![]() |
市场调查报告书
商品编码
1700050
2032 年以患者为中心的医疗保健应用市场预测:按营运模式、部署模型、作业系统、应用程式、最终用户和地区进行的全球分析Patient Centric Healthcare App Market Forecasts to 2032 - Global Analysis By Operation Mode, Deployment Model, Operating System Type, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球以患者为中心的医疗保健应用市场预计到 2025 年将达到 250.3 亿美元,预测期内的复合年增长率为 38.11%,到 2032 年将达到 2398.7 亿美元。
以患者为中心的医疗保健应用程式是旨在个人化医疗体验、提高病人参与和改善医疗保健服务的数位工具。与医疗保健提供者的即时沟通、药物提醒、远端医疗咨询、预约安排和健康记录管理只是这些应用程式为使用者提供的一些功能。此外,透过利用区块链、云端运算和人工智慧等最尖端科技,以患者为中心的应用程式可确保安全的资料储存、顺畅的互通性和增强的护理协调。
根据消费者科技协会的资料,预计2029年美国智慧戒指的销售额将达到9,004万美元,反映出消费者对穿戴式健康监测设备的兴趣日益浓厚。
个体化医疗需求日益增长
患者越来越多地寻求适合其特定治疗目标、生活方式选择和病历的个人化医疗保健解决方案。透过以患者为中心的医疗保健应用程序,可以提供由人工智慧主导的治疗建议、个人化药物提醒和个人化健康评估等功能。这些应用程式提供个人化的治疗体验,改善健康结果并提高患者对治疗计划的依从性。此外,精准医疗的趋势正在推动对基于行为、环境和遗传因素提供即时健康洞察的应用程式的需求。
资料安全和隐私问题
资料安全和隐私问题对于以患者为中心的医疗保健应用程式至关重要。勒索软体攻击、骇客事件和资料外洩是网路安全威胁的一些例子,这些威胁使患者资料面临风险,并引发了对其滥用和未授权存取存取的质疑。对于应用程式开发商和医疗保健提供者来说,遵守当地法律和健康资料保护条例(例如欧洲的《一般资料保护规范》(GDPR)和美国的《健康保险互通性与课责法案》(HIPAA))变得越来越复杂。
扩大远端患者监护和远端医疗的使用
随着远端医疗和远端患者监护(RPM) 的快速发展,以病人为中心的医疗保健应用程式已成为提供虚拟咨询、管理慢性疾病和出院后护理的重要资源。为了减轻医院的压力并增加医疗服务的机会,特别是在弱势群体中,世界各国政府和医疗保健提供者都在采用远端医疗解决方案。此外,糖尿病、高血压和心血管疾病等慢性疾病的盛行率不断上升,进一步加剧了对持续远端监控和快速介入的需求。
互通性差,整合困难
穿戴式科技、医院系统和数位健康平台之间缺乏相容性是患者为中心的医疗保健应用市场面临的主要障碍。许多医疗机构仍在使用与现代基于云端基础的健康应用程式不相容的过时的 EHR 系统。由于缺乏标准化的应用程式介面(API)和顺畅的资料交换通讯协定,以患者为中心的应用程式的有效性受到碎片化数位生态系统的限制。此外,如果保险公司、应用程式开发商和医疗保健提供者无法建立不同系统之间的互通性,患者可能难以获得全面、全面的护理体验。
由于封锁、保持社交距离措施以及医疗系统负担过重,患者和医疗服务提供者都转向数位医疗解决方案,COVID-19 疫情显着加速了以患者为中心的医疗保健应用程式的采用。对人工智慧诊断、远端医疗和远端患者监护(RPM) 的需求不断增长,刺激了数位健康技术的投资和创新。此外,政府和监管机构放宽远端医疗法规、扩大报销范围以及加快数位健康解决方案的核准,都有助于市场扩张。行动医疗应用程式越来越受欢迎,尤其是在慢性病患者中,用于即时健康追踪、药物依从性、虚拟咨询和心理健康支援。
预计在预测期内,基于手机的应用程式细分市场将成长至最大
预计预测期内基于手机的应用程式部分将占据最大的市场占有率。这一领域的主导地位很大程度上得益于智慧型手机和平板电脑在不同人群中的广泛普及。透过提供预约安排、药物提醒、远端医疗咨询和即时健康监测等功能,这些应用程式为使用者提供了轻鬆存取健康管理工具的机会。此外,这些应用程式采用了人工智慧和机器学习等最尖端科技,进一步个人化患者体验,使其成为现代医疗管理中必不可少的工具。
预计 Android 市场在预测期内将以最高复合年增长率成长
预计在预测期内,Android 领域将实现最高的成长率。这项发展很大程度上归功于 Android 的广泛使用,尤其是在开发中国家的智慧型手机选择很大程度上受价格的影响。 Android 的高市场占有率得益于其广泛的价格分布范围和可负担性,这使得 Android 装置对具有不同消费限额的客户特别有吸引力。此外,如此庞大的用户群也促进了以患者为中心的医疗保健应用程式的开发,推动了 Android 平台在数位健康产业的快速成长。
在预测期内,预计北美将占据最大的市场占有率,这得益于智慧型手机普及率高、医疗保健基础设施完善以及注重数位健康创新等因素。对医疗技术公司的大量投资、支持性的法规环境以及该地区远端医疗服务的大力采用都促进了市场的扩张。此外,由于存在重要的市场参与者和早期采用新技术,北美在该行业处于领先地位。
预计亚太地区在预测期内的复合年增长率最高。政府支持数位健康的倡议、医疗保健意识的提高以及医疗保健服务数位化的提高是推动这一快速增长的一些因素。此外,慢性病盛行率的上升以及对改善用药依从性的需求也在推动该领域的市场成长。此外,智慧型手机和行动医疗应用程式的广泛使用进一步增加了以患者为中心的医疗保健应用程式的需求,这有助于推动市场的显着扩张。
