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市场调查报告书
商品编码
1636652
2030 年汽车扬声器市场预测:按产品、安装位置、技术、应用、最终用户和地区进行全球分析Automotive Speaker Market Forecasts to 2030 - Global Analysis By Product (Coaxial Speakers, Component Speakers, Subwoofers, Mid-range Speakers and Other Products), Installation Location, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球汽车扬声器市场规模预计在 2024 年达到 94 亿美元,到 2030 年将达到 152 亿美元,预测期内的复合年增长率为 8.4%。
汽车扬声器是专门设计用于车辆的扬声器,可在移动环境中提供高品质的声音再现。它是汽车音响系统的一部分,传送音乐、语音命令和其他音讯讯号。它们具有多种尺寸、类型和配置,可满足您的车型和音讯需求。常见类型包括整合多个驱动器的同轴扬声器和具有独立低音扬声器和高音扬声器以获得更清晰的声音的组件扬声器。汽车扬声器采用聚丙烯锥体、橡胶环绕和耐腐蚀组件等材料设计,经久耐用。这些扬声器可提供清晰、丰富的声音,可补偿道路噪音和引擎声音,让您在旅行时获得身临其境的音讯体验。
车载娱乐系统需求不断成长
高级音响系统需要能够提供清晰、沉浸式声音的高传真扬声器。高频驱动器、重低音扬声器和多路扬声器系统等创新技术可提供丰富、平衡的声音。定向扬声器和消音器系统等扬声器技术的进步提高了车载娱乐的品质。环绕音响系统重现了戏院般的体验。客製化对于消费者来说至关重要,豪华车,尤其是高檔车,都配备了客製自订调节的扬声器系统。
高级音响系统价格高昂
高阶音响系统的高价格促使人们转向更具成本效益的替代品。消费者正在寻找价格实惠、高品质的音响系统,以提供良好的音讯体验且价格不高。製造商和售后市场供应商正将注意力转向价格实惠但品质优良的扬声器,以在成本和性能之间提案平衡。廉价品牌正在与更便宜的扬声器产品竞争,使得高价系统对优先考虑成本而非性能的消费者缺乏吸引力。
电动车和自动驾驶汽车的兴起
电动车(EV)可以减少噪音污染并提高音质。这推动了对高阶车载扬声器的需求,从而实现了更身临其境的音讯体验。自动驾驶汽车 (AV) 还将充当娱乐中心,将汽车从交通工具转变为移动娱乐空间。汽车内部已成为适合看电影、听音乐、玩游戏等休閒活动的空间,推动了高品质音响系统的需求。
相容性和整合问题
汽车扬声器系统必须与车辆的电子架构相容,以避免音质差或控制故障等性能问题。售后市场整合也可能是一个挑战。售后系统很难与车辆现有的基础设施集成,导致复杂的安装过程、额外的成本或性能问题,例如声音失真、连接性差或与汽车现有控制单元故障。
COVID-19 的影响
COVID-19 疫情扰乱了生产和供应链,导致零件延迟和短缺,严重影响了汽车扬声器市场。消费支出下降和汽车产量放缓也抑制了对新型汽车音响系统的需求。然而,随着出行限制的放宽,人们对升级车辆的兴趣增加以及在车上花费的时间增加,对车载娱乐系统的需求开始恢復。随着汽车厂商復工復产以及疫情后消费者信心回暖,市场逐渐復苏。
预计在预测期内同轴扬声器市场将占据最大的份额。
预计同轴扬声器部分将在整个预测期内占据最大的市场占有率,因为它无需高级扬声器系统即可提供清晰的人声和清脆的高音,为预算部分提供更好的音质。同轴扬声器将低音扬声器和高音扬声器组合成一个单元,覆盖更宽的频宽并产生深沉的低音和清晰的高音。这使得它适合广泛的音频品味和流派,并且适合没有空间或预算安装复杂音响系统的车辆。
预计预测期内无线/蓝牙扬声器领域将以最高的复合年增长率成长。
预计预测期内无线/蓝牙扬声器领域将以最高的复合年增长率成长。这使得用户无需手动连接电缆即可立即播放音乐、播客和拨打电话。无线和蓝牙扬声器还提供了音讯串流的灵活性,允许用户透过 Spotify、Apple Music 和 YouTube 等串流服务存取个人播放清单。
由于人们对个人化汽车(尤其是音讯体验)的兴趣日益浓厚,预计北美地区将在预测期内占据最大的市场占有率。这导致使用独特音响系统客製化汽车的趋势日益增长,包括重低音、扩大机和无线蓝牙系统,从而导致汽车扬声器市场蓬勃发展。此外,与智慧型手机和平板电脑等数位设备无缝整合的需求正在推动汽车製造商和售后市场供应商的发展,进一步推动市场成长。
预计亚太地区将在整个预测期内以最高的复合年增长率成长,因为其占全球汽车产量的大部分。这种需求是由汽车拥有率的上升所推动的,尤其是在中国和印度等新兴市场。随着这些国家的中阶不断扩大及其购买力的增强,对高檔音响系统等先进车辆功能的需求也日益增长。因此,消费者愿意花更多的金额配备高级音响系统的汽车,从而促进该地区汽车扬声器市场的成长。
According to Stratistics MRC, the Global Automotive Speaker Market is accounted for $9.4 billion in 2024 and is expected to reach $15.2 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Automotive speakers are specialized speakers designed for vehicles to provide high-quality sound reproduction in a mobile environment. They are part of a car's audio system and deliver music, voice commands, and other audio signals. They come in various sizes, types, and configurations to suit different vehicle types and audio needs. Common types include coaxial speakers, which integrate multiple drivers, and component speakers, which separate the woofer and tweeter for better sound clarity. Automotive speakers are engineered for durability, using materials like polypropylene cones, rubber surrounds, and corrosion-resistant components. They deliver clear, rich sound that compensates for road noise and engine sounds, providing an immersive audio experience during travel.
