市场调查报告书
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1603753
行动 3D 全球市场预测(截至 2030 年):按装置类型、装置组件、应用程式和区域进行分析Mobile 3D Market Forecasts to 2030 - Global Analysis By Device Type (Smartphones, Tablets, Notebooks, Eyewear and Other Device Types), Device Component (Image Sensors and 3D Displays), Application and by Geography |
根据Stratistics MRC预测,2024年全球行动3D市场规模将达到908.4亿美元,预计预测期内复合年增长率为18.4%,到2030年将达到2502.6亿美元。行动 3D 技术透过将3D视觉化整合到智慧型手机、平板电脑和其他行动装置中,正在改变行动用户体验。硬体和软体的进步促进了这一进步,使得无需外部 3D 眼镜即可产生 3D 图形和影像。行动 3D 可用于各种用途,从更好的导航和互动式教育到更好的游戏和扩增实境(AR)。
根据 GSMA 的数据,智慧型手机在全球的普及率正在不断提高,预计到 2030 年,超过 76% 的行动连线将透过智慧型手机实现。
增加对平板电脑和智慧型手机的访问
推动行动 3D 市场的主要因素之一是智慧型手机和平板电脑的普及。如今,具有高解析度萤幕和强大处理器等复杂功能的行动装置变得越来越容易使用且价格实惠,从而推动了这一成长。此外,随着消费者越来越多地将这些设备用于社交媒体和游戏等各种目的,对沉浸式3D 体验的需求不断增加,导致开发人员创建专门为行动平台设计的设计,我们正在增加3D 应用程式的数量。
昂贵的 3D 内容
行动 3D 市场的主要障碍之一是製作 3D 内容的成本高昂。製作高品质的 3D 视觉效果通常需要专业知识、先进的设备和昂贵的软体。据商业研究公司称,艺术家和开发人员的培训费用、软体许可证和设备可能相当昂贵。此外,此类成本可能会阻碍独立开发人员和小型企业投资 3D 内容市场和生产,从而减少用户使用 3D 应用程式的多样性和可访问性。
人们对身临其境型活动越来越感兴趣
行动 3D 市场的主要机会之一是消费者对游戏、娱乐和教育领域的沉浸式体验的偏好日益增长。根据认知市场研究,对互动和引人入胜的内容的需求正在增长,特别是在寻求传统媒体消费替代品的年轻受众中。游戏产业正在呈现这一趋势,使用 3D 图形和扩增实境(AR) 组件的游戏越来越受欢迎。此外,开发人员可以利用这一机会,透过创建增强用户互动并提供独特体验的尖端 3D 应用程式来推动市场扩张。
行动装置处理能力低
由于行动装置的处理能力,行动 3D 市场继续面临重大挑战。对于目前市场上的许多智慧型手机和平板电脑设备来说,以高解析度渲染 3D 影像的处理需求可能太大。正如许多行业报告中提到的,在使用高级 3D 应用程式时,此限制可能会导致延迟和崩溃等效能问题。此外,消费者对行动 3D 应用程式的失望和效能不佳可能会阻碍其采用和使用。
由于供应链中断和消费者支出减少,COVID-19 大流行最初造成了干扰,阻碍了行动 3D 市场的成长。 Zion Market Research预计,2020年全球行动3D市场规模将达22,648.6亿美元,大幅低于之前。然而,疫情加速了许多产业的数位转型,凸显了科技和行动连线在日常生活中的价值。此外,在封锁期间,随着人们转向数位平台进行通讯、教育和娱乐,对支援 3D 内容的行动装置的需求也有所增加。
智慧型手机市场预计将在预测期内成为最大的市场
智慧型手机占据行动 3D 市场的最大份额。这一优势很大程度上是由于技术进步以及消费者对能够提供身临其境型的体验的可携式设备的需求不断增长而在全球范围内越来越多地使用智慧型手机。智慧型手机不断发展,拥有更强大的处理器、更好的图形功能和更高解析度的萤幕,从而提高了处理复杂 3D 应用程式的能力。此外,由于技术进步和智慧型手机普及的结合,该细分市场被定位为更广泛的行动 3D 市场的关键成长要素。
预计行动游戏领域在预测期内将出现最高的复合年增长率
预计行动游戏领域在预测期内将成为行动 3D 市场中复合年增长率最高的领域。这种快速扩张是由行动游戏日益普及所推动的,这些游戏具有尖端的图形和身临其境的体验,吸引了广泛的游戏玩家。这个市场的成长是由大型多人游戏的流行、网路连接的增加以及 3D 图形的结合所推动的,因为开发人员旨在创造更动态和迷人的游戏体验。此外,行动技术的进步和消费者对视觉吸引力内容日益增长的需求预计将推动行动游戏产业引领行动 3D 市场。
预计行动 3D 市场将由北美主导。许多因素促成了这一优势,包括消费者对最尖端科技的高支出以及对创新行动应用程式的强劲需求。强大的基础设施和智慧型手机的广泛普及进一步巩固了该地区的市场地位。此外,一些北美顶尖科技公司正在积极致力于创建和行销行动 3D 应用程序,进一步支持该地区的扩张。
在预测期内,行动 3D 市场预计将以亚太地区最高的复合年增长率成长。推动这种快速扩张的因素有很多,包括对尖端游戏和娱乐体验的需求不断增加、智慧型手机的广泛采用以及对虚拟实境 (VR) 和扩增实境(AR) 等最尖端科技的重大投资。此外,由于游戏产业蓬勃发展和数数位化程度不断提高,该地区成为技术进步和消费者参与的热点,这也促进了人们对行动 3D 应用程式日益增长的兴趣。
According to Stratistics MRC, the Global Mobile 3D Market is accounted for $90.84 billion in 2024 and is expected to reach $250.26 billion by 2030 growing at a CAGR of 18.4% during the forecast period. Mobile 3D technology is transforming the mobile user experience by integrating three-dimensional visualization into smartphones, tablets, and other portable devices. Hardware and software advancements are driving this progress, enabling devices to produce 3D graphics and images without the need for external 3D glasses. Mobile 3D can be used for everything from better navigation and interactive education to better gaming and augmented reality (AR).
