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市场调查报告书
商品编码
1679204
2030 年礼盒市场预测:按包装盒类型、材料、分销管道、应用、最终用户和地区进行全球分析Gift Boxes Market Forecasts to 2030 - Global Analysis By Box Type, Material, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球礼盒市场预计在 2024 年将达到 17.8 亿美元,预计到 2030 年将达到 29.1 亿美元,预测期内的复合年增长率为 8.5%。
礼盒是一种用于以时尚、优雅的方式赠送礼品的装饰容器。它们有各种形状、大小和材质,如纸板、木材和金属,通常用丝带、包装纸和个人化讯息装饰。礼盒专为生日、婚礼、节庆等特殊场合而设计,可增强展示效果并增添惊喜元素。礼品盒的目的是增强送礼体验,使其变得周到和难忘。
根据婚礼礼品业务的数据,已婚夫妇每份礼物平均比未婚夫妇(平均 121 美元)多花费 161 美元。
日益增长的礼品文化
送礼文化的兴起增加了对美观和个人化包装的需求。生日、婚礼、节庆、公司活动等场合对高檔订製礼盒的需求增加了。社群媒体趋势和影响力行销进一步强化了送礼传统,使得时尚的包装成为消费者选择的关键因素。此外,世界各地的文化和季节性庆祝活动也促进了市场的持续成长。
环境问题
与礼盒相关的环境问题包括纸质和塑胶包装产生的过多废弃物、非生物分解的材料以及森林砍伐。一次性和贴合加工礼盒造成垃圾垃圾掩埋场溢流和污染。随着品牌转向更环保的解决方案,依赖传统包装方法的公司面临需求下降和监管压力,减缓了市场扩张。
永续性发展趋势日益增强
消费者和品牌越来越多地转向使用牛皮纸、竹子和 FSC 认证纸板等可回收材料,以减少对环境的影响。奢侈品和企业领域正在采用永续包装来提升其品牌形象并满足监管要求。植物来源和无塑胶包装的创新进一步推动了市场成长。随着企业将永续性放在首位,向绿色包装的转变正在推动其扩张。
製造成本高
由于优质材料、复杂设计、客製化和永续包装要求,礼盒的生产成本很高。硬盒、压花和环保替代品等优质材料的使用会增加生产成本。劳动密集流程和原材料价格波动进一步推高了成本。这些高成本限制了人们的负担能力,阻碍了市场成长。
新冠疫情对礼盒市场产生了重大影响。关门和供应链中断导致原材料短缺和生产延迟。然而,电子商务和线上礼品的激增增加了客製化奢侈品包装的需求。虽然初期因经济不确定性而出现下滑,但长期来看,市场创新和数主导包装趋势加速发展。
化妆品和个人护理类别预计将成为预测期内最大的细分市场
预计预测期内,化妆品和个人护理品将占据市场占有率。化妆品和个人护理礼盒可以增强您的产品展示、品牌影响力和客户体验。优质且可客製化的包装吸引消费者,尤其是优质护肤、香水和美容套装。电子商务和订阅美容盒的兴起正在推动创新包装解决方案。
预计预测期内奢侈品牌市场将以最高的复合年增长率成长。
预计预测期内奢侈品品牌领域将实现最高成长率。奢侈品牌礼盒在提升产品价值、独特性和客户体验方面发挥着至关重要的作用。个性化、永续性和环保豪华包装的趋势将推动创新。奢侈品牌正在投资可重复使用且设计精美的包装盒,以强化其品牌形象和独特性。
在预测期内,由于可支配收入的增加、都市化以及中国、印度和日本等国家的送礼文化的兴起,预计亚太地区将占据最大的市场占有率。电子商务的扩张以及对优质环保包装的需求将进一步推动市场成长。总体而言,该地区充满活力的零售和数位转型正在推动市场强劲上涨。
在预测期内,由于送礼文化的兴起、对高端包装的需求以及电子商务的扩张,预计北美将呈现最高的复合年增长率。美国和加拿大在节日、公司活动和特殊场合的个人化豪华包装方面的消费者支出较高,处于领先地位。永续性趋势正在推动环保材料的创新。总体而言,受品牌化、客製化和数位零售趋势的推动,该地区的需求稳定。
According to Stratistics MRC, the Global Gift Boxes Market is accounted for $1.78 billion in 2024 and is expected to reach $2.91 billion by 2030 growing at a CAGR of 8.5% during the forecast period. Gift boxes are decorative containers used to present gifts stylishly and elegantly. They come in various shapes, sizes, and materials, such as cardboard, wood, or metal, often adorned with ribbons, wrapping paper, or personalized messages. Designed for special occasions like birthdays, weddings, and holidays, gift boxes enhance the presentation and add an element of surprise. Their purpose is to elevate the gifting experience, making it more thoughtful and memorable.
