗功能的应用程式越来越受欢迎,推动创新和市场成长,同时增加服务不足的人群获得心理健康资源的机会,我们正在扩大我们的覆盖范围并推动市场成长。
有限的监管
对心理健康应用程式的监管有限,意味着它们的品质参差不齐,其有效性声明也未经检验。缺乏标准化指南使得用户很难区分可信赖的应用程式和开发不良的应用程序,从而导致怀疑和信任度下降。缺乏监督也使用户面临错误讯息和无效治疗方法,从而阻碍市场成长。
COVID-19 显着加速了心理健康应用市场的发展,因为这场大流行提高了人们对压力、焦虑和孤立感增加所导致的心理健康问题的认识。锁门和社交距离措施导致许多人转向数位解决方案寻求支持,导致应用程式下载和使用量激增。远距治疗和虚拟咨询的流行增加了心理健康应用程式的吸引力。
睡眠管理领域预计将在预测期内成为最大的领域
睡眠管理领域可能在预测期内增长最快,因为专注于睡眠追踪、放鬆技巧和睡眠卫生的应用程式可以促进更健康的睡眠模式,进而增强整体心理健康。人们对睡眠重要性的认识不断提高,导致对这些专门应用程式的需求增加。随着用户寻求改善睡眠的有效解决方案,心理健康应用市场持续成长,并专注于睡眠管理功能。
Android 市场预计在预测期内复合年增长率最高
预计 Android 细分市场在预测期内将出现最高的复合年增长率,因为 Android 设备使开发人员能够接触到不同的人群并提高对心理健康资源的认识。 Android 智慧型手机的价格实惠提高了其可近性,尤其是在发展中地区。此外,Google Play 商店提供了大量的心理健康应用程序,促进了竞争并鼓励应用程式功能的创新和改进。因此,Android 的影响力正在促进全球心理健康解决方案的成长和有效性。
随着人们对心理健康问题的认识不断提高,并减少与寻求帮助相关的耻辱感,这些应用程式为治疗、正念和自我护理提供了一种方便且具有成本效益的选择,预计将在预期时间内在中国、市场占有率成长。智慧型手机使用的增加和远端医疗的整合推动了用户参与度。此外,雇主和保险公司越来越认识到心理健康的重要性,并经常提供这些应用程式作为员工健康计划的一部分,从而提高该地区的整体健康水平 我们正在促进心理健康的改善。
由于智慧型手机普及率和网路连线的增加使人们能够更广泛地获得心理健康资源,特别是在服务不足的地区,预计亚太地区在预测期内将保持最高的复合年增长率。这些应用程式提供负担得起的匿名支持,并减少与心理健康问题相关的耻辱。政府促进心理健康的措施将进一步推动市场成长。随着人们对心理健康问题的认识不断提高,各种数位解决方案正在出现,以帮助改善整体心理健康结果。
According to Stratistics MRC, the Global Mental Health Apps Market is accounted for $7.32 billion in 2024 and is expected to reach $18.98 billion by 2030 growing at a CAGR of 17.2% during the forecast period. Mental health apps are digital solutions that help people with mental health concerns like anxiety, depression, stress, and sleep difficulties by providing them with support, resources, and therapy. These apps provide a number of functions, such as self-care routines, virtual counseling, cognitive behavioral therapy (CBT) tools, mood tracking, and meditation activities. By providing accessible, user-friendly solutions, mental health applications for smartphones and tablets seek to expand access to mental health services.
According to the statistics, there were over 2.6 million applications in Google play, in 2023 and they were downloaded 113 billion times. Hence, such penetration rates will increase the most in the coming years.
Increased Mental Health Awareness
The growing understanding of mental health problems and the significance of getting support and assistance is known as increased mental health awareness. By increasing demand for digital solutions that offer resources, therapy, and self-care tools, this awareness has a beneficial effect on the market for mental health apps. Higher adoption rates result from more people being willing to utilize these apps as the stigma associated with mental health declines. As a result, developers are encouraged to produce novel features that increase the range of choices and promote market expansion. As a result, it promotes market expansion.
