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市场调查报告书
商品编码
1603793
到 2030 年软覆盖地板市场预测:按产品、结构类型、材料、应用、最终用户和地区进行的全球分析Soft Covering Flooring Market Forecasts to 2030 - Global Analysis By Product (Carpet Tiles, Broadloom Carpet, Rugs, Matting and Other Products), Installation Type, Material, Application, End User and By Geography |
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根据 Stratistics MRC 的数据,2024 年全球软地板市场规模为 396.2 亿美元,预计到 2030 年将达到 582.7 亿美元,预测期内复合年增长率为 6.7%。
软装地板是指由弹性、缓衝或柔软物质製成的地板材料,旨在提供舒适、温暖和降噪功能。这些地板材料通常包括地毯、垫子、乙烯基、软木和橡胶,并且易于安装,并且与硬地板材料相比,提供更柔软的脚感。软装地板可以定制,通常因其绝缘性和防滑性而受到重视。
根据国际贸易管理局(ITA)预测,2019年至2023年,中国建设产业预计年均实际成长5%。
建筑和住宅装修计划增加
随着住宅、办公室和公共设施的建设和重建的增加,对美观、耐用和舒适的地板材料的需求不断增长。地毯、地毯和乙烯基等软覆盖地板材料提供舒适、温暖和隔音效果,使其成为室内设计的热门选择。此外,地板材料通常会随着住宅的重建而升级,导致销量增加。这种趋势在快速都市化和住宅开发的地区尤其明显。
耐用性问题
软装地板存在耐用性问题,因为地毯和垫子等材料比硬木地板磨损得更快。地毯和地毯等材料比硬木地板磨损得更快,更容易出现污渍和刮痕,更容易受到人流量大的区域、宠物和湿气的损坏。如此短的使用寿命,加上需要频繁的清洁和维护,可能会阻碍消费者寻求持久、低维护的解决方案。因此,许多消费者转向更耐用的替代品,如硬木、瓷砖和乙烯基,阻碍了软装地板市场的成长。
加大对绿建筑的承诺
不断增长的绿色建筑措施正在推动对环保和永续材料的需求。这些措施优先考虑能源效率、环境永续性和更健康的室内空气质量,并鼓励使用由天然、回收和低排放材料製成的地板材料产品。随着越来越多的建筑计划追求 LEED 和其他绿色建筑认证,对此类环保地板材料解决方案的需求不断增加,推动住宅和商业领域的市场成长。
维护成本高
软装地板,尤其是地毯和垫子,很容易积聚污垢、灰尘、污渍和过敏原,需要大量维护。定期清洁、吸尘和偶尔的深度清洁对于保持外观和卫生至关重要。这种维护既耗时又昂贵,喜欢低维护产品的消费者会避免这种维护。频繁维护的需要以及磨损的可能性正在阻碍软覆盖地板市场的成长。
COVID-19 的影响
COVID-19 大流行严重影响了软地板市场,导致製造、供应链和需求中断。停工期间,建设和改造计划放缓,导致销售额下降。然而,随着人们待在家里的时间越来越多,对包括软地板在内的住宅维修的需求也随之增加。远距工作的兴起以及对家庭舒适度的关注增加了人们对地毯和地毯等软覆盖地板的兴趣。大流行后復苏的特征是住宅和商业领域的重新增长。
剥离和粘贴建筑业预计在预测期内规模最大
剥离和粘贴建筑领域预计将在预测期内获得最大的市场占有率。即剥即贴法是一种用户友好的施工方法,它使用黏合剂背衬材料作为地板材料,使其可以轻鬆地固定在底层地板上,而无需使用黏剂、钉子或订书钉。由于其安装简单快捷,这种结构类型在 DIY计划中特别受欢迎。它的便利性、成本效益和最小的混乱使其成为住宅和商业空间以及临时和租赁环境的理想选择。
预计商务用领域在预测期内复合年增长率最高。
由于其美观、舒适和降噪特性,商业领域预计在预测期内将出现最高的复合年增长率。常用于办公室、饭店、学校、医疗机构、零售店以及其他注重舒适性和隔音性的场所。此外,柔软的覆盖地板材料可以减少声音混响,有助于创造有利于生产力和沟通的空间。对可自订设计和耐用、易于维护选项的需求正在进一步推动商业采用。
由于都市化加快、可支配收入增加以及对住宅和商业基础设施的需求不断增长,预计亚太地区将在预测期内占据最大的市场占有率。中国、印度和日本等国家的住宅装修和建设活动正在激增,推动了对地毯、地毯和乙烯基等软覆盖地板材料解决方案的需求。此外,房地产和餐旅服务业的扩张进一步支持了市场扩张。
在住宅和商业领域需求不断增长的推动下,预计北美在预测期内的复合年增长率最高。向环保和永续地板材料的转变也影响消费者的选择,许多消费者选择可回收和低排放的选择。此外,设计、质地和功能方面的创新继续塑造该地区的市场动态。
According to Stratistics MRC, the Global Soft Covering Flooring Market is accounted for $39.62 billion in 2024 and is expected to reach $58.27 billion by 2030 growing at a CAGR of 6.7% during the forecast period. Soft covering flooring refers to floor materials made from flexible, cushioned, or soft substances designed to provide comfort, warmth, and noise reduction. These floorings typically include carpets, rugs, vinyl, cork, or rubber, which are easy to install and offer a softer feel underfoot compared to hard flooring options. Soft covering floors allow for customization, and they are often valued for their insulating properties and slip resistance.
