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市场调查报告书
商品编码
1662705
2030 年线上食品配送市场预测:按类型、食品类型、支付方式、平台类型、配送方式、配送速度、应用和地区进行全球分析Online Food Delivery Market Forecasts to 2030 - Global Analysis By Type (Restaurant-to-Consumer and Platform-to-Consumer ), Food Type, Payment Method, Platform Type, Delivery Mode, Delivery Speed, Application and By Geography |
根据 Stratistics MRC 的数据,全球线上食品配送市场规模预计将在 2024 年达到 4,648.7 亿美元,预测期内的复合年增长率为 16.3%,到 2030 年达到 11,503.1 亿美元。线上送餐是一种允许顾客透过网站或行动应用程式从餐厅、咖啡馆和商店订购餐点和杂货的服务。该平台可以轻鬆浏览菜单、处理付款和即时追踪订单。配送由司机或宅配完成,将食物直接送到顾客家中或职场,为顾客提供便利。该服务因其易于使用、节省时间且易于访问而广受欢迎,提供各种各样的食品以及按需或预定的送货选项。
生活方式的改变与都市化
生活方式的改变和都市化导致对食品配送服务等便利、省时的解决方案的需求激增。随着人们工作越来越忙,准备餐点的时间越来越少,网路外送成了人们的首选。此外,都市区可以透过这些平台提供各种各样的美食和餐厅选择,满足不同消费者的偏好。此外,双收入家庭的增加带来了更多的可支配收入,使得人们可以更频繁地使用这些服务。技术和行动应用程式的融合进一步简化了订购流程,使其成为现代生活方式的重要组成部分。
营运成本高
与送货人员、燃料和车辆维护相关的费用正在使营运预算不断膨胀。此外,应用程式开发、维护和资料安全等技术基础设施成本正在侵蚀利润率。旨在吸引顾客的折扣和宣传活动进一步挤压了收益,使得盈利变得更加困难。与餐厅合作通常需要支付费用,这会增加您的开支。这些累积成本降低了线上食品配送服务的财务永续性,阻碍了市场扩张和创新。
技术整合
先进的行动应用程式和人工智慧驱动的演算法可以实现个人化推荐和即时追踪,从而提高用户参与度。非接触式配送方式和数位支付系统确保了顾客的便利性和安全性。机器学习和资料分析优化运送路线并减少等待时间。与云端厨房和自动订餐系统合作可以简化餐厅营运并使其更具可扩展性。此外,物联网设备和智慧厨房可以提高食品品质和新鲜度,满足消费者对快速可靠服务日益增长的期望。
食品品质和配送问题
如果食物品质不佳(不新鲜或烹饪不当),会对您的声誉产生负面影响并减少回头客。送货延迟会扰乱客户的日程安排,并降低线上平台所承诺的便利性。运输过程中处理不当可能会导致溢出、污染和安全问题。这些问题共同损害了外送平台及其合作餐厅的品牌声誉。在竞争激烈的市场中,如果不解决品质和配送问题,顾客就会涌向竞争对手或传统餐厅。
COVID-19 的影响
新冠疫情极大地促进了线上食品配送市场的发展,因为门市关闭和社交距离措施促使消费者转向非接触式配送服务。随着餐厅适应线上订餐以求生存,Uber Eats、DoorDash 和 Zomato 等平台的需求激增。出于健康考虑,我们引入了密封包装和非接触式交付等安全通讯协定。虽然市场在短期内受到供应链中断和劳动力短缺的衝击,但由于基本客群的不断增长和数位支付的加速采用,市场强势反弹,重塑了消费行为,再形成食品消费的便利性和安全性。
预计预测期内线上部分将成为最大的部分。
预计在预测期内,线上业务将占据最大的市场占有率,因为它可以确保为餐厅和餐饮服务业者稳定供应新鲜优质的食材。随着消费者对从农场到餐桌的食品的需求不断增长,食品宅配服务正在采购当地种植的食材以提高永续性和风味。智慧农业技术的整合使得粮食生产更有效率、精准,减少废弃物,提高成本效益。此外,食品宅配公司和当地农民之间的伙伴关係支持了以地区为基础食品网路的发展。因此,这种共生关係将推动市场成长并提高线上宅配产业的客户满意度。
预计旅游业将成为预测期内最大的细分市场
由于对多样化和便利食品选择的需求不断增长,预计旅游业将在预测期内实现最高增长。旅客经常希望透过线上平台轻鬆取得当地和国际美食,尤其是在陌生的地方时。饭店和度假村正在与食品配送服务合作,为住宿提供更多种类的餐点并改善整体体验。此外,日益增长的商务和休閒旅游趋势也鼓励消费者为了方便而转向线上送餐。因此,线上送餐服务将扩大其覆盖范围,满足不同目的地游客的需求。
受智慧型手机普及率数位化不断提高的推动,预计亚太地区将在预测期内占据最大的市场占有率。消费者对便利性和更广泛的餐饮选择的需求正在推动市场扩张。 Zomato、Swiggy 和 Foodpanda 等大公司主导印度、中国和东南亚等主要市场。云端厨房和餐厅合作关係的兴起进一步推动了这一领域的发展。此外,都市化和生活方式的改变正在推动对快速、实惠的食品配送服务的需求。由于可支配收入的增加、配送基础设施的改善和消费者偏好的演变,市场预计将继续扩大。
在预测期内,由于消费者对便利性的需求不断增加,预计北美将呈现最高的复合年增长率。 Uber Eats、DoorDash 和 Grub hub 等大型公司主导市场,提供广泛的食品和配送选择。行动装置的使用和互联网的普及进一步推动了对食品配送应用程式的需求。此外,基于订阅的服务和人工智慧的整合以实现个人化推荐正在改变客户体验。随着持续创新和对更健康、更永续的食品选择的日益关注,预计未来几年市场将稳步成长。
