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市场调查报告书
商品编码
1700185
2032 年甜甜圈市场预测:按产品类型、品种、分销管道、最终用户和地区进行的全球分析Doughnuts Market Forecasts to 2032 - Global Analysis By Product Type, Type, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球甜甜圈市场预计在 2025 年达到 118 亿美元,到 2032 年将达到 176 亿美元,预测期内的复合年增长率为 5.8%。
甜甜圈是一种油炸甜糖果零食,通常呈环形,或填充果酱、奶油或蛋奶酱等各种配料。它由酵母和发酵粉发酵的麵团製成,质地柔软蓬鬆。甜甜圈上通常涂有糖、釉料或糖霜,上面可能撒上糖屑、坚果或其他装饰物。甜甜圈是世界各地流行的小吃和甜点,其口味和做法因地区而异。
根据美国新兴企业Krispy Kreme 的消费者调查报告,51% 的消费者更喜欢购买每日新鲜送货(DFD)的新鲜出炉的甜甜圈。
快餐店 (QSR) 和麵包连锁店的扩张
快餐店(QSR)和麵包连锁店的快速成长是甜甜圈市场的主要推动力。唐恩都乐 (Dunkin' Donuts) 和 Krispy Kreme 等品牌正在扩大其全球影响力,让更多人能够享用甜甜圈。甜甜圈的便利性和价格实惠性使其成为快餐店的热门选择。此外,创新口味和独家产品的推出也吸引了顾客。全年 365 天营业的麵包店和咖啡店的兴起也促进了市场的成长。
健康议题和对营养日益增长的兴趣
对甜甜圈高糖高热量的健康担忧正在抑制市场的成长。消费者对肥胖和糖尿病的认识不断提高,他们对更健康零食的偏好也随之改变。减少烘焙点心中糖和反式脂肪的监管压力带来了进一步的市场挑战。小型麵包店面临着调整配方以满足健康标准的挑战。这些因素限制了注重健康的消费者对传统甜甜圈的消费。
生产和包装技术的进步
甜甜圈生产和包装技术的进步为市场成长带来了巨大的机会。自动化生产线提高了大规模製造的效率和一致性。环保包装材料的创新符合永续性趋势,并将吸引有环保意识的消费者。线上订购和客製化的数位平台提高了客户参与。此外,延长保质期技术的进步有助于减少食物废弃物并改善分销。
来自更健康零食替代品的竞争
蛋白质棒和烤薯片等更健康的零食替代品越来越受欢迎,这对甜甜圈市场构成了威胁。越来越多的消费者选择低热量、更有营养的零食,而不是偏好。无麸质和生酮产品的兴起进一步加剧了竞争。现有的零食品牌正大力投资行销更健康的选择。消费者偏好的这些变化对传统甜甜圈的销售成长提出了挑战。
新冠疫情对甜甜圈市场产生了双重影响。一方面,麵包店和快餐店的关门导致销售额下降。一方面,家庭烘焙店和网路配送服务的兴起部分抵消了损失。疫情期间,消费者一直渴望甜甜圈等舒适食品,从而推动了需求。然而,供应链中断和劳动力短缺影响了生产。随着限制的放宽和消费者信心的恢復,市场开始復苏。
巧克力甜甜圈市场预计将成为预测期内最大的市场
由于巧克力甜甜圈在所有年龄层中都很受欢迎,预计在预测期内将占据最大的市场占有率。巧克力口味的产品因其诱人的口味一直吸引着消费者。巧克力甜甜圈和双层甜甜圈等创新产品将进一步刺激需求。该行业在北美和欧洲尤为强劲。快餐店和超级市场价格实惠也支持了巧克力甜甜圈的市场主导地位。
预计在预测期内,食品服务通路部分将以最高的复合年增长率成长。
在快餐店和咖啡馆扩张的推动下,食品服务管道部分预计将在预测期内见证最高增长率。消费者越来越偏好外出用餐和在旅途中轻食,这推动了这个细分市场的发展。数位订购系统的整合将增加客户的便利性。甜甜圈品牌和咖啡连锁店之间的合作也将推动成长。都市化和忙碌的生活方式进一步促进了这一领域的快速扩张。
在预测期内,由于甜甜圈消费量高,预计北美将占据最大的市场占有率。 Dunkin'Donuts 和 Krispy Kreme 等主要品牌的存在正在推动市场成长。对甜食和早餐糕点的文化偏好也发挥着重要作用。此外,行销宣传活动和季节性特价商品吸引了消费者,该地区成熟的餐饮服务业也有助于推广甜甜圈。
在预测期内,由于都市化进程加快和西方影响,预计亚太地区将呈现最高的复合年增长率。可支配收入的增加和饮食习惯的改变将增加对甜甜圈的需求。中国和印度等国家的国际快餐连锁店的扩张正在推动市场成长。当地麵包店也采用全球趋势来吸引顾客。政府推动食品工业现代化的措施进一步支持了市场扩张。
According to Stratistics MRC, the Global Doughnuts Market is accounted for $11.8 billion in 2025 and is expected to reach $17.6 billion by 2032 growing at a CAGR of 5.8% during the forecast period. A doughnut is a sweet, deep-fried pastry typically shaped like a ring or filled with various ingredients such as jam, cream, or custard. It is made from dough that is leavened with yeast or baking powder, resulting in a soft and fluffy texture. Doughnuts are often coated with sugar, glaze, or frosting and may be topped with sprinkles, nuts, or other decorations. They are a popular snack or dessert enjoyed worldwide, with regional variations in flavors and preparation methods.
