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市场调查报告书
商品编码
1700064

2032 年追踪包装市场预测：按产品类型、系统类型、技术、追踪方法、最终用户、地区进行的全球分析

Track & Trace Packaging Market Forecasts to 2032 - Global Analysis By Product Type (Labels, Inks, Tags, Seals and Other Product Types), System Type, Technology, Tracking Method, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球追踪包装市场预计在 2025 年达到 22.7 亿美元，到 2032 年将达到 38.2 亿美元，预测期内的复合年增长率为 7.7%。

可追溯包装是一种旨在监控和记录产品从製造到最终消费者的整个供应链的移动的系统。包装包含条码、二维码和 RFID 标籤等唯一标识符，可即时追踪和验证产品真实性。它透过提供有关产品来源、处理和运输的详细资讯来提高透明度、减少假冒并确保品管。追踪包装广泛应用于製药、食品和电子等行业，可提高供应链效率和消费者安全。

根据世界经济论坛发表的报导，预计今年全球货物和服务贸易将成长2.3%，2025年将成长3.3%，是2023年1%增幅的两倍多。

仿冒品和产品真伪日益成为人们关注的问题

人们对假冒和产品真伪的担忧日益加剧，对包装市场产生了重大影响。随着仿冒品的氾滥，该行业面临品牌诚信、消费者安全和收益损失的威胁。先进的追踪和追踪解决方案提高了产品透明度，使製造商能够检验真实性并有效监控其供应链。该技术透过即时追踪和序列化确保了消费者的信任，这对于打击仿冒品和保护药品、食品和奢侈品等领域的品牌声誉至关重要。

实施的复杂性

市场实施的复杂性带来了重大挑战，导致成本增加、时间延长和业务中断。复杂的系统需要专业知识，并且与现有流程的整合复杂化，从而导致潜在的延误。这种复杂性会导致更高的错误率、降低的效率和较差的扩充性，从而阻碍公司采用先进的追踪解决方案。最终，这将阻碍供应链透明度、法规遵从性和消费者信任，并破坏追踪和追踪倡议的整体有效性和发展。

对供应链透明度的需求日益增加

市场受到消费者对产品可靠性和安全性的期望所驱动，对供应链透明度的需求日益增加。增强的可追溯性使供应链的每个步骤都具有可见性，从而降低了假冒风险并提高了品管。对法规遵从和即时追踪的需求进一步推动了这种需求。因此，製造商正在采用区块链和物联网等先进技术来在整个供应链中建立信任和课责。

资料安全和隐私问题

市场中的资料安全和隐私问题对信任和合规性构成了重大风险。产品来源和供应链细节等敏感资讯可能容易受到网路攻击和未授权存取。这会损害消费者隐私，并使公司面临监管处罚和声誉损害。对资料外洩的担忧阻碍了追踪技术的采用，并限制了透明度和可追溯性。最终，这些担忧将阻碍产业发展，并降低追踪系统在确保产品真实性和安全性方面的有效性。

COVID-19的影响：

COVID-19 疫情凸显了供应链透明度和产品安全性，加速了追踪包装的需求。全球物流中断凸显了即时追踪以确保产品真实性的必要性，尤其是在药品和食品等关键领域。但疫情也导致资源紧张、实施减缓并增加了成本。这场危机提高了人们对可追溯性重要性的认识，同时也挑战企业快速适应，在快速变化的市场环境中平衡加强安全措施和业务效率。

预测期内，条码技术领域预计将实现最大幅度成长

预计预测期内条码技术部分将占据最大的市场占有率。条码可以实现整个供应链的即时追踪，提高透明度并确保产品的真实性。透过准确记录产品详细信息，条码可以简化库存管理、减少错误并提高法规遵循。然而，易受损坏和资料容量有限等限制可能会影响效能，从而导致不断创新以提高可靠性并与先进的追踪系统整合。

预计预测期内汽车产业将以最高的复合年增长率成长。

预计汽车产业将在预测期内实现最高成长率。准确追踪零件从製造到组装的整个过程，以最大限度地减少错误、降低假冒风险并确保符合法规要求。这提高了品管并优化了库存管理，减少了生产延迟。随着汽车供应链变得越来越复杂，追踪解决方案可以提高效率和安全性，支援准时生产，并增强消费者对汽车安全性和可靠性的信心。

