市场调查报告书
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1603790
到 2030 年智慧教育和学习市场预测:按组件、部署模式、学习模式、教育内容、技术、应用、最终用户和地区进行的全球分析Smart Education & Learning Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Deployment Mode (Cloud-Based and On-Premises), Learning Mode, Educational Content, Technology, Application, End User and By Geography |
根据Stratistics MRC预测,2024年全球智慧教学市场规模将达到681.2亿美元,预计2030年将达到1,594.8亿美元,预测期内复合年增长率为20.4%。
智慧教学是指融合科技创造互动、个人化、高效学习环境的先进教育方法。利用人工智慧、云端运算、虚拟实境和行动应用程式等数位工具根据个别学习者的需求客製化教育内容,使教育变得更加触手可及、更具吸引力。凭藉资料驱动的洞察和自适应学习路径,智慧教育使机构能够优化教学策略,促进终身学习,并为学生迎接数位化未来做好准备。
根据联合国教科文组织国际农村教育研究与培训中心(UNESCO INRULED)和北京师范大学智慧学习研究院(SLIBNU)联合发布的公告,2020年3月,中国教育部透过「停课不停学」计划,我们主动为超过7000万名学生提供灵活的在家线上学习。
扩大数位学习的采用
教育机构、大学和企业正在采用数位平台、数位学习解决方案和线上评估,导致对智慧教育工具的需求激增。人工智慧、云端处理和互动式内容可实现适应不同学习方式和时间表的个人化学习体验。这种转变促进了灵活的远距学习,同时鼓励终身教育和技能发展。因此,智慧技术被教育机构、企业和政府资助的计画广泛采用,推动了市场的快速成长。
数位素养有限
由于数位素养有限,很大一部分人无法充分受益于科技主导的教育解决方案。在数位素养较低的地区,学生和教育工作者都很难进入先进的学习平台,阻碍了有效采用。这些技能短缺导致数位工具的利用不足,并降低了智慧教育科技的有效性。此外,对变革的抵制和培训要求进一步减缓了这些技术的采用,并限制了特定领域的市场成长潜力。
灵活学习的需求不断增长
随着学生和专业人士寻求个人化、自定进度的学习选择,传统的教育模式正在被提供远距学习和混合学习解决方案的数位平台所取代。灵活的学习适应各种日程安排和学习方式,让更多人更容易接受教育。先进的技术允许客製化内容,行动和线上平台提供随时随地学习的灵活性。对灵活性日益增长的需求正在推动教育机构和学习者采用智慧教育解决方案,从而加速市场成长。
初始投资高
智慧教学的初始投资较高,是由于实施数位学习系统所需的先进技术、基础设施和内容开发的成本。学校、大学和组织必须投资硬体、软体、培训和持续支援。由于较小的机构难以分配资源,初始成本可能会阻碍采用并减缓市场成长。此外,持续的更新和维护会进一步增加财务负担并阻碍采用。
COVID-19 的影响
随着全球学校和教育机构采用数位平台进行远端教育, COVID-19 的爆发极大地加速了智慧教学市场的发展。对可访问且灵活的学习的需求推动了人工智慧驱动的个人化、游戏化内容和云端基础的协作工具等创新,使远端教育更加有效。这种转变强调了智慧教育技术的价值,并导致对数位基础设施、市场扩张以及将线上学习确立为现代教育核心要素的重大投资。
基于影片的内容部分预计将在预测期内成为最大的部分
预计基于影片的内容产业将在预测期内获得最大的市场占有率。基于影片内容的智慧教学正在透过提供互动、引人入胜且易于存取的学习体验来改变传统的教学方法。教程、讲座和模拟等影片内容透过迎合视觉和听觉学习者的需求来增强理解。基于视讯的学习已成为正规教育和企业培训不可或缺的一部分,提供了可扩展、经济高效的解决方案,可提高保留率和参与度。
数位评估领域预计在预测期内复合年增长率最高
数位评估领域预计在预测期内复合年增长率最高。数位评估中的智慧教学利用技术来创建高效、可扩展和个人化的评估方法。透过人工智慧主导的工具和线上平台,数位评估提供即时回馈、自动评分和针对个别学生需求量身定制的自我调整测验。这使得教育工作者能够追踪进展、找出差距、优化教学,并提供更全面、资料主导的方法来评估学生的表现。
由于政府支持教育和数位学习数位化的倡议,亚太地区预计将在预测期内创下最大的市场占有率。中国、印度和日本等国家正在投资数位教室、人工智慧驱动的教育工具和线上平台,以提高访问和参与。教育科技公司正在透过语言学习应用程式、游戏化和虚拟辅导进行创新。随着教育机构越来越多地采用智慧技术来满足多样化的学习需求,预计该市场将会成长。
在先进技术的采用和对数位教育的大力投资的推动下,预计北美在预测期内的复合年增长率最高。美国在人工智慧、虚拟实境和云端基础的学习平台在学校和大学的广泛整合方面处于领先地位,以提供个人化的远距学习体验。谷歌有限责任公司和培生教育等主要企业在游戏化内容和资料分析方面具有创新性,政府的支持和高网路存取使北美成为全球教育科技领域的关键地区。
According to Stratistics MRC, the Global Smart Education & Learning Market is accounted for $68.12 billion in 2024 and is expected to reach $159.48 billion by 2030 growing at a CAGR of 20.4% during the forecast period. Smart Education & Learning refers to an advanced educational approach that integrates technology to create interactive, personalized, and efficient learning environments. Using digital tools like AI, cloud computing, VR, and mobile applications, it tailors educational content to individual learners' needs, making education more accessible and engaging. With its data-driven insights and adaptive learning paths, smart education enables institutions to optimize teaching strategies, promote lifelong learning, and prepare students for a digital future.
