市场调查报告书
商品编码
1617115
到 2030 年茶荚市场预测:按茶种类、种类、通路和地区进行的全球分析Tea Pods Market Forecasts to 2030 - Global Analysis By Tea Type, Type, Distribution Channel and By Geography |
根据Stratistics MRC预测,2024年全球茶荚市场规模将达63.5亿美元,预计2030年将达到99.2亿美元,预测期内复合年增长率为7.7%。
茶包是单份包装的茶水,提供了一种方便有效的泡茶方式。与咖啡包类似,这些茶包设计用于与包泡机和胶囊系统等特定机器配合使用,以最少的努力快速泡茶。茶荚含有茶叶和草药的混合物,通常密封在生物分解性的小豆荚中。使用者只需将烟弹插入机器,机器就会刺穿烟弹并蒸煮内容物以提取风味。茶包的品种繁多,从传统的红茶和绿茶到甘菊茶和印度奶茶等特色混合茶。
对方便、省时的产品的需求不断增长
随着消费者的生活越来越忙碌,对快速、无麻烦的解决方案的需求从未如此强烈。茶包完美融合了便利性和品质,提供了一种简单的方式来享受一杯茶,而无需测量、蒸煮或清洗传统茶具。只需按一下按钮,您就可以冲泡新鲜的茶,节省您的宝贵时间,同时享受各种口味和类型。这种易用性和保持一致口味的能力吸引了追求日常生活简单的现代消费者。此外,智慧家电的兴起也进一步推动了需求。 Teapod 与适合您快节奏、忙碌生活方式的机器无缝集成,使其成为繁忙家庭和办公室的理想解决方案。
储存和保存期限问题
对于茶包来说,储存和保质期是一个重要议题,因为它们会影响产品品质和安全。与任何单份产品一样,茶包需要适当的储存条件才能保持新鲜度和风味。暴露在空气、湿度和光线下会导致茶叶劣化并失去其风味和香气。包装不当会导致豆荚随着时间的推移变得陈旧或发霉,从而缩短其保质期。一些茶包中使用的防腐剂和添加剂可能有助于延长其新鲜度,但不能完全消除劣化的风险。
与智慧泡茶设备集成
智慧泡茶设备与茶包的融合正在彻底改变泡茶方式。透过连接智慧型手机和智慧家庭系统,这些设备可以让使用者轻鬆泡自己喜欢的茶,提供更个人化和便利的体验。透过专用的应用程式和语音命令,使用者可以控制冲泡时间、温度,甚至选择茶叶类型,为每杯咖啡提取完美的风味。含有预先量好的茶叶的茶包被设计为与这些设备一起使用,从而可以轻鬆冲泡各种茶,而无需手动测量或猜测。这种整合还透过提供即时监控和通知来增强酿造过程,使用户能够追踪进展并调整设定。
缺乏标准化
茶荚缺乏标准化,大大阻碍了这种便捷冲泡方法的成长和普及。由于多家製造商生产不同尺寸、形状和相容性的烟弹,消费者在为自己的机器选择合适的烟弹时面临困惑。这是因为不同的荚果不一定符合相同的茶叶标准,这会影响口感和冲泡体验。由于咖啡包设计缺乏通用标准,茶爱好者很难在不牺牲品质或便利性的情况下在品牌和机器之间切换。
COVID-19 大流行对茶荚产业产生了重大影响,扰乱了生产和消费。最初的封锁和旅行限制扰乱了供应链,影响了茶叶和包装等原料的供应。这导致了茶荚生产商的生产延迟和营运成本增加。大量消费茶包的办公室和咖啡馆关闭,导致单份产品的需求下降。然而,随着许多人开始在家工作,对方便的自製茶的需求增加,部分抵消了其他市场的下降。这场大流行凸显了卫生和永续性的重要性,促使品牌关注环保和安全的包装。
预计绿茶市场在预测期内将是最大的市场
预计绿茶细分市场在预测期内将占据最大份额。随着消费者越来越寻求传统饮料的更健康、更永续的替代品,绿茶包透过以方便、简单的形式提供绿茶的健康益处,提供了一种实用且实用的选择。这些豆荚提供抗氧化剂,支持新陈代谢,促进健康,同时确保您每次冲泡时的风味一致。对环保选择的呼声也刺激了生物分解性和可回收豆荚的开发,以解决环境问题。此外,咖啡豆技术的进步改善了口感和香气,让消费者无需准备即可饮用优质茶。
预计超级市场和大卖场产业在预测期内将呈现最高的复合年增长率。
预计超级市场和大卖场产业在预测期内将快速成长。这些茶包专为与单份冲泡机配合使用而设计,提供一种快速、轻鬆的方式,让您在家中或办公室享用优质红茶。超级市场和大卖场正在利用这一趋势,增加茶包的选择,以满足对便利性和品质不断增长的需求。这些零售商不仅提供各种口味,从经典的红茶和绿茶到花草茶和特色混合茶,他们还创新包装,包括环保选择,以吸引有环保意识的消费者。
由于消费者对饮料消费便利性和创新的需求不断增长,预计亚太地区将在预测期内占据最大的市场份额。中国、印度和东南亚等国家越来越多地采用单服务胶囊,反映出人们日益转向现代、高效的生活方式,尤其是在都市区中。随着可支配收入的增加和消费者寻求更个人化的茶体验,品牌正在利用地区偏好来提供多样化的口味和优质选择。全球咖啡和茶公司的不断壮大进一步推动了这一趋势,这些公司正在投资本地製造和分销以满足不断增长的需求。
透过推动技术创新和扩大消费者获得优质茶体验的机会,预计欧洲地区在预测期内的复合年增长率最高。这些合作关係利用了咖啡包公司现有的基础设施和基本客群,使茶包品牌能够接触到更多的消费者。随着方便的单份饮料越来越受欢迎,这些合作关係将使茶叶製造商能够提供各种高品质、易于使用的茶包。透过采用咖啡包系统的先进萃取技术,茶包品牌可以确保一致的风味和提取精度,从而对精通技术的消费者更具吸引力。
According to Stratistics MRC, the Global Tea Pods Market is accounted for $6.35 billion in 2024 and is expected to reach $9.92 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Tea pods are single-serve, pre-packaged portions of tea that offer a convenient and efficient way to brew a cup of tea. Similar to coffee pods, these tea pods are designed to work with specific machines, such as pod brewers or capsule systems, which quickly brew the tea with minimal effort. Tea pods contain tea leaves or herbal blends that are sealed in a small, often biodegradable pod. Users simply insert the pod into the machine, which then punctures the pod and steams the contents to extract the flavor. Tea pods are available in a wide range of varieties, from traditional black and green teas to specialty blends like chamomile or chai.
