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市场调查报告书
商品编码
1716356
2032 年安全全像图市场预测:按类型、材料类型、技术、应用、最终用户、地区进行的全球分析Security Holograms Market Forecasts to 2032 - Global Analysis By Type (2D Holograms, 3D Holograms, 2D/3D Combination Holograms, Dot-Matrix Holograms and Other Types), Material Type, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球安全全像市场预计在 2025 年达到 62 亿美元,到 2032 年将达到 111 亿美元,预测期内的复合年增长率为 8.5%。
安全全像图是具有先进光学特性的防篡改标籤或影像,可防止伪造和未授权存取。从不同角度观看时,它会呈现出色彩变化的图案和3D效果。这些全像图经常用于ID卡、钞票、产品包装和官方文件上,以提高其伪造的难度,从而提高真实性。其独特的视觉特性可作为强大的防伪屏障,确保商品和文件的完整性。
Red Points 的数据显示,2020 年上半年,其代理商的 700 个品牌的网路仿冒品销售量增加了 56%。
仿冒品和盗版商品增多
仿冒品的增多,尤其是电子、化妆品和药品等领域的假冒商品,正在推动安全全像图市场的发展。由于政府和组织执行严格的法律来防止假冒,安全全像图对于认证和品牌保护至关重要。此外,这些全像图具有防篡改功能和很强的视觉吸引力,从而增加了消费者的信任。由于线上平台更容易受到产品诈骗的影响,电子商务产业的不断扩张也增加了这种需求。此外,全像图被纳入文件和包装中,以进一步确保产品的完整性并促进市场扩张。
缺乏公众意识和检验工具
儘管全像图非常有效,但大众对其用途和好处缺乏了解,阻碍了安全全像图的采用。许多消费者仍然难以识别真正的全息图,这使得其在防止假冒方面效果不佳。此外,公司通常缺乏有效验证全像图所需的系统和检验工具。这些基础设施和知识差距阻碍了其广泛采用。此外,复杂的全像像技术价格昂贵,这可能会阻碍中小企业采用该技术,从而限制市场成长。
与数位科技的融合
数位技术与安全全像图的结合具有巨大的成长潜力。全像特征和数位认证器的结合可透过智慧型手机或其他专用设备进行即时检验,从而提高安全性。此外,全像成像技术的进步使得创建难以复製的多层高解析度设计成为可能。这些发展也将透过增强交易安全性和防止产品诈骗使不断扩大的电子商务领域受益。
提供低成本、易于复製的全息图
低成本的全像图易于复製,且不具备强大的防伪功能,对市场构成威胁。这些产品降低了全像技术的防诈骗效果,并破坏了消费者对真正安全解决方案的信任。造假者使用最尖端科技模仿真正的全像图,使这个问题变得更加复杂。此外,劣质全像图的广泛使用可能会损害製造商的声誉,并给依赖全像图进行安全的企业造成损失。
COVID-19 疫情以多种方式影响了安全全像图市场。一方面,由于供应链中断导致伪造风险加大,各国政府和企业寻求加强文件和商品的安全措施,需求增加。此外,封锁期间电子商务的扩张增加了对安全包装解决方案的需求。另一方面,供应链中断导致生产能力下降,经济不确定性导致一些组织不愿意投资安全技术。这些挑战也阻碍了一些产业的创新。
预计在预测期内,压印全像图部分将成为最大的部分。
由于压印全像图价格实惠且在文件认证和包装等领域应用范围广泛,预计在预测期内将占据最大的市场占有率。这些全像图相对容易大规模生产,并具有出色的耐用性和美观性。它还可以混合到各种产品中,成为防止消费品和药品假冒的理想选择。此外,政府强制实施安全标籤的措施将在预测期内增加对浮雕全像图的需求。
预计电子束微影术领域在预测期内将实现最高的复合年增长率。
预计电子束微影术领域在预测期内将呈现最高的成长率。这是因为他们能够以无与伦比的精度製造出复杂的设计。利用这项技术,製造商可以创建极其安全的全像图,伪造者很难复製。此外,银行业和奢侈品等高价值产业也正在刺激采用。此外,电子束微影术的发展正在逐步降低生产成本,同时为寻求独特认证解决方案的公司扩大客製化选项。
在预测期内,由于电子商务产业的快速发展和各国政府打击假冒伪劣倡议的不断加强,预计亚太地区将占据最大的市场占有率。中国、印度和日本等国家正透过大规模製造业务和严格的产品安全法来推动需求。此外,随着该地区中阶的成长,对品牌产品的需求也将成长,需要安全全像图等认证方法。此外,由于劳动力和原材料具有成本效益,在该地区营运的製造商可享有较低的生产成本。
在预测期内,北美预计将呈现最高的复合年增长率,这得益于其先进的技术基础设施,促进了全像解决方案的创新。该地区对药品安全和政府文件安全的关注正在推动对优质安全全像图的需求。此外,消费者对仿冒品危害的认识不断提高,推动了电子产品和奢侈品等领域的假冒产品的应用。此外,领先的公司不断投资于研究,以不断改进其产品的功能和品质。
According to Stratistics MRC, the Global Security Holograms Market is accounted for $6.2 billion in 2025 and is expected to reach $11.1 billion by 2032, growing at a CAGR of 8.5% during the forecast period. Security holograms are tamper-evident labels or images that inscribe sophisticated optical properties to prevent counterfeiting and illegal access. When viewed from various perspectives, they exhibit color-shifting patterns or three-dimensional effects. These holograms, which are frequently used on ID cards, banknotes, product packaging, and official documents, improve authentication by making it more difficult for counterfeiting to occur. Their distinctive visual traits ensure the integrity of the goods and document by acting as a powerful barrier against counterfeiting.