According to figures from the wedding gift business, married couples spend on average $161 more per gift than unmarried couples ($121 on average).
Growing gift culture
The growing gift culture is increasing demand for aesthetically appealing and personalized packaging. Occasions like birthdays, weddings, festivals, and corporate events drive the need for premium and customized gift boxes. Social media trends and influencer marketing further enhance gifting traditions, making stylish packaging a key factor in consumer choices. Additionally, cultural and seasonal celebrations worldwide contribute to sustained market growth.
Environmental concerns
Environmental concerns associated with gift boxes include excessive waste, non-biodegradable materials, and deforestation due to paper and plastic-based packaging. Single-use and laminated gift boxes contribute to landfill overflow and pollution. As brands shift toward greener solutions, companies relying on conventional packaging methods face declining demand and regulatory pressures, slowing market expansion.
Rising sustainability trends
Consumers and brands increasingly prefer recyclable materials like kraft paper, bamboo, and FSC-certified cardboard to reduce environmental impact. Luxury and corporate sectors adopt sustainable packaging to enhance brand image and meet regulatory requirements. Innovations in plant-based inks and plastic-free packaging further boost market growth. As businesses prioritize sustainability, the shift towards green packaging fuels expansion.
High production costs
Gift boxes have high production costs due to premium materials, intricate designs, customization, and sustainable packaging requirements. The use of luxury materials like rigid boxes, embossing, and eco-friendly alternatives increases manufacturing expenses. Labor-intensive processes and fluctuating raw material prices further add to costs. These high costs hamper market growth by limiting affordability.
The covid-19 pandemic significantly impacted the gift boxes market. Lockdowns and supply chain disruptions led to raw material shortages and production delays. However, the surge in e-commerce and online gifting boosted demand for customized and premium packaging. While the initial phase saw declines due to economic uncertainty, the long-term effect accelerated innovation and digital-driven packaging trends in the market.
The cosmetics & personal care segment is expected to be the largest during the forecast period
The cosmetics & personal care segment is expected to account for the largest market share during the forecast period. Gift boxes in cosmetics and personal care enhance product presentation, branding, and customer experience. Premium and customizable packaging attracts consumers, especially for luxury skincare, perfumes, and beauty sets. The rise of e-commerce and subscription beauty boxes has boosted innovative packaging solutions.
The luxury brands segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the luxury brands segment is predicted to witness the highest growth rate. Gift boxes in luxury brands play a crucial role in enhancing product value, exclusivity, and customer experience. Personalization, sustainability, and eco-friendly luxury packaging trends drive innovation. Luxury brands invest in reusable and elegantly designed boxes to reinforce brand identity and exclusivity.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising disposable income, urbanization, and increasing gifting culture in countries like China, India, and Japan. E-commerce expansion and demand for premium, eco-friendly packaging further drive market growth. Overall, the region's dynamic retail and digital transformation contribute to the market's strong upward trajectory.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by a strong culture of gift-giving, premium packaging demand, and e-commerce expansion. The U.S. and Canada lead with high consumer spending on personalized and luxury packaging for holidays, corporate events, and special occasions. Sustainability trends push innovation in eco-friendly materials. Overall, the region sees steady demand, fuelled by branding, customization, and digital retail trends.
Key players in the market
Some of the key players in Gift Boxes market include Cherry Republic, Marigold & Grey, Levain Bakery, Di Bruno Bros., Jeni's Splendid Ice Creams, Wicked Good Cupcakes, Recchiuti Confections, Magnolia Bakery, Cheryl's Cookies, Harry & David, igourmet, The Cheeky Project, Sweet Flour Bake Shop, The Sauce Shop, Gyfting, The Sip, Tasty Ribbon, KHYVA, Healthy Nibbles and Nio Cocktails.
In January 2024, Marigold & Grey introduced 'Marigold Mailers,' a budget-friendly line of curated gift boxes designed for various occasions. These themed sets are carefully curated by their expert team, ensuring high-quality gifts that create a thoughtful experience for recipients. This launch aims to provide affordable yet impactful gifting options for a wide range of occasions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.