![]() |
市场调查报告书
商品编码
1617077
到 2030 年的网页过滤市场预测:按组件、部署、方法、最终用户和地区进行的全球分析Web Content Filtering Market Forecasts to 2030 - Global Analysis By Component (Solutions and Services), Deployment, Technique, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球网页过滤市场规模将达到 43.2 亿美元,预计到 2030 年将达到 97.3 亿美元,预测期内复合年增长率为 14.5%。
Web 内容过滤是根据预先定义的标准阻止或限制对某些网站和线上内容的存取的过程。使用软体或硬体解决方案监控、评估和过滤网路流量,以防止存取有害、不适当或不相关的内容。该技术被组织、教育机构使用,并且在家庭中常用。
据赛门铁克公司称,2018 年每天拦截 953,000 次网路攻击,高于去年每天拦截 611,000 次网路攻击。
网路安全威胁呈上升趋势
网路安全风险的上升是推动网路内容过滤市场的主要因素。随着恶意软体、网路钓鱼、勒索软体和资料外洩等网路攻击的增加,组织面临着针对其网路和用户的网路威胁的风险增加。网路内容过滤解决方案在阻止访问恶意网站和防止用户无意中下载有害内容或成为网路钓鱼诈骗。透过即时监控网路流量,这些系统增强了网路安全、保护敏感资讯并降低网路攻击的可能性。随着网路威胁的不断发展,对有效内容过滤解决方案的需求将会增加。
安装和维护成本高
高实施和维护成本是网路内容过滤市场的主要阻碍因素。进阶过滤解决方案的初始投资可能非常昂贵,特别是对于难以分配足够资源的中小型企业 (SMB) 而言。此外,更新、安全性修补程式和系统监控等持续维护也会增加总拥有成本。对于拥有大型分散式网路的组织来说,整合和定期维护的复杂性进一步增加了成本。这些财务障碍可能会限制网路内容过滤解决方案的采用,特别是在网路安全投资预算有限的成本敏感产业或地区。
更多采用云端基础的解决方案
随着业务转移到云端,企业正在寻找扩充性、灵活且经济高效的内容过滤解决方案,这些解决方案可以轻鬆地跨分散式网路部署。与传统的本地系统相比,云端基础的Web 过滤具有即时更新、集中管理和降低基础设施成本等优势。这一转变使企业能够从任何地方监控和控制互联网访问,支援远端工作环境和多位置设定。随着云端渗透率的提高,对云端基础的Web 内容过滤解决方案的需求将会增加,从而推动市场成长。
对网际网路服务供应商 (ISP) 的依赖
许多公司依赖其 ISP 在网路层级实施内容过滤,这可能会导致效能不一致。过滤系统的品质和有效性取决于 ISP 的基础设施、政策和区域能力,这些能力可能因提供者和位置的不同而有很大差异。这种依赖性可能会造成漏洞,恶意或不适当的内容可以绕过过滤控制并使用户面临网路风险。此外,ISP 提供的过滤自订选项有限,使企业难以满足特定的安全性和合规性要求。因此,企业可能会透过独立的本地或云端基础的过滤解决方案寻求减少对 ISP 的依赖并加强控制。
COVID-19 的影响
COVID-19 的疫情对网页过滤市场产生了重大影响,并加速了对强大网路安全解决方案的需求。随着公司转向远端工作,确保在家工作的员工安全可靠地存取网路已成为当务之急。网路浏览、视讯会议和电子商务等线上活动的增加正在增加企业的网路安全风险,使它们更容易受到网路钓鱼和恶意软体攻击等威胁。网路流量的快速成长增加了对网路内容过滤工具的需求,以保护敏感资料、执行策略和维持生产力。
预计解决方案部门在预测期内将是最大的
对更强大的网路安全的需求不断增长,以防范恶意软体和网路钓鱼等线上威胁,以及医疗保健、金融和教育等行业对监管合规性的需求不断增长,预计将推动解决方案行业成为人们关注的焦点。对员工生产力和保护未成年人免受有害内容侵害的日益关注也推动了需求。此外,云端基础的技术的广泛采用实现了扩充性、灵活且经济高效的过滤解决方案,进一步推动了市场成长。
预计医疗保健产业在预测期内复合年增长率最高
医疗保健产业预计在预测期内将出现最高的复合年增长率,因为它必须遵守 HIPAA 等严格法规,并确保敏感的患者资料免受未授权存取。 Web 内容过滤解决方案有助于防止存取恶意网站并防范网路威胁,例如医疗保健环境中普遍存在的网路钓鱼和恶意软体。此外,医疗保健组织必须为其员工维护一个安全且高效的线上环境,同时控制对不当内容的存取并确保病患机密性和法规遵循。
由于数位转型的加速、互联网使用量的增加以及云端基础的解决方案的日益采用,预计亚太地区将在预测期内占据最大的市场占有率。随着企业和教育机构接受远距工作和线上学习,越来越需要强大的网路安全措施来防范恶意软体、网路钓鱼和资料外洩等网路危险。此外,中国和印度等国家严格的资料保护法加剧了对确保合规性和安全线上空间的内容过滤解决方案的需求。
资料外洩和网路钓鱼等网路攻击日益频繁,迫使企业实施更强有力的线上安全措施。 GDPR 和 CCPA 等严格的法律规范也正在推动内容过滤解决方案的采用,以确保合规性并保护敏感资料。此外,北美对云端技术、远距工作和数位学习的日益依赖,进一步增加了各行业对可扩展且有效的 Web 内容过滤解决方案的需求。
According to Stratistics MRC, the Global Web Content Filtering Market is accounted for $4.32 billion in 2024 and is expected to reach $9.73 billion by 2030 growing at a CAGR of 14.5% during the forecast period. Web content filtering is the process of blocking or restricting access to specific websites or online content based on predefined criteria. It involves using software or hardware solutions to monitor, evaluate, and filter web traffic to prevent access to harmful, inappropriate, or irrelevant content. This technology is commonly used in organizations, educational institutions, and homes to enhance cybersecurity, ensure compliance with regulations, and protect users from malicious sites, inappropriate materials, and online threats like malware or phishing attacks.
