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市场调查报告书
商品编码
1679303
2030 年波本威士忌市场预测:按类型、口味、年份、消费频率、通路、用途和地区进行的全球分析Bourbon Market Forecasts to 2030 - Global Analysis By Type (Barrel Finished, Barrel Select, Wheated, Rye and Other Types), Flavor, Age, Consumption Frequency, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球波本威士忌市场规模预计在 2024 年达到 95 亿美元,到 2030 年将达到 159.4 亿美元,预测期内的复合年增长率为 9%。
被称为「波本威士忌」的美国威士忌采用全新烧焦的橡木桶陈酿,至少由 51% 的玉米製成。口感醇厚、甜美,富有橡木、香草和焦糖的味道。肯塔基州生产的波本威士忌必须遵循严格的规定,包括在美国蒸馏、酒精度最高为 125 度、蒸馏度最高为 160 度。不允许添加任何色素或添加剂。波本威士忌有着丰富的文化历史,是美国威士忌生产的中流砥柱,至今在世界各地仍然很受欢迎。
消费者对顶级烈酒的需求不断增加
随着消费者对具有独特风味和悠久历史的手工製作的顶级烈酒的追求,优质波本威士忌品牌越来越受欢迎。对优质波本威士忌的需求正在增长,尤其是随着千禧世代和富人的可支配收入增加。为了因应这一趋势,酿酒商纷纷推出陈年烈酒、小批量产品和限量版产品,以满足消费者日益增长的独家需求。此外,与波本威士忌相关的活动(如参观和品嚐)也在增多,让顾客更好地与品牌互动。这些消费者需求的变化正在推动高檔波本威士忌市场扩张和创新。
製造成本高且老化过程
对专用机械和训练有素的劳动力的需求进一步增加了生产成本。此外,老化过程本身可能需要几年时间,从而减慢周转率并延迟产品供应。漫长的等待时间限制了供应并增加了酿酒厂的营运成本。由于这些经济限制,小型企业可能难以与大公司竞争。正因为如此,波本威士忌产业努力在不牺牲品质的情况下保持低价。
永续有机波本威士忌生产
越来越多具有环保意识的消费者被那些强调有机成分和环保生产方法的生产者所吸引。除了提升公司的声誉之外,专注于永续性还可以吸引有环保意识并愿意花更多钱购买的顾客。透过改善土壤健康,有机农业减少了生产对环境的影响。此外,透过支持小规模、道德农业和采购非基因改造谷物,该运动支持当地农民。这些方法使酿酒厂在蓬勃发展的有机烈酒市场中占据了竞争优势。
气候变迁对原料的影响
干旱和洪水是极端天气事件的例子,它们会降低农业产量,使这些原材料更加稀缺。气温升高和天气不稳定正在影响酿造波本威士忌所需的谷物的稳定性和品质。此外,蒸馏需要大量的水,缺水可能会阻碍蒸馏。气候变迁导致的原物料价格上涨可能会导致波本威士忌生产商的生产成本上升。最终,供应链和成本可能会变得紧张,导致市场上波本威士忌的数量整体下降。
COVID-19 的影响
COVID-19 疫情对波本威士忌市场产生了重大影响,扰乱了供应链,减缓了生产,并透过关闭商店限制了店面销售。儘管酒吧和餐厅面临关闭,但居家消费却飙升,推动了零售和电子商务销售。手工酿酒厂面临着旅游业和品酒室游客数量下降的困境,但知名品牌透过数位行销和直销管道做出了应对。玻璃和原材料短缺等供应链问题进一步影响了成长。然而,疫情后的復苏带来了需求的增长、优质化趋势的出现以及全球对波本威士忌的兴趣日益浓厚。
预计在预测期内烟雾部分将占最大比重。
预计烟熏口味将在预测期内占据最大的市场占有率,因为它具有独特的风味,可以吸引那些寻求复杂而独特口味体验的消费者。烟熏波本威士忌通常由泥炭或特种木材製成,吸引了那些欣赏其为烈酒增添的深度和强度的爱好者。这个类别正在扩大传统波本威士忌饮用者群体,并吸引先前偏爱苏格兰威士忌和其他烟熏威士忌的饮酒者。此外,消费者对优质威士忌和手工威士忌的兴趣日益浓厚,也推动了对烟熏威士忌的需求。因此,酒厂正在投入更多资金,尝试烟熏风味,以满足日益增长的需求并开拓利基市场。
在预测期内,烹饪领域将以最高的复合年增长率成长。
由于其作为各种烹饪应用原料的吸引力日益增加,预计烹饪领域将在预测期内见证最高增长。波本威士忌越来越多地被用于美味佳餚、甜点和酱料中,其作用已超出了传统饮品的范畴。名厨和美食影响者纷纷对波本威士忌趋之若鹋,经常将其融入创新食谱中以吸引消费者的兴趣。这些烹饪融合鼓励人们在厨房里尝试波本威士忌,从而促进销售。这导致对波本威士忌的需求不断增长,特别是高檔品种,并加强了波本威士忌在食品和饮料行业的地位。
由于消费者对高檔和手工烈酒的兴趣日益浓厚,预计北美地区将在预测期内占据最大的市场占有率。波本威士忌主要产于美国,特别是肯塔基州,因其独特的生产过程而受到全世界的认可。对调味波本酒和陈年波本酒的需求激增,其中千禧世代和年轻消费者是主要贡献者。此外,波本威士忌在鸡尾酒和酒吧中的不断扩大的影响力进一步推动了市场的成长。电子商务平台和直接面向消费者的兴起也增强了市场,让人们更广泛地接触各种波本威士忌品牌。
预计预测期内亚太地区将呈现最高的复合年增长率。日本、中国和印度等国家是主要市场,这些国家的消费者越来越多地接受威士忌和波本威士忌,并将其作为不断发展的饮酒文化的一部分。这一趋势受到中产阶级的壮大、可支配收入的提高以及西式酒吧和休息室的流行所推动。主要波本威士忌品牌正在利用这一需求,扩大分销网络,推出区域独家产品,并投资于适合当地偏好的营销策略。
