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市场调查报告书
商品编码
1679283
2030 年适应原市场预测:按性质、来源、形式、分销管道、应用、最终用户和地区进行全球分析Adaptogens Market Forecasts to 2030 - Global Analysis By Nature (Organic and Synthetic), Source, Form, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球适应原市场预计在 2024 年达到 112 亿美元,到 2030 年将达到 188 亿美元,预测期内的复合年增长率为 9.0%。
适应原是一种天然物质,透过调节生理过程帮助身体应对压力并保持平衡。源自草药、根和蘑菇,如睡茄和红景天,可支持肾上腺并促进体内平衡。透过影响下视丘-脑下垂体-肾上腺 (HPA) 轴,适应原可以使皮质醇等压力荷尔蒙正常化,减少慢性压力的负面影响。人们也认为它可以提高头脑清晰度、身体耐力和免疫功能。
根据世界压力组织的报告,近年来近75%的人经历了中度到高度的压力。
压力、焦虑和心理健康问题日益严重
快节奏的现代生活方式,包括工作压力和个人责任,导致焦虑和忧郁症的激增。诸如睡茄、红景天和圣罗勒等适应原草药因其能够帮助身体应对身体和精神压力的能力而越来越受欢迎。此外,人们对整体健康的认识不断增强,鼓励人们将适应原纳入日常生活中。这些天然的减压剂在机能性食品、食品饮料和补充剂中的应用越来越多,进一步推动了市场的成长。
缺乏标准化法规和品管
不同国家对草药补充剂有不同的标准,这导致产品品质和功效的差异。法律规范复杂且耗时,製造商经常面临合规问题。此外,缺乏严格的测试措施引发了人们对基于适应原的产品的纯度、效力和真实性的担忧。如果没有适当的监督,仿冒品和劣质产品可能会流入市场,削弱消费者信心并降低采用率。
天然和草药补充剂需求激增
消费者越来越多地寻求非药物替代品来维持他们的整体健康和保健,从而导致含有适应原的产品数量增加。适应原在运动营养、认知健康和免疫支持领域的广泛应用为市场参与者创造了丰厚的机会。此外,不断增加的研发投入有助于检验这些天然化合物的功效,进一步促进它们的接受。
来自合成和药用缓解压力产品的竞争
抗忧郁症和抗焦虑药物等处方药物具有更快、更有针对性的效果,因此成为一些消费者的首选。此外,成熟的製药品牌拥有强大的监管支持和广泛的临床试验来支持其产品的优势。製药公司采用的激进行销策略可能会给适应原的认知和采用蒙上阴影。因此,适应原市场面临来自合成替代品的激烈竞争,这可能会阻碍其成长潜力。
COVID-19 的影响
COVID-19 疫情对消费者的健康重点产生了重大影响,导致对增强免疫力和减轻压力的补充剂的需求激增。封锁和社会限制增加了焦虑和心理健康问题,促使人们探索适应原等自然疗法。疫情过后,人们对自我护理和预防医学的重视有助于激发人们对适应原补充剂的持续兴趣。此外,远端医疗和数位健康平台的兴起使得适应原更容易获得,从而推动了市场的持续成长。
预计在预测期内,有机部分将成为最大的组成部分。
有机适应原草药受到注重健康的买家的青睐,因为它们不含合成杀虫剂、除草剂和化学添加剂。永续农业实践和道德采购倡议的兴起进一步加强了这一领域的成长。随着越来越多的品牌重视洁净标示和天然配方,有机产品预计将在市场上保持主导地位。
预计预测期内, 睡茄部分将以最高的复合年增长率成长。
由于南非睡茄在膳食补充剂、机能饮料和个人保健产品中的应用日益广泛,推动了市场的快速增长,预计预测期内睡茄细分市场将呈现最高增长率。它的适应原特性,加上消费者日益增强的意识,使其成为健康产业最受追捧的草药之一。此外,正在进行的临床研究检验了它在减轻焦虑和支持免疫系统方面的有效性,这进一步提升了它的受欢迎程度。
预计预测期内北美地区将占据最大的市场占有率。该地区消费者意识高,加上对天然草药补充剂的需求不断增加,推动了市场成长。主要企业的存在以及强大的零售和线上分销网络的建立提高了产品的可得性。此外,人们对心理健康和压力管理的日益关注导致机能性食品和饮料中添加的适应原越来越多。政府大力推广草药和自然疗法,进一步促进了该地区适应原产品的普及。
预计预测期内亚太地区将呈现最高的复合年增长率。这是因为印度和中国等国家长期以来一直在传统草药中使用适应原草药,为市场扩张奠定了坚实的基础。可支配收入的增加和都市化的加快推动了消费者对天然保健产品的兴趣。随着阿育吠陀和传统中医在全球健康领域的影响力日益增强,亚太市场将迎来显着成长。
According to Stratistics MRC, the Global Adaptogens Market is accounted for $11.2 billion in 2024 and is expected to reach $18.8 billion by 2030 growing at a CAGR of 9.0% during the forecast period. Adaptogens are natural substances that help the body manage stress and maintain balance by regulating physiological processes. Derived from herbs, roots, and mushrooms like ashwagandha and rhodiola, they support the adrenal glands and promote homeostasis. By influencing the hypothalamic-pituitary-adrenal (HPA) axis, adaptogens normalize stress hormones such as cortisol, reducing the negative effects of chronic stress. They are believed to improve mental clarity, physical endurance, and immune function.