According to a consumer research report of Krispy Kreme Doughnut Inc., one of the emerging companies in America, 51% of consumers preferred buying freshly baked donut through Delivery Fresh Daily (DFD).
Expansion of quick service restaurants (QSRs) and bakery chains
The rapid growth of Quick Service Restaurants (QSRs) and bakery chains is a major driver for the doughnuts market. Brands like Dunkin' Donuts and Krispy Kreme are expanding their global presence, increasing accessibility to doughnuts. The convenience and affordability of doughnuts make them a popular choice in QSRs. Additionally, the introduction of innovative flavors and limited-edition offerings attracts customers. The rise of 24/7 bakeries and coffee shops also contributes to the market's growth.
Health concerns and growing focus on nutrition
Health concerns related to high sugar and calorie content in doughnuts act as a restraint for market growth. Increasing consumer awareness about obesity and diabetes is shifting preferences toward healthier snacks. Regulatory pressures to reduce sugar and trans fats in baked goods further challenge the market. Small-scale bakeries face difficulties in reformulating recipes to meet health standards. These factors limit the consumption of traditional doughnuts among health-conscious consumers.
Technological advancements in production & packaging
Technological advancements in doughnut production and packaging present significant opportunities for market growth. Automated production lines enhance efficiency and consistency in large-scale manufacturing. Innovations in eco-friendly packaging materials align with sustainability trends, attracting environmentally conscious consumers. Digital platforms for online ordering and customization improve customer engagement. Additionally, advancements in shelf-life extension technologies help reduce food waste and improve distribution.
Competition from healthier snack alternatives
The growing popularity of healthier snack alternatives, such as protein bars and baked chips, poses a threat to the doughnuts market. Consumers are increasingly opting for low-calorie, nutrient-dense snacks over indulgent treats. The rise of gluten-free and keto-friendly products further intensifies competition. Established snack brands are investing heavily in marketing healthier options. This shift in consumer preferences challenges the growth of traditional doughnut sales.
The COVID-19 pandemic had a dual impact on the doughnuts market. On one hand, the closure of bakeries and QSRs during lockdowns led to a decline in sales. On the other hand, the rise of home baking and online delivery services partially offset the losses. Consumers sought comfort foods like doughnuts during the pandemic, boosting demand. However, supply chain disruptions and labor shortages affected production. The market is recovering as restrictions ease and consumer confidence returns.
The chocolate doughnut segment is expected to be the largest during the forecast period
The Chocolate Doughnut segment is expected to account for the largest market share during the forecast period. due to its widespread popularity among all age groups. Chocolate-flavored products consistently attract consumers due to their indulgent taste. Innovations like chocolate-filled and double-glazed doughnuts further drive demand. This segment is particularly strong in North America and Europe. The affordability and availability of chocolate doughnuts in QSRs and supermarkets also support their market dominance.
The food service channels segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Food Service Channels segment is predicted to witness the highest growth rate due to the expansion of QSRs and cafes. Increasing consumer preference for dining out and on-the-go snacks boosts this segment. The integration of digital ordering systems enhances customer convenience. Partnerships between doughnut brands and coffee chains also drive growth. Urbanization and busy lifestyles further contribute to the segment's rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share due to the high consumption of doughnuts in the region. The presence of major brands like Dunkin' Donuts and Krispy Kreme drives market growth. Cultural preferences for sweet snacks and breakfast pastries also play a significant role. Additionally, marketing campaigns and seasonal offerings attract consumers and the region's well-established food service industry supports the widespread availability of doughnuts.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing urbanization and Western influence. Rising disposable incomes and changing dietary habits boost the demand for doughnuts. The expansion of international QSR chains in countries like China and India drives market growth. Local bakeries are also adopting global trends to attract customers. Government initiatives to modernize the food industry further support market expansion.
Key players in the market
Some of the key players in Doughnuts Market include JAB Holding Company, The Restaurant Brands International, Inc., Daylight Donut Flour Co. LLC, Doughnut Time, Grupo Bimbo, J.CO Donuts & Coffee, Dunkin Brands, Inc., McDonald's Corporation, MTY Food Group Inc., Retail Food Group, Mighty-O Donuts, Krispy Kreme, Inc., McKee Foods Corporation, Shipley Do-Nuts, Starbucks Coffee Company, and Cargill, Incorporated.
In March 2024, Krispy Kreme launched a new line of low-sugar, gluten-free doughnuts, catering to health-conscious consumers. These doughnuts are made with alternative sweeteners and gluten-free flour, offering a guilt-free indulgence.
In March 2024, Tim Hortons announced the rollout of eco-friendly packaging for its doughnuts, replacing plastic with biodegradable materials. This initiative aligns with global sustainability goals.
In February 2024, Doughnut Time, an Australian chain, introduced a digital customization platform, allowing customers to design their own doughnuts online with various toppings, fillings, and glazes.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.