According to Stratistics MRC, the Global Bourbon Market is accounted for $9.5 billion in 2024 and is expected to reach $15.94 billion by 2030 growing at a CAGR of 9% during the forecast period. American whisky known as "bourbon" is matured in brand-new, charred oak barrels and is mostly composed of at least 51% maize. Its flavour is full-bodied, sweet, and rich, with hints of oak, vanilla, and caramel. Bourbon, which comes from Kentucky, must to be distilled in the United States and adhere to stringent guidelines, including as barreling at a maximum proof of 125 and a maximum distillation proof of 160. It cannot have colouring or additives. Bourbon has a rich cultural history, is a mainstay of American whisky production, and is still a preferred option all over the world.
Rising consumer demand for premium spirits
Premium Bourbon brands are becoming more popular as consumers want for premium, handcrafted spirits with distinctive flavours and lengthy histories. Millennials and wealthy consumers in particular are increasing their disposable incomes, which is driving up demand for premium Bourbon. In response, distillers are introducing aged, small-batch, and limited-edition products to satisfy consumers' increasing need for exclusivity. Furthermore, the growth of Bourbon-related activities like tours and tastings enhances customer interaction with the brand. All things considered, the premium Bourbon market is expanding and innovating due to this shift in consumer demand.
High production costs & aging process
Production costs are further increased by the requirement for specialised machinery and trained labour. Furthermore, the ageing process itself might take years, which lowers turnover and delays product availability. This extended waiting time restricts supply and raises distilleries' operating expenses. These financial limitations may make it difficult for smaller enterprises to compete with larger businesses. Because of this, the bourbon industry has trouble keeping prices low without sacrificing quality.
Sustainable & organic bourbon production
An increasing number of environmentally conscious consumers are drawn to producers that emphasise organic components and eco-friendly production methods. In addition to improving company reputation, this emphasis on sustainability draws in eco-aware customers who are prepared to spend more. By improving soil health, organic farming practices lessen the production's environmental impact. Additionally, by supporting small-scale, ethical farming and obtaining non-GMO grains, the movement helps local farmers. These methods provide distilleries a competitive edge in the rapidly growing market for organic spirits.