According to Stratistics MRC, the Global Online Food Delivery Market is accounted for $464.87 billion in 2024 and is expected to reach $1150.31 billion by 2030 growing at a CAGR of 16.3% during the forecast period. Online food delivery is a service that allows customers to order meals or groceries through websites or mobile applications from restaurants, cafes, or stores. The platform facilitates menu browsing, payment processing, and real-time order tracking. Delivery is carried out by drivers or couriers, providing convenience by bringing food directly to customers' homes or workplaces. This service is popular for its ease of use, time-saving benefits, and accessibility, offering a wide range of cuisines and options for on-demand or scheduled delivery.
Changing lifestyles and urbanization
Changing lifestyles and urbanization, the demand for convenient and time-saving solutions like food delivery services has surged. Increasing work commitments and busy schedules leave less time for meal preparation, making online food delivery a preferred choice. Urban areas also offer a wide variety of cuisines and restaurant options accessible through these platforms, catering to diverse consumer preferences. Additionally, the rise in dual-income households has increased disposable income, enabling frequent use of such services. The integration of technology and mobile apps has further simplified the ordering process, making it an integral part of modern lifestyles.
High operational costs
The expenses associated with delivery personnel, fuel, and vehicle maintenance inflate operational budgets. Additionally, technology infrastructure costs, including app development, maintenance, and data security, strain profit margins. Discounts and promotional offers to attract customers further cut into revenues, making profitability a challenge. Partnering with restaurants often requires commissions, adding another layer of expense. These cumulative costs reduce the financial sustainability of online food delivery services, deterring market expansion and innovation.
Integration of technology
Advanced mobile apps and AI-driven algorithms enable personalized recommendations and real-time tracking, enhancing user engagement. Contactless delivery methods, powered by digital payment systems, ensure convenience and safety for customers. Machine learning and data analytics help companies optimize delivery routes and reduce wait times. Partnerships with cloud kitchens and automated ordering systems streamline restaurant operations, boosting scalability. Additionally, IoT devices and smart kitchens increase food quality and freshness, meeting growing consumer expectations for fast and reliable service.
