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市场调查报告书
商品编码
1716403
2032 年超级水果市场预测:按产品类型、水果类型、成分类型、形态、包装、应用、最终用户和地区进行的全球分析Superfruit Market Forecasts to 2032 - Global Analysis By Product Type (Organic, Conventional and Natural), Fruit Type, Ingredient Type, Form, Packaging, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球超级水果市场预计在 2025 年达到 1,430.2 亿美元,到 2032 年将达到 2,164.7 亿美元,预测期内的复合年增长率为 6.1%。
超级水果是营养丰富的水果,以其异常高含量的抗氧化剂、维生素、矿物质和植物化合物而闻名,具有增强的健康益处。常见的例子包括蓝莓、巴西莓、枸杞、石榴和卡姆果。这些水果与减少氧化损伤、增强免疫功能、支持心血管健康和减少发炎有关。多酚和花青素等生物活性化合物可以对抗有害的自由基,降低糖尿病和心臟病等疾病的风险。
根据美国农业部的数据,预计2023-24年全球柑橘产量将达3,820万吨,比前一年增加120万吨。
机能性食品和饮料蓬勃发展
消费者健康意识的增强是机能性食品和食品饮料配方对超级水果需求的主要驱动力。消费者正在积极寻求营养丰富的食品和饮料来增强免疫力、促进消化器官系统健康和支持整体健康。人们对植物性饮食的日益偏好也刺激了含有超级水果的功能性产品的消费。此外,强调超级水果的药用和营养价值的行销活动也获得了消费者的大力支持。线上健康促进平台的扩展进一步提高了人们对超级水果消费品的认识和获取途径。
来自合成替代品的竞争
合成抗氧化剂和维生素补充剂为天然超级水果萃取物提供了一种经济有效的替代品,但却成为市场成长的主要限制因素。这些合成替代品对食品和饮料製造商很有吸引力,因为它们更稳定并且通常保质期更长。加工超级水果的高提取和储存成本限制了小型经营者的可扩展性。此外,合成化合物可以大规模生产且一致性高,这对于追求业务效率的产业来说具有吸引力。这些实验室衍生的替代品的竞争对正宗超级水果成分的渗透构成了挑战。
采用环境友善农业
全球对永续农业的兴趣日益浓厚,为有机种植超级水果创造了机会。有环保意识的消费者喜欢环保且符合道德规范的产品。政府的激励措施和全球气候变迁承诺正在鼓励农民转向影响较小的农业技术。对浆果和石榴等多年生作物再生农业的投资也在增加。这些趋势预计将增加永续来源的超级水果的市场吸引力,尤其是在高端消费者中。
与其他超级食品的竞争
虽然超级水果在市场上占有重要地位,但它们面临其他流行超级食品的激烈竞争,例如奇亚籽、姜黄、螺旋藻和藜麦。这些替代食品也具有健康益处,并且往往被认为用途更广泛、更容易食用。媒体的焦点经常在各种超级食品之间轮换,暂时将人们的注意力从水果上转移开。这种动态环境持续威胁超级水果的持续市场领导地位。
新冠疫情加速了全球对增强免疫力和促进健康的食品的需求,对超级水果市场产生了积极影响。封锁激发了消费者对自我护理、功能性营养和自然疗法的兴趣。依赖出口的超级水果生产商面临供应链的不确定性,尤其是在拉丁美洲和东南亚。儘管面临挑战,疫情提高了人们对预防性卫生和抗氧化剂重要性的认识,巩固了消费者的长期忠诚度。预计即使在后疫情时代,这一新的健康趋势仍将继续推动市场成长。
预计预测期内巴西莓市场规模最大
由于其丰富的营养成分和日益增长的全球吸引力,预计巴西莓将在预测期内占据最大的市场占有率。巴西莓果被广泛认为是一种“超级抗氧化剂”,并已成为许多注重健康的饮食中的主要成分。社群媒体趋势和健身影响者的代言进一步提升了这种水果的受欢迎程度。製造商正在利用巴西莓的鲜艳色彩和独特风味来进行跨产品类型的创新。冷冻和粉状巴西莓产品的日益普及也巩固了其在餐饮和零售通路的主导地位。
预计预测期内抗氧化剂部分将以最高的复合年增长率成长。
由于人们对氧化压力和与老龄化相关的健康问题的认识不断提高,预计抗氧化剂领域将在预测期内出现最高增长率。消费者越来越多地将富含抗氧化剂的超级水果(如枸杞、巴西莓和蓝莓)纳入日常饮食中。抗氧化剂因其免疫支持、活肤、细胞修復等作用而广泛销售。零售商正在以多种形式扩大超级水果的供应,包括胶囊、软糖和茶。随着消费者寻求合成补充剂的替代品,以超级水果为基础的抗氧化产品正在获得发展动力。
预计预测期内亚太地区将占据超级水果市场的最大份额。可支配收入的增加、都市化和西方饮食习惯的接受正在推动该地区对优质和健康食品的需求。超级水果在中国、日本、韩国和印度等国家的功能性食品和健康食品中日益受到关注。政府提倡健康生活、遏制慢性病蔓延的措施进一步促进了超级水果的消费。亚太地区日益壮大的健康意识中阶预计将支撑该地区领先的市场占有率。
预计北美地区在预测期内将呈现最高的复合年增长率。对洁净标示和植物来源营养的需求不断增长,推动了超级水果产品的创新和消费者的兴趣。健康和健身趋势正在塑造消费模式,重点是富含抗氧化剂的全食物。该地区超级水果补充剂的直接面向消费者和订阅模式也正在激增。先进的食品加工基础设施使得超级水果成分能够有效率地整合到各种产品形式中。
