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市场调查报告书
商品编码
1734930
2032 年加工家禽市场预测:按产品类型、家禽类型、保存类型、分销管道、最终用户和地区进行的全球分析Processed Poultry Market Forecasts to 2032 - Global Analysis By Product Type (Fresh Processed, Raw-Cooked, Pre-Cooked, Raw-Fermented, Dried and Other Product Types), Poultry Type, Preservation Type, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球加工家禽市场预计在 2025 年达到 3,735 亿美元,到 2032 年将达到 5,431 亿美元,预测期内的复合年增长率为 9.6%。
加工家禽是指经过各种方式处理的家禽,旨在提升风味、保存期限并方便烹饪。诸如腌製、烟熏、腌製和冷冻等技术有助于将生禽肉转化为方便的即食或即煮产品。热门的加工鸡肉产品包括裹麵包屑的鸡肉、熟食肉类和冷冻食品,确保忙碌的消费者也能轻鬆享用。
对便利蛋白质来源的需求不断增加
忙碌的生活方式和不断变化的饮食习惯促使消费者寻求兼具营养和便利性的已烹调和即食鸡肉解决方案。此外,人们对高蛋白饮食及其对体重管理和整体健康的益处的认识日益提高,也促进了高蛋白鸡肉消费的广泛增长。低加工和无防腐剂鸡肉产品的创新,以及人们对清洁标籤产品日益增长的偏好,进一步扩大了市场机会。
抗生素的使用和动物福利问题
消费者越来越注重道德采购,并要求生产过程透明化,以确保人道对待和品质保证。旨在减少抗生素依赖的监管政策促使全行业进行配方改革,从而增加了生产成本。此外,围绕永续农业实践的公众舆论正在影响购买行为,要求製造商采取负责任的筹资策略以维护消费者信任。
植物基、混合替代和增值产品线
企业正在开发添加植物性蛋白质的混合肉类,以提供低脂、环保的选择。富含Omega-3和益生菌等营养成分的功能性鸡肉产品,迎合了注重健康的消费者对膳食益处的需求。永续性为重点的创新,包括有机和放养鸡肉生产工艺,正在提升品牌信誉,并推动对符合道德标准的优质肉类的需求。
食品安全法规越来越严格,竞争也越来越激烈
有关污染预防、添加剂和标籤合规性的严格指导方针需要在先进的食品安全措施上进行大量投资。此外,来自替代蛋白质来源(包括实验室培育的肉类和植物来源替代品)的竞争正在重塑消费者的选择并阻碍市场成长。
疫情扰乱了供应链,影响了家禽加工产业的生产效率。加工厂的暂时停工和劳动力短缺导致产量下降,营运成本上升。然而,消费者转向购买包装冷冻鸡肉供家庭消费,这在一定程度上支撑了市场的復苏。
预计新鲜加工部门将成为预测期内最大的部门
预计在预测期内,新鲜加工鸡肉市场将占据最大市场占有率,这得益于其多功能性以及消费者对极简加工选项的偏好。由于便利性和烹饪灵活性,腌製、调味和已烹调鸡肉产品的需求持续增长。天然保鲜技术和清洁标籤配方的创新正在提升市场的吸引力,确保该市场在零售和餐饮通路继续占据主导地位。
预计土耳其市场在预测期内将出现最高复合年增长率
预计火鸡市场将在预测期内实现最高成长率,这得益于其作为瘦肉替代蛋白质日益普及。注重健康的消费者更青睐以火鸡为原料的产品,因为与传统红肉相比,火鸡的脂肪含量较低。火鸡香肠、肉酱和家常小菜等多样化产品线的增加,正在推动该类别的成长。此外,烤火鸡产品的季节性需求也增强了长期市场前景。
在预测期内,北美预计将占据最大的市场占有率,这得益于其高消费率和完善的分销网络。强大的法规结构确保了品质和安全,增强了消费者对包装鸡肉产品的信任。消费者对优质、无抗生素和有机鸡肉产品的日益增长的需求进一步增强了市场成长。餐饮服务管道和餐套件解决方案的扩展也进一步巩固了该地区的主导地位。
预计亚太地区在预测期内的复合年增长率最高,这得益于都市化加快以及饮食习惯的转变,人们更倾向于食用富含蛋白质的食物。可支配收入的增加和包装鸡肉产品的普及,正在推动新兴经济体的需求成长。低温运输物流的扩张和加工技术的进步也进一步推动了市场扩张。
According to Stratistics MRC, the Global Processed Poultry Market is accounted for $373.5 billion in 2025 and is expected to reach $543.1 billion by 2032 growing at a CAGR of 9.6% during the forecast period. Processed poultry consists of poultry meat that has been treated through various methods to enhance taste, shelf stability, and ease of preparation. Techniques such as curing smoking, marination, and freezing help convert raw poultry into convenient, ready-to-eat or ready-to-cook products. Popular processed poultry varieties include breaded chicken, deli-style meats, and frozen meal options, ensuring accessibility for consumers with busy lifestyles.