According to Symantec Corporation, in the year 2018, 953 thousand web attacks were blocked daily, up from 611 thousand daily blocked attacks in the previous year.
Increasing Cybersecurity Threats
Growing cyber-security risks are a major factor propelling the market for web content filtering. With the rising prevalence of cyber attacks like malware, phishing, ransomware, and data breaches, organizations face heightened risks of cyber threats targeting their networks and users. Web content filtering solutions play a crucial role in blocking access to malicious websites, preventing users from inadvertently downloading harmful content, or engaging with phishing scams. By monitoring web traffic in real-time, these systems enhance network security, safeguard sensitive information, and reduce the potential for cyber attacks. As cyber threats continue to evolve, the demand for effective content filtering solutions will grow.
High deployment and maintenance costs
High deployment and maintenance costs are a significant restraint in the Web Content Filtering Market. The initial investment in advanced filtering solutions can be expensive, especially for small and medium-sized businesses (SMBs) that may find it challenging to allocate sufficient resources. Additionally, ongoing maintenance, including updates, security patches, and system monitoring, adds to the total cost of ownership. For organizations with large, distributed networks, the complexity of integration and regular upkeep further increases costs. These financial barriers can limit the adoption of web content filtering solutions, especially in cost-sensitive sectors or regions with limited budgets for cybersecurity investments.
Growing adoption of cloud-based solutions
As businesses increasingly move their operations to the cloud, they seek scalable, flexible, and cost-effective content filtering solutions that can be easily deployed across distributed networks. Cloud-based web filtering offers advantages such as real-time updates, centralized management, and lower infrastructure costs compared to traditional on-premise systems. This transition allows organizations to monitor and control internet access from anywhere, supporting remote work environments and multi-location setups. As cloud adoption continues to rise, the demand for cloud-based web content filtering solutions will increase, driving market growth.
