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市场调查报告书
商品编码
1625208

到 2030 年汽车抬头显示器市场预测：按车型、尺寸类型、车型类别、显示技术、应用和地区进行的全球分析

Automotive Head-Up Display Market Forecasts to 2030 - Global Analysis By Vehicle Type, Dimension Type, Vehicle Class, Display Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球汽车抬头显示器（HUD）市场规模将达到15亿美元，预计到2030年将达到44亿美元，预测期内复合年增长率为19.2%。

汽车抬头显示器(HUD) 是一种透明萤幕，可将重要资讯直接投射到挡风玻璃上，让驾驶者无需将视线离开路面即可查看资料。通常，它会显示速度、导航引导、燃油油位和安全警告等重要指标，使驾驶更加方便和安全。 HUD 利用投影映射和数位显示等技术，并且可以与 ADAS（高级驾驶员辅助系统）整合。透过减少低头查看仪表板控制的需要，HUD 有助于最大限度地减少驾驶分心并提高情境察觉。

根据 NHTSA 的一项研究，美国大约 80% 的事故是由于驾驶员分心造成的。

对先进安全功能的需求不断增长

汽车产业对先进安全功能的需求不断增长正在推动市场成长。消费者和製造商正在优先考虑提高驾驶员安全性和减少分心的技术。 HUD 直接在挡风玻璃上即时显示重要讯息，例如速度、导航和碰撞警告，以便驾驶员可以专注于道路。这种向以安全为中心的创新的转变正在推动 HUD 系统在现代车辆中的采用。

认识和熟悉程度有限

对汽车抬头显示器(HUD) 缺乏认识和熟悉是市场成长的挑战。许多消费者可能不完全了解 HUD 系统的优点和功能，导致在采用它们时犹豫不决。这种意识的缺乏可能会延迟将 HUD 引入主流车辆，特别是在很少接触先进汽车技术的地区。因此，製造商可能很难说服客户投资这些功能。

豪华车销售成长

豪华车销量的成长显着推动了该市场的需求。豪华车购买者越来越期望先进的技术功能（包括 HUD）能够增强他们的驾驶体验和安全性。这些显示器可提供导航、速度和安全警报等基本资料，驾驶者无需将视线从路面移开。随着豪华车市场的扩大，在消费者对最尖端科技的偏好的推动下，HUD 的采用预计将会增加。

车辆设计中的空间限制

车辆设计中的空间限制可能会对市场采用产生负面影响。有限的仪表板空间和紧凑的车辆内部可能会阻碍 HUD 系统的集成，需要复杂的修改和设计妥协。这项挑战对于小型汽车尤其重要，因为小型汽车可能无法安装 HUD 或减少其他车内功能。这些限制可能会减缓采用速度并增加製造商的生产成本。

COVID-19 的影响：

COVID-19 疫情对市场产生了负面影响，主要是由于供应链中断、製造延误和汽车产量减少。全球经济放缓降低了消费者对新车的需求，包括那些具有先进 HUD 功能的车辆。然而，随着行业復苏，对创新安全和技术功能（包括 HUD）的需求预计将恢復并推动未来市场成长。

预计乘用车市场在预测期内将是最大的市场

由于消费者对先进安全性的需求不断增加，预计乘用车领域在预测期内将占据最大的市场占有率。乘用车 HUD 提供速度、导航和安全警报等即时讯息，以提高驾驶员的意识并减少干扰。随着汽车製造商专注于改善驾驶体验和满足消费者期望，HUD 在乘用车中的采用预计将会成长，尤其是在中阶和高阶车型中。

导航资讯领域预计在预测期内复合年增长率最高

导航资讯领域预计在预测期内复合年增长率最高。透过将逐嚮导航、即时地图和路线更新投影到挡风玻璃上，HUD 提高了驾驶员的便利性和安全性。这使得驾驶者能够遵循导航指令，而无需将注意力从道路上移开，从而减少干扰并提高情境察觉。随着导航成为车载技术的一个重要方面，对具有导航功能的HUD的需求预计将会增加。

比最大的地区

由于对 ADAS（高级驾驶辅助系统）和高级车辆功能的需求不断增加，预计北美地区将在预测期内占据最大的市场占有率。该地区的消费者优先考虑安全、便利和创新技术，推动了 HUD 的采用。此外，汽车製造商正在越来越多的车型中安装 HUD，从豪华车到主流车。随着意识的增强，该地区已成为 HUD 的主要市场，并且预计将进一步扩大。

