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市场调查报告书
商品编码
1636676
汽车侧窗遮阳板市场预测至 2030 年:按产品、车型、材料、安装类型、车型、销售管道和地区进行的全球分析Automotive Side Window Sunshades Market Forecasts to 2030 - Global Analysis By Product, Vehicle Type, Material, Installation Type, Vehicle Class, Sales Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球汽车侧窗遮阳板市场价值为 44 亿美元,预计到 2030 年将达到 123.6 亿美元,预测期内的复合年增长率为 18.8%。
汽车侧窗遮阳板是提高乘客舒适度和保护车辆内部的必备添加物。网状物和反光纺织品等高品质材料通常用于製造遮阳板,可有效阻挡有害紫外线并减少车内热量积聚。它可以减少太阳的眩光,使驾驶更安全、更愉快,特别是在长途旅行或炎热天气下。汽车侧窗遮阳板易于安装和拆卸,并具有多种设计,包括开合式、磁性式和夹式。
据欧洲汽车工业协会(ACEA)称,欧盟汽车产业是经济的主要贡献者,预计2022年汽车产量将达到1.5兆欧元。
提高对紫外线防护的认识
消费者对于长时间暴露于紫外线的有害影响的认识已显着增强。开车时长时间暴露在阳光下会损害您的皮肤,加速皮肤老化并增加皮肤癌的风险。此外,紫外线还会导致皮革和塑胶等内部装潢建材褪色和开裂,降低汽车的美观度和转售价值。侧窗遮阳板可有效过滤紫外线,并起到屏障的作用,保护乘客和车内环境。因此,采用率正在增加,尤其是注重健康的消费者和有孩子的家庭。
先进车辆设计相容性挑战
整合式遮阳板和预装车窗色调等先进功能在现代汽车,尤其是高阶车型中变得越来越普遍。售后遮阳板市场受到这些工厂安装的替代品的限制,从而减少了对它们的需求。此外,现代汽车的车窗形状和设计都很复杂,因此製造商可能很难製造出完全适合的通用遮阳板。虽然这个问题可以解决,但客製化遮阳伞通常价格昂贵,进一步限制了它们对预算有限的消费者的吸引力。
人们对电动车(EV)的兴趣日益浓厚
随着全球电动车的兴起,遮阳板市场蕴藏着巨大的机会。能源效率是电动车製造商和使用者的首要任务,透过保持较低的车内温度,遮阳板可以显着减少空调系统的能量负荷。此外,随着电动车市场的扩大,特别是在欧洲、北美和中国等地区,製造商也有机会专门为其电动车车型开发遮阳板,并提供客自订适配选项和尖端材料,以配合电动车製造商的永续性目标。
市场竞争加剧
汽车侧窗遮阳板市场高度分散,许多地区和国际公司销售各种产品。激烈的竞争导致製造商的利润率受到激进的定价策略和频繁的产品折扣的影响。知名品牌的主导地位和廉价本土製造商的存在使得中小企业和新参与企业很难在市场上获得知名度。此外,为了保持竞争力,我们需要不断创新和差异化我们的产品,这增加了我们的营运成本和市场风险。
新冠疫情对汽车侧窗遮阳板市场产生了多方面的影响。最初,由于汽车生产停顿、供应链中断以及消费者对汽车配件的支出下降,市场受到严重干扰。关门和经济不确定性也抑制了需求,尤其是在受疫情严重影响的地区。然而,随着情况的发展,市场开始復苏,推动因素包括人们更加重视避免乘坐公共交通、使用私家车,以及对车内舒适性和卫生意识的增强。
预计在预测期内,捲起/开合部分将是最大的。
预计汽车侧窗遮阳板市场将由捲帘式/伸缩式遮阳板主导。这项优势得益于其易于使用、外观优雅以及可调节的遮光能力,这些都深受消费者的欢迎。伸缩/捲帘遮阳帘兼具功能性和便利性,可让您根据需求部分或全部遮挡阳光。从轿车到 SUV,这些遮阳板适合各种车型,其高檔的外观和较长的使用寿命也增加了它们的吸引力。此外,消费者对时尚、多功能汽车配件的需求不断增长,也推动了该市场的扩张。
预测期内,网格部分预计将以最高复合年增长率成长
在汽车侧窗遮阳板市场中,网状部分预计将以最高的复合年增长率成长。这种增长是由人们对耐用、轻质、透气材料日益增长的需求所推动的,这些材料可以有效阻挡紫外线,同时保持透气性和可见度。网状遮阳板非常受欢迎,因为它们可以在车内创造舒适的环境,尤其是在炎热的气候下。它与各种安装系统(包括吸盘和静电夹)的兼容性进一步增强了它的吸引力。此外,消费者对车载安全性和舒适性的认识不断提高也推动了对网状遮阳板的需求,预计未来几年将出现强劲增长。
预计亚太地区将占据汽车侧窗遮阳板市场的最大份额,尤其是由于中国、印度和日本等国家生产和销售的汽车数量庞大。该地区的优势主要归功于人口密度高、可支配收入不断增加以及乘用车需求不断扩大。此外,该地区的许多地方都经历了炎热、阳光充足的天气,需要遮阳板来保护车辆内部并提高乘客的舒适度。强大的製造业基础、价格实惠的商品供应以及对汽车定制的日益重视进一步增强了亚太地区在市场上的主导地位。
预计预测期内汽车侧窗遮阳板市场将维持最高复合年增长率,其中北美地区占据最大份额。该地区市场对豪华高端车辆的需求旺盛,这些车辆通常配备侧窗遮阳板等尖端舒适功能。此外,消费者对车辆客製化和防晒的需求不断增长,也推动了市场扩张。由于美国和加拿大主要汽车製造商和供应商的存在,以及对车内舒适度和车辆美观的日益重视,北美市场正在经历高速成长。
According to Stratistics MRC, the Global Automotive Side Window Sunshades Market is accounted for $4.40 billion in 2024 and is expected to reach $12.36 billion by 2030 growing at a CAGR of 18.8% during the forecast period. Automobile side window sunshades are necessary add-ons made to improve passenger comfort and safeguard car interiors. High-quality materials, like mesh or reflective textiles, are commonly used to make these sunshades, which efficiently block damaging UV rays and lessen heat accumulation inside cars. They reduce sun glare, making driving safer and more enjoyable, particularly on lengthy trips or in hotter climates. Automotive side window sunshades are simple to install and remove and come in a variety of designs, such as retractable, magnetic, and clip-on styles.