占比最高的地区

由于严格的监管要求以及对产品安全性和透明度的不断增长的需求，预计亚太地区将在预测期内占据最大的市场占有率。製药、食品饮料和电子等行业正在采用先进的追踪解决方案来打击仿冒品并提高供应链效率。技术进步和消费者意识的提高进一步推动了市场扩张。

复合年增长率最高的地区：

预计北美地区在预测期内将呈现最高的复合年增长率。仿冒品带来巨大风险，尤其是药品和奢侈品。追踪技术有助于验证产品真实性并保护品牌。提高整个供应链的可视性，以改善库存管理、减少损失并确保及时交货。此外，消费者对产品来源和安全意识的不断增强也推动了对可追溯性解决方案的需求。

免费客製化服务

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 技术分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章全球履带包装市场（依产品类型）

  • 标籤
  • 墨水
  • 标籤
  • 密封件
  • 其他产品类型

6. 全球履带包装市场（依系统类型）

  • 独立系统
  • 整合系统

7. 全球可追溯包装市场（依技术）

  • 无线射频识别（RFID）
  • 条码技术
  • 光学字元辨识 (OCR)
  • GPS追踪
  • 其他技术

8. 全球可追溯包装市场（以追溯方式）

  • 单一产品追踪
  • 批次追踪
  • 即时追踪
  • 端到端跟踪

第九章全球追踪包装市场（按最终用户）

  • 食品和饮料
  • 製药
  • 化妆品和个人护理
  • 车
  • 物流与运输
  • 卫生保健
  • 零售
  • 其他最终用户

第十章 全球可追溯包装市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Systech International
  • Antares Vision
  • Zebra Technologies
  • Krones AG
  • Kelley & Ryan Associates
  • Toshiba Tec Corporation
  • GSI Technologies, Inc.
  • Scantrack Solutions
  • OPTEL Group
  • Avery Dennison
  • Toppan Printing Co., Ltd.
  • Coesia Group
  • Novexx Solutions
  • Eagle Technology, Inc.
  • Brother Industries Ltd.
Product Code: SMRC28967

According to Stratistics MRC, the Global Track & Trace Packaging Market is accounted for $2.27 billion in 2025 and is expected to reach $3.82 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Track & Trace Packaging is a system designed to monitor and record the movement of products throughout the supply chain, from manufacturing to the end consumer. This packaging incorporates unique identifiers, such as barcodes, QR codes, or RFID tags, enabling real-time tracking and verification of product authenticity. It enhances transparency, reduces counterfeiting, and ensures quality control by providing detailed information about the product's origin, handling, and journey. Widely used in industries like pharmaceuticals, food, and electronics, Track & Trace Packaging improves supply chain efficiency and consumer safety.

According to an article published in the World Economic Forum, it is expected that global trade in goods and services to grow by 2.3% this year and 3.3% in 2025 - more than double the 1% growth seen in 2023.

Market Dynamics:

Driver:

Rising concerns over counterfeiting and product authentication

Rising concerns over counterfeiting and product authentication are significantly impacting the Packaging market. As counterfeit goods proliferate, industries face threats to brand integrity, consumer safety, and revenue loss. Advanced Track & Trace solutions enhance product transparency, enabling manufacturers to verify authenticity and monitor supply chains effectively. This technology ensures consumer trust by providing real-time tracking and secures serialization, crucial in combating counterfeit products and safeguarding brand reputation across sectors like pharmaceuticals, food, and luxury goods.

Restraint:

Complexity of implementation

The complexity of implementation in the market poses significant challenges, leading to increased costs, extended timelines, and operational disruptions. Intricate systems require specialized expertise, complicating integration with existing processes and causing potential delays. This complexity can result in higher error rates, reduced efficiency, and decreased scalability, deterring companies from adopting advanced tracking solutions. Ultimately, it hampers supply chain transparency, regulatory compliance, and consumer trust, undermining the overall effectiveness and growth of Track & Trace initiatives.

Opportunity:

Increased demand for supply chain transparency

The market is experiencing heightened demand for supply chain transparency, driven by consumer expectations for product authenticity and safety. Enhanced traceability ensures that every stage of the supply chain is visible, reducing risks of counterfeiting and improving quality control. Regulatory compliance and the need for real-time tracking further fuel this demand. As a result, manufacturers are adopting advanced technologies like blockchain and IoT, fostering trust and accountability throughout the supply chain.

