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市场调查报告书
商品编码
1744531
2032 年古饮食市场预测:按类型、分销管道、应用、最终用户和地区进行的全球分析Paleo Food Market Forecasts to 2032 - Global Analysis By Type, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球古饮食市场预计在 2025 年将达到 127.3 亿美元,预计到 2032 年将达到 192.7 亿美元,预测期内的复合年增长率为 6.10%。
古人饮食法是一种饮食策略,灵感来自旧石器时代早期人类食用的食物类型。它摒弃谷物、乳製品、精製糖和加工食品,强调食用未经加工的完整食物,例如瘦肉、鱼类、水果、蔬菜、坚果和种子。古人饮食法模仿我们狩猎采集祖先的饮食习惯,旨在促进健康、减少发炎和控制体重。此外,由于古人饮食法的倡导者将食用农业和工业时代的食物与现代慢性疾病联繫起来,因此古人饮食法在註重健康的人群中颇受欢迎。
《美国临床营养学期刊》发表的一项研究发现,旧石器时代饮食显着改善了METABOLIC INC.症候群患者的心血管危险因子:与健康参考饮食相比,参与者的收缩压下降9.1mmHg,舒张压下降5.2mmHg,总胆固醇下降0.52mmHg,三酸甘油酯下降0.89mmol/L,高密度脂蛋白/L,高密度L.15mmolL.15mmol/L,高密度脂蛋白/L,高密度15mmolL.15mmolL.15mmol/L,高密度脂蛋白/L,高密度L.15mmolL.15mmol/L,高密度脂蛋白/L,高密度L.15mmolL.15mmol。
提高健康意识
推动原始人饮食市场扩张的主要因素之一是全球追求更健康的生活方式。随着肥胖、第2型糖尿病和高血压等慢性疾病的发生率持续上升,消费者正积极寻找改善健康的饮食方法。原始人饮食法正契合这一健康趋势,它鼓励人们避免食用加工食品,多食用营养丰富的天然食物。此外,机能性食品和自然疗法在註重健康的人群中的日益普及,也进一步支持了原始人饮食法的基本概念。
昂贵的原始饮食
原始人饮食产品通常比传统加工食品更贵,主要原因是它们依赖优质、有机且符合道德标准的食材。野生捕捞的鱼类、草饲肉类以及无麸质和无谷物替代品价格昂贵。这种价格敏感度可能会限制市场渗透到中低收入者,尤其是在消费者对价格较敏感的地区,尤其是在有较便宜的替代品(例如素食或地中海饮食)的情况下。
订阅模式和电子商务的成长
随着线上食品杂货购物和直销平台 (DTC) 的持续成长,古法饮食公司面临巨大的机会。品牌可以透过线上管道测试产品、联繫客户并触及小众消费者,而无需支付高昂的零售分销成本。注重健康的消费者被订购食材自煮包、零食盒和可客製化宅配服务带来的便利性和个人化所吸引。此外,电子商务还能为企业提供数据主导的洞察,用于精准行销和产品开发,从而在快速变化的食品产业中占据竞争优势。
其他营养模式的激烈竞争
生酮饮食、植物性/纯素、无麸质饮食和地中海饮食等竞争性饮食生活方式日益流行,对原始人饮食市场构成了最大威胁之一。这些替代方案通常适应性更强,具有更广泛的科学依据,并且更符合伦理道德和永续考量。例如,植物性饮食因动物福利和环境相关原因而日益流行,而生酮饮食则受到希望快速减肥的人的青睐。如果原始人饮食品牌不进行创新并更新讯息,它们就有可能在拥挤的健康食品市场中被忽视。
新冠疫情对原始人饮食食品市场产生了许多影响。一方面,疫情期间,消费者对符合原始人饮食原则的清洁标籤、增强免疫力和低加工食品的需求增加,导致人们对原始人食材自煮包、零食和营养补充剂的兴趣激增。此外,恐慌性抢购和囤货行为也暂时增加了耐储存原始人饮食产品的线上销售。然而,对于製造商和消费者而言,供应链中断、原材料短缺和经济不确定性都带来了挑战。原始人饮食产品的高昂价格也使一些收入较低且在封锁期间生活重心发生变化的消费者望而却步。
预计肉类和鱼类市场在预测期内将占最大份额
预计肉类和鱼类市场将在预测期内占据最大市场占有率。这种主导地位可以归因于古饮食的基本原则,即强调食用与早期人类类似的未经加工的高蛋白动物食品。原始饮食的追随者高度重视自由放养家禽、野生捕捞的鱼类和草饲肉类,因为它们营养价值高,并且与祖先的饮食模式相符。此外,强劲的需求以及优质和有机食品供应的不断增长,进一步巩固了古饮食在市场上的主导地位。
预计预测期内运动营养和机能饮料领域将以最高的复合年增长率成长。
预计运动营养和机能饮料领域将在预测期内实现最高成长率。消费者对健身、耐力训练和整体健康日益增长的兴趣推动了这一增长,这与原始人饮食友好型运动产品的洁净标示、高蛋白、低碳水化合物特性相得益彰。不含乳製品、精製糖和人工添加剂的原始人饮食友善饮料和补充剂在运动员和注重健康的人群中越来越受欢迎。此外,胶原蛋白饮料、强化蛋白质饮料和天然能量补充剂市场正在蓬勃发展,尤其是在Z世代和千禧世代。
预计北美将在预测期内占据最大的市场占有率,这得益于天然和有机食品行业的兴起、消费者对健康保健趋势的日益关注,以及低碳水化合物和无谷物饮食的盛行。该地区受益于高度集中的健康品牌、不断增长的特色食品市场以及蓬勃发展的线上零售环境,这些因素促进了产品的供应。此外,诸如混合健身之类的健身和生活方式机芯的流行也推动了需求,CrossFit经常推广原始人饮食法。美国在全球处于领先地位,这主要得益于其丰富的基本客群和在原始人饮食产品方面的强劲创新。
预计亚太地区在预测期内的复合年增长率最高。这得归功于城市人口的成长、可支配收入的提高以及人们日益增强的健康意识,人们越来越追求天然清洁的食物。随着中国、印度、日本和澳洲等其他国家逐渐熟悉西方饮食趋势,高蛋白、无麸质和低加工食品也越来越受欢迎。由于电商平台的蓬勃发展以及健身和健康文化的兴起,人们对原始人饮食法产品的获取和兴趣正在迅速增长。此外,该地区的年轻人口和日益增多的健康新兴企业正在推动创新和市场扩张。
According to Stratistics MRC, the Global Paleo Food Market is accounted for $12.73 billion in 2025 and is expected to reach $19.27 billion by 2032 growing at a CAGR of 6.10% during the forecast period. Paleo food is a dietary strategy that is based on the kinds of foods that are thought to have been consumed by early humans in the Paleolithic period. While grains, dairy products, refined sugars, and processed foods are excluded, it places an emphasis on whole, unprocessed foods like lean meats, fish, fruits, vegetables, nuts, and seeds. By emulating the dietary habits of our hunter-gatherer ancestors, the paleo diet seeks to promote better health, decreased inflammation, and weight management. Moreover, paleo is a popular diet among health-conscious people looking for a natural and nutrient-dense diet because proponents link the consumption of foods from the agricultural and industrial eras to modern chronic diseases.