According to the reports of global organization of stress, it was founded that almost 75% of the people experience moderate to high level of stress in the recent years.
Growing concerns about stress, anxiety, and mental health
The fast-paced modern lifestyle, characterized by high work pressure and personal responsibilities, has led to a surge in anxiety and depression cases. Adaptogenic herbs like ashwagandha, Rhodiola, and holy basil are gaining traction for their ability to help the body cope with physical and emotional stress. Additionally, the growing awareness of holistic wellness has prompted individuals to incorporate adaptogens into their daily routines. The rising adoption of these natural stress relievers in functional foods, beverages, and supplements further propels market growth.
Lack of standardized regulations & quality control
Different countries have varying standards for herbal supplements, leading to inconsistencies in product quality and efficacy. Manufacturers often struggle with compliance issues, as regulatory frameworks can be complex and time-consuming to navigate. The lack of stringent testing measures also raises concerns about the purity, potency, and authenticity of adaptogen-based products. Without proper oversight, counterfeit or substandard products can enter the market, undermining consumer trust and slowing adoption rates.
Surge in demand for natural & herbal supplements
Consumers are increasingly looking for non-pharmaceutical alternatives to support their overall well-being, leading to a rise in adaptogen-infused products. The expanding application of adaptogens in sports nutrition, cognitive health, and immune support presents lucrative opportunities for market players. Moreover, growing investments in research and development are helping to validate the benefits of these natural compounds, further driving their acceptance.
Competition from synthetic & pharmaceutical stress-relief products
Prescription medications such as antidepressants and anti-anxiety drugs offer faster and more targeted effects, making them a preferred choice for some consumers. Additionally, well-established pharmaceutical brands have the advantage of strong regulatory backing and extensive clinical trials supporting their products. The aggressive marketing strategies employed by pharmaceutical companies can overshadow the awareness and adoption of adaptogens. As a result, the adaptogens market faces stiff competition from synthetic alternatives, which may hinder its growth potential.
Covid-19 Impact
The COVID-19 pandemic significantly influenced consumer health priorities, leading to a surge in demand for immunity-boosting and stress-reducing supplements. Lockdowns and social restrictions heightened anxiety and mental health concerns, prompting people to explore natural remedies like adaptogens. The increased emphasis on self-care and preventive health post-pandemic has contributed to sustained interest in adaptogenic supplements. Furthermore, the rise of telehealth and digital wellness platforms has made adaptogens more accessible, driving continued market growth.
The organic segment is expected to be the largest during the forecast period
The organic segment is expected to account for the largest market share during the forecast period because organic adaptogenic herbs are free from synthetic pesticides, herbicides, and chemical additives, making them a preferred choice among health-conscious buyers. The rise in sustainable farming practices and ethical sourcing initiatives has further strengthened the growth of this segment. As more brands emphasize clean-label and natural formulations, the organic segment is expected to maintain its dominance in the market.
The ashwagandha segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the ashwagandha segment is predicted to witness the highest growth rate owing to the increasing adoption of ashwagandha in dietary supplements, functional beverages, and personal care products is driving its rapid market growth. Its adaptogenic properties, combined with rising consumer awareness, have positioned it as one of the most sought-after herbs in the wellness industry. Moreover, ongoing clinical studies validating its effectiveness in anxiety reduction and immune support further boost its popularity.
During the forecast period, the North America region is expected to hold the largest market share due to the region's high consumer awareness, coupled with increasing demand for natural and herbal supplements, has fueled market growth. The presence of key players, coupled with strong retail and online distribution networks, has enhanced product availability. Additionally, a growing emphasis on mental well-being and stress management has led to increased incorporation of adaptogens in functional foods and beverages. Government initiatives promoting herbal medicine and natural therapies further contribute to the widespread adoption of adaptogenic products in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR attributed to countries such as India and China have long used adaptogenic herbs in traditional medicinal practices, creating a strong foundation for market expansion. The rising disposable income and increasing urbanization have led to greater consumer interest in natural health products. With the growing influence of Ayurveda and Traditional Chinese Medicine in the global wellness space, the Asia Pacific market is set to experience significant growth.
Key players in the market
Some of the key players in Adaptogens market include Amax NutraSource, Inc., Colgate-Palmolive Company, Embria Health Sciences LLC , Himalaya Global Holdings Ltd., Indena S.P.A, kairali ayurvedic group, KSM-66 Ashwagandha, Natreon, Inc., Nutraceutical International Corporation, Organic India Private Limited, Patanjali Ayurved Limited, PLT Health Solutions, Inc., Procter & Gamble, Rejuvenating Herbs & Nutrition, Inc., Shahnaz Ayurveda Pvt. Ltd, Unilever and Xiamen Kingdomway Group Company.
In February 2025, Colgate-Palmolive Company announced that it has agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Company's Hill's Pet Nutrition division with an entry into the fast-growing fresh pet food category.
In January 2025, Hindustan Unilever Limited announced it has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist. This marks another step in the transformation journey of its Beauty & Wellbeing portfolio towards evolving and higher growth demand spaces.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.