Dependence on internet service providers (ISPs)
Many organizations rely on ISPs to implement content filtering at the network level, which can lead to inconsistent performance. The quality and effectiveness of filtering systems depend on the ISP's infrastructure, policies, and regional capabilities, and these can vary widely across different providers and locations. This reliance may result in gaps where malicious or inappropriate content bypasses filtering controls, exposing users to cyber risks. Additionally, ISPs might offer limited customization options for filtering, making it difficult for businesses to meet specific security or compliance requirements. As a result, organizations may seek more control through independent, on-premise, or cloud-based filtering solutions, reducing their reliance on ISPs.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the Web Content Filtering Market, accelerating the demand for robust cyber security solutions. As businesses shifted to remote work, the need to ensure safe and secure internet access for employees working from home became a priority. The rise in online activity, including web browsing, video conferencing, and e-commerce, has heightened cyber security risks for businesses, making them more vulnerable to threats like phishing and malware attacks. This surge in internet traffic heightened the demand for web content filtering tools to protect sensitive data, enforce policies, and maintain productivity.
The solutions segment is expected to be the largest during the forecast period
The solutions segment is estimated to be the largest, due to the increasing need for enhanced cyber security to protect against online threats such as malware and phishing, as well as the rising demand for regulatory compliance in industries like healthcare, finance, and education. The growing focus on employee productivity and the protection of minors from harmful content also contributes to the demand. Additionally, the widespread adoption of cloud-based technologies enables scalable, flexible, and cost-effective filtering solutions, further driving market growth.
The healthcare segment is expected to have the highest CAGR during the forecast period
The healthcare segment is anticipated to witness the highest CAGR during the forecast period, due to the need to comply with strict regulations such as HIPAA, ensuring that sensitive patient data is protected from unauthorized access. Web content filtering solutions help prevent access to malicious websites and safeguard against cyber threats like phishing and malware, which are prevalent in healthcare environments. Additionally, healthcare organizations must control access to inappropriate content, maintaining a secure, productive online environment for staff while ensuring patient confidentiality and regulatory compliance.
Asia Pacific is expected to have the largest market share during the forecast period due to accelerated digital transformation, rising internet usage, and expanding cloud-based solution adoption. Strong cyber security measures are becoming more and more necessary as companies and educational institutions adopt remote work and online learning to guard against internet dangers including malware, phishing, and data breaches. Furthermore, the need for content filtering solutions to guarantee compliance and safe online spaces is fueled by strict data protection laws in nations like China and India.
North America is projected to witness the highest CAGR over the forecast period, owing to the increasing frequency of cyberattacks, such as data breaches and phishing, pushing businesses to implement stronger online security measures. Stringent regulatory frameworks like GDPR and CCPA also drive the adoption of content filtering solutions to ensure compliance and protect sensitive data. Additionally, the growing reliance on cloud technologies, remote work, and e-learning in North America further fuels the demand for scalable and effective web content filtering solutions across industries.
Key players in the market
Some of the key players profiled in the Web Content Filtering Market include Cisco Systems, Inc., McAfee Corp., Fortinet, Inc., Barracuda Networks, Inc., Zscaler, Inc., Trend Micro Incorporated, SonicWall, Inc., Forcepoint LLC, Palo Alto Networks, Inc., Kaspersky Lab, Smoothwall Ltd., WatchGuard Technologies, Inc., ClearSwift Ltd., F5 Networks, Inc., Hornetsecurity GmbH, and SonicWall, Inc.
In November 2023, Forcepoint launched an upgraded version of its Web Security Cloud, designed to enhance threat protection and simplify web security for remote workers. The solution integrates AI-driven risk-based content filtering and helps businesses mitigate cyber threats while enabling safe internet use.
In October 2023, Trend Micro introduced enhanced content filtering capabilities within its Cloud App Security solution to provide better protection against harmful online content in cloud-based environments. The solution also focuses on preventing data loss and ensuring secure collaboration.
In September 2023, Barracuda launched an updated version of its Web Security Gateway, offering improved content filtering and real-time threat protection. The new release integrates cloud-based intelligence for more effective threat mitigation and content categorization.
In June 2023, Cisco expanded the capabilities of its Umbrella platform, offering advanced web content filtering to protect users against cyber threats. The new features focus on enhanced visibility, easier policy management, and better detection of high-risk content.