市场调查报告书
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2030 年专属式门户市场预测:按产品、最终用户和地区分類的全球分析Captive Portal Market Forecasts to 2030 - Global Analysis By Offering, End User and by Geography |
根据 Stratistics MRC 的数据,2024 年全球专属式门户市场规模将达到 10.6 亿美元,预计到 2030 年将达到 25 亿美元,预测期内复合年增长率为 15.4%。
专属式入口网站是使用者首次连接到 Wi-Fi 网路时出现的网页,通常在咖啡店、机场和住宿设施等公共环境中。它们用于在允许用户访问互联网之前验证用户、收集资料并显示条款和条件。此外,专属式入口网站经常用于商业和安全目的,例如收集客户资讯和提供优质网路服务。当使用者连接到网路时,他们会被重新导向到入口网页,可能会被要求註册、登入、同意网路的服务条款等。
据 Wi-Fi 联盟称,全球公共 Wi-Fi 热点数量预计将从 2018 年的 1.69 亿个增长到 2023 年的 6.28 亿个,管理和保护这些连接对于推动专属式门户的需求至关重要。
对安全公共 Wi-Fi 的需求不断增长
随着对免费或低成本公共 Wi-Fi 的需求不断增长,特别是在机场、咖啡店、酒店、购物中心和交通枢纽等人流量大的地方,确保安全访问已成为首要任务。专属式门户对于企业在允许使用者存取网路之前验证使用者并防止恶意或诈欺的存取至关重要。此外,随着行动装置的使用和数位经济的增加,对安全可靠的 Wi-Fi 存取的需求进一步增加,企业正在使用专属式入口网站来保护敏感的用户资料和网路基础设施。
安装和维护费用
公司可能需要大量资源来建立和维护专属式入口网站。创建和修改符合安全法规、品牌和使用者体验标准的专属式入口网站需要技术知识和财务承诺。公司还需要定期更新和维护这些系统,以确保它们安全、可运作并符合不断变化的标准和法律。它还涵盖新功能和增强功能的引入、定期软体更新和网路安全性修补程式。
改进了客户互动的定制
零售、饭店和娱乐等行业的竞争变得越来越激烈,公司正专注于改善客户体验。专属式门户提供了个人化互动的特殊机会。透过收集用户资料,公司可以开发超越简单存取控制的个人化体验。此外,公司还可以根据透过专属式入口网站收集的用户偏好和行为来提供在地化内容、产品推荐和有针对性的折扣。透过将人工智慧和机器学习融入您的门户,您可以立即为每个用户自订行销讯息和内容,以实现更大的个人化。
网路安全风险与弱点
潜在的网路安全漏洞是专属式门户市场面临的主要危险之一。由于专属式门户充当网路的入口点,骇客可以以专属式门户为目标,试图利用安全漏洞。如果没有强大的安全措施,专属式入口网站可能容易受到网路钓鱼、DNS 欺骗和中间人 (MitM) 攻击。这些攻击可能会危及使用者资讯、网路安全,甚至允许未授权存取个人资料。此外,不良的加密、劣质的身份验证程序和不正确的配置也可能导致安全缺陷。
专属式门户市场受到 COVID-19 大流行的严重影响,这主要是由于对非接触式安全远端网路存取的需求增加。由于远距工作和教育活动的广泛转变以及对数位服务的依赖日益增加,企业和机构已经考虑实施专属式门户来控制和保护越来越多的用户的网路存取。为了因应大流行而加剧的健康和安全问题,更多企业采用了非接触式 Wi-Fi 系统。然而,由于大流行,许多组织面临财务限制,推迟了专属式门户系统的采用或升级。
预计平台产业在预测期内将是最大的
预计在预测期内,平台部分将占据专属式门户市场的最大份额。该领域包括公司用于推出和维护专属式门户的基础设施和软体。透过这些平台的使用者身份验证、资料收集和分析等功能,企业可以为其客户提供安全且受监管的 Wi-Fi 存取。此外,企业与客户互动和收集有用资料的需求,以及对安全 Wi-Fi 连线不断增长的需求,是平台空间扩展的主要驱动力。
预计旅行和运输业在预测期内的复合年增长率最高
预计在预测期内,旅游和交通领域将成为专属式门户市场中复合年增长率最高的领域。这种扩张是由火车站、机场和其他交通枢纽对个人化和安全 Wi-Fi 服务日益增长的需求所推动的。在这个行业中,专属式入口网站允许交通机构为乘客提供便利的网路存取、收集有用的用户资讯并显示相关广告。此外,随着对有效和安全连接解决方案的需求增加,旅行和运输领域的专属式门户整合预计将继续成长。
由于客户参与不断提高、资料收集和分析以及访客 Wi-Fi 接入需求不断增长等因素,预计专属式门户市场将由北美主导。该地区拥有先进的技术基础设施,包括强大的行动电话网路和广泛的高速互联网接入,促进了各行业使用专属式门户。此外,由于自带设备 (BYOD) 政策的盛行,对受控和安全网路存取的需求不断增加,北美主导了市场。
预计专属式门户市场将成为亚太地区 (APAC) 地区复合年增长率最高的市场。该地区的公司越来越多地使用专属式门户来提高网路安全性、收集有用资料并提高客户参与,从而推动市场成长。由于亚太地区数位转型的快速发展、行动装置的激增以及对安全网路存取的要求,专属式门户解决方案的需求正在增加。此外,随着亚太地区的组织继续强调安全和客製化的使用者体验,专属式门户的采用预计将会增加,这将进一步推动市场扩张。
According to Stratistics MRC, the Global Captive Portal Market is accounted for $1.06 billion in 2024 and is expected to reach $2.50 billion by 2030 growing at a CAGR of 15.4% during the forecast period. A captive portal is a webpage that users see when they initially connect to a Wi-Fi network, usually in public settings like coffee shops, airports, or lodging facilities. Before granting access to the internet, it is utilized to verify users, collect data, or display terms and conditions. Moreover, captive portals are frequently used for business and security objectives, like gathering client information or providing premium internet services. When users connect to the network, they are redirected to the portal page, where they might be prompted to register, log in, or accept the network's terms of use.