According to the GSMA, smartphone adoption worldwide continues to increase, with over 76% of all mobile connections anticipated to be via smartphones by 2030.
Growing accessibility of tablets and smartphones
One major factor propelling the mobile 3D market is the widespread use of smartphones and tablets. Mobile devices, which now have sophisticated features like high-resolution screens and potent processors, are becoming more and more accessible and affordable, which is driving this growth. Additionally, the increasing use of these devices by consumers for a variety of purposes, such as social media and gaming, has increased demand for immersive 3D experiences, which has led developers to produce a greater range of 3D applications specifically designed for mobile platforms.
Expensive 3D content
One major barrier to the mobile 3D market is the high cost of creating 3D content. It frequently takes specialized knowledge, sophisticated equipment, and costly software to produce high-quality 3D visuals. The Business Research Company claims that costs for artists and developers training, software licensing, and equipment can mount up considerably. Furthermore, these expenses may discourage independent developers or smaller businesses from entering the market or making investments in the production of 3D content, which would ultimately reduce the variety and accessibility of 3D applications for users.
Growing interest in immersion activities
One major opportunity for the mobile 3D market is the growing consumer preference for immersive experiences in gaming, entertainment, and education. The demand for interactive and captivating content is growing, especially among younger audiences who are looking for alternatives to traditional media consumption, according to Cognitive Market Research. The gaming industry is demonstrating this trend, as games that use 3D graphics and augmented reality (AR) components are becoming more and more well-liked. Moreover, developers can take advantage of this chance by producing cutting-edge 3D apps that boost user interaction and offer distinctive experiences, which will propel market expansion.
Low processing capacity of mobile devices
The market for mobile 3D is still facing major challenges due to the processing power of mobile devices. The processing demands of rendering 3D images in high definition may be too much for many smartphones and tablets currently on the market. When using sophisticated 3D applications, this limitation may result in performance problems like lagging or crashes, as mentioned in a number of industry reports. Additionally, consumer disenchantment with mobile 3D apps could prevent their widespread adoption and usage if they encounter poor performance.