According to the European Automobile Manufacturers Association (ACEA) notes that the European Union's automotive industry contributes significantly to the economy, with vehicle production valued at €1.5 trillion in 2022.
Enhanced knowledge of UV protection
Consumer awareness of the negative effects of prolonged exposure to UV rays has increased significantly. Long-term exposure to sunlight while driving can cause skin damage, accelerate skin aging, and increase the risk of skin cancer. Additionally, UV rays can cause interior materials like leather and plastics to fade and crack, which lowers the vehicle's aesthetic appeal and resale value. Side window sunshades serve as a protective barrier, effectively filtering UV rays and protecting both passengers and interiors. As a result, their adoption has increased, particularly among health-conscious consumers and families with children.
Challenges with advanced vehicle designs compatibility
Advanced features like integrated sunshades or pre-installed window tinting are becoming more common in modern cars, especially in high-end models. The market for aftermarket sunshades is constrained by these factory-fitted alternatives, which lessen the need for them. Moreover, manufacturers may find it difficult to create universal sunshades that fit perfectly due to the intricate window shapes and designs of modern cars. Although they solve this problem, custom-fit sunshades are frequently more expensive, which further limits their appeal to consumers on a tight budget.
Growing interest in electric vehicles (EVs)
There is a significant opportunity for the sunshade market due to the growing global adoption of electric vehicles. Energy efficiency is a top priority for EV manufacturers and users, and by keeping cabin temperatures lower, sunshades can significantly lessen the energy load on climate control systems. Additionally, manufacturers have the chance to create sunshades especially for EV models, with custom-fit options or cutting-edge materials that complement EV manufacturers' sustainability objectives, as the EV market expands, especially in regions like Europe, North America, and China.
Intensive competition in the market
The market for side window sunshades for cars is very fragmented, with many regional and international companies selling a variety of goods. Manufacturers' profit margins are impacted by the aggressive pricing tactics and frequent product discounts brought on by this fierce competition. The dominance of well-known brands and the existence of inexpensive local manufacturers make it extremely difficult for smaller or new players to gain traction in the market. Furthermore, operating costs and market risks are raised by the ongoing need to innovate and differentiate products in order to remain competitive.
