市场调查报告书
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1617212
到 2030 年乳蛋白质薯片市场预测:按口味、包装、形式、分销管道、应用和地区进行的全球分析Dairy Protein Crisp Market Forecasts to 2030 - Global Analysis By Flavor (Vanilla, Chocolate, Mocha, Peanut Butter and Other Flavors), Packaging (Pouch, Box, Can and Other Packagings), Form, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2024 年全球乳蛋白质薯片市场规模为 2.7242 亿美元,预计到 2030 年将达到 5.8238 亿美元,预测期内复合年增长率为 13.5%。
每日蛋白薯片是适应性很强的原料,具有丰富的营养成分和酥脆的质地,用于食品和饮料行业。由于乳清蛋白和乳蛋白质等乳蛋白是主要成分,这些薯片的蛋白质含量很高,对注重健康的消费者很有吸引力。它广泛用于谷物、蛋白棒、零嘴零食和烘焙点心中,以在不牺牲风味的情况下改善质地和营养价值。
据世界卫生组织 (WHO) 称,自 1975 年以来,全球肥胖盛行率几乎增加了两倍,导致对更健康零食(包括富含蛋白质的产品)的需求增加。
健康和福祉的成长趋势
世界对健康和福祉的关注极大地影响了饮食习惯,尤其是富含蛋白质的食品。乳清或乳蛋白质因其完整的氨基酸谱和高生物价值而备受推崇,是乳蛋白质片的原料。这使得它成为对于那些寻求蛋白质来减重、肌肉生长和修復的注重健康的人来说特别有吸引力的食品。由于研究表明乳製品的蛋白质易于消化并促进代谢健康,因此乳製品变得越来越受欢迎。此外,生酮饮食和原始人饮食等健身时尚的流行增加了对乳製品蛋白片等方便的高蛋白零食的需求。
原物料价格波动
由于全球酪农产量波动,乳製品蛋白薯片市场高度依赖乳清蛋白和乳蛋白。气候、饲料价格和地缘政治不稳定是影响牛奶供应并导致原材料价格波动的一些变数。此外,製造商的竞争性定价能力及其利润率可能会受到这种不可预测的情况的显着影响。例如,根据商业和农业组织的报告,供需变化导致近期全球原奶价格波动。
人们对高蛋白饮食的兴趣日益浓厚
全球对健身和健康生活方式的重视增加了对乳蛋白薯片等高蛋白食品的需求。这些产品可以满足运动员、健身爱好者和遵循生酮或高蛋白饮食等特定饮食习惯的人的营养需求。随着人们对蛋白质对减重、肌肉修復和代谢健康益处的认识不断加深,其扩展空间也很大。此外,健康组织的营养研究和报告强调了世界上日益严重的蛋白质缺乏问题,使乳製品蛋白质成为满足饮食需求的完美方式。
市场竞争激烈
各种提供尖端产品的公司正在涌入蛋白质零食和机能性食品市场。其他蛋白质来源,例如由大豆、豌豆和藜麦蛋白质製成的植物性零嘴零食,以及更传统的零嘴零食类别与乳製品蛋白质零嘴零食竞争。由于消费者对植物性饮食的日益偏好以及对永续性的担忧,这种竞争变得更加激烈。此外,不投资创新或产品差异化的公司可能会发现很难维持市场占有率。
乳製品蛋白晶片市场受到了 COVID-19 大流行的显着影响,既有正面的影响,也有负面的影响。从积极的方面来看,随着消费者在封锁期间寻找健康的零食,对免疫和健康的兴趣增加推动了对乳製品蛋白片等高蛋白功能性食品的需求。此外,儘管零售业受到干扰,但电子商务和直接面向消费者的管道的成长使製造商能够接触到注重健康的消费者。然而,在疫情最严重的时期,我们遇到了产能有限、乳製品价格波动、供应链中断等挑战。除了短期波动之外,这些因素凸显了强大的分销网络和多样化的采购对于维持市场稳定的重要性。
巧克力细分市场预计将在预测期内成为最大的细分市场
由于其广泛的消费者吸引力和广泛的应用,巧克力细分市场预计将占据乳製品蛋白脆片市场的最大份额。巧克力口味产品吸引了广泛的消费者,包括那些注重健康并寻找高蛋白零食的消费者,以及那些想要享受美味和健康选择的消费者。此外,它与水果和坚果等其他成分的相容性使其在製作各种产品时具有吸引力。此外,巧克力作为风味剂的广泛吸引力促进了已开发市场和新兴市场对巧克力味乳製品蛋白脆片的稳定需求。
预计网路商店行业在预测期内将经历最高的复合年增长率
在乳製品蛋白晶片市场中,网路商店部分预计将以最高的复合年增长率成长。消费者越来越依赖电子商务平台购买健康有用的零食,推动了这一领域的成长,特别是在 COVID-19 大流行之后,网路购物趋势显着增加。此外,线上管道为客户提供送货上门的便利、详细的产品描述和客户评论,帮助他们做出明智的决定。製造商也越来越多地与电子商务网站合作,并利用社群媒体行销来吸引精通科技、注重健康的消费者。
乳製品蛋白片市场预计将由北美主导,这主要是由于该地区对健身和健康零食的高需求。随着越来越多的人认识到蛋白质对减重、肌肉恢復和整体健康的好处,市场正在扩大。由于该地区零售基础设施发达,乳製品蛋白片可透过实体店和线上零售商广泛购买。此外,对富含蛋白质的产品和机能性食品,特别是运动营养师和注重健康的消费者,进一步巩固了北美在全球市场的主导地位。
由于可支配收入增加、都市化进程加快以及健康意识不断增强等因素,乳蛋白质薯片市场预计将以亚太地区最高的复合年增长率增长。中国和印度等国家对蛋白质强化零嘴零食的需求正在增加,特别是随着新冠肺炎 (COVID-19) 大流行后越来越多的人养成更健康的饮食习惯。中阶的增加以及对运动营养和健身的兴趣日益浓厚是推动该领域市场扩张的主要因素。此外,亚太地区乳蛋白质薯片的销售也受到网路购物扩张和零售基础设施发展的支持。
