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市场调查报告书
商品编码
1700191
2032 年下一代烟草市场预测:按产品类型、设备类型、组件、系统、最终用户和地区进行的全球分析Next Generation Tobacco Market Forecasts to 2032 - Global Analysis By Product Type (Tobacco Heating Products, Vapour Products, Snus Products and Other Product Types), Device Type, Component, System, End User and By Geography |
根据 Stratistics MRC 的数据,全球下一代烟草市场预计在 2025 年达到 333 亿美元,到 2032 年将达到 794 亿美元,预测期内的复合年增长率为 13.2%。
随着消费者寻求无烟、低风险的传统香烟替代品,下一代烟草市场正在不断发展。人们越来越意识到传统吸烟带来的健康风险,这推动了对加热不燃烧烟草、电子香烟、尼古丁袋和口含烟的需求。该公司正在开发先进的尼古丁输送技术,例如加热不燃烧(HNB)设备,以减少有害排放气体。提高税收和限制吸烟等监管措施正在加速这一转变。
根据世界卫生组织预测,到2022年,约有3700万13至15岁的儿童将使用烟草製品。该年龄层的人使用电子烟的比例也高于成年人(18岁及以上)。
烟草加热和汽化技术的进步
下一代烟草市场受到加热和蒸发技术的重大进步的推动,该技术为传统吸烟提供了危害较小的替代品。加热不燃烧 (HNB) 和电子香烟等设备越来越受欢迎,因为与可燃香烟相比,它们减少了有害化学物质。电池效率、温度控制和产品设计的创新增强了使用者体验和安全性。消费者对无烟和低风险烟草产品的偏好增加,推动了市场的成长。此外,主要企业对研发的投入正在加速下一代烟草技术的开发。
先进烟草设备高成本
加热不燃烧产品和电子烟等下一代烟草设备的高成本是市场成长的主要限制因素。这些设备通常需要大量的前期投资,因此对价格敏感的消费者难以负担。更换墨盒和配件的经常性费用增加了经济负担。在开发中地区,负担能力仍然是一个关键挑战,限制了先进烟草产品的采用。此外,对这些设备的长期成本效益缺乏认识也阻碍了其广泛接受。
开发创新且可客製化的产品
下一代烟草市场为创新和客製化提供了重大机会,以满足不同消费者的偏好。该公司正在开发调味E-Liquid、无尼古丁选项和可自订的设备设定以吸引更多消费者。蓝牙连接和行动应用程式控制等智慧技术的整合提高了用户参与度。对个人化、优质烟草体验的需求不断增长,推动产品差异化。此外,与科技公司的合作正在创造尖端的烟草设备。
负面社会认知与媒体监控
下一代烟草市场面临着公众对这些产品的安全性和长期健康影响的负面看法和媒体审查的挑战。监管的不确定性以及对电子烟和加热烟草产品的健康影响的相互矛盾的研究引起了消费者的怀疑。跨地区缺乏标准化监管增加了复杂性,而反烟草宣传活动和广告限制进一步限制了市场成长。此外,人们对电子烟在年轻人中流行的担忧也引发了更严格的监管和社会的强烈反对。
COVID-19 疫情对下一代烟草市场产生了多种影响。早期的封锁扰乱了供应链和製造业,但随着消费者寻求比传统吸烟更安全的替代品,对低风险烟草产品的需求增加。疫情加速了向线上分销管道的转变,增加了下一代烟草设备的取得。然而,经济的不确定性和可支配收入的下降暂时减缓了市场成长。
烟草加热产品市场预计将在预测期内成长至最大
预计烟草加热产品领域将在预测期内占据最大的市场占有率,因为它能够提供更少有害化学物质的吸烟体验。加热戒烟装置在寻求比传统香烟危害更小的替代品的吸烟者中越来越受欢迎。该部门的成长得益于欧洲和亚洲等主要市场的强大行销力度和产品供应。加热机制和产品设计的技术进步提高了使用者满意度。此外,多个地区对加热不燃烧产品的监管批准也有助于推动市场扩张。
预计预测期内电子烟领域将以最高的复合年增长率成长。
由于电子烟在年轻消费者和从传统香烟转向的吸烟者中广受欢迎,预计在预测期内将实现最高成长率。多种口味和尼古丁浓度可供选择,吸引了不同的消费者群体。设备设计的创新,例如基于吊舱的系统和一次性电子烟,正在增加市场的吸引力。北美和欧洲对电子烟的日益普及是该领域成长的主要动力。此外,对更安全、更有效率的电子烟技术研发的不断增加的投资也支持了市场扩张。
由于吸烟率高且下一代烟草产品的普及率不断提高,预计亚太地区将在预测期内占据最大的市场占有率。日本、韩国等国家在加热戒烟装置的广泛使用上引领市场。该地区人口众多,可支配收入不断增加,对创新烟草解决方案的需求日益增长。政府推动减少危害的措施也支持了市场的成长。此外,主要製造商和强大的分销网络的存在进一步增强了该地区的优势。
在预测期内,由于电子烟和蒸汽产品的普及率不断提高,预计北美将呈现最高的复合年增长率。该地区高度重视健康和保健,鼓励吸烟者转向风险较小的替代品。技术进步和产品创新吸引了广大消费者。某些地区对减少有害物质产品的监管支持也促进了市场的成长。此外,主要参与者的存在和成熟的零售基础设施正在帮助市场扩张。
According to Stratistics MRC, the Global Next Generation Tobacco Market is accounted for $33.3 billion in 2025 and is expected to reach $79.4 billion by 2032 growing at a CAGR of 13.2% during the forecast period. The Next Generation Tobacco market is evolving as consumers seek smokeless and lower-risk alternatives to traditional cigarettes. The demand for heated tobacco, e-cigarettes, nicotine pouches, and snus is rising due to growing awareness of health risks associated with conventional smoking. Companies are developing advanced nicotine delivery technologies such as heat-not-burn (HNB) devices to reduce harmful emissions. Regulatory measures, including higher taxes and smoking restrictions, are accelerating this shift.
