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市场调查报告书
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1617234

甘蔗兰姆酒市场预测至 2030 年：按类型、酒精浓度、来源、分销管道、价格分布范围、应用和地区进行的全球分析

Rhum Agricole Market Forecasts to 2030 - Global Analysis By Type (Blanc Variant, Amber Variant, Vieux Variant and Other Types), Alcohol Content, Source, Distribution Channel, Price Point, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球甘蔗兰姆酒市场规模达 8 亿美元，预计在预测期内将以 7.4% 的复合年增长率成长，并于 2030 年达到 12 亿美元。

甘蔗兰姆酒是一种兰姆酒，主要产自法属加勒比海地区，特别是马丁尼克和瓜德罗普岛。它由新鲜的甘蔗汁製成，保留了朗姆酒的天然特性和精髓，赋予其复杂、活泼、朴实的风味，带有青草、花香和果香。这种烈酒传统上是在管柱蒸馏器中蒸馏的，具有淡淡的芳香特征，但也可以在壶式蒸馏器中使用以获得更丰富的表现。生产过程受马丁尼克岛 AOC 监管，确保高标准和具体实践，例如使用该地区种植的新鲜甘蔗，并在同一地区进行蒸馏和陈酿。

消费者对高品质、手工和独特烈酒的偏好日益增长

使用新鲜甘蔗汁代替糖蜜的独特生产方法吸引了那些寻求正宗而精緻的饮用体验的人。与大规模生产的兰姆酒和其他普通烈酒相比，这项变化导致甘蔗兰姆酒的销量和市场占有率增加。随着越来越多的消费者寻求独特、高品质的烈酒，在特色酒类零售商、线上平台和酒吧的支持下， 甘蔗兰姆酒已经从传统的法国加勒比海市场扩展到世界其他地区。北美、欧洲和亚洲市场对优质和异国风的烈酒也越来越感兴趣。

有限生产区域

由于法属加勒比地区的地理限制，甘蔗兰姆酒生产商面临供应和扩充性限制，该地区只允许生产经 AOC 认证的甘蔗兰姆酒。此外，与使用糖蜜的大型设施相比，在这些地区生产农业兰姆酒的营运成本更高。使用新鲜甘蔗汁的要求和严格的 AOC 法规增加了生产成本，限制了与这些地区以外生产的具有成本效益的烈酒竞争时的利润率。

改善分销网络

甘蔗兰姆酒改进的经销网络提高了品牌知名度，并巩固了其作为优质正宗产品的声誉。消费者可以透过各种管道轻鬆购买甘蔗兰姆酒，包括线上平台、高檔酒吧和国际酒类商店。此外，甘蔗兰姆酒生产商可以与经销商、零售商和酒店场所建立策略伙伴关係，将其产品定位为精緻餐饮和优质饮酒体验的必备烈酒。这种策略定位促进了销售并提高了产品的市场地位。

与其他顶级烈酒的竞争

甘蔗兰姆酒生产商必须大力投资行销和促销活动，以保持在优质烈酒市场的竞争力。这包括品牌宣传活动、赞助、活动、数位行销策略等。儘管是手工酿造，但与其他具有全球品牌知名度和较长行销週期的优质烈酒相比，甘蔗兰姆酒相对小众。这种知名度问题阻碍了新消费者的进入，并使甘蔗兰姆酒难以获得类似的声誉和认可。

COVID-19 的影响

COVID-19 的爆发对甘蔗兰姆酒市场产生了各种影响。封锁和限制扰乱了生产和供应链，限制了原材料的获取并影响了分配。同时，随着消费者花更多时间待在家里并寻求独特的体验，疫情促使人们转向优质手工产品。这一趋势导致人们对甘蔗兰姆酒等高品质烈酒的兴趣增加。然而，经济低迷和游客减少影响了全球销售，尤其是出口市场。

在预测期内，琥珀酒细分市场预计将成为最大的细分市场

在预测期内，琥珀色变体细分市场将拥有最大的市场占有率，因为它比白色或透明变体具有更顺滑、更丰富和更复杂的风味，吸引了喜欢有深度和个性的陈年烈酒的消费者。琥珀朗姆酒深受传统朗姆酒饮用者以及寻求优质、手工和独特烈酒的新消费者的欢迎。琥珀色甘蔗兰姆酒透过陈酿赋予其高檔形象，将其定位为奢侈品，有利于其进入高端奢侈品市场。

