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市场调查报告书
商品编码
1700028
2032 年印刷纸市场预测:按类型、印刷技术、应用和地区进行的全球分析Graphic Paper Market Forecasts to 2032 - Global Analysis By Type, Printing Technology, Application and By Geography |
根据 Stratistics MRC 的预测,全球图形纸市场规模预计在 2025 年达到 2.9894 亿美元,到 2032 年将达到 4.7691 亿美元,复合年增长率为 6.9%。
用于印刷的高品质纸张,具有优良的平滑度和亮度,称为印刷纸。目的是使书面文字和图像更加生动、清晰。图形纸经常用于包装、海报、目录、杂誌、小册子和其他出版物。有许多不同类型的纸张可供选择,包括涂布纸、无涂布纸和艺术纸。它经常用于业务和艺术目的,因为它可以产生清晰、多彩、高解析度的印刷品。
对高品质印刷的需求不断增加
随着企业和行业努力改善其品牌、广告和产品展示,高品质的印刷材料(例如小册子、目录和包装)变得越来越重要。随着印刷技术的进步,人们对能够再现准确文字和生动清晰色彩的纸张的需求日益增长。图形纸,特别是涂布纸和艺术纸,具有满足这些需求所需的光滑度、亮度和耐用性。这一趋势在零售、出版和广告等领域尤其明显,在这些领域,视觉吸引力对于吸引顾客的注意力至关重要。
朝向永续包装的转变
向永续包装的转变对印刷纸市场提出了挑战,该市场正在寻求对环境影响较小的替代材料。图纸是环保的,但随着对再生材料和生物分解性塑胶等永续替代品的需求不断增长,传统纸製品的使用变得越来越少。此外,企业和客户越来越重视可回收和低碳包装,这可能会导致某些应用对图形纸的关注度降低。对于寻求遵守永续性要求的纸张製造商来说,这种转变可能会导致更高的生产成本,并最终阻碍图形纸产业的市场扩张和财务成功。
对可定製纸张解决方案的需求不断增长
随着零售、酒店和电子商务等行业寻求为客户提供个人化和客製化的体验,对客自订印刷材料的需求日益增加。企业对可自订以满足特定设计规格(包括独特的纹理、颜色、饰面和尺寸)的图形纸的需求日益增加。这一趋势在包装行业尤其明显,客製化和品牌包装对客户互动有着巨大的影响。提供优质客自订印刷服务正在增加对特种印刷纸的需求,从而促进市场扩张。
数位化和无纸化趋势
随着人们和企业采用数位通信,报纸、小册子和杂誌等传统印刷产品越来越不受欢迎。数位平台透过提供经济实惠且环保的替代品,减少了出版、文件创建和行销对纸张的需求。此外,电子书、线上广告和数位订阅的成长进一步减少了对印刷品的需求。随着企业寻求更有效、更永续的传统纸本产品替代品,向数位解决方案的转变危及市场成长并影响图面纸的整体需求。
COVID-19 疫情严重影响了图形纸市场,导致生产和供应链中断。封锁和限制减少了商业活动和实体互动,导致对杂誌、报纸和促销材料等印刷材料的需求下降。然而,随着疫情期间电子商务的激增,包装材料的需求也随之增加,包装产业也出现了成长。总体而言,市场受到了不同程度的影响,一些领域陷入困境,而其他领域,如包装,则受益于消费行为的变化。
预计在预测期内,涂层纸市场将占据最大份额
预计在预测期内,涂层纸将占据最大的市场占有率,因为它价格实惠、用途广泛,对注重成本的出版商和企业具有吸引力。其自然的感觉在书籍和文具中很受欢迎,从而推动了需求的增长。永续实践的兴起也有利于无涂层再生纸的选择。此外,它适用于数位印刷和个人化材料,这巩固了它在快速变化的市场中的持续相关性。
预计商业印刷领域在预测期内将实现最高的复合年增长率。
预计商业印刷领域将在预测期内见证最高成长率,这主要得益于企业对行销材料、报告和手册的需求。个人化印刷和有针对性的行销宣传活动促进了高品质涂层纸的使用。商业运营中对实体文件的持续需求以及对小册子和目录等专业印刷材料的需求正在支持图形纸市场这一领域的增长。
预计亚太地区将在预测期内占据最大的市场占有率。这是因为识字率的提高增加了对出版物和教育材料的需求。然而,数位化和电子商务的成长带来了挑战并减少了传统印刷媒体的消费。同时,製造和包装领域的扩张正在推动对特种图形纸的需求。该地区多样化的经济和不断变化的消费者偏好创造了一个充满活力且竞争激烈的市场。
由于出版、包装和广告行业的强劲需求,预计北美地区在预测期内的复合年增长率最高。该地区拥有成熟的印刷和出版业,这意味着对高品质图形纸的需求日益增长,尤其是用于杂誌、小册子和目录的图形纸。此外,电子商务的兴起也推动了对印刷包装材料的需求。印刷技术的进步也促进了该地区对优质纸张的需求不断增长。
According to Stratistics MRC, the Global Graphic Paper Market is accounted for $298.94 million in 2025 and is expected to reach $476.91 million by 2032 growing at a CAGR of 6.9% during the forecast period. High-quality paper with exceptional smoothness and brightness that is mostly used for printing is called graphic paper. Its purpose is to make written text and images more vibrant and clear. Graphic paper is frequently used in publications like packaging, posters, catalogs, journals, and brochures. Coated, uncoated, and art papers are among its many varieties. It is frequently used for both commercial and artistic applications due to its capacity to generate prints that are crisp, colorful, and high-resolution.