Due to supply chain disruptions and decreased consumer spending, the COVID-19 pandemic initially caused disruptions that hampered growth in the mobile 3D market. Zion Market Research estimates that the global mobile 3D market was worth USD 2,264.86 million in 2020, which is a substantial decrease from prior years. The pandemic did, however, also hasten the digital transformation of many industries, emphasizing the value of technology and mobile connectivity in daily life. Furthermore, the need for mobile devices that could support 3D content increased during lockdowns as people resorted to digital platforms for communication, education, and entertainment.
The Smartphones segment is expected to be the largest during the forecast period
The largest share of the mobile 3D market is held by the smartphone segment. This dominance is mostly due to the growing use of smartphones around the world, which has been made possible by technological advancements and a growing consumer desire for portable gadgets that can provide immersive experiences. Smartphones are growing more adept at handling complex 3D applications as they continue to develop with more powerful processors, better graphics capabilities, and high-resolution screens. Moreover, this segment is positioned as a major growth driver within the broader Mobile 3D market due to the combination of technological advancements and the widespread adoption of smartphones.
The Mobile Gaming segment is expected to have the highest CAGR during the forecast period
Over the course of the forecast period, the mobile gaming segment is anticipated to have the highest CAGR in the mobile 3D market. The rising popularity of mobile games with cutting-edge graphics and immersive experiences that appeal to a wide range of gamers is driving this quick expansion. The growth of this market is being driven by the popularity of multiplayer games, improved network connectivity, and the incorporation of 3D graphics, as developers aim to produce more dynamic and captivating gaming experiences. Additionally, the mobile gaming industry is set to take the lead in the mobile 3D market owing to developments in mobile technology and the rising demand from consumers for visually appealing content.
The market for mobile 3D is expected to be dominated by the North American region. A number of factors, such as high consumer spending on cutting-edge technologies and a robust demand for creative mobile applications, contribute to this dominance. The region's position in the market is further strengthened by its strong infrastructure and broad smartphone adoption. Furthermore, a large number of top technology firms based in North America are actively creating and marketing mobile 3D applications, which helps the region's expansion.
Over the course of the forecast period, the mobile 3D market is expected to grow at the highest CAGR in the Asia Pacific region. Numerous factors, such as the growing demand for cutting-edge gaming and entertainment experiences, the widespread use of smartphones, and large investments in cutting-edge technologies like virtual reality (VR) and augmented reality (AR), are driving this rapid expansion. Moreover, the region is a hotspot for technological advancements and consumer engagement because of its thriving gaming industry and growing digitalization, which also contribute to the growing interest in mobile 3D applications.
Key players in the market
Some of the key players in Mobile 3D market include Toshiba Corporation, Samsung Electronics Co. Ltd., 3M Company, Intel Corporation, Hitachi Limited, HTC Corporation, Motorola, NVIDIA Corporation, ZTE Corporation, Apple Inc, Microsoft Corporation, Imagination Technologies, Sharp Corporation, Qualcomm Technologies Inc. and Lenovo Group Ltd.
In August 2024, Qualcomm Technologies and Sequans Communications announced that they have entered into a definitive agreement for Qualcomm to buy Sequans' 4G IoT technologies. The acquisition includes certain employees, assets and licenses. The transaction is subject to customary closing conditions, including French regulatory approval.
In February 2024, Toshiba Energy Systems and Solutions Corporation and Bekaert, have entered into a global partnership which includes a strategic cooperation agreement, and a manufacturing technology license for Membrane Electrode Assemblies (MEA), a key component for Proton Exchange Membrane (PEM) electrolyzers that will help to accelerate the advance towards green hydrogen production.
In February 2024, Motorola Solutions and Google Cloud announced a strategic, multi-year agreement that will focus on innovating cloud solutions across Motorola Solutions safety and security technologies. With Google Cloud's infrastructure, Motorola Solutions will prioritize the advancement of assistive intelligence, including highly accurate and reliable video content delivery, mapping and AI capabilities, to help address real-world safety challenges.