![]() |
市场调查报告书
商品编码
1716408
2032 年宠物湿食市场预测:按产品类型、动物类型、原料、品质、分销管道、最终用户和地区进行的全球分析Wet Pet Food Market Forecasts to 2032 - Global Analysis By Product Type (Chunks in Gravy/Jelly, Pate/Loaf, Stews/Casseroles, Other Product Types), Animal Type, Ingredients, Distribution Channel, Nature, End User and By Geography |
根据 Stratistics MRC 的数据,全球湿宠物食品市场预计在 2025 年达到 288 亿美元,到 2032 年将达到 447.6 亿美元,预测期内的复合年增长率为 6.5%。
湿宠物食品是一种水分含量较高的宠物食品,通常在70%至85%之间。它有多种形式,包括罐装、袋装和托盘装,旨在为您的宠物提供含有蛋白质、维生素、矿物质和其他必需营养素的均衡饮食。湿宠物食品非常适合有特殊健康需求的宠物,因为它特别有助于补充水分,并且由于其更高品质的成分和便利性,通常被认为是一种优质选择。
根据美国宠物产品协会 (APPA) 的数据,90% 的宠物饲主在过去 12 个月内都曾在网路上购买过某种宠物产品。
提高宠物健康意识
宠物饲主越来越重视宠物的健康,并要求提供营养丰富、高品质的食物。湿宠物食品是一种受欢迎的选择,因为它含有高水分,有助于补充水分和促进消化器官系统健康。随着人性化运动的兴起,人们将宠物视为家庭成员,对优质、客製化营养的需求日益增长。此外,消费者对更健康选择的需求也反映在向天然和有机产品的转变。超级食品和功能性营养素因其健康益处而越来越受欢迎。人们对宠物健康的日益关注持续影响着市场扩张和技术创新。
高级产品高成本
优质宠物湿食通常含有更高品质的成分,如真肉、有机农产品和功能性添加剂,这大大增加了生产成本。此外,特殊包装和严格的品管措施进一步增加了成本。这些较高的成本反映在零售价格上,使得注重价格的消费者无法负担高檔食品。因此,许多宠物饲主选择更实惠的替代品,例如干粗磨食物或标准宠物湿食。生产成本上升会降低製造商的利润率,尤其是在定价至关重要的竞争市场中。
可支配所得增加
随着收入水准的提高,宠物饲主愿意为优质湿宠物食品和其他高品质宠物食品支付更多的费用。消费行为的改变,宠物现在被视为家庭的一部分,是推动这一发展的主要因素。为了保护宠物的健康,有经济能力的饲主会优先考虑美味、天然且健康的宠物宠物食品。此外,宠物湿食包装的便利性以及人们对其对宠物营养价值的日益了解也在推动需求。随着全球可支配收入的增加,预计这一趋势将持续下去。
消费者偏好的变化
人们对永续性和健康选择的认识不断提高,导致植物性和环保宠物食品的选择增加,这可能会减少对传统肉类湿宠物食品的需求。此外,消费者越来越多地寻求符合道德采购、有机成分和最低限度加工的选择,这可能会限制传统湿宠物食品品牌的成长。此外,饲主可能更喜欢干粮,因为它的保质期更长、成本更低、更方便,这可能会对宠物湿食产品造成竞争。响应这些不断变化的偏好对于公司保持市场占有率至关重要。
COVID-19 疫情对湿宠物食品市场产生了多方面的影响。虽然最初供应链和製造业的中断带来了挑战,但在家中度过的时间的增加导致宠物拥有量激增,人们对宠物护理的兴趣也增加了。因此,随着饲主希望确保宠物的健康,对优质、营养丰富的宠物宠物食品的需求也随之增加。然而,一些地区的经济不确定性和较低的可支配收入限制了高端产品的支出,从而为市场带来了复杂的成长轨迹。
预计肉类市场在预测期内将占最大份额
由于狗和猫等动物是专性食肉动物,受宠物自然饮食需求的驱动,预计肉类食品将在预测期内占据最大的市场占有率。肉类为您的宠物提供对其健康和能量至关重要的蛋白质、胺基酸和营养素。此外,宠物饲主认为肉类饮食是一种奢侈品,与植物性饮食相比,其营养更优质。随着偏好越来越多地选择高品质、富含蛋白质的饮食来改善其健康,这种偏好也随之而来。
预计在预测期内,宠物专卖店领域将以最高的复合年增长率成长。
预计宠物专卖店领域在预测期内将呈现最高的成长率。这些商店通常销售超级市场中没有的高端或小众品牌,以吸引註重健康的宠物饲主。宠物营养方面的专业知识和个人化的客户服务进一步鼓励宠物饲主选择专业湿宠物食品,从而增加了该市场的分销管道成长。
在预测期内,预计亚太地区将占据最大的市场占有率,这得益于宠物拥有量的增加、都市化和可支配收入的增加。随着消费者健康意识的增强,对优质宠物食品的需求不断增加,从而带来不断扩大的市场机会。此外,宠物人性化的不断发展以及包括电子商务在内的零售基础设施的改善,进一步推动了该地区湿宠物食品市场的发展,尤其是在中国和印度等国家。
预计北美地区在预测期内将呈现最高的复合年增长率。这是因为人们对宠物人性化的趋势日益增长,从而推动了对优质、营养宠物食品的需求。人们对宠物健康和保健的认识不断提高,促使饲主选择具有补水功效和优质成分的湿宠物食品。此外,电子商务平台的扩张使得优质湿宠物食品更容易获得。包装和产品客製化的创新满足了不同的消费者偏好,进一步推动了市场成长。
According to Stratistics MRC, the Global Wet Pet Food Market is accounted for $28.80 billion in 2025 and is expected to reach $44.76 billion by 2032 growing at a CAGR of 6.5% during the forecast period. Wet pet food is a type of pet food that contains high moisture content, typically ranging from 70% to 85%. It is available in various forms such as cans, pouches, or trays and is designed to provide pets with a balanced diet, offering proteins, vitamins, minerals, and other essential nutrients. Wet pet food is especially beneficial for hydration, making it ideal for pets with specific health needs, and is often considered a premium option due to its higher quality ingredients and convenience.