预计高端和奢侈品行业在预测期内的复合年增长率最高

高端和豪华细分市场预计将在预测期内实现良好成长。甘蔗兰姆酒生产商注重创新，将其葡萄酒定位为优质和奢华。我们采用独特的陈酿技术、限量发行以及与知名木桶製造商的合作来创造特殊产品。这种差异化使我们能够不断提高品质、工艺和风味，以保持在高端市场的竞争力。

占比最大的地区：

由于北美消费者寻求具有优质製造和独特风味的独特手工烈酒的趋势不断增长，预计北美地区将在预测期内占据最大的市场占有率。这一趋势是高端和精酿饮料更广泛趋势的一部分，消费者重视产品背后的故事，包括其起源、生产方法和真实性。甘蔗兰姆酒采用新鲜甘蔗汁和传统蒸馏技术製成，深受挑剔的消费者的欢迎。

复合年增长率最高的地区：

亚太地区有着生产传统蒸馏酒的历史，例如日本清酒、中国白酒和韩国日本烧酒，这些酒因其独特的生产方法和口味而受到重视，预计将呈现出较高的复合年增长率。 甘蔗兰姆酒是一种由新鲜甘蔗汁製成的高品质手工烈酒，符合该地区对真实性和工艺的渴望，使其成为习惯小批量烈酒的消费者的一种选择。

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    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球甘蔗兰姆酒市场：按类型

  • 麸皮变体
  • 琥珀变体
  • 老变种
  • 其他类型

第六章全球兰姆酒市场：依酒精浓度

  • 标准（40%酒精浓度）
  • 高度数（酒精浓度40%以上）

第七章全球甘蔗兰姆酒市场：依来源分类

  • 甘蔗汁
  • 糖蜜
  • 其他来源

第八章全球甘蔗兰姆酒市场：按分销管道

  • 线下销售
  • 网上销售
  • 酒吧和餐厅
  • 其他分销管道

第九章全球甘蔗兰姆酒市场：按价格分布范围

  • 经济
  • 中阶
  • 高级与豪华

第10章全球甘蔗兰姆酒市场：按应用

  • 消费者使用
  • 商业用途
  • 烹饪和调酒术
  • 其他用途

第十一章全球农用羔羊市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十二章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十三章 公司概况

  • Arizona Craft Beverage Inc
  • Bacardi Limited
  • Bristol Spirits Ltd
  • Burinig Barn Rum
  • Cardinal Spirits LLC
  • Devon Rum Company
  • Koloa Rum Company
  • La Hechicera Company
  • Lyon Distilling Company
  • Merser & Co
  • Muddy River Distillery
  • Rhum Clement
  • Rhum HSE Habitation St-Etienne
  • Stilldistilling Spirits Pvt Ltd
  • Wicked Dolphin Rum
Product Code: SMRC28114

According to Stratistics MRC, the Global Rhum Agricole Market is accounted for $0.8 billion in 2024 and is expected to reach $1.2 billion by 2030 growing at a CAGR of 7.4% during the forecast period. Rhum Agricole is rum primarily produced in the French Caribbean, specifically in Martinique and Guadeloupe. It is made from fresh sugarcane juice, preserving its original character and essence, resulting in complex, vibrant, and earthy flavors with grassy, floral, and fruity notes. The spirit is traditionally distilled in column stills for a lighter, aromatic character, but pot stills can also be used for richer expressions. The production process is regulated by the AOC in Martinique, ensuring high standards and specific practices, such as using fresh sugarcane grown within the region and distilling and aging within the same area.

Market Dynamics:

Driver:

Increasing consumer preference for high-quality, artisanal, and unique spirits

The unique production method of using fresh sugarcane juice instead of molasses appeals to those seeking authentic and sophisticated drinking experiences. This shift has resulted in increased sales and a growing market share for Rhum Agricole compared to mass-produced rums and other standard spirits. As more consumers seek unique and high-quality spirits, Rhum Agricole is expanding beyond its traditional French Caribbean markets into global regions, supported by specialty liquor stores, online platforms, and bars. Markets in North America, Europe, and Asia are also showing increasing interest in premium and exotic spirits.

Restraint:

Limited production regions

Rhum Agricole producers face supply and scalability constraints due to geographical limitations in the French Caribbean, which only permits AOC certified Rhum Agricole production. Further, producing Rhum Agricole in these regions incurs higher operational costs compared to larger-scale facilities using molasses. The requirement to use fresh sugarcane juice and strict AOC regulations increases production expenses, potentially limiting profit margins when competing with more cost-effective spirits produced outside these regions.

