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市场调查报告书
商品编码
1679223
2030 年维生素 C 市场预测:按产品类型、形式、来源、等级、分销管道、最终用户和地区进行全球分析Vitamin C Market Forecasts to 2030 - Global Analysis By Product Type (Ascorbic Acid and Mineral Ascorbates), Form, Source, Grade, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球维生素 C 市场规模预计在 2024 年达到 20.1 亿美元,到 2030 年将达到 29.1 亿美元,预测期内的复合年增长率为 6.3%。
胶原蛋白合成、免疫系统支持和对抗自由基的抗氧化防御都受到维生素 C 的严重影响。维生素 C 有助于铁的吸收、创伤治疗和整体皮肤健康,存在于柑橘类水果、浆果和绿叶蔬菜中。作为一种有效的抗氧化剂,维生素 C 可以促进心血管健康并减少发炎。缺乏会导致坏血病(一种以免疫力减弱、牙周病和疲劳为特征的疾病)。
《美国临床营养学杂誌》发表的一项针对 4,025 名年龄在 40 至 74 岁之间的女性的研究发现,维生素 C 摄取量越高,皱纹和皮肤干燥就越少。
增强健康意识
人们对健康和保健意识的增强是维生素 C 市场发展的主要动力。人们对维生素 C 产品健康益处的认识不断提高,推动了全球维生素 C 产品消费量的增加。维生素 C 因其增强免疫力的功效而成为预防性保健的代名词,研究表明,它可以将成人患慢性病和癌症的风险降低高达 63%,心肌梗塞的风险降低 42%。这种认识使维生素 C 从季节性补充剂转变为全年必需品,从而推动了市场持续成长。
原物料价格波动
原物料价格波动是维生素 C 市场面临的一大挑战,造成不稳定并影响製造商的利润率。供应链中断、地缘政治不确定性和经济波动导致定价模式无法预测。近年来,市场既经历了因供应过剩而出现的历史低点,也经历了需求旺盛时期的大幅上涨。这些波动使得公司难以维持一致的定价策略,即使在消费者需求强劲的情况下也会导致利润率下降。
在机能性食品、食品和饮料中的使用日益增多
随着消费者寻求强化产品,其在机能性食品和饮料中的使用正在增加,为维生素 C 市场提供了巨大的成长机会。维生素C被广泛用于提高各种食品的营养价值,包括食品、零嘴零食、点心、早餐用麦片谷类和其他机能性食品。随着各家公司推出将维生素 C 与其他有益成分相结合的新产品,该行业正在该领域取得巨大创新。例如,2024年2月,OZiva推出了其Bioactive Gluta Fizzy产品,该产品含有维生素C、麸胺基硫、胶原蛋白和其他成分,可解决皮肤问题,这表明机能性食品的应用范围正在不断扩大。
负面新闻或健康问题
负面宣传和健康问题对维生素 C 市场构成了重大威胁,因为负面讯息很快就会削弱消费者的信任。有关维生素 C 普遍接受的安全性、功效声明、高剂量可能产生的副作用以及某些製造商的品质问题的争议可能会影响市场成长。该行业还面临着关于维生素 C 对某些情况的有效性的研究不一致的挑战,这可能会让消费者感到困惑。
由于消费者寻求增强免疫力的补充剂,COVID-19 疫情大大加速了维生素 C 市场的成长。截至 2020 年 3 月 15 日的高峰週,由于消费者大量囤货,维生素 C 的销售额增加了 6,040 万美元。在截至 2020 年 4 月 5 日的六週内,Emergen-C 等品牌的美元销售额与 2019 年相比增长了 244%。根据 CRN 的一项调查,44% 的现有补充剂使用者在疫情期间增加了维生素 C 的摄取量。这一激增是由于临床研究表明维生素 C 可能对抗冠状病毒,从而建立了可能在疫情结束后持续存在的新的消费模式。
预计抗坏血酸市场在预测期内将占据最大份额
由于抗坏血酸在多个行业中的广泛应用,预计在预测期内它将占据最大的市场占有率。抗坏血酸是维生素 C 最常见的形式,广泛用于胶原蛋白合成、组织修復、促进铁吸收和增强免疫系统的药物。它也是化妆品和个人保健产品中必不可少的成分,有助于减少色素沉着,增加胶原蛋白,促进创伤治疗和改善皮肤水分。在製药领域,抗坏血酸是治疗多种疾病的重要成分,包括虚弱、贫血、牙龈出血和皮肤病。
预计预测期内自然部门的复合年增长率最高。
随着消费者偏好转向天然维生素 C 产品,预计预测期内天然维生素 C 产品将见证最高成长率。这一成长是由所有应用领域对洁净标示、有机和永续产品日益增长的需求所推动的。人们认为,植物来源的天然维生素 C 比合成维生素 C 更健康、更环保。目前,合成维生素 C 因其成本效益和稳定的品质占据了市场占有率的主导地位,然而,随着消费者健康和环保意识的增强,天然维生素 C 领域正在获得发展动力,尤其是 Z 世代消费者,他们强烈偏好使用天然成分的「对您更有益」的产品。
预计预测期内亚太地区将占据最大的市场占有率。这种主导地位主要归因于大型製药公司的存在及其在动物饲料、化妆品和食品补充剂等各个领域的大量消费。中国在抗坏血酸生产和分销方面占据主导地位,得益于技术进步和政府对低成本製造能力的投资,帮助中国确立了该地区市场领导的地位。此外,亚太地区拥有世界上最大的製药产业之一,日本、印度和中国等国家在疫苗生产、学名药和其他製药服务方面表现出色。
预计北美地区在预测期内将呈现最高的复合年增长率。这种加速成长的动力源于消费者对维生素 C 健康益处的认识不断提高、膳食补充剂行业的建立以及对含有维生素 C 的药品和化妆品的需求不断增加。可支配收入的增加、文明病的流行、人口老化以及对预防性医疗保健和天然成分日益增长的趋势进一步推动了该地区的成长。
According to Stratistics MRC, the Global Vitamin C Market is accounted for $2.01 billion in 2024 and is expected to reach $2.91 billion by 2030 growing at a CAGR of 6.3% during the forecast period. A water-soluble vitamin that is necessary for many body processes is vitamin C. Collagen synthesis, immune system support, and antioxidant defense against free radicals are all significantly impacted by it. It helps with iron absorption, wound healing, and general skin health and is present in citrus fruits, berries, and leafy greens. As an effective antioxidant, vitamin C promotes cardiovascular health and lowers inflammation. Deficiency can result in scurvy, which is characterized by decreased immunity, gum disease, and weariness.