According to Stratistics MRC, the Global Superfruit Market is accounted for $143.02 billion in 2025 and is expected to reach $216.47 billion by 2032 growing at a CAGR of 6.1% during the forecast period. Superfruits refer to nutritionally rich fruits renowned for their unusually high levels of antioxidants, vitamins, minerals, and plant-based compounds that provide enhanced health advantages. Common examples are blueberries, acai berries, goji berries, pomegranates, and camu camu. These fruits are associated with reducing oxidative damage, strengthening immune function, supporting cardiovascular health, and alleviating inflammation. Their health-promoting properties stem from bioactive components like polyphenols and anthocyanins, which combat harmful free radicals and may decrease the risk of conditions like diabetes or heart disease.
According to the U.S. Department of Agriculture, the global tangerines/mandarin production for 2023-24 is estimated to reach 38.2 million tons, an increase of 1.2 million tons from the past year.
Functional food & beverage boom
The rising health consciousness among consumers is significantly driving demand for superfruits in functional food and beverage formulations. Consumers are actively seeking nutrient-dense food and beverages to boost immunity, promote digestive health, and support overall wellness. The growing preference for plant-based diets has also fueled the consumption of superfruit-infused functional products. Additionally, marketing efforts emphasizing superfruits' medicinal and nutritional properties have created strong consumer pull. The expansion of online health and wellness platforms is further amplifying awareness and access to superfruit-based consumables.
Competition from synthetic alternatives
Synthetic antioxidants and vitamin supplements offer cost-effective alternatives to natural superfruit extracts, posing a major restraint to market growth. These synthetic substitutes are often more stable and have longer shelf lives, making them attractive to food and beverage manufacturers. High extraction and preservation costs associated with superfruit processing limit scalability for small players. Furthermore, synthetic compounds can be mass-produced with uniform consistency, appealing to industries seeking operational efficiency. This competition from lab-derived alternatives continues to challenge the penetration of authentic superfruit ingredients.
Adoption of eco-friendly farming
Growing global emphasis on sustainable agriculture is creating opportunities for organically grown superfruits. Eco-conscious consumers are favoring products sourced through environmentally friendly and ethical practices. Government incentives and global climate pledges are encouraging farmers to switch to low-impact farming techniques. There is also rising investment in regenerative agriculture for perennial crops like berries and pomegranates. These trends are expected to enhance the market appeal of sustainably sourced superfruits, especially among premium consumers.
