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市场调查报告书
商品编码
1744619
2032 年牛皮纸市场预测:按产品类型、等级、包装类型、厚度、涂层类型、应用和地区进行的全球分析Kraft Paper Market Forecasts to 2032 - Global Analysis By Product Type, Grade, Packaging Form, Thickness, Coating Type, Application, and By Geography |
根据 Stratistics MRC 的数据,全球牛皮纸市场预计在 2025 年达到 188.7 亿美元,到 2032 年将达到 266.3 亿美元,预测期内的复合年增长率为 5.04%。
牛皮纸是一种采用牛皮纸工艺(一种木纤维化学製浆工艺)製成的坚韧耐用的纸张。牛皮纸以其高抗撕裂性和韧性而闻名,通常呈现棕色,但也可以漂白成较浅的颜色。牛皮纸广泛用于包装、包裹和工业用途,环保、可回收且坚固耐用,使其成为广受欢迎的永续且坚固的包装解决方案。
根据世界银行预测,到2030年新兴国家城镇人口预计将达到40亿,市场扩张潜力巨大。
对环保包装的需求不断增加
牛皮纸因其环保和耐用性,正日益取代塑胶包装。政府推出的减少塑胶废弃物的法规进一步刺激了各行各业对牛皮纸的需求。电商平台大量使用牛皮纸包装和运输,推动了市场成长。包装设计的创新,包括防水和强化牛皮纸,正在扩大其应用范围。因此,对永续解决方案日益增长的需求将继续推动牛皮纸市场的发展。
原物料价格波动
供应链中断和政府森林保护政策的变化正在影响纸浆可得性,导致成本波动。製造商难以维持稳定的生产成本,这影响了利润率和定价策略。全球经济不确定性和贸易限制进一步加剧了价格波动。此外,来自替代包装材料的竞争可能会导致消费者不再偏好牛皮纸。
在工业和建筑业的应用日益增多
牛皮纸因其耐用性和强度而成为工业和建筑应用的首选。它广泛用于水泥袋、隔热材料衬里、製造过程中的保护性包装等。建设产业的成长,尤其是在新兴市场,增加了对牛皮纸包装解决方案的需求。技术进步使得牛皮纸可以定制,使其适用于专门的工业应用。应用领域的扩展为市场参与者创造了实现产品多元化的丰厚机会。
漂白牛皮纸和特殊等级纸的生产成本高
生产更高品质的漂白牛皮纸和特殊纸张需要额外的化学处理,这会增加生产成本。能源密集型製造流程推高了营运成本,影响了中小企业的承受能力。严格的环境法规要求牛皮纸製造商实施成本高昂的过滤和废弃物管理系统。包括再生纸在内的低成本替代品的出现,对漂白牛皮纸构成了竞争威胁。波动的电力和人事费用也增加了生产过程的不可预测性。
COVID-19的影响
疫情扰乱了全球供应链,影响了原材料供应,并延误了生产计划。儘管最初由于工业活动减少,需求下降,但随着电子商务和食品包装需求的上升,市场逐渐復苏。这场危机加速了生物分解性包装的创新,进一步增强了对牛皮纸的需求。疫情后的復苏努力促使对永续材料的投资增加,确保了市场的长期成长。
预计原生牛皮纸市场在预测期内将占据最大份额
原生牛皮纸凭藉其卓越的强度、耐用性和多功能性,预计将在预测期内占据最大的市场占有率。食品、药品和物流等需要高性能包装的产业更青睐原生牛皮纸,而非再生纸。原生牛皮纸具有出色的承重能力,使其成为保护性运输应用和工业包装解决方案的理想选择。电子商务的成长和对高品质包装材料日益增长的需求,进一步推动了该领域的扩张。
预计在预测期内,包装部分将以最高的复合年增长率成长。
由于食品包装和零售包装应用的不断增长,预计包装材料领域将在预测期内实现最高成长。餐厅和外带服务正转向使用牛皮纸包装作为塑胶包装的永续替代品。对定製品牌和美观包装解决方案的需求正在推动牛皮纸设计的创新。电商零售商正在改进牛皮纸包装产品的开箱体验,这一市场趋势预计将持续成长。
由于包装行业的崛起,预计亚太地区将在预测期内占据最大的市场占有率。由于电子商务和宅配服务的兴起,中国和印度等国家对牛皮纸的需求强劲。原料的供应加上经济高效的製造工艺,正在推动当地牛皮纸的生产。政府减少包装中塑胶消耗的措施也进一步推动了该地区市场的扩张。
在预测期内,由于包装永续性趋势日益增长,北美预计将呈现最高的复合年增长率。美国和加拿大的企业正在迅速采用牛皮纸作为塑胶包装解决方案的替代品。政府鼓励生物分解性包装的政策正在支持该地区牛皮纸产业的发展。电子商务对环保运输材料的需求日益增长,也加速了牛皮纸的普及。
According to Stratistics MRC, the Global Kraft Paper Market is accounted for $18.87 billion in 2025 and is expected to reach $26.63 billion by 2032 growing at a CAGR of 5.04% during the forecast period. Kraft paper is a strong, durable paper produced through the kraft process, which involves chemical pulping of wood fibres. Known for its high tear resistance and elasticity, it is typically brown but can be bleached for a lighter colour. Widely used in packaging, wrapping, and industrial applications, kraft paper is valued for its eco-friendliness, recyclability, and strength, making it a popular choice in sustainable and heavy-duty packaging solutions.
