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市场调查报告书
商品编码
1617203
到 2030 年广播自动化软体市场预测:按产品、解决方案、应用和地区分類的全球分析Broadcast Automation Software Market Forecasts to 2030 - Global Analysis By Product (On-premise, Cloud-Based and Hybrid), Solution (Software and Service), Application and By Geography |
根据 Stratistics MRC 的数据,2024 年全球广播自动化软体市场规模将达到 20.2 亿美元,预计到 2030 年将达到 64.1 亿美元,预测期内复合年增长率为 21.2%。
广播自动化软体是一种复杂的工具,可以简化和自动化与广播和电视广播相关的各种任务。该软体有助于有效的调度、播出管理和内容传送,以确保跨不同管道和平台的顺利运作。透过整合媒体资产管理、流量和收费以及即时分析等功能,优化了工作流程,减少了人为干预,并最大限度地减少了错误。
据 NewscastStudio 称,广播公司越来越多地采用 SMPTE ST 2110 IP 视频,因为其低延迟、未压缩的工作流程提高了广播品质和灵活性。
迁移到多平台电视
随着消费者越来越偏好跨多个平台(包括社群媒体、直播电视和随选串流服务)消费内容,对广播自动化软体的需求也不断增加。在此类系统的帮助下,广播公司可以跨不同平台和格式监督工作流程。简化商业调度、内容播放和分发程序,确保传统线性电视和数位平台的统一分发。此外,广播公司可以透过资料分析和即时监控等功能快速回应不断变化的观众偏好,这在竞争激烈的媒体环境中至关重要。
与目前基础设施整合的复杂性
通常需要将广播自动化软体与遗留系统集成,并且由于相容性问题可能会很困难。许多广播公司使用新旧设备的组合,确保这些系统之间的顺畅通讯需要大量的技术知识和客製化。如果整合问题或延迟扰乱了日常业务,广播公司可能不愿意采用新的解决方案。此外,广播标准的持续发展(例如转向基于 IP 的工作流程)带来了额外的复杂性。
利用云端基础的广播技术
由于成本效益、扩充性和远端访问,云端基础的广播系统变得越来越流行。云端基础的广播自动化软体可以满足对远端和灵活的製作工作流程日益增长的需求,特别是在大流行之后。借助这些解决方案,广播公司可以减少对本地基础设施的依赖,并快速回应不断变化的消费者偏好和内容需求的意外增长。
对传统广播的一些介绍
儘管自动化有很多好处,但由于将自动化软体与遗留基础设施整合的复杂性以及对变革的抵制,许多传统广播公司仍然依赖手动流程,这是我继续这样做的主要原因。这限制了广播自动化软体的市场潜力,特别是在采用新技术缓慢的地区和机构。此外,说服这些广播公司转换需要大量的行销和支持,这是昂贵且耗时的。
广播自动化软体市场受到 COVID-19 大流行的严重影响,随着广播公司适应远端操作和社交距离通讯协定,自动化工具的采用加速了。为了确保无缝的内容创建、调度和分发,广播公司被迫关闭工作室并缺乏现场人才,导致他们越来越依赖自动化软体。由于自动化改进了内容管理工作流程, Over-The-Top平台的出现以及封锁期间数位内容需求的激增进一步推动了市场的发展。
云端基础的细分市场预计将在预测期内成为最大的细分市场
广播自动化软体市场预计将由云端基础的细分市场主导。这项优势主要归因于云端解决方案提供的显着优势,例如成本效益、扩充性和灵活性。广播公司越来越多地使用云端基础的自动化软体来优化播出、分发和内容管理程式。这使得地理上分散的团队能够远端协作和存取内容。此外,动态调整资源以满足需求的能力,尤其是在现场活动等尖峰时段,可提高营运效率并降低基础设施成本。
预计娱乐业在预测期内将经历最高的复合年增长率。
在广播自动化软体市场中,娱乐领域预计将以最高的复合年增长率成长。娱乐产业对高效内容管理系统不断增长的需求以及对高品质内容不断增长的需求是这一增长的主要驱动力。随着串流媒体平台和数位内容提供商扩展其产品,越来越需要自动化软体来优化媒体调度、播出和交付流程。此外,多媒体串流应用程式的激增推动了对先进广播自动化解决方案的需求,这些解决方案可以有效处理大量内容,同时保持法规遵循。
随着技术创新和主要广播网路的存在,广播产业得到发展,预计北美地区将占据全球广播自动化软体市场的最大份额。由于数位化的快速转变以及云端运算、人工智慧和机器学习等最尖端科技的融合,广播领域对自动化解决方案的需求大大增加。此外,北美精通科技的观众及其不断变化的内容消费习惯正促使广播公司投资先进的自动化工具,以提高观众参与度并加快工作流程。
广播自动化软体市场预计将以亚太地区 (APAC) 最高复合年增长率成长。中国、日本和印度等国家的快速数位转型是这项成长的关键驱动力。网路普及率的提高、OTTOver-The-Top的出现以及媒体和娱乐产业的成长正在推动这些国家对尖端广播解决方案的巨大需求。此外,由于支持数位广播的政府计划以及亚太地区越来越多地使用云端基础的混合自动化解决方案,该市场正在扩大。
According to Stratistics MRC, the Global Broadcast Automation Software Market is accounted for $2.02 billion in 2024 and is expected to reach $6.41 billion by 2030 growing at a CAGR of 21.2% during the forecast period. A sophisticated tool for streamlining and automating a variety of tasks related to radio and television broadcasting is broadcast automation software. This software ensures smooth operation across various channels and platforms by facilitating effective scheduling play out management, and content delivery. Workflows are optimized, human intervention is decreased, and errors are minimized by incorporating features like media asset management, traffic and billing, and real-time analytics.