Privacy and Data Security Concerns
Privacy and data security concerns pose significant challenges to the market by instilling fear among users regarding the safety of their personal and sensitive information. Users may be reluctant to engage with apps that require them to share intimate details about their mental health, leading to lower adoption rates. Additionally, incidents of data breaches can undermine trust in the entire market, deterring potential users. Thus, it hinders the growth of the market.
Remote Therapy and Telehealth Integration
Remote therapy and telehealth integration involve providing mental health services through digital platforms, allowing users to access therapy and counseling from the comfort of their homes. This trend significantly impacts the mental health apps market by increasing demand for solutions that facilitate virtual sessions, such as video calls and chat-based support. As consumers seek convenient and accessible mental health care, apps incorporating telehealth features gain popularity, driving innovation and growth in the market while expanding the reach of mental health resources to underserved populations, thus it drives the growth of the market.
Limited Regulation
Limited regulation in the mental health apps creates challenges by allowing inconsistent app quality and unverified claims about effectiveness. The absence of standardized guidelines makes it difficult for users to differentiate between reliable and poorly developed apps, leading to skepticism and reduced trust. This lack of oversight can also expose users to misinformation or ineffective treatment methods, thus it hampers the growth of the market.
COVID-19 significantly accelerated the mental health apps market as the pandemic heightened awareness of mental health issues due to increased stress, anxiety, and isolation. Lockdowns and social distancing measures prompted many individuals to seek digital solutions for support, leading to a surge in app downloads and usage. Teletherapy and virtual counseling became more prevalent, enhancing the appeal of mental health apps.
The sleep management segment is expected to be the largest during the forecast period
The sleep management segment is expected to be the largest during the forecast period as apps that focus on sleep tracking, relaxation techniques, and sleep hygiene promote healthier sleep patterns, which in turn enhance overall mental well-being. The growing awareness of sleep's importance has led to increased demand for these specialized apps. As users seek effective solutions for better sleep, the market for mental health apps continues to expand, emphasizing sleep management features.
The android segment is expected to have the highest CAGR during the forecast period
The android segment is expected to have the highest CAGR during the forecast period as android devices enable developers to reach diverse demographics, promoting greater awareness of mental health resources. The affordability of Android smartphones enhances accessibility, particularly in developing regions. Furthermore, the Google Play Store's vast selection of mental health apps fosters competition, encouraging innovation and improvement in app features. As a result, Android's influence contributes to the growth and effectiveness of mental health solutions worldwide.
North America is projected to hold the largest market share during the forecast period as rising awareness of mental health issues and the stigma reduction associated with seeking help, these apps provide convenient, cost-effective options for therapy, mindfulness, and self-care. Increased smartphone usage and telehealth integration facilitate user engagement. Additionally, employers and insurers are increasingly recognizing the importance of mental well-being, often providing these apps as part of employee wellness programs, thereby fostering overall mental health improvement in the region.
Asia Pacific is projected to hold the highest CAGR over the forecast period because increasing smartphone penetration and internet connectivity enable broader access to mental health resources, especially in underserved areas. These apps provide affordable, anonymous support, reducing stigma associated with mental health issues. Government initiatives promoting mental well-being further drive market growth. As awareness of mental health issues rises, the availability of diverse digital solutions helps improve overall mental health outcomes.
Key players in the market
Some of the key players in Mental Health Apps Market include Bearable, BetterHelp, Calm, Fabulous, Flow and Youper Inc., Happify, Headspace Inc., Mindscape, MindShift, MoodMission Pty Ltd., Pacifica, Relax, Sanvello Health, Shine, Simple Habit, Talkspace, Ustwo Fampany Ltd., Woebot , Wysa , Youper, Inc.
In May 2024, Headspace and Vitality expanded global partnership to help employers and health plans address mental health crisis.
In October 2023, Headspace announced the expansion of the collaboration between Hyatt and Headspace to continue supporting guests' wellbeing with new colored noise content for World of Hyatt members and guests.
In June 2023, Digital mental health company Headspace and Virgin Pulse have announced an extended partnership in which Virgin's members will have full access to Headspace within its AI-enabled health and wellbeing platform.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.