Food quality and delivery issues
Poor food quality, such as stale or improperly prepared meals, leads to negative reviews and loss of repeat customers. Delayed deliveries disrupt customer schedules and diminish the convenience factor that online platforms promise. Improper handling during transit can result in spillage or contamination, raising safety concerns. These issues collectively damage the brand reputation of delivery platforms and partner restaurants. In a competitive market, unresolved quality and delivery problems drive customers toward competitors or traditional dining options.
Covid-19 Impact
The COVID-19 pandemic significantly boosted the online food delivery market as lockdowns and social distancing measures drove consumers to rely on contactless delivery services. Platforms like Uber Eats, DoorDash, and Zomato witnessed surging demand as restaurants adapted to online orders for survival. Health concerns led to the introduction of safety protocols, including sealed packaging and no-contact delivery. While the market experienced short-term supply chain disruptions and labor shortages, it emerged stronger, with expanded customer bases and accelerated adoption of digital payments, reshaping consumer behaviour toward convenience and safety in food consumption.
The online segment is expected to be the largest during the forecast period
The online segment is expected to account for the largest market share during the forecast period, by ensuring a steady supply of fresh and quality ingredients for restaurants and food service providers. As consumer demand for farm-to-table meals increases, food delivery services source locally grown produce, enhancing sustainability and flavour. The integration of smart farming technologies allows for more efficient and precise food production, reducing waste and improving cost-effectiveness. Additionally, partnerships between food delivery companies and local farmers support the growth of community-based food networks. As a result, this symbiotic relationship fosters market growth and enhances customer satisfaction in the online food delivery industry.
The travel and tourism segment is expected to be the largest during the forecast period
Over the forecast period, the travel and tourism segment is predicted to witness the highest growth rate, due to increased demand for diverse and convenient food options. Travellers often seek easy access to local and international cuisines through online platforms, especially when staying in unfamiliar locations. Hotels and resorts collaborate with food delivery services to offer guests a broader range of meals, enhancing their overall experience. Additionally, the growing trend of business trips and leisure travel encourages consumers to use online food delivery for convenience. As a result, online food delivery services expand their reach and cater to the needs of tourists across various destinations.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by increasing smartphone penetration and digitalization. Consumer demand for convenience and a wide range of food options has accelerated market expansion. Major players like Zomato, Swiggy, and Foodpanda dominate key markets such as India, China, and Southeast Asia. The rise of cloud kitchens and partnerships with restaurants has further boosted the sector's development. Additionally, urbanization and changing lifestyles have led to an increase in demand for quick and affordable food delivery services. The market is expected to continue expanding due to growing disposable incomes, improving delivery infrastructure, and evolving consumer preferences.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increased consumer demand for convenience. Major players like Uber Eats, DoorDash, and Grub hub dominate the market, offering a wide range of cuisines and delivery options. The rise in mobile device usage and internet penetration has further fuelled the demand for food delivery apps. Additionally, subscription-based services and the integration of AI for personalized recommendations are transforming customer experiences. With continuous innovations and the expanding focus on health-conscious and sustainable food options, the market is expected to grow steadily in the coming years.
Key players in the market
Some of the key players profiled in the Online Food Delivery Market include Uber Eats, DoorDash, Grubhub, Deliveroo, Just Eat Takeaway, Zomato, Swiggy, Postmates, Foodpanda, Meituan Dianping, Delivery Hero, Glovo, Instacart, ChowNow, Olo, Waitr and iFood.
In January 2025, Uber Eats and BP have announced a global strategic partnership to enhance convenience delivery. The partnership aims to make over 3,000 retail locations available on Uber Eats by 2025, expanding their reach in markets such as Australia, New Zealand, Poland, South Africa, and the US.
In December 2024, Uber Eats has formed an exclusive partnership with Loop Restaurant to enhance its takeout and delivery services. This collaboration aims to improve customer access to the restaurant's menu while ensuring secure packaging and real-time tracking for deliveries.
In May 2024, Uber Eats has partnered with Lightspeed Commerce to integrate Uber's delivery services into its hospitality platform. This collaboration is designed to help merchants streamline their delivery processes and expand their reach through the Uber Eats marketplace.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.