According to the Wi-Fi Alliance, the number of public Wi-Fi hotspots worldwide is expected to grow from 169 million in 2018 to 628 million by 2023, driving the demand for captive portals to manage and secure these connections.
Growing need for safe public Wi-Fi
Ensuring secure access has become a top priority as the demand for free or inexpensive public Wi-Fi keeps growing, particularly in high-traffic areas like airports, coffee shops, hotels, shopping malls, and transportation hubs. Captive portals are essential because they enable companies to verify users before allowing them to access the internet, preventing malicious or unauthorized access. Additionally, the need for safe, dependable Wi-Fi access is further increased by the rise in mobile device usage and the digital economy, which forces businesses to use captive portals to safeguard sensitive user data as well as their network infrastructure.
Costs of implementation and maintenance
Businesses may need a lot of resources to set up and maintain captive portals. It takes technical know-how and financial commitment to create and modify a captive portal that complies with security regulations, branding, and user experience standards. To keep these systems secure, operational, and in line with changing standards and laws, businesses also need to update and maintain them on a regular basis. Furthermore, this covers the introduction of new features or enhancements, regular software updates, and cybersecurity patches.
Improved customization for interaction with customers
Businesses are concentrating more on improving customer experiences as a result of increased competition in industries like retail, hospitality, and entertainment. A special chance for individualized interaction is provided by captive portals. Businesses can develop personalized experiences that surpass simple access control by gathering user data. Moreover, businesses can, for instance, provide localized content, product recommendations, and targeted discounts based on user preferences and behaviors gathered through the captive portal. By incorporating AI and machine learning into the portal, personalization can be further improved by instantly customizing marketing messages and content for each user.
Cybersecurity dangers and weaknesses
The possibility of cybersecurity breaches is one of the main dangers facing the captive portal market. Because captive portals serve as a network's entry point, hackers may target them in an attempt to take advantage of security flaws. Captive portals may be vulnerable to phishing, DNS spoofing and man-in-the-middle (MitM) attacks in the absence of strong security measures. These assaults have the potential to jeopardize user information, network security, and even grant unauthorized access to private data. Additionally, security flaws can result from inadequate encryption, shoddy authentication procedures, and bad configuration.
