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市场调查报告书
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1603808

到 2030 年照片编辑软体市场预测：按产品类型、平台、定价模式、最终用户和地区进行的全球分析

Photo Editing Software Market Forecasts to 2030 - Global Analysis by Product Type (Entry Level, Prosumer Level and Professional Level), Platform (macOS, Windows, Android and iOS), Pricing Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球照片编辑软体市场规模将达到 10.8 亿美元，预计到 2030 年将达到 15.6 亿美元，预测期内复合年增长率为 6.3%。

旨在增强、增强和修改影像的数位工具称为照片编辑软体。除了应用滤镜、消除瑕疵以及执行分层和遮罩等高级技术之外，这些应用程式还允许使用者更改颜色、亮度、对比度和清晰度等方面。照片编辑软体被专业人士和业余爱好者广泛使用，满足摄影师、设计师、内容创作者和企业的需求。

Adobe表示，Adobe的总目标市场（TAM）预计到2027年将达到2,930亿美元，2024年至2027年的复合年增长率为13%。

数位摄影的普及

数位摄影的快速普及正在推动照片编辑软体市场的发展。智慧型手机普及率的提高、先进的相机功能和广泛的网路连接正在使摄影大众化，并创造了渴望增强和共用影像的庞大用户群。社群媒体平台、影响者文化以及对高品质视觉内容的需求正在推动消费者和专业人士投资先进的照片编辑工具。

与自由软体的竞争

免费且易于使用的照片编辑软体对市场成长构成了重大挑战。 GIMP 等开放原始码和免费增值编辑工具以及具有内建编辑功能的行动应用程式的可用性为付费软体供应商设置了障碍。这些替代软体提供了满足临时用户需求的基本编辑功能，这可能会降低市场的收入收益并限制优质照片编辑解决方案的采用。

与行动装置集成

智慧型手机使用量的快速成长为扩大照片编辑软体市场提供了巨大的机会。与行动装置整合可实现即时编辑、即时分享和无缝的使用者体验。製造商越来越多地将高级编辑功能直接建置到智慧型手机相机应用程式中，使用户能够即时操作影像。这一趋势为软体开发人员创建创新的行动优先编辑解决方案开闢了新途径。

众多竞争对手的存在

照片编辑软体市场竞争非常激烈，许多老牌和新兴企业都在争夺市场占有率。 Adobe、Corel 和 GIMP 等大公司与众多新兴企业和利基供应商竞争。这种激烈的竞争可能会导致价格压力、技术快速过时以及持续创新的需求。市场饱和使得差异化变得困难，并增加了市场分割的风险。

COVID-19 的影响：

COVID-19 大流行加速了照片编辑软体的普及。锁门和社交隔离导致人们花更多时间上网，创建和共用数位内容。智慧型手机使用量的增加、社交媒体参与度以及数位自我表达的需求推动了软体需求。用户需要工具来改善他们的个人形象，创建引人入胜的社交媒体内容，并在实体互动受到限制的情况下保持数位联繫。

Windows 细分市场预计将在预测期内成为最大的细分市场

在预测期内，Windows 市场由于其广泛的平台相容性预计将主导市场。大多数专业照片编辑软体（例如 Adob​​e Photoshop 和 CorelDRAW）都针对 Windows 作业系统进行了最佳化。 Windows 在个人电脑和笔记型电脑上的广泛使用为照片编辑应用程式提供了强大的环境。该平台的多功能性和庞大的用户群对其市场领导地位做出了重大贡献。

入门级细分市场预计在预测期内复合年增长率最高

在预测期内，由于数位摄影的普及率不断提高，入门级细分市场预计将出现最高成长率。此细分市场面向寻求用户友好且价格实惠的编辑工具的业余摄影师和休閒用户。智慧型手机、社群媒体平台的激增以及摄影的民主化为直觉、经济高效的编辑解决方案创造了巨大的市场，这些解决方案可以用最少的技术专业知识增强您的影像。