Increasing demand for in-car entertainment systems
Premium audio systems require high-fidelity speakers for clear, immersive sound. Innovations like high-frequency drivers, subwoofers, and multi-way speaker systems provide rich, balanced sound. Advancements in speaker technologies like directional speakers and sound-dampening systems improve in-car entertainment quality. Surround sound systems replicate a theater-like experience. Customization is essential for consumers, leading to the availability of custom-tuned speaker systems in high-end vehicles, particularly luxury cars.
High cost of premium audio systems
The high cost of premium audio systems is causing a shift towards cost-effective alternatives. Consumers are seeking affordable, high-quality audio systems that offer a good audio experience without the high price tag. Manufacturers and aftermarket suppliers are focusing on affordable yet quality speakers, offering a balance between cost and performance. Budget brands are also competing by offering lower-cost speakers, reducing the appeal of high-cost systems for consumers who prioritize cost over performance.
Rise in electric and autonomous vehicles
Electric vehicles (EVs) reduce noise pollution, enhancing the quality of sound. This leads to increased demand for premium automotive speakers, allowing for a more immersive audio experience. Autonomous vehicles (AVs) also serve as entertainment hubs, transforming the car from a mode of transportation to a mobile entertainment space. The cabin becomes more conducive to leisure activities like watching movies, listening to music, and gaming, driving the demand for high-quality audio systems.
Compatibility and integration issues
Automotive speaker systems must be compatible with the vehicle's electronic architecture to avoid performance issues like poor sound quality or malfunctioning controls. Aftermarket integration can also pose challenges, as aftermarket systems may struggle to integrate with the car's pre-existing infrastructure, leading to complex installation processes, additional costs, or performance issues like sound distortions, poor connectivity, or failure to function with the vehicle's existing control units.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the automotive speaker market by disrupting production and supply chains, leading to delays and shortages of components. Reduced consumer spending and a slowdown in vehicle production also dampened demand for new automotive audio systems. However, as travel restrictions eased, the demand for in-car entertainment systems began to recover, driven by increased interest in vehicle upgrades and more time spent in vehicles. The market saw a gradual rebound as automakers resumed production and consumer confidence improved post-pandemic.
The coaxial speakers segment is expected to be the largest during the forecast period
The coaxial speakers segment is predicted to secure the largest market share throughout the forecast period owing to coaxial speakers which offer better sound quality for budget segments, providing clear vocals and crisp treble without requiring premium speaker systems. They integrate a woofer and tweeter into a single unit, covering a wider frequency range, delivering deep bass and clear highs. This makes them suitable for various audio preferences and genres, making them suitable for vehicles without the space or budget for more complex sound systems.
The wireless/bluetooth speakers segment is expected to have the highest CAGR during the forecast period
The wireless/bluetooth speakers segment is expected to have the highest CAGR growth during the estimation period because bluetooth connectivity enables easy device pairing with a vehicle's audio system, eliminating the need for physical connections or complicated setups. This allows users to instantly play music, podcasts, or take calls without manually connecting cables. Wireless and Bluetooth speakers also offer flexibility in audio streaming, allowing users to access personal playlists via streaming services like Spotify, Apple Music, or YouTube.
During the estimation period, the North America region is expected to capture the largest market share owing to increasingly interested in personalizing their vehicles, particularly in the audio experience. This has led to a booming market for automotive speakers, with a growing trend of customizing vehicles with unique sound systems like subwoofers, amplifiers, and wireless Bluetooth systems. The demand for seamless integration with digital devices, such as smartphones and tablets, has also driven automakers and aftermarket suppliers to incorporate boosting the market growth.
The Asia Pacific region is predicted to witness the highest CAGR rate throughout the forecast period due to its significant share of global vehicle production. This demand is driven by the rise in car ownership, particularly in emerging markets like China and India. The expanding middle class in these countries has increased purchasing power, leading to higher demand for advanced features in vehicles, including premium sound systems. As a result, consumers are willing to pay more for vehicles with premium sound systems, contributing to the growth of the automotive speaker market in the region.
Key players in the market
Some of the key players in Automotive Speaker market include Alpine Electronics, Inc, Bang & Olufsen A/S, Bose Corporation, Bowers & Wilkins, Clarion Co., Ltd., Continental AG, DENSO Corporation, Focal-JMLab, Harman International, HERTZ, Infinity Systems, JL Audio, JVC Kenwood Corporation, Masimo Corporation, Panasonic Corporation, Pioneer Corporation, Rockford Fosgate and Sony Corporation.
In November 2024, Bose Corporation announced the acquisition of McIntosh Group, the parent company of renowned high-performance and luxury audio brands that include McIntosh and Sonus faber.
In October 2024, Continental expanded capacity of its tire plant in Thailand. The gradual expansion plan of the operations stands for a planned total investment of more than 300 million euros (13 billion Thai Baht).
In October 2024, Continental's Surface Solutions business area, part of the ContiTech group sector, announced the official opening of the Phase III expansion at Benecke Changshun Eco Trim Co., Ltd. This expansion not only highlights Continental's continuous investment in green and intelligent production, but also further strengthens its localization strategy
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.