复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高成长率。市场扩张促进了 HUD 系统的发展。许多电动车型号，尤其是高端品牌，都采用 HUD 来改善车内体验。随着消费者偏好转向更安全、更互联的车辆，对 HUD 系统的需求不断增长。这些系统透过直接在挡风玻璃上显示重要资料（例如速度、导航和安全警告）来减少驾驶分心并提高道路安全。

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订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场公司的综合分析（最多 3 家公司）
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    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球汽车抬头显示器(HUD) 市场：依车型分类

  • 客车
  • 商用车
  • 电动车（EV）
  • 豪华车
  • 其他车型

第六章全球汽车抬头显示器(HUD) 市场：依尺寸类型

  • 袖珍的
  • 2D
  • 3D
  • 扩增实境（AR）

第七章全球汽车抬头显示器(HUD) 市场：依车型分类

  • 经济型轿车
  • 中级汽车
  • 豪华车

第八章全球汽车抬头显示器(HUD) 市场：依显示技术分类

  • 液晶显示器（LCD）
  • 发光二极体（LED）
  • 数位光处理 (DLP)

第九章全球汽车抬头显示器(HUD) 市场：依应用分类

  • 导航资讯
  • 速度和车辆资讯
  • 驾驶员援助
  • 娱乐和资讯娱乐
  • 其他应用

第10章全球汽车抬头显示器（HUD）市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 公司概况

  • Continental AG
  • Delphi Technologies
  • Visteon Corporation
  • Denso Corporation
  • Garmin Ltd.
  • Bosch Group
  • Nippon Seiki Co., Ltd.
  • Harman International
  • Panasonic Corporation
  • Valeo
  • Thales Group
  • MicroVision, Inc.
  • Aptiv PLC
  • Luminator Technology Group
  • Mitsubishi Electric Corporation
  • Innoviz Technologies
  • Toshiba Corporation
  • Daimler AG
  • Airbus
  • BMW
Product Code: SMRC28163

According to Stratistics MRC, the Global Automotive Head-Up Display (HUD) Market is accounted for $1.5 billion in 2024 and is expected to reach $4.4 billion by 2030 growing at a CAGR of 19.2% during the forecast period. An Automotive Head-Up Display (HUD) is a transparent screen that projects critical information directly onto the windshield, allowing drivers to view data without taking their eyes off the road. Typically, it displays key metrics such as speed, navigation directions, fuel levels, and safety alerts, enhancing driving convenience and safety. HUDs utilize technologies like projection mapping and digital displays, and can be integrated with advanced driver-assistance systems (ADAS). By reducing the need to glance down at dashboard controls, HUDs help minimize distractions and improve situational awareness for drivers.

According to a study conducted by the NHTSA, about 80% of the accidents happening in the United States are caused due to driver distraction.

Market Dynamics:

Driver:

Increasing demand for advanced safety features

The increasing demand for advanced safety features in the automotive industry is driving growth in the market. Consumers and manufacturers are prioritizing technologies that enhance driver safety and reduce distractions. HUDs offer real-time, essential information such as speed, navigation, and collision warnings directly on the windshield, enabling drivers to maintain focus on the road. This shift towards safety-conscious innovations is propelling the adoption of HUD systems in modern vehicles.

Restraint:

Limited awareness and familiarity

Limited awareness and familiarity with Automotive Head-Up Displays (HUDs) pose a challenge to market growth. Many consumers may not fully understand the benefits or functionality of HUD systems, leading to hesitation in adoption. This lack of awareness can slow down the integration of HUDs in mainstream vehicles, particularly in regions with less exposure to advanced automotive technologies. As a result, manufacturers may face difficulties in convincing customers to invest in these features.

Opportunity:

Growth in luxury vehicle sales

The growth in luxury vehicle sales is significantly boosting the demand for the market. Luxury car buyers increasingly expect advanced technological features, including HUDs, to enhance driving experience and safety. These displays provide essential data such as navigation, speed, and safety alerts without requiring drivers to look away from the road. As the luxury vehicle market expands, HUD adoption is expected to rise, driven by consumer preferences for cutting-edge technology.

Threat:

Space constraints in vehicle design

Space constraints in vehicle design can negatively impact the adoption of the market. Limited dashboard space or compact vehicle interiors may hinder the integration of HUD systems, requiring complex modifications or compromises in design. This challenge is particularly relevant in smaller vehicles, where the installation of HUDs may not be feasible or may reduce other interior functionalities. Such constraints could delay widespread adoption and increase production costs for manufacturers.