According to Stratistics MRC, the Global Dairy Protein Crisp Market is accounted for $272.42 million in 2024 and is expected to reach $582.38 million by 2030 growing at a CAGR of 13.5% during the forecast period. Dairy Protein Crisp, a highly adaptable ingredient with a rich nutritional profile and crunchy texture, is used in the food and beverage industry. Because they are mostly made of dairy proteins like whey or milk protein, these crisps have a high protein content that appeals to consumers who are health-conscious. Widely used to improve texture and nutritional value without sacrificing flavour, they are added to cereals, protein bars, snacks, and baked goods.
According to the World Health Organization (WHO), the global prevalence of obesity has nearly tripled since 1975, leading to increased demand for healthier snack options, including protein-enriched products.
Growing trends in health and wellbeing
Dietary practices have been greatly impacted by the global emphasis on health and wellness, with a particular focus on foods high in protein. Whey or milk proteins, which are prized for their complete amino acid profiles and high biological value, are the source of dairy protein crisps. Because of this, they are especially appealing to health-conscious people looking for protein for weight loss, muscle growth, and repair. Dairy products have become increasingly popular due to studies showing that their proteins are easily digested and promote metabolic health. Furthermore, the popularity of fitness fads like the ketogenic and paleo diets has increased demand for quick, high-protein snacks like dairy protein crisps.
Variable raw material prices
Due to fluctuations in global dairy production, the market for dairy protein crisps is largely dependent on whey and milk proteins, both of which are volatile in price. Climate, feed prices, and geopolitical unrest are some of the variables that can affect the milk supply and cause fluctuations in the price of raw materials. Additionally, manufacturer's ability to offer competitive pricing and their profit margins may be severely impacted by this unpredictability. For instance, reports from economic and agricultural groups indicate that shifting supply and demand dynamics have caused recent fluctuations in the price of milk around the world.
Increasing interest in high-protein diets
Demand for high-protein foods, such as dairy protein crisps, has increased due to the global emphasis on fitness and health-conscious lifestyles. The nutritional needs of athletes, gym-goers, and people following specific diets like keto or high-protein regimens are all met by these products. There is a lot of room for expansion given the growing knowledge of the advantages of protein for weight loss, muscle repair, and metabolic health. Furthermore, nutrition studies and reports from health organizations highlight the growing protein gap in the world, making dairy-based proteins the perfect way to satisfy dietary requirements.