The market for captive portals was significantly impacted by the COVID-19 pandemic, mainly because it increased demand for contactless, secure, and remote network access. Businesses and institutions looked to deploy captive portals in order to control and secure internet access for an increasing number of users as a result of the widespread shift to remote work, educational activities, and a greater reliance on digital services. Contactless Wi-Fi systems were adopted by more businesses as a result of the pandemic's increased health and safety concerns. However, many organizations faced financial constraints as a result of the pandemic, which caused delays in the adoption or upgrade of captive portal systems.
The Platform segment is expected to be the largest during the forecast period
Over the course of the forecast period, the platform segment is expected to hold the largest share in the captive portal market. The infrastructure and software that let companies set up and maintain captive portals are included in this section. With the help of these platforms' features like user authentication, data collection, and analytics, businesses can give their clients safe, regulated Wi-Fi access. Moreover, the need for businesses to interact with customers and collect useful data, as well as the rising demand for secure Wi-Fi connectivity, is the main drivers of the platform segment's expansion.
The Travel & Transportation segment is expected to have the highest CAGR during the forecast period
Over the course of the forecast period, the Travel & Transportation segment is expected to have the highest CAGR in the Captive Portal Market. The rising need for individualized and safe Wi-Fi services in train stations, airports, and other transit hubs is what's driving this expansion. In this industry, captive portals allow transportation providers to provide passengers with easy access to the internet, gather useful user information, and show relevant ads, all of which improve the overall travel experience. Additionally, as the demand for effective and secure connectivity solutions increases, it is anticipated that the integration of captive portals in the travel and transportation sector will keep growing.
The market for captive portals is expected to be dominated by North America due to factors like improved customer engagement, data collection and analytics, and the growing demand for guest Wi-Fi access. The region's sophisticated technology infrastructure, which includes strong cellular networks and extensive high-speed internet access, facilitates the use of captive portals in a variety of industries. Furthermore, North America's dominant market position can be attributed to the growing popularity of Bring Your Own Device (BYOD) policies, which have increased demand for controlled and secure network access.
The captive portal market is expected to grow at the highest CAGR in the Asia Pacific (APAC) region. Businesses in the area are increasingly using captive portals to improve network security, gather useful data, and increase customer engagement, which is driving this growth. The demand for captive portal solutions is rising as a result of the APAC region's quick digital transformation, the widespread use of mobile devices, and the requirement for secure network access. Moreover, captive portal adoption is anticipated to increase as APAC organizations continue to place a high priority on safe and customized user experiences, which will further fuel market expansion.
Key players in the market
Some of the key players in Captive Portal market include Cisco Systems Inc., Adentro, Juniper Networks, Inc, Extreme Networks, Inc, Boingo Wireless Inc, Intelsat S.A., Nexnet Solutions, Arista Networks, Inc, Enea AB, Netgear Inc., Satcom Direct Inc, Kloudspot Inc, Aruba Networks, Skyfii Inc and WatchGuard Inc.
In November 2024, Cisco and MGM Resorts International announce that the companies have signed a Whole Portfolio Agreement (WPA), empowering MGM Resorts with the majority of Cisco's software portfolio. This includes cybersecurity, software defined networking, software defined-WAN, digital experience assurance, full-stack observability, data center and services.
In January 2024, Juniper Networks, Inc. and Hewlett Packard Enterprise announced that the companies have entered a definitive agreement under which HPE will acquire Juniper in an all-cash transaction for $40.00 per share, representing an equity value of approximately $14 billion.
In March 2023, SD Government has entered into an agreement for the sale of the COMSAT Southbury, CT. and Santa Paula, CA. teleports to UK-based Goonhilly Earth Station Ltd. Upon closing of the asset sale, the East and West coast U.S. ground stations will be operated and managed by Goonhilly, which is making the acquisition to support its growth in the sector.