According to a study published in the American Journal of Clinical Nutrition, a Paleolithic diet led to significant improvements in cardiovascular risk factors among individuals with metabolic syndrome. Participants experienced reductions in systolic blood pressure by 9.1 mmHg, diastolic blood pressure by 5.2 mmHg, total cholesterol by 0.52 mmol/L, and triglycerides by 0.89 mmol/L, along with an increase in HDL cholesterol by 0.15 mmol/L, compared to a healthy reference diet.
Growing awareness of health
One of the main factors driving the expansion of the paleo food market is the global movement toward healthier lifestyles. Customers are actively looking for dietary solutions to improve their health outcomes as chronic diseases like obesity type-2 diabetes and hypertension continue to rise in prevalence. This health-conscious mindset is tapped into by the paleo diet, which promotes eating more nutrient-dense, whole foods and avoids processed ones. Additionally, the fundamental tenets of the paleo lifestyle are further supported by the growing acceptance of functional foods and natural cures among health-conscious people.
Expensive paleo foods
The primary reason paleo products are typically more costly than traditional processed foods is because they depend on premium, organic, and ethically sourced ingredients. Wild-caught fish, grass-fed meats, and gluten- or grain-free substitutes are among the more expensive items. This price sensitivity can restrict market penetration among low- and middle-income groups, especially in areas where consumers are price conscious. Furthermore, many potential customers are discouraged from long-term paleo diet commitments due to the high cost of paleo meal plans or specialty products, particularly when there are less expensive dietary alternatives like vegan or Mediterranean diets.
Growth in subscription models and e-commerce
Paleo food companies have a significant opportunity as online grocery shopping and direct-to-consumer (DTC) platforms continue to grow. Brands can test products, connect with customers, and reach niche audiences through online channels without having to pay the high price of retail distribution. Health-conscious consumers are drawn to convenience and personalization, which are provided by subscription-based meal kits, snack boxes, and delivery services that can be customized. Moreover, companies can obtain data-driven insights for focused marketing and product development through e-commerce, which gives them a competitive advantage in the rapidly changing food industry.