Threat:

Data security and privacy concerns

Data security and privacy concerns in the market pose significant risks, undermining trust and compliance. Sensitive information, such as product origins and supply chain details, can be vulnerable to cyberattacks and unauthorized access. This compromises consumer privacy and exposes companies to regulatory penalties and reputational damage. Fear of data breaches discourages adoption of tracking technologies, limiting transparency and traceability. Ultimately, these concerns hinder industry growth, reducing the effectiveness of Track & Trace systems in ensuring product authenticity and safety.

Covid-19 Impact:

The COVID-19 pandemic accelerated the demand for Track & Trace packaging, emphasizing supply chain transparency and product safety. Disruptions in global logistics highlighted the need for real-time tracking to ensure product authenticity, especially in critical sectors like pharmaceuticals and food. However, the pandemic also strained resources, delaying implementation and increasing costs. While the crisis boosted awareness of traceability's importance, it challenged companies to quickly adapt, balancing enhanced safety measures with operational efficiency in a rapidly changing market landscape.

The barcode technology segment is expected to be the largest during the forecast period

The barcode technology segment is expected to account for the largest market share during the forecast period. It enables real-time tracking throughout the supply chain, enhancing transparency and ensuring product authenticity. Barcodes simplify inventory management, reduce errors, and improve regulatory compliance by accurately recording product details. However, limitations such as susceptibility to damage and limited data capacity can affect performance, prompting ongoing innovations to enhance reliability and integration with advanced tracking systems.

The automotive segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the automotive segment is predicted to witness the highest growth rate. Precise tracking of parts from manufacturing to assembly minimizes errors, reduces counterfeit risks, and ensures regulatory compliance. This enhances quality control and optimizes inventory management, reducing production delays. As automotive supply chains become more complex, Track & Trace solutions improve efficiency and safety, supporting just-in-time manufacturing and reinforcing consumer trust in vehicle safety and reliability.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by stringent regulatory requirements and increasing demand for product safety and transparency. Industries such as pharmaceuticals, food & beverage, and electronics are adopting advanced tracking solutions to combat counterfeiting and enhance supply chain efficiency. Technological advancements and rising consumer awareness further fuel market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. Counterfeit products pose significant risks, especially in pharmaceuticals and luxury goods. Track and trace technologies help in verifying product authenticity and protecting brands. Enhancing visibility across the supply chain improves inventory management, reduces losses, and ensures timely delivery. Additionally, increasing consumer awareness about product origins and safety drives the need for traceability solutions.

Key players in the market

Some of the key players in Track & Trace Packaging Market include Systech International, Antares Vision, Zebra Technologies, Krones AG, Kelley & Ryan Associates, Toshiba Tec Corporation, GSI Technologies, Inc., Scantrack Solutions, OPTEL Group, Avery Dennison, Toppan Printing Co., Ltd., Coesia Group, Novexx Solutions, Eagle Technology, Inc. and Brother Industries Ltd.

Key Developments:

In March 2025, Zebra Technologies Corporation announced new solutions to advance automation and visibility across manufacturing, warehousing, and supply chain operations. Zebra's portfolio of new and current solutions is showcased in Booth #S637 at ProMat 2025 on March 17-20 at Chicago's McCormick Place.

In Feb 2025, Systech has launched its new AI-powered authentication solution, UniSecure artAI. Designed to ensure packaging quality, safeguard brands, and protect patients, the new solution is fully cloud-based SaaS. Leveraging existing packaging artwork and AI applications (e.g., machine vision and learning) the solution provides real-time results and forensic analysis.

Product Types Covered:

  • Labels
  • Inks
  • Tags
  • Seals
  • Other Product Types

System Types Covered:

  • Standalone Systems
  • Integrated Systems

Technologies Covered:

  • Radio Frequency Identification (RFID)
  • Barcode Technology
  • Optical Character Recognition (OCR)
  • GPS Tracking
  • Other Technologies

Tracking Methods Covered:

  • Single Product Tracking
  • Batch Tracking
  • Real-Time Tracking
  • End-to-End Tracking

End Users Covered:

  • Food & Beverages
  • Pharmaceuticals
  • Cosmetics & Personal Care
  • Automotive
  • Logistics & Transportation
  • Healthcare
  • Retail
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Track & Trace Packaging Market, By Product Type

  • 5.1 Introduction
  • 5.2 Labels
  • 5.3 Inks
  • 5.4 Tags
  • 5.5 Seals
  • 5.6 Other Product Types

