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市场调查报告书
商品编码
1679235
2030 年轮胎喷涂市场预测:按产品类型、配方、车辆类型、分销管道、最终用户和地区进行的全球分析Tire Spray Market Forecasts to 2030 - Global Analysis By Product Type (Tire Shine, Tire Cleaner, Tire Protector and All-in-One Solutions), Formulation, Vehicle Type, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球轮胎喷涂市场预计在 2024 年达到 12.7 亿美元,到 2030 年将达到 18 亿美元,复合年增长率为 6%。
轮胎喷雾剂是用于清洗、上光和保护轮胎的汽车产品。透过恢復轮胎的深黑色表面来改善轮胎的外观,同时提供一层防污、防紫外线和防开裂的保护层。轮胎喷雾具有防水功能且效果持久。它经常用于汽车美容,因为它可以保持美观并以最少的努力提高轮胎的耐用性。
根据Statista统计,2022年美国乘用车和商用车产量约920万辆,销量约1,400万辆。
不断成长的汽车售后市场
随着车主越来越重视维护和美观,汽车售后市场的成长极大地推动了轮胎喷涂市场的发展。随着全球汽车持有持续稳定成长,对汽车护理产品的需求也在激增,尤其是在新兴市场,因为这些市场的可支配收入不断提高,消费者有能力投资于汽车的外观。售后市场受惠于汽车寿命的延长,对轮胎保养产品的需求持续成长。此外,DIY汽车护理在爱好者和注重成本的消费者中的日益流行也推动了轮胎喷雾剂在各个渠道的零售。
环境问题
由于消费者和监管机构越来越严格地审查汽车保养产品的化学成分,环境问题成为轮胎喷雾市场发展的一大限制因素。占据市场主导地位的硅基轮胎喷雾剂因被冲洗掉并进入水系统而可能对环境产生负面影响而受到批评。对挥发性有机化合物排放和化学品洩漏的严格规定迫使製造商重新製造产品,这往往会推高生产成本。消费者对环境影响的认知正在转向偏好环保替代品,这可能会限制传统轮胎喷涂配方的市场。
开发环保产品
随着消费者偏好转向永续解决方案,环保产品的开发为轮胎喷涂市场带来了重大机会。製造商可以利用这一趋势,开发出含有生物分解性成分的水组合药物,其性能可与传统的硅基产品相媲美。这项创新符合加强的环境法规,并吸引了越来越多具有环保意识的消费者,他们愿意为永续替代品支付高价。投资绿色技术并获得环境认证的公司可能能够在竞争激烈的市场中使其产品脱颖而出,并获得从传统产品中夺取的市场占有率。
仿冒品
仿冒品对轮胎喷涂市场构成了重大威胁,损害了正品製造商的收益和品牌声誉。这些假冒产品通常含有劣质成分,性能较差,耐用性较差,导致客户不满并影响整个产品类别。透过仿冒品压低价格会造成不公平竞争,并为在研发和品管上投入大量资金的高端品牌带来特别的挑战。此外,不合格的假冒产品可能含有有害化学物质,对使用者和环境构成安全风险,可能引发对该行业加强监管。
COVID-19 疫情导致供应链复杂化、製造业放缓以及消费者支出减少,严重扰乱了轮胎喷涂市场。由于封锁措施限制了车辆使用和零售店的进入,在疫情高峰期,汽车护理产品的需求急剧下降。然而,市场透过电子商务管道展现了韧性,随着消费者转向线上购物,电子商务通路的采用率不断提高。
轮胎光泽剂市场预计将在预测期内占据最大份额
由于轮胎光亮剂广泛的消费者吸引力及其改善轮胎外观的能力,预计在预测期内将占据最大的市场占有率。与水性替代品相比,这些产品因其卓越的光泽、防水性和更持久的效果而受到青睐。消费者对汽车美观的日益关注以及汽车售后市场的扩张进一步推动了这个细分市场的成长。此外,提供紫外线防护和防止轮胎过早开裂的配方创新正在推动该领域对高级产品的采用。
预计预测期内线上零售领域将以最高的复合年增长率成长。
由于电子商务平台彻底改变了轮胎喷涂产品的分销方式,预计预测期内线上零售领域将实现最高成长率。网路普及率的提高、智慧型手机的普及以及消费者对便利购物体验的偏好推动了该管道的爆炸性增长。线上零售商提供的优势包括选择范围广、透过面对面比较获得有竞争力的价格以及可以影响购买决策的客户评论。其他好处包括详细的产品资讯和说明内容,可以教育消费者正确的使用方法及其好处。
在预测期内,北美预计将占据最大的市场占有率,因为它拥有强大的汽车文化和较高的汽车保养产品消费支出。该地区拥有成熟的汽车售后市场基础设施,再加上较高的汽车保有量,对轮胎护理产品的需求强劲。北美消费者高度重视汽车美观和保养的好处,从而推动了产品的持续采用。此外,该地区汽车保养产品的高端化和专业化趋势正在支持高端销售,并有助于其在市场上占据主导地位。
预计预测期内亚太地区将呈现最高的复合年增长率。这是由中国和印度等国家汽车行业的快速成长和汽车持有的增加所推动的。随着该地区可支配收入的增加,消费者对车辆外观和保养产品的投入也越来越多。此外,该地区新兴的电子商务生态系统正在改善产品的获取管道,而不断增长的本地产量正在降低价格并提高其在不同消费者群体中的市场渗透率。
According to Stratistics MRC, the Global Tire Spray Market is accounted for $1.27 billion in 2024 and is expected to reach $1.80 billion by 2030 growing at a CAGR of 6% during the forecast period. Tire spray is a specialized automotive product designed to clean, shine, and protect tires. It enhances the tire's appearance by restoring a deep black finish while providing a protective layer against dirt, UV rays, and cracking. Tire sprays offer water-resistant, long-lasting effects. They are commonly used in car detailing to maintain tire aesthetics and extend durability with minimal effort.