According to publication by UNESCO International Research and Training Centre for Rural Education (UNESCO INRULED) and Smart Learning Institute of Beijing Normal University (SLIBNU), in March 2020, China Ministry of Education has taken an initiative to provide flexible online learning to over 270 million students from their homes through "Disrupted classes, Undisrupted Learning'' program.
Increased adoption of digital learning
Educational institutions, universities, and businesses are adopting digital platforms, e-learning solutions, and online assessments, leading to a surge in demand for smart education tools. AI, cloud computing, and interactive content enable personalized learning experiences that accommodate various learning styles and schedules. This transition fosters remote and flexible learning while encouraging lifelong education and skill enhancement. As a result, there is a broad adoption of smart technologies across educational establishments, businesses, and government-backed programs, driving the rapid growth of the market.
Limited digital literacy
Limited digital literacy prevents a significant portion of the population from fully benefiting from technology-driven education solutions. In regions with low digital literacy, both students and educators may struggle to use advanced learning platforms, hindering effective adoption. This lack of skills leads to underutilization of digital tools, reducing the impact of smart education technologies. Additionally, resistance to change and the need for training further slow down the implementation of these technologies, limiting the market's growth potential in certain areas.
Rising demand for flexible learning
As students and professionals seek personalized, self-paced learning options, traditional education models are increasingly being replaced by digital platforms offering remote and hybrid learning solutions. Flexible learning accommodates diverse schedules and learning styles, making education more accessible to a wider audience. Advanced technologies enable tailored content, while mobile and online platforms provide the flexibility to learn anytime, anywhere. This growing need for flexibility fuels market growth by encouraging institutions and learners to adopt smart education solutions.
High initial investment
The high initial investment in smart education & learning arises from the cost of advanced technologies, infrastructure, and content development required to implement digital learning systems. Schools, universities, and organizations must invest in hardware, software, training, and ongoing support. The upfront costs may deter adoption, slowing the market's growth, as smaller institutions struggle to allocate resources. Additionally, continuous updates and maintenance further contribute to the financial strain, hindering widespread adoption.
Covid-19 Impact
The covid-19 pandemic significantly accelerated the smart education & learning market, as schools and institutions globally adopted digital platforms for remote education. The need for accessible, flexible learning drove innovations in AI-driven personalization, gamified content, and cloud-based collaboration tools, enhancing the effectiveness of remote education. This shift underscored the value of smart education technologies, leading to substantial investment in digital infrastructure, expanding the market, and establishing online learning as a core component of modern education.
The video-based content segment is expected to be the largest during the forecast period
The video-based content segment is predicted to secure the largest market share throughout the forecast period. Smart education & learning through video-based content is transforming traditional teaching methods by offering interactive, engaging, and easily accessible learning experiences. Video content, such as tutorials, lectures, and simulations, enhances understanding by catering to visual and auditory learners. Video-based learning has become essential in both formal education and corporate training, offering scalable, cost-effective solutions that improve retention and engagement.
The digital assessments segment is expected to have the highest CAGR during the forecast period
The digital assessments segment is anticipated to witness the highest CAGR during the forecast period. Smart education & learning in digital assessments leverages technology to create efficient, scalable, and personalized evaluation methods. Through AI-driven tools and online platforms, digital assessments offer real-time feedback, automated grading and adaptive testing that tailors to individual student needs. They enable educators to track progress, identify gaps, and optimize teaching methods, providing a more comprehensive and data-driven approach to student performance evaluation.
Asia Pacific is expected to register the largest market share during the forecast period driven by digital transformation in education and government initiatives supporting e-learning. Countries like China, India, and Japan are investing in digital classrooms, AI-powered education tools, and online platforms to enhance access and engagement. EdTech companies are innovating with language learning apps, gamification, and virtual tutoring. This market is projected to grow as educational institutions increasingly adopt smart technologies to meet diverse learning needs.
North America is projected to witness the highest CAGR over the forecast period propelled by advanced technology adoption and strong investment in digital education. The United States leads with widespread integration of AI, VR, and cloud-based learning platforms in schools and universities, enhancing personalized and remote learning experiences. Key players such as Google LLC and Pearson Education innovate with gamified content and data analytics, while government support and high internet accessibility make North America a pivotal region in the global EdTech landscape.
Key players in the market
Some of the key players profiled in the Smart Education & Learning Market include Adobe Systems Inc., Blackboard Inc., Cisco Systems Inc., Google LLC, IBM Corporation, Microsoft Corporation, Lenovo Group, Pearson Education, Samsung Electronics Corporation, SAP SE, D2L Corporation, Educomp Solutions Limited, Ellucian Company L.P., Instructure Inc., McGraw-Hill Education, Smart Technologies Inc., Udacity Inc., Promethean World Limited, Saba Software Inc. and NIIT Limited.
In June 2024, Samsung launched an initiative to transform classrooms across India with interactive learning technology. The solutions feature interactive digital boards and advanced Samsung tablets, designed to create more dynamic and engaging classrooms, particularly in underserved regions.
In May 2024, Google added AI-driven tools to Google Classroom aimed at enhancing student engagement and supporting teachers with grading assistance and personalized feedback. This update includes features like adaptive assessments and insights into student learning patterns, designed to make learning more accessible and tailored to each student's needs launches reflect a growing trend in integrating AI and cloud-based solutions to create more efficient and personalized education experiences worldwide.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.