Rising demand for high-quality printing
High-quality printed materials like brochures, catalogs, and packaging are becoming more and more important as companies and industries work to improve their branding, advertising, and product presentation. Paper that can produce precise text and vivid, vivid colors is becoming more and more necessary as printing technologies develop. The smoothness, brightness, and durability required to satisfy these requirements are provided by graphic papers, particularly coated and art papers. This trend is particularly prevalent in sectors where visual appeal is essential to customer involvement, such as retail, publishing, and advertising.
Shift toward sustainable packaging
The shift toward sustainable packaging presents a challenge for the graphic paper market, as it pushes for alternative materials that reduce environmental impact. Although graphic paper can be environmental friendly, the use of conventional paper goods is becoming less common as demand for sustainable alternatives such as recycled materials and biodegradable plastics rises. Additionally, businesses and customers are placing a greater emphasis on recyclable and low-carbon packaging, which may cause some applications to lose attention to graphic paper. For paper producers trying to adhere to sustainability requirements, this shift might result in increased manufacturing costs, which would eventually hinder market expansion and financial success in the graphic paper industry.
Rising demand for customizable paper solutions
The need for custom-printed materials is rising as sectors including retail, hotel, and e-commerce aim to give customers distinctive and customized experiences. The need for graphic papers that can be customized to meet particular design specifications, like unique textures, colors, finishes, and sizes, is growing among businesses. This tendency is particularly noticeable in the packaging industry, where customized and branded packaging greatly influences customer interaction. Offering premium, custom printing services increases demand for specialty graphic paper, which propels market expansion.
Digitalization and paperless trends
Traditional printed products like newspapers, brochures, and magazines are becoming less and less popular as people and businesses adopt digital communication. Digital platforms reduce the need for paper for publication, documentation, and marketing by providing affordable and environmentally friendly alternatives. Additionally, the demand for printed products is being further reduced by the growth of e-books, online ads, and digital subscriptions. As businesses search for more effective and sustainable substitutes for conventional paper-based products, this move towards digital solutions jeopardizes the market's expansion and affects the demand for graphic paper as a whole.
The COVID-19 pandemic significantly impacted the graphic paper market, leading to disruptions in production and supply chains. With lockdowns and restrictions, demand for printed materials such as magazines, newspapers, and promotional products declined due to reduced business activities and physical interactions. However, the packaging sector saw growth as e-commerce surged during the pandemic, increasing the demand for packaging materials. Overall, the market experienced a mixed impact, with some segments suffering while others, like packaging, benefited from the changing consumer behaviors.
The uncoated paper segment is expected to be the largest during the forecast period
The uncoated paper segment is expected to account for the largest market share during the forecast period, due to its affordability and versatility, appealing to cost-conscious publishers and businesses. Its natural, tactile feel is favoured for books and stationery, boosting demand. The rise of sustainable practices also favours uncoated recycled options. Furthermore, its suitability for digital printing and personalized materials supports its continued relevance in a shifting market.
The commercial printing segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial printing segment is predicted to witness the highest growth rate, propelled by businesses' need for marketing materials, reports, and manuals. Personalized printing and targeted marketing campaigns drive the use of high-quality uncoated and coated papers. The continued need for physical documents in business operations, alongside the demand for specialized print products like brochures and catalogs, sustains this segment's growth within the graphic paper market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, owing to rising literacy, boosting demand for publications and educational materials. However, digitalization and e-commerce growth pose challenges, reducing traditional print media consumption. Simultaneously, expanding manufacturing and packaging sectors drive demand for specialized graphic papers. The region's diverse economies and evolving consumer preferences create a dynamic and competitive market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong demand from the publishing, packaging, and advertising industries. The region's established printing and publishing sector fuels the need for high-quality graphic papers, especially in magazines, brochures, and catalogs. Additionally, the rise of e-commerce boosts demand for printed packaging materials. Technological advancements in printing also contribute to the growing demand for superior paper quality in the region.
Key players in the market
Some of the key players in Graphic Paper Market include Stora Enso, Sappi Limited, UPM-Kymmene Corporation, Georgia-Pacific LLC, Papeteries de Genval, Mitsubishi Paper Mills Ltd., Domtar Corporation, Oji Paper Co. Ltd., Verso Corporation, Smurfit Kappa Group, Nippon Paper Industries Co., Ltd., Yunnan Tin Company Limited, Resolute Forest Products, Chenming Paper, and Kraton Polymers.
In March 2024, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.
In November 2024, Sappi strengthens partnership with University of Pretoria - becomes title sponsor of popular Pretoria half marathon 'TuksRace'. TuksSport and the University of Pretoria is proud to announce that Sappi - global pulp and paper group headquartered in South Africa - has come on board as the new naming sponsor of the annual TuksRace.