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市场调查报告书
商品编码
1636665
到 2030 年产前维生素补充剂市场预测:按产品类型、形式、性质、销售管道和地区进行的全球分析Prenatal Vitamin Supplement Market Forecasts to 2030 - Global Analysis By Product Type, Form, Nature, Sales Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球产前维生素补充剂市场价值将达到 6.1085 亿美元,预计在预测期内将以 10.5% 的复合年增长率增长,到 2030 年将达到 11.1201 亿美元。
产前维生素补充剂是专门为促进孕妇及其发育中的胎儿的健康而设计的。叶酸、铁、钙、碘、维生素 D 和 B12 是这些补充剂中常见的重要营养素。铁尤其重要,因为它有助于增加怀孕期间的血液量,而叶酸有助于预防神经管缺陷。此外,碘支持正常的大脑发育,而钙对于宝宝骨骼和牙齿的生长至关重要。建议在怀孕前和怀孕期间补充产前维生素,以满足母亲的营养需求并支持胎儿的最佳发育。
美国美国疾病管制与预防中心 (CDC) 的说法,在怀孕前和怀孕初期服用含有叶酸的产前维生素有助于预防宝宝大脑和脊椎的严重出生缺陷。 CDC 建议育龄妇女每天摄取 400 微克 (mcg) 的叶酸。
增加孕产妇保健知识
产前维生素的消费量正在增加,部分原因是人们对孕产妇健康及其对母亲和胎儿健康的影响的认识不断提高。医疗保健提供者、组织和政府发起了教育宣传活动,强调怀孕前、怀孕期间和怀孕后健康营养的重要性。随着越来越多的女性了解产前维生素的好处,包括预防出生缺陷和促进胎儿健康发育,对这些补充剂的需求持续增长。此外,线上资源和社交媒体平台的激增进一步推动了需求,这些平台提供了有关怀孕护理和补充剂使用的易于获取的资讯。
过量摄取和副作用的风险
产前维生素对于在怀孕期间保持身体健康至关重要,但过量摄取或使用不当可能会产生许多负面影响,导致使用者无法定期服用。例如,过量摄取脂溶性维生素如A和D可能有毒,过量摄取铁会导致肠胃不适、噁心和便秘。某些补充剂成分,例如人工添加物和填充剂,也会引起一些女性的过敏反应。如果这些负面影响没有得到医疗建议的充分抑製或解决,可能会导致产前维生素消费量减少。
专注于洁净标示和有机产品
由于对个人健康和环境永续性的日益关注,消费者越来越多地寻求有机、非基因改造、不含人工添加剂和防腐剂的产品。这一趋势为公司提供了巨大的机会,可以透过提供有机、植物来源和永续来源的产前维生素来满足洁净标示产前补充剂的需求。此外,环保包装和永续生产流程的趋势为公司提供了将产前维生素与消费者价值观结合的机会,培养具有环保意识的消费者的品牌忠诚度将对您有所帮助。
监管和合规风险
产前维生素补充剂市场受到严格的监管,违规可能导致产品召回、法律风险和品牌声誉受损。根据国家和地区的不同,补充剂的处方、标籤和销售适用各种法律,製造商必须遵守这些法律。例如,一些国家可能会限製或禁止某些补充剂成分,这可能会干扰製造和分销过程。此外,有关补充剂功效的虚假广告或不当声明可能会导致诉讼、监管处罚和消费者不信任。
COVID-19 大流行对产前维生素补充剂市场产生了重大影响,既有正面的影响,也有负面的影响。一方面,疫情导致人们对健康和保健的日益关注,导致许多女性优先考虑产前护理,增加了对产前维生素作为日常自我护理一部分的需求。由于人们越来越关注孕产妇健康和免疫力,特别是在怀孕期间,补充剂销量增加。然而,产品供应受到停工和限制、供应链中断以及原材料短缺导致的生产延误的影响。由于经济不稳定,消费者支出也发生了变化,一些女性选择在地采购和更便宜的选择。
预计叶酸领域在预测期内将是最大的
预计产前维生素补充剂市场将由叶酸部分主导,在预测期内占最大份额。怀孕期间需要一种合成形式的维生素 B9(称为叶酸)来支持宝宝大脑和脊髓的发育并预防神经管缺陷。正如医疗专业人员在怀孕前和怀孕初期普遍建议的那样,叶酸补充剂是孕产妇护理的重要组成部分。叶酸的市场主导地位是其在降低出生缺陷风险和促进胎儿健康发育方面已被证实的益处的结果。此外,几乎所有产前维生素补充剂都含有叶酸,巩固了我们作为行业领导者的地位。
软糖细分市场预计在预测期内复合年增长率最高
在产前维生素补充剂市场中,软糖细分市场预计将以最高的复合年增长率成长。由于其美味和方便的形式,软糖越来越受到孕妇的欢迎,尤其是那些吞嚥传统锭剂和胶囊有困难的孕妇。软糖可咀嚼、口感好、口味多样,特别受到年轻女性和新手妈妈的欢迎。此外,软糖提供了一种更方便、更愉快的方式来获取您全天所需的维生素和矿物质,这一事实推动了需求。随着消费者越来越寻求天然、清洁标籤的产品,製造商开发出不含人工添加剂的软糖产前维生素,这个市场正在不断扩大。
由于其强大的医疗保健系统、较高的孕产妇健康意识以及容易获得的孕产妇补充剂,预计北美将占据产前维生素补充剂市场的最大份额。产前维他命有一个完善的市场,尤其是在美国,消费者非常信任医生推荐的补充剂。对这些产品的需求是由日益增长的健康意识消费趋势、以及早期产前护理的重要性和怀孕期间健康意识的提高所推动的。此外,重要市场参与企业的存在、强大的分销网络以及优质和特种产前维生素(包括有机和洁净标示替代品)的使用的增加进一步支持了北美市场的主导地位。
产前维生素补充剂市场预计将以亚太地区最高的复合年增长率成长。孕产妇健康意识的提高、可支配收入的增加以及医疗基础设施的进步正在促进该地区的快速成长。随着越来越多的女性意识到怀孕期间健康饮食的重要性,中国和印度等国家对产前补充剂的需求正在增加。由于这些新兴市场中怀孕人数的增加和预防性医疗保健的发展,对产前维生素的需求也越来越大。此外,电子商务平台的使用不断增加以及粉末和软糖等各种补充剂形式的可及性增加也支持了该领域的扩张。
According to Stratistics MRC, the Global Prenatal Vitamin Supplement Market is accounted for $610.85 million in 2024 and is expected to reach $1112.01 million by 2030 growing at a CAGR of 10.5% during the forecast period. Prenatal vitamin supplements are designed specifically to promote the health of expectant mothers and their developing fetuses. Folic acid, iron, calcium, iodine, and vitamins D and B12 are among the vital nutrients that are commonly included in these supplements. Iron supports the increased blood volume during pregnancy, while folic acid is especially crucial because it helps prevent neural tube defects. Moreover, iodine supports normal brain development, while calcium is essential for the growth of the baby's bones and teeth. In order to guarantee that the mother's nutritional needs are satisfied and to support the best possible development of the fetus, prenatal vitamins are advised to be taken both before and during pregnancy.