According to International Trade Administration (ITA), the Chinese construction industry is forecasted to grow at an annual average of 5% in real terms between 2019 and 2023.
Increased construction and home renovation projects
As more homes, offices, and public buildings are constructed or renovated, the need for aesthetic, durable, and comfortable flooring options rises. Soft covering floors, such as carpets, rugs, and vinyl, offer added comfort, warmth, and sound insulation, making them popular choices in interior design. Additionally, home renovations often involve upgrades to flooring, leading to increased sales. This trend is especially prominent in regions experiencing urbanization and a surge in housing development.
Durability concerns
Durability concerns in soft covering flooring arise because materials like carpets and rugs can wear out faster than hard flooring options. They are more prone to stains, scratches, and damage from heavy foot traffic, pets, or moisture. This shorter lifespan, along with the need for frequent cleaning and maintenance, can deter consumers seeking long-lasting, low-maintenance solutions. As a result, many turn to more durable alternatives like hardwood, tiles, or vinyl, hampering the growth of the soft covering flooring market.
Rising green building initiatives
Rising green building initiatives increases the demand for eco-friendly, sustainable materials. These initiatives prioritize energy efficiency, environmental sustainability, and healthier indoor air quality, encouraging the use of flooring products made from natural, recycled, or low-emission materials. As more construction projects aim for LEED or other green building certifications, the demand for such environmentally conscious flooring solutions rises, fueling market growth in both residential and commercial sectors.
High maintenance costs
Soft covering flooring, particularly carpets and rugs, requires high maintenance due to their tendency to trap dirt, dust, stains, and allergens. Regular cleaning, vacuuming, and occasional deep cleaning are essential to maintain their appearance and hygiene. This maintenance can be time-consuming and costly, deterring consumers who prefer low-maintenance alternatives. The need for frequent upkeep, along with the potential for wear and tear, hampers the growth of the soft covering flooring market.
Covid-19 Impact
The covid-19 pandemic significantly impacted the soft covering flooring market, causing disruptions in manufacturing, supply chains, and demand. During lockdowns, construction and renovation projects slowed, leading to a decline in sales. However, as people spent more time at home, demand for home improvement, including soft flooring, increased. The rise in remote work and focus on home comfort led to higher interest in soft flooring options like carpets and rugs. Post-pandemic recovery is marked by renewed growth in residential and commercial sectors.
The peel & stick installation segment is expected to be the largest during the forecast period
The peel & stick installation segment is predicted to secure the largest market share throughout the forecast period. Peel & Stick installation in soft covering flooring refers to a user-friendly method where the flooring material has an adhesive backing, allowing it to be easily applied to the subfloor without the need for glue, nails, or staples. This installation type is particularly popular for DIY projects due to its simplicity and quick setup. They provide convenience, cost-effectiveness, and minimal mess, making them ideal for residential and commercial spaces, as well as for temporary or rental environments.
The commercial segment is expected to have the highest CAGR during the forecast period
The commercial segment is anticipated to witness the highest CAGR during the forecast period owing to its aesthetic appeal, comfort, and noise reduction properties. It is commonly found in offices, hotels, schools, healthcare facilities, and retail spaces, where comfort and acoustic control are important. Additionally, soft covering flooring contributes to reducing sound reverberation, making spaces more conducive to productivity and communication. The demand for customizable designs and durable, low-maintenance options further drives its adoption in commercial settings.
Asia Pacific is expected to register the largest market share during the forecast period driven by rising urbanization, increasing disposable incomes, and a growing demand for residential and commercial infrastructure. Countries like China, India, and Japan are witnessing a surge in home renovation and construction activities, boosting the demand for soft flooring solutions such as carpets, rugs, and vinyl. Additionally, the expanding real estate and hospitality sectors are further propelling market expansion.
North America is projected to witness the highest CAGR over the forecast period propelled by increased demand in both residential and commercial sectors. The shift toward eco-friendly and sustainable flooring materials is also influencing consumer choices, with many opting for recyclable and low-emission options. Additionally, innovations in design, texture, and functionality continue to shape market dynamics in the region.
Key players in the market
Some of the key players profiled in the Soft Covering Flooring Market include BASF SE, Sika India Pvt. Ltd., Dow Chemical Company, Arkema S.A., Ashland Inc., Mohawk Industries Inc., Shaw Industries Group Inc., Cargill Inc., Interface Inc., Beaulieu International Group, Fosroc Inc., Mannington Mills Inc., Dixie Group Inc., Bentley Mills Inc., Tarkett S.A., Forbo Management SA and Milliken & Company.
In April 2024, Shaw Floors introduced the Caress by Shaw carpet collection, a series designed to offer both style and sustainability. The collection uses eco-conscious materials, including recycled fibers, while ensuring superior comfort with its plush texture. Shaw's proprietary Anso(R) Nylon fiber provides durability, enhanced with R2X(R) stain and soil protection, and the LifeGuard(R) spill-proof backing.
In February 2024, Mohawk Industries launched RevWood Plus, a premium hybrid flooring product that combines the softness of traditional carpeting with the durability and aesthetic appeal of hardwood. This innovation offers an advanced alternative to typical laminate flooring by utilizing technology that enhances both its structural integrity and its water resistance.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.