Rising demand for convenient protein sources
Busy lifestyles and changing dietary habits have led consumers to seek ready-to-cook and ready-to-eat poultry solutions that offer both nutrition and convenience. Additionally, the rising awareness of high-protein diets and their benefits for weight management and overall health has encouraged widespread consumption. Innovations in minimally processed and preservative-free poultry products are further expanding market opportunities, aligning with the increasing preference for clean-label offerings.
Concerns over antibiotic use and animal welfare
Consumers are becoming more attentive to ethical sourcing, demanding transparency in production processes to ensure humane treatment and quality assurance. Regulatory policies aimed at reducing antibiotic reliance are leading to reformulation efforts across the industry, increasing production costs. Additionally, public discourse around sustainable farming practices is influencing purchasing behavior, requiring manufacturers to adopt responsible sourcing strategies to maintain consumer trust.
Plant-based & blended alternatives & value-added product lines
Companies are developing hybrid meat products that incorporate plant proteins to offer reduced-fat and environmentally friendly options. Functional poultry products enriched with added nutrients, such as omega-3s and probiotics, are catering to health-conscious consumers seeking dietary benefits. Sustainability-focused innovations, including organic and cage-free poultry processing, are reinforcing brand credibility and driving demand for premium, ethically produced meat products.
Stringent food safety regulations & intensifying competition
Strict guidelines regarding contamination prevention, additives, and labeling compliance require substantial investment in advanced food safety measures. Additionally, competition from alternative protein sources, including lab-grown meats and plant-based substitutes, is reshaping consumer choices impeding the growth of the market.
The pandemic disrupted supply chains and impacted production efficiency in the processed poultry industry. Temporary shutdowns of processing facilities and workforce shortages led to reduced output and increased operational costs. However, the growing consumer shift toward packaged and frozen poultry options for home consumption supported market recovery.
The fresh processed segment is expected to be the largest during the forecast period
The fresh processed segment is expected to account for the largest market share during the forecast period due to its versatility and consumer preference for minimally processed options. Demand for marinated, seasoned, and pre-portioned poultry products continues to grow, driven by convenience and cooking flexibility. Innovations in natural preservation techniques and clean-label formulations are enhancing market appeal, ensuring continued dominance of this segment across retail and foodservice channels.
The turkey segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the turkey segment is predicted to witness the highest growth rate owing to its increasing popularity as a lean protein alternative. Health-conscious consumers are incorporating turkey-based products into their diets, favoring its lower fat content compared to traditional red meats. Expansion in diverse product offerings, including turkey sausages, patties, and deli meats, is boosting category growth. Additionally, seasonal demand for whole turkey products reinforces long-term market prospects.
During the forecast period, the North America region is expected to hold the largest market share due to high consumption rates and well-established distribution networks. Strong regulatory frameworks ensure quality and safety, fostering consumer trust in packaged poultry products. The increasing trend toward premium, antibiotic-free, and organic poultry offerings is further strengthening market growth. Expansion in foodservice channels and meal kit solutions is contributing to regional dominance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rising urbanization and dietary shifts favoring protein-rich foods. Increasing disposable incomes and greater access to packaged poultry products are fueling demand across emerging economies. Expanding cold chain logistics and advancements in processing techniques are further accelerating market expansion.
Key players in the market
Some of the key players in Processed Poultry Market include BRF S.A., Cargill Incorporated, Cherkizovo Group, Danish Crown Group, Golden Valley Natural LLC, Hormel Foods Corporation, JBS S.A., Maple Leaf Foods Inc., Marfrig Global Foods SA, NH Foods Ltd, Nippon Meat Packers Inc, Pilgrim's Pride Corporation, Tyson Foods Inc. and WH Group.
In April 2025, BRF announced the establishment of a new food plant in Jeddah, Saudi Arabia, in partnership with HPDC, aiming to expand its presence in the Middle East.
In March 2025, Danish Crown launched five initiatives to encourage Danish farmers to deliver more pigs to its abattoirs, aiming to optimize capacity utilization.
In June 2024, Western Smokehouse Partners acquired Golden Valley Natural, a family-owned meat snack company, to expand its market presence and product offerings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.