Growing demand for convenient and time-saving products
As consumers lead increasingly busy lives, the need for quick and hassle-free solutions has never been more prominent. Tea pods offer a perfect blend of convenience and quality, providing an easy way to enjoy a cup of tea without the need for measuring, steeping, or cleaning traditional tea equipment. With just the push of a button, users can brew a fresh cup of tea, saving valuable time while still enjoying a variety of flavors and types. This ease of use, along with the ability to maintain consistent taste, appeals to modern consumers seeking simplicity in their daily routines. Additionally, the rise of smart home appliances has further contributed to the demand, as tea pods seamlessly integrate with machines that fit into the fast-paced, on-the-go lifestyle, making them an ideal solution for busy households and offices alike.
Storage and shelf life concerns
Storage and shelf life concerns are significant challenges for tea pods, as they can affect both the quality and safety of the product. Tea pods, like other single-serve products, require proper storage conditions to maintain their freshness and flavor. Exposure to air, humidity, and light can lead to the degradation of the tea leaves inside, causing them to lose their flavor and aroma. Improper packaging can result in the pods becoming stale or moldy over time, reducing their shelf life. The preservatives or additives used in some tea pods may help extend freshness, but they can't completely eliminate the risk of deterioration.
Integration with smart tea brewing devices
The integration of smart tea brewing devices with Tea Pods is revolutionizing the way tea is prepared. These devices allow users to brew their favorite tea effortlessly by connecting to smartphones or smart home systems, offering a more personalized and convenient experience. Through dedicated apps or voice commands, users can control brewing time, temperature, and even select tea types, ensuring optimal flavor extraction with each cup. Tea Pods, which contain pre-measured tea leaves, are designed for use with these devices, making it easy to brew a variety of teas without the need for manual measurements or guesswork. The integration also enhances the brewing process by providing real-time monitoring and notifications, allowing users to track progress and adjust settings.