According to the Centers for Disease Control and Prevention (CDC), taking prenatal vitamins with folic acid before and during early pregnancy can help prevent major birth defects of the baby's brain and spine. The CDC recommends that women of reproductive age take 400 micrograms (mcg) of folic acid daily.
Increasing knowledge of maternal health
Prenatal vitamin consumption has increased, due in large part to the growing awareness of maternal health and its effects on the health of the mother and the unborn child. Health care providers, organizations, and governments have launched educational campaigns to emphasize the importance of healthy nutrition before, during, and after pregnancy. As more women learn about the advantages of prenatal vitamins, including the prevention of birth defects and the promotion of healthy fetal development, the demand for these supplements keeps growing. Additionally, the demand is further supported by the proliferation of online resources and social media platforms that offer easily accessible information about pregnancy care and supplement use.
Risks of over-supplementation and side effects
Prenatal vitamins are essential for pregnancy health, but excessive or inappropriate use can have a number of negative effects that deter users from taking them on a regular basis. For instance, an overabundance of fat-soluble vitamins, such as A and D can be toxic, and an excessive intake of iron can result in gastrointestinal distress, nausea, and constipation. Certain supplement ingredients, like artificial additives or fillers, may also cause allergic reactions in some women. Prenatal vitamin consumption may decrease as a result of these negative effects if they are not adequately controlled or addressed by medical advice.
Emphasis on clean label and organic products
Due to growing concerns about personal health and environmental sustainability, consumers are increasingly looking for products that are organic, non-GMO, and free of artificial additives or preservatives. This trend offers businesses a significant opportunity to meet the demand for clean-label prenatal supplements by providing organic, plant-based, and sustainably sourced prenatal vitamins. Additionally, the growing trend of eco-friendly packaging and sustainable production processes offers businesses the chance to align prenatal vitamin offerings with consumer values, which will help to foster brand loyalty among environmentally conscious consumers.
Regulatory and compliance hazards
The market for prenatal vitamin supplements is governed by strict regulations, and noncompliance can result in product recalls, legal risks, and reputational harm to a brand. The formulation, labeling, and marketing of supplements are subject to a variety of laws in different countries and regions, which manufacturers must deal with. For instance, some nations may restrict or outlaw particular supplement ingredients, which could interfere with the manufacturing and delivery process. Furthermore, false advertising regarding the efficacy of supplements or improper labeling may result in litigation, regulatory penalties, and consumer mistrust.