According to Stratistics MRC, the Global Patient Centric Healthcare App Market is accounted for $25.03 billion in 2025 and is expected to reach $239.87 billion by 2032 growing at a CAGR of 38.11% during the forecast period. A patient-centered healthcare app is a digital tool created to personalize medical experiences, increase patient engagement, and improve healthcare accessibility. Real-time communication with healthcare providers, medication reminders, telemedicine consultations, appointment scheduling, and health record management are just a few of the features that these apps provide to empower users. Moreover, through the utilization of cutting-edge technologies such as block chain, cloud computing, and artificial intelligence, patient-centric applications guarantee safe data storage, smooth interoperability, and enhanced care coordination.
According to data from the Consumer Technology Association, smart ring sales are expected to generate $90.04 million in U.S. revenue in 2029, reflecting a growing consumer interest in wearable health monitoring devices.
Growing need for tailored medical care
Patients are increasingly looking for individualized healthcare solutions that fit their particular treatment objectives, lifestyle choices, and medical histories. Features like AI-driven treatment recommendations, personalized medication reminders, and personalized health assessments are available through patient-centric healthcare apps. These apps provide personalized care experiences, which improve health outcomes and patient adherence to treatment plans. Furthermore, the trend toward precision medicine is increasing demand for applications that offer real-time health insights based on behavioral, environmental, and genetic factors.
Data security and privacy issues
Data security and privacy issues are a significant problem for patient-centric healthcare apps since these platforms gather and retain private health data. Ransomware attacks, hacking incidents, and data breaches are examples of cybersecurity threats that jeopardize patient data and raise questions about misuse and illegal access. For app developers and healthcare providers, adherence to regional laws and health data protection regulations like the General Data Protection Regulation (GDPR) in Europe and the Health Insurance Portability and Accountability Act (HIPAA) in the United States adds complexity.
Growing use of remote patient monitoring and telehealth
Patient-centric healthcare apps are becoming vital resources for providing virtual consultations, managing chronic diseases, and providing post-hospitalization care as telemedicine and remote patient monitoring (RPM) grow rapidly. To ease the strain on hospitals and increase access to healthcare, particularly in underprivileged areas, governments and healthcare providers around the world are incorporating telehealth solutions. Moreover, the need for ongoing remote monitoring and prompt interventions has been further exacerbated by the rising incidence of chronic diseases like diabetes, hypertension, and cardiovascular disorders.