The COVID-19 pandemic affected the market for side window sunshades for cars in different ways. In the beginning, the market was severely disrupted by the suspension of vehicle production, disruptions in the supply chain, and a decline in consumer expenditure on nonessential automotive accessories. Lockdowns and economic uncertainty also reduced demand, especially in areas where the pandemic had a significant impact. But as events unfolded, the market recovered, propelled by a greater emphasis on using private vehicles to avoid public transit and heightened awareness of comfort and hygiene in cars.
The Roller/Retractable segment is expected to be the largest during the forecast period
The market for car side window sunshades is expected to be largest share by the roller/retractable segment. This dominance is ascribed to its user-friendliness, elegant appearance, and capacity for adjustable shading, all of which make it a consumer favorite. Retractable or roller sunshades combine functionality and convenience, providing the option to partially or completely block sunlight as needed. From sedans to SUVs, these sunshades fit a wide range of car models, and their premium look and longevity add to their allure. Furthermore, the growing demand from consumers for fashionable and multipurpose car accessories fuels this market's expansion.
The Mesh segment is expected to have the highest CAGR during the forecast period
In the market for car side window sunshades, the mesh segment is anticipated to grow at the highest CAGR. The growing demand for long-lasting, lightweight, and breathable materials that efficiently block UV rays while maintaining airflow and visibility is what is causing this growth. Because they create a comfortable environment in cars, especially in hotter climates, mesh sunshades are very popular. Their attractiveness is further increased by the fact that they work with a variety of attachment systems, including suction cups and static cling. Moreover, the demand for mesh-based sunshades is also being driven by growing consumer awareness of the safety and comfort of car interiors, setting up this market for strong growth in the years to come.
Due to its enormous volume of automobile production and sales, especially in nations like China, India, and Japan, the Asia Pacific region is anticipated to hold the largest share of the market for side window sunshades for automobiles. The region's dominance has been largely attributed to its high population density, rising disposable income, and expanding demand for passenger cars. Furthermore, many parts of the region have hot, sunny weather, which makes sunshades necessary to protect car interiors and improve passenger comfort. Asia Pacific's dominant position in the market is further cemented by the existence of a robust manufacturing base, the availability of reasonably priced goods, and an increasing emphasis on vehicle customization.
The North American region in the automotive side window sunshades market is anticipated to hold the highest CAGR during the forecast period. High demand for luxury and high-end cars, which frequently have cutting-edge comfort features like side window sunshades, is driving the market in this area. Moreover, market expansion is supported by consumers' growing desire for vehicle customization and sun protection. North America's high growth rate in this market is a result of the presence of significant automakers and suppliers in the United States and Canada, as well as a growing emphasis on interior comfort and vehicle aesthetics.
Key players in the market
Some of the key players in Automotive Side Window Sunshades market include Honda Motor Co. Ltd., Macauto Industrial Co. Ltd., BOS GmbH and Co. KG, Volvo AB, Toyota Motor Corporation, Inalfa Roof Systems Group B.V., Covercraft Industries, LLC, Volkswagen, Hubei Shuanghuan Science And Technology Co. Ltd., Daimler AG, Car Shades, LLC, Inteva Products LLC, Autofurnish Trading Pvt Ltd, Hauck GmbH & Co. KG and Webasto Group.
In October 2024, Volvo Group and Daimler Truck have entered into a binding agreement to establish a 50/50 joint venture aimed at developing a software-defined vehicle platform for heavy-duty commercial vehicles. This collaboration aims to propel the industry's transformation by setting a new standard in software-defined capabilities.
In September 2024, Toyota Motor Corporation (Toyota) and the BMW Group (BMW) signed an agreement to strengthen collaboration in the hydrogen sector, with a view to creating a hydrogen society and achieving overall carbon neutrality. Both companies will work together on the development of fuel cells system and the improvement of infrastructure.
In April 2024, Honda Motor Co., Ltd. announced that the company has reached a basic agreement with Asahi Kasei Corporation on collaboration for the production of battery separators for automotive batteries in Canada. The two companies will begin detailed discussions with the goal to establish a joint venture company before the end of 2024.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.