Covid-19 Impact:

The COVID-19 pandemic had a negative impact on the market, primarily due to supply chain disruptions, manufacturing delays, and decreased vehicle production. The global economic slowdown led to reduced consumer demand for new vehicles, including those with advanced HUD features. However, as the industry recovers, the demand for innovative safety and technological features, including HUDs, is expected to rebound, driving future market growth.

The passenger cars segment is expected to be the largest during the forecast period

The passenger cars segment is expected to account for the largest market share during the projection period driven by increasing consumer demand for advanced safety. HUDs in passenger vehicles offer real-time information such as speed, navigation, and safety alerts, improving driver awareness and reducing distractions. As automakers focus on enhancing the driving experience and meeting consumer expectations, the adoption of HUDs in passenger cars is expected to grow, particularly in mid- to high-end models.

The navigation information segment is expected to have the highest CAGR during the forecast period

The navigation information segment is expected to have the highest CAGR during the extrapolated period. By projecting turn-by-turn directions, real-time maps, and route updates onto the windshield, HUDs enhance driver convenience and safety. This allows drivers to follow navigation instructions without diverting their attention from the road, reducing distractions and improving situational awareness. As navigation becomes a crucial aspect of in-car technology, the demand for HUDs featuring navigation is expected to rise.

Region with largest share:

North America region is projected to account for the largest market share during the forecast period driven by increasing demand for advanced driver-assistance systems (ADAS) and premium vehicle features. Consumers in the region prioritize safety, convenience, and innovative technologies, fueling the adoption of HUDs. Additionally, automakers are incorporating HUDs in more models, from luxury to mainstream vehicles. As awareness grows, the region remains a key market for HUD integration, with further expansion expected.

Region with highest CAGR:

Asia Pacific is expected to register the highest growth rate over the forecast period. The expansion of the market is contributing to the growth of HUD systems. Many electric vehicle models, particularly premium brands, are incorporating HUDs to enhance the in-vehicle experience. As consumer preference shifts towards safer, more connected vehicles, the demand for HUD systems is growing. These systems provide crucial data (like speed, navigation, and safety alerts) directly onto the windshield, reducing driver distraction and improving road safety.

Key players in the market

Some of the key players in Automotive Head-Up Display (HUD) market include Continental AG, Delphi Technologies, Visteon Corporation, Denso Corporation, Garmin Ltd., Bosch Group, Nippon Seiki Co., Ltd., Harman International, Panasonic Corporation, Valeo, Thales Group, MicroVision, Inc., Aptiv PLC, Luminator Technology Group, Mitsubishi Electric Corporation, Innoviz Technologies, Toshiba Corporation, Daimler AG, Airbus and BMW.

Key Developments:

In January 2024, Airbus signed an agreement with Canada's largest airline, Air Canada, for a major cockpit and avionics system upgrade package for their A320 Family in-service aircraft. The multi-year upgrade program includes an Enhanced Electronic Instrument System (EEIS2), Head Up Display (HUD), and many other avionics functions. It will be installed on up to 76 aircraft.

In January 2024, The German luxury brand BMW confirmed the launch of the new iX3 with the integration of the next-generation head-up display. The new model is scheduled for release in 2025 on the dedicated Neue Klasse platform.

Vehicle Types Covered:

  • Passenger Cars
  • Commercial Vehicles
  • Electric Vehicles (EVs)
  • Luxury Vehicles
  • Other Vehicle Types

Dimension Types Covered:

  • Compact
  • 2D
  • 3D
  • Augmented Reality (AR)

Vehicle Classes Covered:

  • Economy Cars
  • Mid-Segment Cars
  • Luxury Vehicles

Display Technologies Covered:

  • Liquid Crystal Display (LCD)
  • Light-Emitting Diode (LED)
  • Digital Light Processing (DLP)

Applications Covered:

  • Navigation Information
  • Speed and Vehicle Information
  • Driver Assistance
  • Entertainment and Infotainment
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Automotive Head-Up Display (HUD) Market, By Vehicle Type

  • 5.1 Introduction
  • 5.2 Passenger Cars
  • 5.3 Commercial Vehicles
  • 5.4 Electric Vehicles (EVs)
  • 5.5 Luxury Vehicles
  • 5.6 Other Vehicle Types

6 Global Automotive Head-Up Display (HUD) Market, By Dimension Type

  • 6.1 Introduction
  • 6.2 Compact
  • 6.3 2D
  • 6.4 3D
  • 6.5 Augmented Reality (AR)

7 Global Automotive Head-Up Display (HUD) Market, By Vehicle Class

  • 7.1 Introduction
  • 7.2 Economy Cars
  • 7.3 Mid-Segment Cars
  • 7.4 Luxury Vehicles