Vigorous competition from other nutritional patterns
The rising popularity of competing dietary lifestyles like the ketogenic, plant-based/vegan, gluten-free, and Mediterranean diets poses one of the biggest threats to the paleo food market. These substitutes frequently provide more adaptability, more extensive scientific backing, or stronger alignment with ethical and sustainable considerations. Plant-based diets, for instance, are becoming more popular for reasons related to animal welfare and the environment, whereas keto diets are popular with people who want to lose weight quickly. Paleo brands run the risk of becoming obscured in the crowded market for health foods if they don't innovate or update their messaging.
The COVID-19 pandemic affected the paleo food market in a variety of ways. On the one hand, consumers' increased demand for clean-label, immune-boosting, and minimally processed foods during the pandemic coincided with paleo principles and fueled a surge in interest in paleo meal kits, snacks, and supplements. Furthermore, panic buying and stockpiling momentarily increased online sales of paleo products that are shelf-stable. But for both manufacturers and consumers, supply chain interruptions, ingredient shortages, and economic uncertainty presented difficulties. The high cost of paleo products was also out of reach for some customers due to lower incomes and priorities changing during lockdowns.
The meat and fish segment is expected to be the largest during the forecast period
The meat and fish segment is expected to account for the largest market share during the forecast period. This dominance results from the fundamental tenet of the paleo diet, which stresses consuming unprocessed, high-protein animal products that are comparable to those that early humans consumed. Paleo adherents place a high value on free-range poultry, wild-caught fish, and grass-fed meat because of their nutritional value and compatibility with ancestral eating patterns. Moreover, their dominant position in the market is further supported by their strong demand and expanding availability in premium and organic formats.
The sports nutrition and functional beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sports nutrition and functional beverages segment is predicted to witness the highest growth rate. Growing consumer interest in fitness, endurance training, and holistic wellness is fueling this expansion, and it fits in with the clean-label, high-protein, low-carbohydrate profile of paleo-compatible sports products. Paleo-friendly beverages and supplements that stay away from dairy, refined sugars and artificial additives are becoming more and more popular among athletes and health-conscious people. Additionally, the market for collagen drinks, protein-enhanced beverages, and natural energy boosters is growing quickly, particularly among Gen Z and millennials.
During the forecast period, the North America region is expected to hold the largest market share, driven by a thriving natural and organic food industry, increasing consumer awareness of health and wellness trends, and the widespread adoption of low-carb and grain-free diets. The area gains from a large concentration of health-conscious brands, an expanding specialty food market, and a thriving online retail environment that facilitates product availability. Furthermore, increasing demand has been the popularity of fitness and lifestyle movements like CrossFit, which frequently encourages paleo eating. Due in large part to its wealthy customer base and strong innovation in paleo product offerings, the United States leads the world.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by a growing urban population looking for natural, cleaner food options, wealthier disposable incomes, and growing health consciousness. High-protein, gluten-free, and minimally processed foods are becoming more and more popular as other nations, including China, India, Japan, and Australia, become more aware of Western diet trends. Access to and interest in paleo-friendly products are growing faster due to the growth of e-commerce platforms and a rise in fitness and wellness culture. Additionally, the region's youthful population and rising number of startups with a health focus are propelling innovation and market expansion.
Key players in the market
Some of the key players in Paleo Food Market include Bob's Red Mill Natural Foods, Inc., Nutiva Inc., General Mills, Inc. (EPIC Provisions), Blue Mountain Organics Inc, Kevin's Natural Foods Inc, Caveman Foods LLC, Paleo Leap Inc, Black Bear GmbH, Paleo Foods Co Ltd. , Back Roads Food Co. LLC, Steve's PaleoGoods (SPG), Paleo Treats Inc., RXBAR (Kellogg's), Primal Kitchen (Kraft Heinz) and True Primal Inc.
In January 2025, Kevin's Natural Foods have launched a new startup called Wild Fox Foods. Wild Fox Foods, which launched this year at the Natural Products Expo West trade show, is a bootstrapped startup aimed at the "healthy snack" market. The company produces roasted nuts, nut-based snack mixes and protein bars
In August 2021, Nutiva(R) announced it has acquired Coconut Secret, the leading brand of Coconut Aminos, from its parent company Leslie's Organics, LLC. Coconut Secret established itself as the leader in the soy-free Asian sauces category, which the company created in 2009 with its introduction of the first soy-free, low-sodium soy sauce replacement, Coconut Aminos.
In August 2021, Black Bear Carbon B.V. and HELM AG have announced a long-term supply chain and marketing cooperation. Black Bear will produce recovered Carbon Black from used tires via its proprietary technology. Both companies will jointly introduce this innovative product to industrial clients.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.