占比最大的地区：

预计北美地区将在预测期内主导照片编辑软体市场占有率。该地区拥有完善的媒体、娱乐和技术行业，极大地推动了对高级编辑软体的需求。数位摄影的高渗透率和社群媒体日益增长的影响力也有助于北美地区的强大市场地位。北美集中了领先的软体供应商和创新中心，预计将保持其在照片编辑软体市场的领先地位。

复合年增长率最高的地区：

在估计和预测期内，亚太地区预计将成为照片编辑软体市场成长率最高的地区。智慧型手机的快速普及、社交媒体用户的增加以及数位内容创作文化的不断发展正在推动对照片编辑解决方案的需求。中国、印度和日本等市场的年轻人和影响者的需求激增。因此，随着用户越来越多地采用照片编辑工具，亚太地区预计将出现强劲成长。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场公司的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球照片编辑软体市场：依产品类型

  • 入门级
  • 产消者层面
  • 专业水平

第六章全球照片编辑软体市场：依平台

  • macOS
  • Windows
  • Android
  • iOS

第七章全球照片编辑软体市场：按定价模式

  • 免费增值
  • 基于订阅
  • 一次性购买

第八章全球照片编辑软体市场：依最终用户分类

  • 专业摄影师
  • 平面设计师
  • 内容创作者
  • 社群媒体影响者
  • 嗜好
  • 学生
  • 公司
  • 政府机构
  • 其他最终用户

第九章全球照片编辑软体市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • Adobe Systems Inc.
  • Corel Corporation
  • CyberLink Corporation
  • Skylum Software
  • Phase One A/S
  • Serif Ltd.
  • DxO Labs
  • ACD Systems International Inc.
  • ON1 Inc.
  • MAGIX Software GmbH
  • Capture One
  • GIMP
  • Pixlr
  • Canva
  • PicsArt
  • Affinity
  • ACDSee
  • ZONER Inc.
Product Code: SMRC27830

According to Stratistics MRC, the Global Photo Editing Software Market is accounted for $1.08 billion in 2024 and is expected to reach $1.56 billion by 2030, growing at a CAGR of 6.3% during the forecast period. Digital tools intended for image enhancement, manipulation, and modifications are referred to as photo editing software. In addition to applying filters, eliminating flaws, and executing sophisticated techniques like layering and masking, these applications let users modify aspects like color, brightness, contrast, and sharpness. Photo editing software is widely used by both professionals and amateurs, serving the needs of photographers, designers, content producers, and businesses.

According to Adobe, Adobe's total addressable market (TAM) is expected to record a CAGR of 13% over 2024-2027E and reach US$293bn in 2027E.

Market Dynamics:

Driver:

Rising popularity of digital photography

The exponential growth of digital photography is propelling the photo editing software market forward. Increasing smartphone penetration, advanced camera capabilities, and widespread internet connectivity have democratized photography, creating a massive user base eager to enhance and share images. Social media platforms, influencer culture, and the need for high-quality visual content are driving consumers and professionals to invest in sophisticated photo editing tools.

Restraint:

Competition from free alternatives

Free and readily accessible photo editing software pose a significant challenge to market growth. The availability of open-source and freemium editing tools like GIMP and mobile apps with built-in editing features creates barriers for paid software providers. These alternatives offer basic editing capabilities that satisfy casual users, potentially reducing the market's potential revenue and limiting the adoption of premium photo editing solutions.

Opportunity:

Integration with mobile devices

The surge in smartphone usage presents a tremendous opportunity for photo editing software market expansion. Mobile device integration allows for real-time editing, instant sharing, and seamless user experiences. Manufacturers are increasingly embedding advanced editing functionalities directly into smartphone camera applications, enabling users to manipulate images instantly. This trend opens new avenues for software developers to create innovative, mobile-first editing solutions.