8 Global Automotive Head-Up Display (HUD) Market, By Display Technology

  • 8.1 Introduction
  • 8.2 Liquid Crystal Display (LCD)
  • 8.3 Light-Emitting Diode (LED)
  • 8.4 Digital Light Processing (DLP)

9 Global Automotive Head-Up Display (HUD) Market, By Application

  • 9.1 Introduction
  • 9.2 Navigation Information
  • 9.3 Speed and Vehicle Information
  • 9.4 Driver Assistance
  • 9.5 Entertainment and Infotainment
  • 9.6 Other Applications

10 Global Automotive Head-Up Display (HUD) Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Continental AG
  • 12.2 Delphi Technologies
  • 12.3 Visteon Corporation
  • 12.4 Denso Corporation
  • 12.5 Garmin Ltd.
  • 12.6 Bosch Group
  • 12.7 Nippon Seiki Co., Ltd.
  • 12.8 Harman International
  • 12.9 Panasonic Corporation
  • 12.10 Valeo
  • 12.11 Thales Group
  • 12.12 MicroVision, Inc.
  • 12.13 Aptiv PLC
  • 12.14 Luminator Technology Group
  • 12.15 Mitsubishi Electric Corporation
  • 12.16 Innoviz Technologies
  • 12.17 Toshiba Corporation
  • 12.18 Daimler AG
  • 12.19 Airbus
  • 12.20 BMW

List of Tables

  • Table 1 Global Automotive Head-Up Display (HUD) Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Automotive Head-Up Display (HUD) Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 3 Global Automotive Head-Up Display (HUD) Market Outlook, By Passenger Cars (2022-2030) ($MN)
  • Table 4 Global Automotive Head-Up Display (HUD) Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
  • Table 5 Global Automotive Head-Up Display (HUD) Market Outlook, By Electric Vehicles (EVs) (2022-2030) ($MN)
  • Table 6 Global Automotive Head-Up Display (HUD) Market Outlook, By Luxury Vehicles (2022-2030) ($MN)
  • Table 7 Global Automotive Head-Up Display (HUD) Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 8 Global Automotive Head-Up Display (HUD) Market Outlook, By Dimension Type (2022-2030) ($MN)
  • Table 9 Global Automotive Head-Up Display (HUD) Market Outlook, By Compact (2022-2030) ($MN)
  • Table 10 Global Automotive Head-Up Display (HUD) Market Outlook, By 2D (2022-2030) ($MN)
  • Table 11 Global Automotive Head-Up Display (HUD) Market Outlook, By 3D (2022-2030) ($MN)
  • Table 12 Global Automotive Head-Up Display (HUD) Market Outlook, By Augmented Reality (AR) (2022-2030) ($MN)
  • Table 13 Global Automotive Head-Up Display (HUD) Market Outlook, By Vehicle Class (2022-2030) ($MN)
  • Table 14 Global Automotive Head-Up Display (HUD) Market Outlook, By Economy Cars (2022-2030) ($MN)
  • Table 15 Global Automotive Head-Up Display (HUD) Market Outlook, By Mid-Segment Cars (2022-2030) ($MN)
  • Table 16 Global Automotive Head-Up Display (HUD) Market Outlook, By Luxury Vehicles (2022-2030) ($MN)
  • Table 17 Global Automotive Head-Up Display (HUD) Market Outlook, By Display Technology (2022-2030) ($MN)
  • Table 18 Global Automotive Head-Up Display (HUD) Market Outlook, By Liquid Crystal Display (LCD) (2022-2030) ($MN)
  • Table 19 Global Automotive Head-Up Display (HUD) Market Outlook, By Light-Emitting Diode (LED) (2022-2030) ($MN)
  • Table 20 Global Automotive Head-Up Display (HUD) Market Outlook, By Digital Light Processing (DLP) (2022-2030) ($MN)
  • Table 21 Global Automotive Head-Up Display (HUD) Market Outlook, By Application (2022-2030) ($MN)
  • Table 22 Global Automotive Head-Up Display (HUD) Market Outlook, By Navigation Information (2022-2030) ($MN)
  • Table 23 Global Automotive Head-Up Display (HUD) Market Outlook, By Speed and Vehicle Information (2022-2030) ($MN)
  • Table 24 Global Automotive Head-Up Display (HUD) Market Outlook, By Driver Assistance (2022-2030) ($MN)
  • Table 25 Global Automotive Head-Up Display (HUD) Market Outlook, By Entertainment and Infotainment (2022-2030) ($MN)
  • Table 26 Global Automotive Head-Up Display (HUD) Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.