According to Red Points, there's a 56% increase in counterfeit products sold online across the 700 brands they look after during the first six months of 2020.
Rising counterfeiting and piracy
The growing number of fake goods, especially in sectors like electronics, cosmetics, and pharmaceuticals, is driving the market for security holograms. Security holograms are crucial for authentication and brand protection as governments and organizations enforce strict laws to prevent counterfeiting. Additionally, these holograms increase consumer trust by offering tamper-proof features and high visual appeal. This demand is increased by the expanding e-commerce industry since online platforms are more vulnerable to product fraud. Furthermore, holograms are incorporated into documents and packaging to further guarantee product integrity and promote market expansion.
Lack of public awareness and verification tools
Despite their efficacy, a lack of public knowledge about their uses and advantages hinders the adoption of security holograms. Many consumers still struggle to recognize genuine holograms, which diminishes their effectiveness in preventing counterfeiting. Furthermore, companies frequently lack the systems or verification tools necessary to effectively authenticate holograms. This infrastructure and knowledge gap hampers widespread use. Furthermore, the high price of sophisticated holographic technologies might discourage smaller businesses from implementing them, which would limit market growth.
Integration with digital technologies
There is a huge growth potential in the combination of digital technologies and security holograms. By allowing real-time verification via smartphones or other specialized devices, the combination of holographic features and digital authentication systems improves security. Furthermore, advancements in holographic imaging enable the creation of multi-layered, high-resolution designs that are difficult to replicate. These developments also help the expanding e-commerce sector by strengthening transaction security and thwarting product fraud.
Availability of low-cost, easily replicable holograms
Low-cost holograms that are easy to copy and lack strong anti-counterfeiting features pose a threat to the market. These products reduce the effectiveness of holographic technology in preventing fraud and erode consumer confidence in genuine security solutions. Counterfeiters, using cutting-edge technologies to imitate real holograms, exacerbate this problem. Furthermore, the widespread use of shoddy holograms damages manufacturers' reputations and costs companies that depend on them for security money.
The COVID-19 pandemic affected the security holograms market in various ways. On the one hand, demand increased as governments and corporations looked for better security measures for documents and goods in the face of increased risks of counterfeiting during supply chain disruptions. Furthermore, the demand for secure packaging solutions grew as e-commerce expanded during lockdowns. On the other hand, supply chain interruptions caused production capacities to drop, and some organizations cut back on their investments in security technologies as a result of economic uncertainty. These difficulties also hindered innovation in some industries.
The embossed holograms segment is expected to be the largest during the forecast period
The embossed holograms segment is expected to account for the largest market share during the forecast period owing to their affordability and broad range of applications in sectors like document authentication and packaging. These holograms are comparatively simple to manufacture on a large scale and provide excellent durability and aesthetic appeal. They are also ideal for combating counterfeiting in consumer goods and pharmaceuticals due to their ability to blend in with various products. Moreover, during the forecast period, government initiatives requiring secure labeling will increase demand for embossed holograms.
The e-beam lithography segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the e-beam lithography segment is predicted to witness the highest growth rate. This is due to its ability to produce intricate designs with unparalleled precision. By using this technology, producers can produce extremely safe holograms that are difficult for counterfeiters to replicate. High-value sectors like banking and luxury goods also fuel adoption. Furthermore, e-beam lithography developments improve customization choices for companies looking for distinctive authentication solutions while gradually lowering production costs.
During the forecast period, the Asia Pacific region is expected to hold the largest market share because of its rapidly expanding e-commerce industry and growing anti-counterfeit government initiatives. Nations like China, India, and Japan drive demand due to their extensive manufacturing operations and strict product safety laws. Additionally, as the middle class in the area grows, so does the demand for branded products, necessitating authentication methods like security holograms. Additionally, manufacturers operating in this region benefit from lower production costs due to cost-effective labor and raw materials.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR because of its sophisticated technological infrastructure that fosters innovation in holographic solutions. The region's strong emphasis on pharmaceutical safety and secure government documentation fuels the demand for premium security holograms. Additionally, growing consumer awareness of the dangers of counterfeit goods encourages adoption in sectors like electronics and luxury goods. Furthermore, major players continuously invest in research to ensure ongoing enhancements to the features and quality of their products.
Key players in the market
Some of the key players in Security Holograms Market include UPM Raflatac, Inc., De La Rue plc, Crown Roll Leaf, Inc., OpSec Security, Holostik, KURZ Group, Alpha Lasertek, Hira Holovision, Acviss, ITW Group, Uflex Ltd., Mega Fortris Group, Nova Vision Inc., Security Hologram, LLC., BEP HOLOGRAM AS, Demax Holograms plc, K Laser Technology (USA) Co., Ltd., and Lasersec Technologies Pvt. Ltd.
In October 2024, De La Rue agreed to sell its authentication division, which supplies security devices like holograms, to Crane NXT for £300 million. This move aims to reduce group debt and address the company's pension scheme deficit.
In September 2024, KURZ, in collaboration with SCRIBOS, introduced ValiGate(R) Zoom, creating the first marketable holographic security feature that can be verified by anyone using a smartphone - without the need for an adapter, special app, or training. Its patented encryption algorithm provides instant product authenticity verification. ValiGate(R) Zoom is serialized and ensures a high level of product security by combining digital and optical elements. It can be seamlessly integrated into printing processes via hot stamping or delivered as a pre-made label, offering brand owner's flexibility and customization options.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.