Threat:

Presence of numerous competitors

The photo editing software market is highly competitive, with numerous established and emerging players vying for market share. Major companies like Adobe, Corel, and GIMP compete alongside numerous startups and niche providers. This intense competition can lead to price pressures, rapid technological obsolescence, and the need for continuous innovation. The saturated market makes differentiation challenging and increases the risk of market fragmentation.

Covid-19 Impact:

The COVID-19 pandemic accelerated photo editing software adoption. With lockdowns and social isolation, people spent more time online, creating and sharing digital content. Increased smartphone usage, social media engagement, and the need for digital self-expression drove software demand. Users sought tools to enhance personal images, create appealing social media content, and maintain digital connections during restricted physical interactions.

The windows segment is expected to be the largest during the forecast period

During the forecast period, the windows segment is anticipated to dominate the market due to its widespread platform compatibility. Most professional photo editing software like Adobe Photoshop and CorelDRAW are optimized for Windows operating systems. The extensive use of Windows across personal computers and laptops provides a robust environment for photo editing applications. This platform's versatility and large user base contribute significantly to its market leadership.

The entry level segment is expected to have the highest CAGR during the forecast period

During the projection period, the entry-level segment is projected to experience the highest growth rate driven by increasing digital photography accessibility. This segment caters to amateur photographers and casual users seeking user-friendly, affordable editing tools. The proliferation of smartphones, social media platforms, and the democratization of photography create a massive market for intuitive, cost-effective editing solutions that enable users to enhance images with minimal technical expertise.

Region with largest share:

Over the forecasted timeframe, the North America region is anticipated to dominate the photo editing software market share. The region's well-established media, entertainment, and technology sectors drive substantial demand for advanced editing software. High adoption rates of digital photography and growing social media influence further contribute to North America's strong market position. With a concentration of leading software providers and innovation hubs, North America is expected to maintain its leadership in the photo editing software market.

Region with highest CAGR:

During the estimation period, the Asia Pacific region is forecasted to record the highest growth rate in the photo editing software market. Rapidly increasing smartphone penetration, a rising number of social media users, and a growing culture of digital content creation fuel demand for photo editing solutions. Markets like China, India, and Japan are witnessing a surge in demand, driven by younger demographics and influencers. Consequently, Asia Pacific is anticipated to experience significant growth as users increasingly adopt photo editing tools.

Key players in the market

Some of the key players in Photo Editing Software Market include Adobe Systems Inc., Corel Corporation, CyberLink Corporation, Skylum Software, Phase One A/S, Serif Ltd., DxO Labs, ACD Systems International Inc., ON1 Inc., MAGIX Software GmbH, Capture One, GIMP, Pixlr, Canva, PicsArt, Affinity, ACDSee, and ZONER Inc.

Key Developments:

In March 2024, DxO released PureRAW 4, a cutting-edge iteration of its AI-powered denoising tool, marking a significant advance in RAW image processing. With enhanced workflow features, PureRAW 4 redefines initial steps in RAW image enhancement, establishing itself as an essential component for photographers aiming for superior image quality.

In October 2023, Adobe introduced Project Stardust, an advanced object-aware editing engine leveraging generative AI to transform image editing capabilities. Alongside this, Adobe showcased new generative AI applications spanning various creative fields such as photo, video, audio, and 3D design, broadening the possibilities for innovation in creative workflows.

In September 2023, DxO launched PhotoLab 7, incorporating unique color calibration, updated local adjustments, and a powerful black-and-white workflow inspired by the essence of traditional film. This release reflects DxO's commitment to capturing the characteristics of classic film stocks, preserving their aesthetic in a modern digital format.