According to WHO, approximately 37 million children aged 13-to-15 years old use tobacco products as of 2022. This age group also uses e-cigs at higher rates than adults (aged 18 or older).
Technological advancements in tobacco heating and vaporization
The next-generation tobacco market is being driven by significant advancements in heating and vaporization technologies, which offer a less harmful alternative to traditional smoking. Devices like heat-not-burn (HNB) and e-cigarettes are gaining popularity due to their ability to reduce harmful chemicals compared to combustible cigarettes. Innovations in battery efficiency, temperature control, and product design are enhancing user experience and safety. The growing consumer preference for smokeless and reduced-risk tobacco products is fueling market growth. Additionally, investments in R&D by key players are accelerating the development of next-generation tobacco technologies.
High costs of advanced tobacco devices
The high cost of next-generation tobacco devices, such as heat-not-burn products and e-cigarettes, is a major restraint for market growth. These devices often require significant upfront investment, making them less accessible to price-sensitive consumers. The recurring costs of replacement cartridges and accessories further add to the financial burden. In developing regions, affordability remains a critical challenge, limiting the adoption of advanced tobacco products. Additionally, the lack of awareness about the long-term cost benefits of these devices hinders their widespread acceptance.
Development of innovative and customizable products
The next-generation tobacco market presents significant opportunities for innovation and customization, catering to diverse consumer preferences. Companies are developing flavored e-liquids, nicotine-free options, and customizable device settings to attract a broader audience. The integration of smart technologies, such as Bluetooth connectivity and mobile app controls, is enhancing user engagement. The growing demand for personalized and premium tobacco experiences is driving product differentiation. Furthermore, collaborations with technology firms are enabling the creation of cutting-edge tobacco devices.