6 Global Track & Trace Packaging Market, By System Type

  • 6.1 Introduction
  • 6.2 Standalone Systems
  • 6.3 Integrated Systems

7 Global Track & Trace Packaging Market, By Technology

  • 7.1 Introduction
  • 7.2 Radio Frequency Identification (RFID)
  • 7.3 Barcode Technology
  • 7.4 Optical Character Recognition (OCR)
  • 7.5 GPS Tracking
  • 7.6 Other Technologies

8 Global Track & Trace Packaging Market, By Tracking Method

  • 8.1 Introduction
  • 8.2 Single Product Tracking
  • 8.3 Batch Tracking
  • 8.4 Real-Time Tracking
  • 8.5 End-to-End Tracking

9 Global Track & Trace Packaging Market, By End User

  • 9.1 Introduction
  • 9.2 Food & Beverages
  • 9.3 Pharmaceuticals
  • 9.4 Cosmetics & Personal Care
  • 9.5 Automotive
  • 9.6 Logistics & Transportation
  • 9.7 Healthcare
  • 9.8 Retail
  • 9.9 Other End Users

10 Global Track & Trace Packaging Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Systech International
  • 12.2 Antares Vision
  • 12.3 Zebra Technologies
  • 12.4 Krones AG
  • 12.5 Kelley & Ryan Associates
  • 12.6 Toshiba Tec Corporation
  • 12.7 GSI Technologies, Inc.
  • 12.8 Scantrack Solutions
  • 12.9 OPTEL Group
  • 12.10 Avery Dennison
  • 12.11 Toppan Printing Co., Ltd.
  • 12.12 Coesia Group
  • 12.13 Novexx Solutions
  • 12.14 Eagle Technology, Inc.
  • 12.15 Brother Industries Ltd.

List of Tables

  • Table 1 Global Track & Trace Packaging Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Track & Trace Packaging Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Track & Trace Packaging Market Outlook, By Labels (2024-2032) ($MN)
  • Table 4 Global Track & Trace Packaging Market Outlook, By Inks (2024-2032) ($MN)
  • Table 5 Global Track & Trace Packaging Market Outlook, By Tags (2024-2032) ($MN)
  • Table 6 Global Track & Trace Packaging Market Outlook, By Seals (2024-2032) ($MN)
  • Table 7 Global Track & Trace Packaging Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 8 Global Track & Trace Packaging Market Outlook, By System Type (2024-2032) ($MN)
  • Table 9 Global Track & Trace Packaging Market Outlook, By Standalone Systems (2024-2032) ($MN)
  • Table 10 Global Track & Trace Packaging Market Outlook, By Integrated Systems (2024-2032) ($MN)
  • Table 11 Global Track & Trace Packaging Market Outlook, By Technology (2024-2032) ($MN)
  • Table 12 Global Track & Trace Packaging Market Outlook, By Radio Frequency Identification (RFID) (2024-2032) ($MN)
  • Table 13 Global Track & Trace Packaging Market Outlook, By Barcode Technology (2024-2032) ($MN)
  • Table 14 Global Track & Trace Packaging Market Outlook, By Optical Character Recognition (OCR) (2024-2032) ($MN)
  • Table 15 Global Track & Trace Packaging Market Outlook, By GPS Tracking (2024-2032) ($MN)
  • Table 16 Global Track & Trace Packaging Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 17 Global Track & Trace Packaging Market Outlook, By Tracking Method (2024-2032) ($MN)
  • Table 18 Global Track & Trace Packaging Market Outlook, By Single Product Tracking (2024-2032) ($MN)
  • Table 19 Global Track & Trace Packaging Market Outlook, By Batch Tracking (2024-2032) ($MN)
  • Table 20 Global Track & Trace Packaging Market Outlook, By Real-Time Tracking (2024-2032) ($MN)
  • Table 21 Global Track & Trace Packaging Market Outlook, By End-to-End Tracking (2024-2032) ($MN)
  • Table 22 Global Track & Trace Packaging Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Track & Trace Packaging Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 24 Global Track & Trace Packaging Market Outlook, By Pharmaceuticals (2024-2032) ($MN)
  • Table 25 Global Track & Trace Packaging Market Outlook, By Cosmetics & Personal Care (2024-2032) ($MN)
  • Table 26 Global Track & Trace Packaging Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 27 Global Track & Trace Packaging Market Outlook, By Logistics & Transportation (2024-2032) ($MN)
  • Table 28 Global Track & Trace Packaging Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 29 Global Track & Trace Packaging Market Outlook, By Retail (2024-2032) ($MN)
  • Table 30 Global Track & Trace Packaging Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.