Opportunity:

Improved distribution networks

Rhum Agricole's improved distribution networks enhance brand recognition and reputation as a premium, authentic product. Consumers can easily access Rhum Agricole through various channels, such as online platforms, high-end bars, and international liquor stores. Additionally, Rhum Agricole producers can form strategic partnerships with distributors, retailers, and hospitality establishments, positioning the product as a must-have spirit for fine dining and premium drinking experiences. This strategic positioning boosts sales and elevates the product's market status.

Threat:

Competition from other premium spirits

Rhum Agricole producers must invest heavily in marketing and promotional activities to remain competitive in a high-end spirits market. This includes branding campaigns, sponsorships, events, and digital marketing strategies. Despite being artisanal, Rhum Agricole is relatively niche compared to other premium spirits with global brand recognition and longer marketing periods. This perception issue can hinder entry for new consumers and make it difficult for Rhum Agricole to gain similar prestige and visibility.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the Rhum Agricole market. Lockdowns and restrictions led to disruptions in production and supply chains, limiting access to raw materials and impacting distribution. On the other hand, the pandemic spurred a shift toward premium, artisanal products as consumers spent more time at home and sought unique experiences. This trend boosted interest in high-quality spirits like Rhum Agricole. However, the economic downturn and reduced tourism impacted global sales, particularly in export markets.

The amber variant segment is expected to be the largest during the forecast period

Over the estimation period, the amber variant segment is likely to capture the largest market share owing to its smoother, richer, and more complex flavor profile than white or clear varieties, appealing to consumers who appreciate aged spirits with depth and character. This variant attracts both traditional rum enthusiasts and new consumers seeking premium, artisanal, and unique spirits. The aging process gives amber Rhum Agricole a premium image, positioning it as a high-end product facilitating its entry into upscale and luxury markets.

The premium & luxury segment is expected to have the highest CAGR during the forecast period

The premium & luxury segment is expected to register lucrative growth during the estimation period. Rhum Agricole producers are focusing on innovation due to their premium and luxury positioning. They are using unique aging techniques, limited-edition releases, and partnering with renowned barrel makers to create exclusive products. This differentiation has led to continuous pushes in quality, craftsmanship, and flavor, ensuring their products remain competitive in the high-end segment.

Region with largest share:

Over the forecast period, the North America region is anticipated to hold the largest market share owing to North American consumers increasingly seeking unique, artisanal spirits with high-quality production and distinctive flavor profiles. This trend is part of a broader trend towards premium and craft beverages, where consumers value the story behind the product, including origin, production methods, and authenticity. Rhum Agricole, a product using fresh sugarcane juice and traditional distillation techniques, has seen increased demand among discerning consumers.

Region with highest CAGR:

Over the forecasted timeframe, the Asia Pacific region is anticipated to exhibit the highest CAGR because the Asia Pacific region's history of traditional spirits, including sake in Japan, baijiu in China, and soju in South Korea, has led to a appreciation for unique production methods and flavors. Rhum Agricole, a high-quality artisanal spirit made from fresh sugarcane juice, aligns with these regional preferences for authenticity and craftsmanship, making it a popular choice for consumers familiar with small-batch spirits.

Key players in the market

Some of the key players in Rhum Agricole Market include Arizona Craft Beverage Inc, Bacardi Limited, Bristol Spirits Ltd, Burinig Barn Rum, Cardinal Spirits LLC, Devon Rum Company, Koloa Rum Company, La Hechicera Company, Lyon Distilling Company, Merser & Co, Muddy River Distillery, Rhum Clement, Rhum HSE Habitation St-Etienne, Stilldistilling Spirits Pvt Ltd and Wicked Dolphin Rum.

Key Developments:

In October 2024, Bacardi invests in future of premium scotch whisky with multi-million pound distillery and warehousing investments. The warehouses utilize a more efficient design which increases capacity by over 15%, and in turn, additional jobs have also been created at the site.

In October 2024, Bacardi promotes conservation and education to help protect bat population in Puerto Rico. The event also served to inaugurate a space dedicated to educating visitors about the importance of bats in our ecosystem.