Climate change impact on raw materials
Droughts and floods are examples of extreme weather occurrences that can lower agricultural yields, which makes these materials more rare. The consistency and quality of the grains needed to make bourbon are impacted by rising temperatures and erratic weather patterns. Furthermore, as distillation procedures require a lot of water, they may be hampered by water shortages. Climate change-related increases in raw material prices may result in greater production costs for bourbon producers. In the end, this strains supply networks and costs, which can lower the amount of bourbon available on the market overall.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the bourbon market, disrupting supply chains, delaying production, and limiting on-premise sales due to lockdowns. While bars and restaurants faced closures, at-home consumption surged, driving retail and e-commerce sales. Craft distilleries struggled with decreased tourism and tasting room visits, while major brands adapted through digital marketing and direct-to-consumer channels. Supply chain issues, including glass and ingredient shortages, further affected growth. However, post-pandemic recovery saw rising demand, premiumization trends, and expanding global interest in bourbon.
The smokey segment is expected to be the largest during the forecast period
The smokey segment is expected to account for the largest market share during the forecast period, due to its unique flavor profile, which appeals to consumers seeking complex and distinctive taste experiences. Smoky bourbons, often made with peat or special wood finishes, attract enthusiasts who appreciate the depth and intensity it adds to the spirit. This segment has expanded the traditional bourbon audience, attracting drinkers who previously preferred scotch or other smoky whiskies. Increased consumer interest in premium and craft products has also boosted the demand for smoky variants. As a result, distilleries are investing more in experimenting with smoky profiles to meet this rising demand and carve out niche markets.
The cooking segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cooking segment is predicted to witness the highest growth rate by enhancing its appeal as an ingredient in various culinary applications. Bourbon is increasingly used in savory dishes, desserts, and sauces, expanding its role beyond traditional sipping. Celebrity chefs and food influencers have embraced Bourbon, often incorporating it into innovative recipes, which drives consumer interest. This culinary integration encourages people to experiment with Bourbon in their kitchens, boosting sales. As a result, demand for Bourbon, especially premium varieties, has grown, reinforcing its position in both the beverage and food industries.
During the forecast period, the North America region is expected to hold the largest market share, driven by increasing consumer interest in premium and craft spirits. Bourbon, primarily produced in the U.S., particularly in Kentucky, has gained global recognition for its unique production process. The demand for flavored and aged bourbons has surged, with millennials and younger consumers becoming key contributors. Additionally, bourbon's presence in cocktails and bars has expanded, further fuelling market growth. The rise of e-commerce platforms and direct-to-consumer sales has also bolstered the market, enabling wider access to various bourbon brands.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by growing appreciation for whiskey. Countries like Japan, China, and India are key markets, with consumers increasingly embracing whiskey and bourbon as part of their evolving drinking culture. This trend is supported by an expanding middle class, higher disposable incomes, and the popularity of Western-style bars and lounges. Major bourbon brands are capitalizing on this demand by expanding distribution networks, launching localized products, and investing in marketing strategies tailored to regional preferences.
Key players in the market
Some of the key players profiled in the Bourbon Market include Jim Beam, Old Forester, Buffalo Trace, Maker's Mark, Woodford Reserve, Knob Creek, Wild Turkey 101, Bulleit Bourbon, Elijah Craig, Jefferson's Reserve, Woodinville Bourbon Whiskey, Pinhook Bourbon, Baby Jane, Johnny Fever, E.H. Taylor Small Batch Bourbon and Pappy Van Winkle's Family Reserve.
In June 2024, Jim Beam announced a multi-year partnership with the U.S. Soccer Federation, becoming the exclusive spirit sponsor. This collaboration includes a year-round presence at select U.S. Women's and Men's National Team matches, featuring on-field activations and fan events. The partnership aims to unite fans over a shared love of bourbon and soccer, with plans for celebratory events at various matches across the country.
In February 2024, Maker's Mark partnered with the nonprofit organization Vital Voices and artist Gayle Kabaker to create a limited-edition label in honor of Women's History Month. Consumers were invited to personalize these labels with the names of influential women in their lives, highlighting the brand's commitment to empowering women and supporting meaningful causes.
In July 2023, Old Forester introduced the "117 Series: Bottled in Bond," adhering to the 1897 Bottled in Bond Act. This bourbon was distilled during the late Spring of 2014, aged for at least four years, and bottled at 100 proof. It became available at the Old Forester Distilling Co. retail shop and select Kentucky stores.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.