According to the World Bank, the urban population in developing countries is expected to reach 4 billion by 2030, highlighting the potential for market expansion.
Rising demand for eco-friendly packaging
Kraft paper is increasingly replacing plastic packaging due to its eco-friendly nature and durability. Government regulations promoting the reduction of plastic waste further drive the demand for kraft paper across industries. E-commerce platforms are extensively using kraft paper for wrapping and shipping, boosting market growth. Innovations in packaging design, including water-resistant and reinforced kraft paper, are expanding its applications. As a result, the rising demand for sustainable solutions continues to propel the kraft paper market forward.
Fluctuating raw material prices
Supply chain disruptions and changing government policies on forest conservation impact pulp availability, leading to cost variations. Manufacturers struggle with maintaining stable production costs, affecting profit margins and pricing strategies. Global economic instability and trade restrictions further contribute to price fluctuations. Additionally, competition from alternative packaging materials can shift consumer preferences away from kraft paper.
Increased use in industrial and construction sectors
Kraft paper's durability and strength make it a preferred material in industrial and construction applications. It is widely used for cement bags, insulation backing, and protective wrapping in manufacturing processes. Growth in the construction industry, particularly in emerging markets, is increasing demand for kraft paper-based packaging solutions. Technological advancements are enabling kraft paper customization, making it suitable for specialized industrial applications. This expanding use case presents lucrative opportunities for market players to diversify their offerings.
High production costs for bleached and specialty grades
Producing high-quality bleached kraft paper and specialty grades involves additional chemical treatments, increasing production expenses. Energy-intensive manufacturing processes contribute to rising operational costs, affecting affordability for smaller businesses. Strict environmental regulations demand costly filtration and waste management systems for kraft paper producers. The availability of lower-cost alternatives, including recycled paper grades, poses a competitive threat to bleached kraft paper. Fluctuations in electricity and labour costs add another layer of unpredictability in the production process.
Covid-19 Impact
The pandemic disrupted global supply chains, impacting raw material availability and delaying production schedules. Demand initially declined due to reduced industrial activity, but the market rebounded as e-commerce and food packaging needs grew. The crisis accelerated innovation in biodegradable packaging, further strengthening the demand for kraft paper. Post-pandemic recovery efforts led to increased investments in sustainable materials, ensuring long-term market growth.
The virgin kraft paper segment is expected to be the largest during the forecast period
The virgin kraft paper segment is expected to account for the largest market share during the forecast period, due to its superior strength, durability, and versatility. Industries requiring high-performance packaging, such as food, pharmaceuticals, and logistics, prefer virgin kraft paper over recycled alternatives. Its ability to withstand heavy loads makes it ideal for protective shipping applications and industrial packaging solutions. The growth of e-commerce and rising demand for high-quality wrapping materials further support this segment's expansion.
The wraps segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the wraps segment is predicted to witness the highest growth rate, due to increasing applications in food and retail packaging. Restaurants and food delivery services are shifting towards kraft paper wraps as sustainable alternatives to plastic packaging. The demand for customized branding and aesthetically appealing wrapping solutions is fuelling innovations in kraft paper designs. E-commerce retailers are enhancing unboxing experiences with kraft paper wraps, creating a market trend that continues to gain traction.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its thriving packaging industry. Countries like China and India are witnessing strong demand for kraft paper, driven by rising e-commerce and food delivery services. The availability of raw materials, coupled with cost-effective manufacturing processes, boosts local kraft paper production. Government initiatives to reduce plastic consumption in packaging further support the market's expansion in this region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing sustainability-driven packaging trends. Businesses in the U.S. and Canada are rapidly adopting kraft paper as an alternative to plastic-based packaging solutions. Government policies encouraging biodegradable packaging support the growth of the kraft paper industry across the region. The expanding demand for eco-friendly shipping materials in e-commerce is accelerating kraft paper adoption.
Key players in the market
Some of the key players profiled in the Kraft Paper Market include International Paper Company, WestRock Company, Mondi Group, Stora Enso Oyj, Oji Holdings Corporation, Smurfit Kappa Group, UPM-Kymmene Corporation, Nine Dragons Paper Holdings Ltd., Nippon Paper Industries Co., Ltd., Sappi Limited, Segezha Group, Nordic Paper Holding AB, Daio Paper Corporation, Gascogne Papier, and Klabin S.A.
In April 2025, Mondi, a global leader in the production of sustainable packaging and paper, has completed the acquisition of the Western Europe assets of Schumacher Packaging, expanding the product range, capacity and innovation available to customers demanding high-performance, sustainable packaging at scale.
In January 2025, Nordic Paper has entered into a new financing agreement as change-of-control provisions of the previous financing agreement were triggered when Strategic Value Partners, LLC, through Coniferous Bidco AB, reached a controlling shareholding in Nordic Paper.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.