The COVID-19 pandemic had a notable impact on the prenatal vitamin supplement market, both positively and negatively. On the one hand, the pandemic's increased focus on health and wellness caused many women to prioritize prenatal care, which raised demand for prenatal vitamins as a component of their daily self-care regimen. Supplement sales increased as a result of the increased focus on maternal health and immunity, particularly during pregnancy. However, product availability was impacted by manufacturing delays brought on by lockdowns and restrictions, supply chain disruptions, and shortages of raw materials. Consumer spending also changed as a result of economic uncertainty, with some women choosing locally sourced or less expensive options.
The Folic Acid segment is expected to be the largest during the forecast period
The market for prenatal vitamin supplements is expected to be largest share during forecast period by the folic acid segment. A synthetic form of vitamin B9 called folic acid is necessary during pregnancy to support the development of the baby's brain and spinal cord and prevent neural tube defects. Folic acid supplementation is a vital part of prenatal care, as it is universally advised by medical professionals both before and during the early stages of pregnancy. Its dominant position in the market is a result of its demonstrated advantages in lowering the risk of birth defects and fostering healthy fetal development. Moreover, folic acid is thus incorporated into almost all prenatal vitamin formulations, solidifying its position as the industry leader.
The Gummies segment is expected to have the highest CAGR during the forecast period
In the market for prenatal vitamin supplements, the gummies segment is anticipated to grow at the highest CAGR. Due to their tasty and convenient form, gummies have become increasingly popular among expectant mothers, particularly for those who have trouble swallowing conventional tablets or capsules. Many people prefer them because of their chewable form, pleasant taste, and assortment of flavors, especially younger women and new mothers. Additionally, gummy demand has been boosted by the fact that they provide a more convenient and pleasurable way to meet daily vitamin and mineral requirements. This market is expanding as a result of manufacturers creating gummy prenatal vitamins devoid of artificial additives in response to consumers' growing desire for natural, clean-label products.
Due to its robust healthcare system, high maternal health awareness, and easy access to prenatal supplements, North America is expected to hold the largest share of the prenatal vitamin supplement market. Particularly in the US, the market for prenatal vitamins is well-established, and consumers greatly trust supplements that doctors recommend. The driving demand for these products is the growing trend of health-conscious consumers, as well as the importance of early-stage prenatal care and the growing focus on pregnancy wellness. Furthermore, the dominance of the North American market is further supported by the existence of important market participants, a strong distribution network, and the growing use of high-end and specialized prenatal vitamins, such as organic and clean-label alternatives.
The prenatal vitamin supplement market is anticipated to grow at the highest CAGR in the Asia Pacific region. Growing prenatal health awareness, rising disposable incomes and advancements in healthcare infrastructure are all contributing to the region's rapid growth. As more women realize how important healthy eating is during pregnancy, the demand for prenatal supplements is rising in nations like China and India. Prenatal vitamins are also becoming more and more in demand as a result of the increase in pregnancies in these emerging markets and the move toward preventive healthcare. Moreover, the segment's expansion in this area is also being aided by the growing use of e-commerce platforms and the accessibility of different supplement forms, like powders and gummies.
Key players in the market
Some of the key players in Prenatal Vitamin Supplement market include Bayer AG, Exeltis USA, Inc., Abbott Inc, DSM Nutritional Products AG, Church & Dwight Co., Inc., New Chapter Inc, GNC Holdings, Inc., Metagenics, Inc, Pharmavite LLC, Biotics Research Corporation, Country Life, LLC, Nestle, S.A., Avion Pharmaceuticals, Nordic Naturals, Inc. and Procter & Gamble Inc.
In October 2024, Bayer and MOMA Therapeutics, Inc announced that they have entered into collaboration under an option and exclusive license agreement, to develop and commercialize a small molecule oncology program based on MOMA's proprietary KNOMATIC(TM) platform.
In September 2024, Abbot India signed a non-exclusive patent agreement with Takeda Pharmaceuticals for the commercialisation of Vonoprazan. Vonoprazan is novel molecule which helps in the treating disorders under the gastroesophageal reflux disease (GERD) umbrella. Abbott India will market the drug under the brand 'Vonefi'.
In June 2024, Exeltis USA, Inc. entered into a definitive merger agreement to acquire Agile Therapeutics, Inc. for $10.7 million. Exeltis will acquire Agile for $1.52 per share in cash. In case of termination under certain circumstances, Agile would be required to pay Insud a termination fee of $1.26 million.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.