According to a study published in the American Journal of Clinical Nutrition examining 4,025 women aged 40-74, higher vitamin C intakes were associated with a lower likelihood of wrinkled appearance and dryness of the skin.
Growing health and wellness awareness
Growing health and wellness awareness is significantly driving the vitamin C market as consumers increasingly seek products that boost immunity and overall health. The rising consciousness among people regarding the health benefits offered by vitamin C-infused products has contributed to increased consumption globally. Vitamin C's reputation as an immune booster has made it synonymous with preventive healthcare, with studies showing it can reduce the risk of chronic diseases, cancer by up to 63%, and heart stroke by 42% in adults. This awareness has transformed vitamin C from a seasonal supplement to a year-round essential, creating sustained market growth.
Price fluctuations of raw materials
Price fluctuations of raw materials pose a significant challenge to the vitamin C market, creating instability and affecting profit margins for manufacturers. Supply chain disruptions, geopolitical uncertainties, and economic volatility have contributed to unpredictable pricing patterns. In recent years, the market has experienced both historic lows due to oversupply and sharp increases during periods of high demand. These fluctuations make it difficult for companies to maintain consistent pricing strategies and can lead to narrower profit margins despite robust consumer demand.
Increasing use in functional foods and beverages
Increasing use in functional foods and beverages presents a substantial growth opportunity for the vitamin C market as consumers seek nutrient-enhanced products. Vitamin C is widely incorporated to enhance the nutritional value of various food options including beverages, snacks, breakfast cereals, and other functional foods. The industry is witnessing significant innovations in this sector, with companies launching new products combining vitamin C with other beneficial ingredients. For instance, in February 2024, OZiva introduced a Bioactive Gluta Fizzy product formulated with vitamin C, glutathione, collagen, and other ingredients to address skin issues, demonstrating the expanding applications in functional foods.
Adverse publicity or health concerns
Adverse publicity or health concerns represent a significant threat to the vitamin C market, as consumer confidence can be quickly eroded by negative information. Despite vitamin C's generally recognized safety profile, controversies regarding efficacy claims, potential side effects from high dosages, or quality concerns from certain manufacturing sources could impact market growth. The industry faces challenges from varying research conclusions about vitamin C's effectiveness for certain conditions, which can create consumer confusion.