According to APPA (American Pet Production Association), 90% of pet owners have made some type of online pet product purchase over the last 12 months.
Growing awareness of pet health
Pet owners increasingly prioritize their pets' well-being, seeking nutritious and high-quality food options. Wet pet food is a popular option because of its higher moisture content, which promotes hydration and digestive health. The need for high-end, customized nutrition has increased as a result of the pet humanization movement, which treats pets as members of the family. Furthermore, customer desires for healthier options are reflected in the shift towards natural and organic products. Superfoods and functional nutrients are becoming more and more well-liked due to their alleged health advantages. The increased emphasis on pet health is still influencing the market's expansion and innovation.
High cost of premium products
Premium wet pet food often incorporates high-quality ingredients like real meat, organic produce, and functional additives, which significantly increase production costs. Additionally, specialized packaging and rigorous quality control measures further drive up expenses. These elevated costs are reflected in the retail price, making premium options less accessible to price-sensitive consumers. As a result, many pet owners opt for more affordable alternatives, such as dry kibble or standard wet food. Reduced profit margins for manufacturers may result from high manufacturing costs, particularly in a market with intense competition where pricing is significant.
Rising disposable income
Pet owners are willing to pay more on premium wet formulas and other high-quality pet food when income levels rise. A change in consumer behavior, where pets are increasingly seen as family members, is a major factor driving this development. Pet owners that have more financial flexibility give priority to gourmet, natural, and health-focused wet food options in order to protect their pets' wellbeing. Demand is also increased by the convenience of wet food packaging and the growing understanding of the value of nutrition for pets. This trend is expected to continue as disposable incomes rise globally.
Changing consumer preferences
Growing awareness of sustainability and health-conscious choices has led to a rise in plant-based and environmentally friendly pet food options, which may reduce demand for traditional meat-based wet foods. Additionally, consumers are increasingly seeking options that align with ethical sourcing, organic ingredients, and minimal processing, potentially limiting the growth of conventional wet food brands. Furthermore, some pet owners may prefer dry food due to its longer shelf life, lower cost, and convenience, creating competition for wet food products. Adapting to these shifting preferences is crucial for companies to maintain market share.
The COVID-19 pandemic had a mixed impact on the Wet Pet Food Market. While initial disruptions in supply chains and manufacturing caused challenges, the increased time spent at home led to a surge in pet adoptions and heightened focus on pet care. This boosted demand for premium and nutritious wet pet food, as owners sought to ensure their pets' well-being. However, economic uncertainties and reduced disposable incomes in some regions limited spending on high-cost products, creating a complex dynamic in the market's growth trajectory.
The meat-based segment is expected to be the largest during the forecast period
The meat-based segment is expected to account for the largest market share during the forecast period, driven by pets' natural dietary needs, as animals like dogs and cats are obligate carnivores. Meat provides essential proteins, amino acids, and nutrients crucial for their health and energy. Additionally, pet owners perceive meat-based diets as premium, offering superior nutrition compared to plant-based alternatives. This preference is fuelled by the growing focus on high-quality, protein-rich meals for optimal pet health.
The pet specialty stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet specialty stores segment is predicted to witness the highest growth rate, due to a wide variety of high-quality, premium products that cater to specific pet health needs. These stores often carry exclusive or niche brands not available in supermarkets, attracting health-conscious pet owners. The personalized customer service and expertise in pet nutrition further encourage pet owners to choose specialized wet food, enhancing the growth of this distribution channel in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising pet ownership, urbanization, and increasing disposable income. As consumers become more health-conscious, demand for premium, high-quality pet food is rising, leading to greater market opportunities. Additionally, evolving pet humanization trends and improved retail infrastructure, including e-commerce, are further boosting the wet pet food market in the region, particularly in countries like China and India.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing trend of pet humanization has led to a growing demand for premium and nutritious pet food options. Rising awareness of pet health and wellness encourages owners to choose wet food for its hydration benefits and high-quality ingredients. Additionally, the expansion of e-commerce platforms has made premium wet pet food more accessible. Innovations in packaging and product customization further fuel market growth, catering to diverse consumer preferences.
Key players in the market
Some of the key players in Wet Pet Food Market include Nestle Purina Petcare, Nutro, Mars Petcare, Addiction Foods, Hill's Pet Nutrition, Merrick Pet Care, The J.M. Smucker Company, Nature's Logic, Diamond Pet Foods, Freshpet Inc., General Mills, Mars Petcare, WellPet LLC, Nestle S.A., and Big Heart Pet Brands.
In June 2024, Hill's Pet Nutrition and parent company Colgate-Palmolive announced a new partnership with The Street Dog Coalition, a non-profit organization dedicated to providing free veterinary care and related services to pet parents experiencing or at risk of homelessness.
In April 2024, Mars and FAO extend partnership to help ensure Safe Food for All. Through the agreement they will exchange knowledge and information to support science-based decision-making on food safety.