According to Statista, nearly 9.2 million passenger and commercial vehicles were produced, and almost 14 million vehicles were sold in the United States in 2022.
Growing automotive aftermarket
The growing automotive aftermarket is significantly driving the tire spray market as vehicle owners increasingly prioritize maintenance and aesthetics. With the global vehicle fleet expanding steadily, demand for car care products has surged, particularly in emerging economies where rising disposable incomes enable consumers to invest in vehicle appearance. The aftermarket sector benefits from the extended average vehicle lifespan, creating sustained demand for tire maintenance products. Additionally, the growing popularity of DIY car care among enthusiasts and cost-conscious consumers has boosted retail sales of tire sprays across various channels.
Environmental concerns
Environmental concerns pose significant restraints on the tire spray market as consumers and regulatory bodies increasingly scrutinize the chemical compositions of automotive care products. Silicone-based tire sprays, which dominate the market, face criticism for potential environmental harm when washed off and entering water systems. Stringent regulations regarding VOC emissions and chemical runoff are forcing manufacturers to reformulate products, often increasing production costs. Consumer awareness about environmental impact is shifting preferences toward eco-friendly alternatives, potentially limiting the market for traditional tire spray formulations.
Development of eco-friendly products
The development of eco-friendly products presents a significant opportunity in the tire spray market as consumer preferences shift toward sustainable solutions. Manufacturers can capitalize on this trend by creating water-based formulations with biodegradable ingredients that deliver comparable performance to traditional silicone-based products. This innovation aligns with increasing environmental regulations and appeals to the growing segment of eco-conscious consumers willing to pay premium prices for sustainable alternatives. Companies investing in green technology and obtaining environmental certifications can differentiate their products in a competitive market, potentially capturing market share from conventional offerings.
Counterfeit products
Counterfeit products pose a significant threat to the tire spray market, undermining legitimate manufacturers' revenue and brand reputation. These fake products typically use inferior ingredients that deliver poor performance and shorter durability, leading to customer dissatisfaction that affects the entire category. Price undercutting by counterfeiters creates unfair competition, particularly challenging for premium brands that invest heavily in research and quality control. Additionally, substandard counterfeit products may contain harmful chemicals that pose safety risks to users and environmental hazards, potentially triggering stricter industry regulations.
The COVID-19 pandemic significantly disrupted the tire spray market through supply chain complications, manufacturing slowdowns, and reduced consumer spending. With lockdown measures limiting vehicle usage and restricting access to retail outlets, demand for car care products declined sharply during peak pandemic periods. However, the market demonstrated resilience through e-commerce channels, which saw increased adoption as consumers shifted to online purchasing.
The tire shine segment is expected to be the largest during the forecast period
The tire shine segment is expected to account for the largest market share during the forecast period due to its widespread consumer appeal and effectiveness in enhancing tire appearance. These products are preferred for their superior shine, water-repellent properties, and longer-lasting results compared to water-based alternatives. The segment's growth is further supported by increasing consumer focus on vehicle aesthetics and the expanding automotive aftermarket industry. Additionally, innovations in formulations that offer UV protection and prevent premature tire cracking are driving premium product adoption in this segment.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate as e-commerce platforms revolutionize tire spray product distribution. This channel's explosive growth is fueled by expanding internet penetration, smartphone adoption, and consumer preference for convenient shopping experiences. Online retailers offer advantages including wider product selection, competitive pricing through direct comparison and access to customer reviews that influence purchasing decisions. Additionally, manufacturers are increasingly developing direct-to-consumer online strategies, complemented by detailed product information and instructional content that educates consumers about proper application techniques and benefits.
During the forecast period, the North America region is expected to hold the largest market share due to its robust automotive culture and high consumer spending on vehicle maintenance products. The region's well-established automotive aftermarket infrastructure, coupled with high vehicle ownership rates, creates substantial demand for tire care products. North American consumers demonstrate strong awareness of vehicle aesthetics and maintenance benefits, driving consistent product adoption. Additionally, the region's trend toward premium and specialized automotive care products supports higher value sales, contributing to its market leadership position.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid automotive industry growth and increasing vehicle ownership in countries like China and India. Rising disposable incomes across the region are enabling consumers to invest more in vehicle appearance and maintenance products. Additionally, the region's developing e-commerce ecosystem is improving product accessibility, while local manufacturing expansion is reducing prices and increasing market penetration across diverse consumer segments.
Key players in the market
Some of the key players in Tire Spray Market include Turtle Wax, Inc., Chemical Guys, Armor All, Meguiar's, Sonax GmbH, Simoniz USA, TriNova, CarPlan, Liqui Moly, Adams Polishes, 303 Products, Griot's Garage, Mother's Polish, Black Magic and Aero Cosmetics.
In November 2024, Turtle Wax Introduced Hybrid Solutions Graphene Acrylic Tire Shine Spray Coating, featuring synthetic shine formula that provides adjustable shine and prevents browning. The product contains tiny graphene particles that penetrate and bond with the tire surface for greater durability, offering months of protection and gloss.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.