The COVID-19 pandemic dramatically accelerated vitamin C market growth as consumers sought immune-boosting supplements. During the peak week ending March 15, 2020, vitamin C sales grew by $60.4 million as consumers stocked up on supplies. Brands like Emergen-C saw a 244% dollar sales increase in the six weeks ending April 5, 2020, compared to 2019. A CRN survey found that 44% of existing supplement users increased their vitamin C intake during the pandemic. This surge was driven by clinical investigations suggesting vitamin C's potential intervention against coronavirus, establishing new consumption patterns that have persisted beyond the pandemic.
The ascorbic acid segment is expected to be the largest during the forecast period
The ascorbic acid segment is expected to account for the largest market share during the forecast period due to its widespread applications across multiple industries. As the most common form of vitamin C, ascorbic acid is extensively used in pharmaceuticals for collagen synthesis, tissue repair, iron absorption enhancement, and immune system boosting. It's also a vital ingredient in cosmetics and personal care products, helping to reduce hyperpigmentation, boost collagen, promote wound healing, and improve skin hydration. In pharmaceutical sector ascorbic acid is a key ingredient for treating various conditions, including weakness, anemia, bleeding gums, and skin disorders.
The natural segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the natural segment is predicted to witness the highest growth rate as consumer preferences shift toward naturally sourced vitamin C products. This growth is driven by increasing demand for clean label, organic, and sustainable products across all application sectors. Natural vitamin C, derived from fruits, vegetables, and other plant sources, is perceived as healthier and more environmentally friendly compared to synthetic alternatives. Despite synthetic vitamin C currently dominating market share due to cost-effectiveness and consistent quality, the natural segment is gaining momentum as consumers become more health-conscious and environmentally aware, particularly among Gen Z consumers who strongly prefer "better-for-you" products with natural ingredients.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. This dominance is primarily driven by the presence of major pharmaceutical companies and substantial consumption across various sectors, including animal feed, cosmetics, and food supplements. China's prominence in both the production and distribution of ascorbic acid, supported by government investments in technology advancements and low-cost manufacturing capabilities, has been instrumental in establishing the region's market leadership. Additionally, Asia Pacific boasts one of the world's largest pharmaceutical industries, with countries like Japan, India, and China excelling in vaccine production, generic drugs, and other pharmaceutical services.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. This accelerated growth is fueled by high consumer awareness regarding vitamin C's health benefits, a well-established dietary supplements industry, and increasing demand for pharmaceutical and cosmetic products containing vitamin C. The United States, in particular, shows strong market potential. The region's growth is further supported by rising disposable income, growing prevalence of lifestyle diseases, an aging population, and the expanding trend toward preventive healthcare and natural ingredients.
Key players in the market
Some of the key players in Vitamin C Market include BASF, Shandong Luwei Pharmaceutical, North China Pharmaceutical Group, Jiangsu Jiangshan Pharmaceutical, CSPC Pharmaceutical Group, Northeast Pharmaceutical Group, ADM, Sanofi, Bayer, Foodchem, Amway India Enterprises, Glanbia, DuPont, Divi's Laboratories, Hebei Welcome Pharmaceutical Co., Ltd. and Anhui Tiger Biotech Co., Ltd.
In May 2024, A recent study shows that there may be a more effective way to treat melanoma by using ascorbate (vitamin C) to increase DNA damage in cancer cells, leading to their death, according to co-corresponding author of the study Marcus Cooke, professor and chair in the Department of Molecular Biosciences. The multi-disciplinary research team found that melanoma cells have more DNA damage and fewer antioxidant defenses compared to normal skin cells. When treated with hydrogen peroxide and vitamin C, melanoma cells showed even more DNA damage and higher cell death rates, while normal cells were protected. Additionally, the study results found that vitamin C boosted the effectiveness of an existing melanoma drug, Elesclomol.
In June 2023, DSM-Firmenich, a prominent company in the vitamin industry, announced the restructuring of its vitamin business. This decision was made in response to prevailing market trends, conditions, and a noticeable weakening of global vitamin markets overall.
In November 2021, Life Extension, a U.S.-based company specializing in strategies to slow aging and enhance human longevity, introduced a new product called Vitamin C 24-Hour Liposomal Hydrogel Mixture. This innovative product combines 350 mg of vitamin C with a unique liposomal delivery technology, enhancing the body's absorption of vitamin C.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.