Product Types Covered:

  • Entry Level
  • Prosumer Level
  • Professional Level

Platforms Covered:

  • macOS
  • Windows
  • Android
  • iOS

Pricing Models Covered:

  • Freemium
  • Subscription-Based
  • One-Time Purchase

End Users Covered:

  • Professional Photographers
  • Graphic Designers
  • Content Creators
  • Social Media Influencers
  • Hobbyists
  • Students
  • Businesses
  • Government Agencies
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Photo Editing Software Market, By Product Type

  • 5.1 Introduction
  • 5.2 Entry Level
  • 5.3 Prosumer Level
  • 5.4 Professional Level

6 Global Photo Editing Software Market, By Platform

  • 6.1 Introduction
  • 6.2 macOS
  • 6.3 Windows
  • 6.4 Android
  • 6.5 iOS

7 Global Photo Editing Software Market, By Pricing Model

  • 7.1 Introduction
  • 7.2 Freemium
  • 7.3 Subscription-Based
  • 7.4 One-Time Purchase

8 Global Photo Editing Software Market, By End User

  • 8.1 Introduction
  • 8.2 Professional Photographers
  • 8.3 Graphic Designers
  • 8.4 Content Creators
  • 8.5 Social Media Influencers
  • 8.6 Hobbyists
  • 8.7 Students
  • 8.8 Businesses
  • 8.9 Government Agencies
  • 8.10 Other End Users

9 Global Photo Editing Software Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Adobe Systems Inc.
  • 11.2 Corel Corporation
  • 11.3 CyberLink Corporation
  • 11.4 Skylum Software
  • 11.5 Phase One A/S
  • 11.6 Serif Ltd.
  • 11.7 DxO Labs
  • 11.8 ACD Systems International Inc.
  • 11.9 ON1 Inc.
  • 11.10 MAGIX Software GmbH
  • 11.11 Capture One
  • 11.12 GIMP
  • 11.13 Pixlr
  • 11.14 Canva
  • 11.15 PicsArt
  • 11.16 Affinity
  • 11.17 ACDSee
  • 11.18 ZONER Inc.

List of Tables

  • Table 1 Global Photo Editing Software Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Photo Editing Software Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Photo Editing Software Market Outlook, By Entry Level (2022-2030) ($MN)
  • Table 4 Global Photo Editing Software Market Outlook, By Prosumer Level (2022-2030) ($MN)
  • Table 5 Global Photo Editing Software Market Outlook, By Professional Level (2022-2030) ($MN)
  • Table 6 Global Photo Editing Software Market Outlook, By Platform (2022-2030) ($MN)
  • Table 7 Global Photo Editing Software Market Outlook, By macOS (2022-2030) ($MN)
  • Table 8 Global Photo Editing Software Market Outlook, By Windows (2022-2030) ($MN)
  • Table 9 Global Photo Editing Software Market Outlook, By Android (2022-2030) ($MN)
  • Table 10 Global Photo Editing Software Market Outlook, By iOS (2022-2030) ($MN)
  • Table 11 Global Photo Editing Software Market Outlook, By Pricing Model (2022-2030) ($MN)
  • Table 12 Global Photo Editing Software Market Outlook, By Freemium (2022-2030) ($MN)
  • Table 13 Global Photo Editing Software Market Outlook, By Subscription-Based (2022-2030) ($MN)
  • Table 14 Global Photo Editing Software Market Outlook, By One-Time Purchase (2022-2030) ($MN)
  • Table 15 Global Photo Editing Software Market Outlook, By End User (2022-2030) ($MN)
  • Table 16 Global Photo Editing Software Market Outlook, By Professional Photographers (2022-2030) ($MN)
  • Table 17 Global Photo Editing Software Market Outlook, By Graphic Designers (2022-2030) ($MN)
  • Table 18 Global Photo Editing Software Market Outlook, By Content Creators (2022-2030) ($MN)
  • Table 19 Global Photo Editing Software Market Outlook, By Social Media Influencers (2022-2030) ($MN)
  • Table 20 Global Photo Editing Software Market Outlook, By Hobbyists (2022-2030) ($MN)
  • Table 21 Global Photo Editing Software Market Outlook, By Students (2022-2030) ($MN)
  • Table 22 Global Photo Editing Software Market Outlook, By Businesses (2022-2030) ($MN)
  • Table 23 Global Photo Editing Software Market Outlook, By Government Agencies (2022-2030) ($MN)
  • Table 24 Global Photo Editing Software Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.