Negative public perception and media scrutiny
The next-generation tobacco market faces challenges due to negative public perception and media scrutiny regarding the safety and long-term health effects of these products. Regulatory uncertainties and conflicting studies on the health impacts of vaping and heat-not-burn devices are creating skepticism among consumers. The lack of standardized regulations across regions adds to the complexity and anti-tobacco campaigns and restrictions on advertising are further limiting market growth. Additionally, concerns about youth adoption of e-cigarettes are prompting stricter regulations and public backlash.
The COVID-19 pandemic had a mixed impact on the next-generation tobacco market. While the initial lockdowns disrupted supply chains and manufacturing, the demand for reduced-risk tobacco products increased as consumers sought safer alternatives to traditional smoking. The pandemic accelerated the shift toward online sales channels, boosting the accessibility of next-generation tobacco devices. However, economic uncertainties and reduced disposable incomes temporarily slowed market growth.
The tobacco heating products segment is expected to be the largest during the forecast period
The Tobacco Heating Products segment is expected to account for the largest market share during the forecast period due to its ability to provide a smoking experience with reduced harmful chemicals. Heat-not-burn devices are gaining traction among smokers seeking a less harmful alternative to traditional cigarettes. The segment's growth is supported by strong marketing efforts and product availability in key markets like Europe and Asia. Technological advancements in heating mechanisms and product design are enhancing user satisfaction. Additionally, regulatory approvals for heat-not-burn products in several regions are driving market expansion.
The E-Cigarettes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the E-Cigarettes segment is predicted to witness the highest growth rate due to its widespread popularity among younger consumers and smokers transitioning from traditional cigarettes. The availability of a wide range of flavors and nicotine strengths is attracting a diverse consumer base. Innovations in device design, such as pod-based systems and disposable e-cigarettes, are boosting market appeal. The growing adoption of e-cigarettes in North America and Europe is a key driver of segment growth. Furthermore, increasing investments in R&D for safer and more efficient e-cigarette technologies are supporting market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share during the forecast period, driven by the high prevalence of smoking and the growing adoption of next-generation tobacco products. Countries like Japan and South Korea are leading the market due to the popularity of heat-not-burn devices. The region's large population and rising disposable incomes are fueling demand for innovative tobacco solutions. Government initiatives promoting harm reduction are also supporting market growth. Additionally, the presence of key manufacturers and a robust distribution network further enhance the region's dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by the increasing adoption of e-cigarettes and vaping products. The region's strong focus on health and wellness is encouraging smokers to switch to reduced-risk tobacco alternatives. Technological advancements and product innovations are attracting a wide consumer base. Regulatory support for harm reduction products in certain regions is also contributing to market growth. Furthermore, the presence of major players and a well-established retail infrastructure are boosting the market's expansion.
Key players in the market
Some of the key players in Next Generation Tobacco Market include Adris grupa, Altadis, American electronic cigarette company, British American Tobacco (BAT), Eastern Tobacco Company, FIN Branding Group LLC., Global Horizon Ventures Limited, Japan Tobacco Inc, Vapor Hub International, Inc., VMR Products LLC, Lorillard Tobacco Company, Healthier Choices Management Corp, Indian Tobacco Company (ITC) Limited., Korea Tobacco (KT&G), Karyadibya Mahardhika and Philip Morris International (PMI).
In January 2025, Altria Group reported a significant decline in domestic cigarette shipment volume, attributing an 8.8% drop in Q4 2024 to the proliferation of illicit e-vapor products. Despite acquiring NJOY in 2023, Altria faces challenges due to the widespread availability of unauthorized e-cigarette products in the U.S. market.
In November 2024, The UK government introduced the Tobacco and Vapes Bill, aiming to phase out tobacco sales for individuals born on or after January 1, 2009. This legislative move seeks to create a smoke-free generation by implementing stricter regulations on tobacco and vaping products, including advertising restrictions and expanded smoke-free zones.
In October 2024, British American Tobacco (BAT) announced plans to launch Velo Plus nicotine pouches, utilizing synthetic nicotine, in the U.S. market in 2025. This initiative marks one of the first instances where a major tobacco company is employing lab-made synthetic nicotine, reflecting BAT's strategy to diversify its product offerings in response to evolving consumer preferences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.