According to NewscastStudio, broadcasters are indeed increasingly adopting SMPTE ST 2110 IP video for its low-latency, uncompressed workflows, which enhance broadcast quality and flexibility.
Transition to multi-platform television
The need for broadcast automation software has grown as consumer's preferences for consuming content across multiple platforms-including social media, live TV and on-demand streaming services-have grown. With the help of these systems, broadcasters can oversee workflows across various platforms and formats. They guarantee uniform delivery across conventional linear TV and digital platforms by streamlining the scheduling of commercials, content play out, and distribution procedures. Furthermore, broadcasters can quickly adjust to changing audience preferences with the aid of features like data analytics and real-time monitoring, which are essential in a competitive media environment.
Intricacy of integrating with current infrastructure
Integrating broadcast automation software with legacy systems is frequently necessary, but it can be difficult because of compatibility problems. Many broadcasters use a combination of new and old equipment, and it can take a lot of technical know-how and customization to ensure smooth communication between these systems. Broadcasters may be reluctant to embrace new solutions if integration issues or delays cause disruptions in their daily operations. Moreover, a further layer of complexity is introduced by the continuous development of broadcast standards, such as the switch to IP-based workflows.
Utilizing cloud-based broadcasting technologies
Due to their cost effectiveness, scalability, and remote accessibility, cloud-based broadcasting systems are becoming more popular. Cloud-based broadcast automation software can meet the growing need for remote and flexible production workflows, particularly in the wake of a pandemic. With the help of these solutions, broadcasters can lessen their dependency on on-premise infrastructure and quickly adjust to shifting consumer preferences or unexpected increases in demand for their content.
Low uptake in conventional broadcasting
The intricacy of integrating automation software with legacy infrastructure or resistance to change is the main reasons why many traditional broadcasters continue to rely on manual processes in spite of the advantages of automation. This hesitancy restricts the market potential for broadcast automation software, especially in areas or institutions where adoption of new technologies is sluggish. Furthermore, persuading these broadcasters to make the switch necessitates intensive marketing and support initiatives, which can be expensive and time-consuming.
The market for broadcast automation software was significantly impacted by the COVID-19 pandemic, which sped up the adoption of automation tools as broadcasters adjusted to remote operations and social distancing protocols. In order to guarantee seamless content creation, scheduling, and distribution, broadcasters increasingly resorted to automation software as studios were forced to close and on-site personnel became scarce. As automation improved content management workflows, the market was further stimulated by the emergence of OTT (over-the-top) platforms and a surge in demand for digital content during lockdowns.
The Cloud-Based segment is expected to be the largest during the forecast period
The market for broadcast automation software is projected to be dominated by the cloud-based segment. The main cause of this dominance is the substantial benefits that cloud solutions provide, including cost-effectiveness, scalability, and flexibility. Cloud-based automation software is being used by broadcasters more and more to optimize their play out, distribution, and content management procedures. This enables geographically scattered teams to collaborate and access content remotely. Additionally, operational efficiency is improved and infrastructure costs are decreased when resources can be dynamically adjusted in response to demand, especially during peak loads like live events.
The Entertainment segment is expected to have the highest CAGR during the forecast period
In the market for broadcast automation software, the entertainment segment is anticipated to grow at the highest CAGR. The entertainment industry's growing need for effective content management systems and the rising demand for high-quality content are the main drivers of this growth. Automation software is becoming increasingly necessary to optimize media scheduling, playout, and distribution processes as streaming platforms and digital content providers broaden their product offerings. Furthermore, the surge in multimedia streaming applications has increased the need for advanced broadcast automation solutions that can effectively handle enormous amounts of content while maintaining regulatory compliance.
Due to a developed broadcasting sector marked by technological innovation and the presence of major broadcast networks, the North American region is anticipated to hold the largest share of the global market for broadcast automation software. The need for automation solutions in broadcasting has been greatly increased by the quick shift to digitalization and the uptake of cutting-edge technologies like cloud computing, AI, and machine learning. Additionally, broadcasters have been urged to invest in advanced automation tools that improve audience engagement and expedite workflows by the tech-savvy North American audience and their changing content consumption habits.
The broadcast automation software market is anticipated to grow at the highest CAGR in the Asia-Pacific (APAC) region. Rapid digital transformation in nations like China, Japan, and India is the main driver of this growth. These nations have significant demand for cutting-edge broadcasting solutions as a result of rising internet penetration, the emergence of over-the-top (OTT) platforms, and the growth of the media and entertainment sectors. Furthermore, the market is also expanding as a result of government programs supporting digital broadcasting and the increasing use of cloud-based and hybrid automation solutions in APAC.
Key players in the market
Some of the key players in Broadcast Automation Software market include Amagi Corporation, Evertz Microsystems, Snell Limited, Dovecher, AMC Networks Inc., Mediagenix NV, ENCO Systems Inc., Chetu Inc, WideOrbit Inc, Advanced Broadcast Services Limited, Unimedia Technologies, The Chyron Corporation, Imagine Communications Corp., Axel Technology Srl and Evoux Inc.
In September 2024, AMC Networks and Charter Communications, Inc. announced they have agreed to an early renewal of their distribution agreement that will allow Charter to carry AMC Networks' portfolio of linear cable networks for multiple years to come.
In July 2024, ENCO Systems, Inc., and Compass Media Networks have announced that they have entered into an agreement with Beasley Media Group, LLC, to provide their SPECai product to Beasley's local advertising executive's companywide. The deal will bring the award-winning AI-powered spec spot creator to all 59 owned and operated radio stations in 11 U.S.
In November 2023, Amagi announced it has signed a definitive agreement to acquire the business of Tellyo, a leading real-time live cloud remote production, clipping/editing, and social sharing platform. This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.