Vigorous competition in the market
A wide range of companies offering cutting-edge products are flooding the market for protein snacks and functional foods. Other protein sources, like plant-based crisps made from soy, pea, or quinoa proteins, as well as more conventional snack categories, compete with dairy protein crisps. This competition is heightened by consumers increasing preference for plant-based diets and their concerns about sustainability. Moreover, businesses that don't invest in innovation or differentiate their products may find it difficult to hold onto their market share.
The market for dairy protein crisps was greatly impacted by the COVID-19 pandemic, both favourably and unfavourably. Positively, as consumers looked for wholesome snacks during lockdowns, the increased focus on immunity and health increased demand for high-protein and functional foods, such as dairy protein crisps. Additionally, despite retail disruptions, manufacturers were able to reach health-conscious consumers owing to the growth of e-commerce and direct-to-consumer channels. However, during the height of the pandemic, the market encountered difficulties like limited manufacturing capacities, shifting dairy prices, and supply chain disruptions. In addition to causing short-term volatility, these factors made clear how important it is to have strong distribution networks and diversified sourcing in order to maintain market stability.
The Chocolate segment is expected to be the largest during the forecast period
Due to its broad consumer appeal and wide range of applications, the chocolate segment is projected to hold the largest share in the dairy protein crisps market. Products with chocolate flavors appeal to a wide range of consumers, including those who are health-conscious and looking for high-protein snacks as well as those who want to indulge in tasty but wholesome options. Its ability to work well with other ingredients, like fruits or nuts, adds to its allure when making a variety of products. Furthermore, the widespread appeal of chocolate as a flavor contributes to the steady demand for chocolate-flavored dairy protein crisps in both developed and emerging markets.
The Online Stores segment is expected to have the highest CAGR during the forecast period
In the dairy protein crisps market, the online store segment is anticipated to grow at the highest CAGR. Growing consumer reliance on e-commerce platforms to buy healthy and useful snacks is fueling this segment's growth, especially in the wake of the COVID-19 pandemic, which greatly increased online shopping trends. Moreover, customers can make well-informed decisions by using online channels, which offer the convenience of doorstep delivery, thorough product descriptions, and customer reviews. In order to reach tech-savvy and health-conscious consumers, manufacturers are also increasingly collaborating with e-commerce sites and using social media marketing.
The market for dairy protein crisps is expected to be dominated by the North American region, mainly due to the region's high demand for snacks with a fitness and health focus. The market is growing as more people become aware of the advantages of protein for weight loss, muscle recovery, and general health. Dairy protein crisps are widely accessible through physical and online retailers, owing to the region's well-developed retail infrastructure. Additionally, the growing demand for protein-enriched goods and functional foods, especially among sports nutritionists and health-conscious consumers, further solidifies North America's leading position in the world market.
The Dairy Protein Crisps Market is anticipated to grow at the highest CAGR in the Asia-Pacific region due to factors like increasing disposable income, growing urbanization, and increased awareness of wellness and health. As more people adopt healthier eating habits, especially in the wake of the COVID-19 pandemic, there is a growing demand for protein-enriched snacks in nations like China and India. The growing middle class and the growing interest in sports nutrition and fitness are major drivers of the market's expansion in this area. Furthermore, dairy protein crisp sales in Asia-Pacific are also being aided by the expansion of internet shopping and the development of retail infrastructure.
Key players in the market
Some of the key players in Dairy Protein Crisp market include Danone, Saffron Road, Fonterra Co-Operative Group Ltd, Milkflex, AMCO Proteins, Idaho Milk Products, California Diaries Inc, Erie Group International, Milk Specialties Global, DMV, Milkadamia, Glanbia Nutritionals, Saputo, Kraft Heinz and Good Crisp Company.
In September 2024, Danone has announced an ambition to double the number of partnerships signed through its Partner for Growth program over the next two years. One year on from the launch of the program, Danone has signed 19 new strategic partnerships and eight joint business development plans, surpassing its target of ten partnerships and five JBDPs. These partnerships span across ingredients, packaging, manufacturing, agriculture, and indirect suppliers.
In May 2024, Kraft Heinz Canada and Highbury Canco announced the extension of their partnership agreement in Leamington for another four years, with the production deal now in place until the end of 2027. Today's announcement marks the third consecutive extension in the longstanding partnership between the two organizations in Southern Ontario, a connection that has served to support jobs and bolster the local economy.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.