Types Covered:

  • Blanc Variant
  • Amber Variant
  • Vieux Variant
  • Other Types

Alcohol Contents Covered:

  • Standard (40% ABV)
  • High Proof (Above 40% ABV)

Sources Covered:

  • Sugarcane Juice
  • Molasses
  • Other Sources

Distribution Channels Covered:

  • Offline Sales
  • Online Sales
  • Bars & Restaurants
  • Other Distribution Channels

Price Points Covered:

  • Economy
  • Mid-Range
  • Premium & Luxury

Applications Covered:

  • Consumer Use
  • Commercial Use
  • Culinary & Mixology
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Rhum Agricole Market, By Type

  • 5.1 Introduction
  • 5.2 Blanc Variant
  • 5.3 Amber Variant
  • 5.4 Vieux Variant
  • 5.5 Other Types

6 Global Rhum Agricole Market, By Alcohol Content

  • 6.1 Introduction
  • 6.2 Standard (40% ABV)
  • 6.3 High Proof (Above 40% ABV)

7 Global Rhum Agricole Market, By Source

  • 7.1 Introduction
  • 7.2 Sugarcane Juice
  • 7.3 Molasses
  • 7.4 Other Sources

8 Global Rhum Agricole Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Offline Sales
  • 8.3 Online Sales
  • 8.4 Bars & Restaurants
  • 8.5 Other Distribution Channels

9 Global Rhum Agricole Market, By Price Point

  • 9.1 Introduction
  • 9.2 Economy
  • 9.3 Mid-Range
  • 9.4 Premium & Luxury

10 Global Rhum Agricole Market, By Application

  • 10.1 Introduction
  • 10.2 Consumer Use
  • 10.3 Commercial Use
  • 10.4 Culinary & Mixology
  • 10.5 Other Applications

11 Global Rhum Agricole Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Arizona Craft Beverage Inc
  • 13.2 Bacardi Limited
  • 13.3 Bristol Spirits Ltd
  • 13.4 Burinig Barn Rum
  • 13.5 Cardinal Spirits LLC
  • 13.6 Devon Rum Company
  • 13.7 Koloa Rum Company
  • 13.8 La Hechicera Company
  • 13.9 Lyon Distilling Company
  • 13.10 Merser & Co
  • 13.11 Muddy River Distillery
  • 13.12 Rhum Clement
  • 13.13 Rhum HSE Habitation St-Etienne
  • 13.14 Stilldistilling Spirits Pvt Ltd
  • 13.15 Wicked Dolphin Rum

List of Tables

  • Table 1 Global Rhum Agricole Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Rhum Agricole Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Rhum Agricole Market Outlook, By Blanc Variant (2022-2030) ($MN)
  • Table 4 Global Rhum Agricole Market Outlook, By Amber Variant (2022-2030) ($MN)
  • Table 5 Global Rhum Agricole Market Outlook, By Vieux Variant (2022-2030) ($MN)
  • Table 6 Global Rhum Agricole Market Outlook, By Other Types (2022-2030) ($MN)
  • Table 7 Global Rhum Agricole Market Outlook, By Alcohol Content (2022-2030) ($MN)
  • Table 8 Global Rhum Agricole Market Outlook, By Standard (40% ABV) (2022-2030) ($MN)
  • Table 9 Global Rhum Agricole Market Outlook, By High Proof (Above 40% ABV) (2022-2030) ($MN)
  • Table 10 Global Rhum Agricole Market Outlook, By Source (2022-2030) ($MN)
  • Table 11 Global Rhum Agricole Market Outlook, By Sugarcane Juice (2022-2030) ($MN)
  • Table 12 Global Rhum Agricole Market Outlook, By Molasses (2022-2030) ($MN)
  • Table 13 Global Rhum Agricole Market Outlook, By Other Sources (2022-2030) ($MN)
  • Table 14 Global Rhum Agricole Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 15 Global Rhum Agricole Market Outlook, By Offline Sales (2022-2030) ($MN)
  • Table 16 Global Rhum Agricole Market Outlook, By Online Sales (2022-2030) ($MN)
  • Table 17 Global Rhum Agricole Market Outlook, By Bars & Restaurants (2022-2030) ($MN)
  • Table 18 Global Rhum Agricole Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
  • Table 19 Global Rhum Agricole Market Outlook, By Price Point (2022-2030) ($MN)
  • Table 20 Global Rhum Agricole Market Outlook, By Economy (2022-2030) ($MN)
  • Table 21 Global Rhum Agricole Market Outlook, By Mid-Range (2022-2030) ($MN)
  • Table 22 Global Rhum Agricole Market Outlook, By Premium & Luxury (2022-2030) ($MN)
  • Table 23 Global Rhum Agricole Market Outlook, By Application (2022-2030) ($MN)
  • Table 24 Global Rhum Agricole Market Outlook, By Consumer Use (2022-2030) ($MN)
  • Table 25 Global Rhum Agricole Market Outlook, By Commercial Use (2022-2030) ($MN)
  • Table 26 Global Rhum Agricole Market Outlook, By Culinary & Mixology (2022-2030) ($MN)
  • Table 27 Global Rhum Agricole Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.