Competition from Other Superfoods
Although superfruits enjoy strong market presence, they face stiff competition from other trending superfoods like chia seeds, turmeric, spirulina, and quinoa. These alternatives also offer robust health benefits and are often perceived as more versatile or easier to consume. The media's spotlight often rotates among various superfoods, temporarily shifting attention away from fruits. This dynamic environment poses a continual threat to sustained market leadership for superfruits.
The COVID-19 pandemic accelerated the global demand for immune-boosting and health-enhancing foods, positively impacting the superfruit market. Lockdowns spurred consumer interest in self-care, functional nutrition, and natural remedies. Export-dependent superfruit growers faced supply chain uncertainties, especially in Latin America and Southeast Asia. Despite challenges, the pandemic catalyzed awareness about preventive health and the importance of antioxidants, solidifying long-term consumer loyalty. This renewed health focus is expected to continue fueling market growth in the post-pandemic era.
The acai segment is expected to be the largest during the forecast period
The acai segment is expected to account for the largest market share during the forecast period due to its rich nutrient profile and growing global appeal. Acai berries are widely regarded as a "super antioxidant," making them a staple in health-centric diets. The fruit's popularity is further amplified by social media trends and endorsements by fitness influencers. Manufacturers are capitalizing on acai's vibrant color and unique flavor to innovate across product categories. The increasing availability of frozen and powdered acai products also supports its dominance in both food service and retail channels.
The antioxidants segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the antioxidants segment is predicted to witness the highest growth rate driven by growing awareness of oxidative stress and age-related health concerns. Consumers are actively incorporating antioxidant-rich superfruits like goji, acai, and blueberries into their daily diets. Antioxidants are being extensively marketed for their role in immune support, skin rejuvenation, and cellular repair. Retailers are expanding their superfruit offerings to include diverse formats like capsules, gummies, and teas. As consumers seek alternatives to synthetic supplements, superfruit-based antioxidant products are gaining momentum.
During the forecast period, the Asia Pacific region is expected to hold the largest market share of the superfruit market. Increasing disposable income, urbanization, and adoption of Western dietary habits are driving demand for premium and health-enhancing food products in the region. Superfruits are gaining prominence in functional beverages and wellness-focused foods across countries like China, Japan, South Korea, and India. Government initiatives to promote healthy living and reduce chronic disease prevalence further support superfruit consumption. Asia Pacific's growing health-conscious middle class is set to underpin the region's leading market share.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR due to Rising demand for clean-label and plant-based nutrition is fueling innovation and consumer interest in superfruit-based products. Health and fitness trends are shaping consumption patterns, with a focus on antioxidant-rich, natural foods. The region is also witnessing a surge in direct-to-consumer and subscription-based models for superfruit supplements. Advanced food processing infrastructure enables efficient integration of superfruit ingredients across product formats.
Key players in the market
Some of the key players in Superfruit Market include Kerry Group plc, Agrana Beteiligungs-AG, Fyffes plc, The Agrana Group, Grupo Noboa S.A., Kagome Co., Ltd., Del Monte Foods, Inc., Naturipe Farms, LLC., Dole Food Company Inc., Chiquita Brands International Sarl, Domex Superfresh Growers, Trehane Blueberry PYO, Hyatt Fruit Company, Superfresh Growers and Fyffes.
In February 2025, Kerry Group launched a new line of superfruit-based beverage concentrates featuring acai and goji berry extracts, targeting health-conscious consumers in the functional drink market.
In January 2025, Del Monte introduced a premium frozen superfruit blend, combining pomegranate, blueberry, and mangosteen, designed for smoothie and snack applications.
In December 2024, Dole Food Company Inc., expanded its superfruit portfolio with a new organic acerola cherry puree, marketed for its high vitamin C content in dietary supplements.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.