Lack of standardization
The lack of standardization in tea pods is significantly hindering the growth and adoption of this convenient brewing method. With multiple manufacturers producing pods of varying sizes, shapes, and compatibility, consumers face confusion when selecting the right pods for their machines. This fragmentation results in inconsistent quality, as the tea in different pods may not always meet the same standards, affecting the taste and brewing experience. The absence of a universal standard for pod design makes it challenging for tea lovers to switch between brands or machines without sacrificing quality or convenience.
The COVID-19 pandemic significantly impacted the tea pod industry, disrupting both production and consumption. The initial lockdowns and travel restrictions led to supply chain disruptions, affecting the availability of raw materials like tea leaves and packaging. This resulted in delays in manufacturing and higher operational costs for tea pod producers. The closure of offices and cafes, where tea pods were widely consumed, led to a drop in demand for single-serve products. However, with many people working from home, there was an increased demand for convenient, at-home tea options, partially offsetting the decline in other markets. The pandemic highlighted the importance of hygiene and sustainability, prompting brands to focus on eco-friendly and safe packaging.
The Green Tea segment is expected to be the largest during the forecast period
Green Tea segment is expected to dominate the largest share over the estimated period. As consumers increasingly seek healthier and more sustainable alternatives to traditional beverages, green tea pods offer a practical solution by delivering the health benefits of green tea in a quick and easy format. These pods provide antioxidants, support metabolism, and promote wellness while ensuring a consistent flavor profile with each brew. The demand for eco-friendly options has also spurred the development of biodegradable and recyclable pods, addressing environmental concerns. Additionally, advancements in pod technology have improved the taste and aroma, offering consumers a premium tea-drinking experience without the need for time-consuming preparation.
The Supermarkets and Hypermarkets segment is expected to have the highest CAGR during the forecast period
Supermarkets and Hypermarkets segment is estimated to grow at a rapid pace during the forecast period. Tea pods, designed for use with single-serve brewing machines, offer a quick and mess-free way to enjoy premium tea varieties at home or in offices. Supermarkets and hypermarkets are capitalizing on this trend by expanding their offerings of tea pods, catering to the growing demand for convenience and quality. These retailers are not only offering a wide range of flavors, from classic black and green teas to herbal and specialty blends, but also focusing on packaging innovations, such as eco-friendly options, to appeal to environmentally conscious consumers.
Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period, driven by growing consumer demand for convenience and innovation in beverage consumption. In countries like China, India, and Southeast Asia, the increasing adoption of single-serve pods reflects a shift towards modern, time-efficient lifestyles, particularly among urban populations. As disposable incomes rise and consumers seek personalized tea experiences, brands are tapping into regional preferences for diverse flavors and premium options. This trend is further fueled by the expanding presence of global coffee and tea companies, which are investing in local manufacturing and distribution to meet the rising demand.
Europe region is estimated to witness the highest CAGR during the projected time frame, by driving innovation and expanding consumer access to premium tea experiences. These collaborations leverage the established infrastructure and customer base of coffee pod companies, allowing tea pod brands to reach a wider audience. With the increasing popularity of convenient, single-serve beverages, these partnerships enable tea companies to offer a diverse range of high-quality, easy-to-use tea pods. By incorporating advanced brewing technology from coffee pod systems, tea pod brands can ensure consistent flavor and brewing precision, making it more appealing to tech-savvy consumers.
Key players in the market
Some of the key players in Tea Pods market include Bigelow Tea Co, Cornish Tea & Cornish Coffee Ltd, Keurig Green Mountain Inc, Nestle SA, Reily Foods Company, Starbucks Corporation, Teekanne GMBH & Co. KG, Unilever, Jacobs Douwe Egberts, Harney & Sons, Red Diamond Inc, Reily Foods Company, Lipton Teas & Infusions, STASH Tea Company and Gourmet Coffee Company.
In October 2024, Nestle to launch of 'no refined sugar' variants of infant food Cerelac. The announcement is important as Nestle India, part of Swiss multinational Nestle SA, recently faced criticism for having added sugar in Cerelac.
In September 2024, A unit of Nestle SA agreed to pay €2 million ($2.2 million) to settle French criminal allegations focusing on its production of natural mineral water. The deal, which was approved by a judge in Epinal, east of France, brings to an end to two investigations it faced in the region.