Insufficient interoperability and integration difficulties
The lack of compatibility between wearable technology, hospital systems, and digital health platforms is a significant obstacle facing the patient-centric healthcare app market. Many healthcare facilities continue to use outdated EHR systems that aren't compatible with contemporary cloud-based health apps. The effectiveness of patient-centric apps is limited by fragmented digital ecosystems caused by the lack of standardized Application Programming Interfaces (APIs) and smooth data exchange protocols. Additionally, patients may have trouble accessing integrated and holistic care experiences if insurers, app developers, and healthcare providers are unable to establish interoperability across various systems.
The COVID-19 pandemic prompted both patients and healthcare providers to turn to digital health solutions due to lockdowns, social distancing measures, and overburdened healthcare systems, which greatly accelerated the adoption of patient-centric healthcare apps. The rise in demand for AI-driven diagnostics, telemedicine, and remote patient monitoring (RPM) prompted more investment and innovation in digital health technologies. Furthermore, propelling market expansion was governmental and regulatory agencies' easing of telehealth regulations, expansion of reimbursement coverage, and expedited approvals for digital health solutions. Mobile health applications have become more and more popular among patients, particularly those with chronic illnesses, for real-time health tracking, medication adherence, virtual consultations, and mental health support.
The Phone-based Apps segment is expected to be the largest during the forecast period
The Phone-based Apps segment is expected to account for the largest market share during the forecast period. This segment's dominance has been greatly aided by the broad adoption of smart phones and tablets across a range of demographics. By facilitating features like appointment scheduling, medication reminders, telemedicine consultations, and real-time health monitoring, these apps give users easy access to health management tools. Moreover, these apps are essential tools in contemporary healthcare management since they further personalize patient experiences through the incorporation of cutting-edge technologies like artificial intelligence and machine learning.
The Android segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Android segment is predicted to witness the highest growth rate. This expansion is mostly due to Android's broad use, particularly in developing nations where choosing a smart phone is heavily influenced by price. Android has a significant market share because of its varied price range and affordability, which have made its devices especially appealing to customers with different spending limits. Additionally, this large user base has fueled the rapid growth of the Android platform in the digital health industry by fostering the development of numerous patient-centric healthcare apps.
During the forecast period, the North America region is expected to hold the largest market share, driven by elements including a high rate of smart phone adoption, sophisticated healthcare infrastructure, and a focus on innovations in digital health. Significant investments in health technology companies, a supportive regulatory environment, and the region's strong telehealth service adoption have all contributed to the market's expansion. Furthermore, North America leads this industry due in part to the presence of significant market players and the early adoption of new technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Government initiatives supporting digital health, growing healthcare awareness, and the increasing digitization of healthcare services are some of the factors driving this rapid growth. The market's growth in this area is also aided by the rising incidence of chronic illnesses and the requirement for improved medication compliance. Moreover, the demand for patient-centric healthcare applications is further fueled by the widespread use of smart phones and mobile health apps, which is driving the market's notable expansion.
Key players in the market
Some of the key players in Patient Centric Healthcare App Market include Bayer AG, International Business Machines Corporation (IBM), Oracle (Cerner Corporation), Pfizer Inc., Siemens Healthineers AG, MobileSmith Inc., Koninklijke Philips N.V., Allscripts Healthcare Solutions Inc., iPatientCare LLC, Boston Scientific Corporation, MobileSmith, Inc, Athenahealth Inc., Novartis AG, Merck & Co. Inc. and Baxter International Inc.
In March 2025, International Business Machines Corporation has extended its collaboration with Juniper Networks, Inc. JNPR to drive productivity in core enterprise workflows. Per the renewed agreement, IBM aims to integrate its watsonx platform with Juniper's Mist AI (artificial intelligence) to address the complexities of managing IT networks and help improve user experiences and lower operational costs.
In January 2025, Bayer announced that the company has signed a new exclusive distribution agreement with UK-based Ecospray to market a biological liquid nematicide sourced from garlic. The product presents a biological alternative to traditional synthetic chemical nematicides in vegetable and potato crops, and will be marketed in the European Union under the new name Velsinum(TM).
In January 2025, Siemens Healthineers has entered into a technology licensing agreement with Kromek Group Plc to enable the in-house production of cadmium zinc telluride (CZT) material for gamma ray detectors used in single-photon emission computed tomography (SPECT) systems.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.