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市场调查报告书
商品编码
1755872
2032 年能量口香糖市场预测:按产品类型、口味、成分类型、消费者年龄层、分销管道、应用和地区进行的全球分析Energy Gum Market Forecasts to 2032 - Global Analysis By Product (Caffeinated Gum, Vitamin-Infused Gum, Sugar-Free Gum and Natural/Organic Gum), Flavor, Ingredient Type, Consumer Age Group, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球能量口香糖市场预计在 2025 年达到 1.285 亿美元,到 2032 年将达到 2.488 亿美元,预测期内的复合年增长率为 9.9%。
能量口香糖是一种富含各种成分的口香糖,旨在提升精神警觉性和体力。它们通常含有咖啡因、维生素、牛磺酸等胺基酸,以及瓜拉那或人参等天然兴奋剂。这款口香糖提供了一种快速且方便的方法,无需饮用饮料即可提升专注力、减少疲劳并提高运动表现。能量口香糖常被学生、运动员和专业人士使用,由于透过口腔黏膜吸收,能够更快发挥其刺激作用。它结合了传统口香糖的益处和功能性能量提升,使其成为能量饮料和补充剂的热门替代品。
根据美国国立卫生研究院 2023 年的报告,大约 20% 的美国成年人表示缺乏运动,导致对提高能量水平的产品的需求增加。
健康与健身趋势
健康和健身趋势对能量口香糖市场产生了重大影响,推动了其成长和创新。随着越来越多的人选择积极的生活方式,对便利、随时可用的能量补充解决方案的需求也日益增长。能量口香糖能够提供快速吸收的咖啡因和B群维生素等兴奋剂,满足了这项需求,并能提升精神警觉性和身体机能。其便携性和快速起效的特性使其在运动员和健身爱好者中广受欢迎。此外,健康导向产品和天然成分的兴起也契合了消费者的偏好,进一步推动了市场的扩张。
监管审查
监管审查对安全、标籤和成分标准提出了极高的要求,为市场带来了重大挑战。合规性问题会导致产品发布延迟,製造成本上升。咖啡因法规会限製配方选择,降低消费者吸引力。地区性法规进一步加剧了全球分销的复杂性。这些障碍会限制创新,增加营运成本,并阻碍新的竞争对手,从而抑制市场成长,并最终抑制能量口香糖市场的成长。
电子商务的成长
电子商务的快速成长无疑推动了能量口香糖市场的发展,因为它扩大了消费者的覆盖范围并提升了便利性。线上平台能够轻鬆触及更广大的受众,从而促进销售额和品牌知名度的提升。快速的配送服务和精准的数位行销能够提升客户参与和衝动购买率。此外,从电子商务中获得的数据主导洞察有助于根据消费者偏好客製化产品,从而推动创新。总而言之,电子商务的成长将透过创造无缝的购买体验并有效吸引新的消费群体,加速能量口香糖市场的扩张。
新兴市场认知度较低
新兴市场对能量口香糖的认知度较低是其市场成长的主要障碍。不熟悉产品的消费者往往不愿意尝试,降低了普及率。此外,缺乏对产品益处和用途的了解也会降低需求。这限制了市场渗透率,并减缓了通路拓展。缺乏有针对性的教育和行销,企业难以建立信任和品牌认知度,最终阻碍了这些地区的销售和市场扩张。
COVID-19的影响
新冠疫情最初刺激了能量口香糖的需求激增,因为消费者寻求便利的健康产品。然而,供应链中断、消费支出下降以及对非必需品的限制带来了挑战。随着疫情趋于稳定,预计市场将恢復成长势头,这得益于消费者对健康和保健日益增长的兴趣。各公司正透过产品创新和策略伙伴关係来因应不断变化的消费者偏好。
水果口味市场预计将成为预测期内最大的市场
由于消费者追求清爽愉悦的味觉体验,水果口味预计将在预测期内占据最大的市场占有率。其自然鲜活的口味增强了产品的吸引力,提升了消费者的偏好和重复购买率。这个细分市场也符合人们注重健康的趋势,因为水果口味通常代表着更健康、更天然的选择。因此,水果味能量口香糖将透过扩大基本客群、增加销售量和鼓励产品开发创新来推动市场成长。
预计在预测期内,体重管理部分将以最高的复合年增长率成长。
由于消费者对便利、低卡路里、有助于实现健身和健康目标的能量解决方案的需求不断增长,预计体重管理领域将在预测期内实现最高增长率。随着越来越多的人注重维持健康体重,含有咖啡因和维生素等促进新陈代谢成分的能量口香糖将成为传统能量产品之外颇具吸引力的便携式能量替代品。这一趋势将透过扩大消费者群体、鼓励产品创新和提升能量口香糖类别的销售量来推动市场成长。
在预测期内,亚太地区预计将占据最大的市场占有率,因为该地区促进了生产力和警觉性的提高,并支持城市中心快节奏的生活方式。市场的扩张将鼓励创新和对更健康和功能性成分的投资,从而促进区域经济发展。此外,能量口香糖是传统能量饮料的替代品,可以减少糖的摄取量,并支持健康趋势。总体而言,能量口香糖对改善亚太地区的生活方式和经济发展做出了重要贡献。
预计北美地区在预测期内将出现最高的复合年增长率,因为该地区注重健康的消费者寻求快速补充能量,而无需摄取含糖饮料。这一市场成长刺激了当地的製造业、创新和零售业,创造了就业机会并促进了经济发展。此外,消费者对功能性零食的认识不断提高,鼓励人们选择更健康的食品替代品,有助于改善全部区域的健康趋势。总体而言,能量口香糖市场正在推动经济成长,并促进消费者做出更健康的选择。
According to Stratistics MRC, the Global Energy Gum Market is accounted for $128.5 million in 2025 and is expected to reach $248.8 million by 2032 growing at a CAGR of 9.9% during the forecast period. Energy gum is a type of chewing gum infused with ingredients designed to boost mental alertness and physical energy. It typically contains caffeine, vitamins, amino acids like taurine, or natural stimulants such as guarana or ginseng. This gum provides a quick, convenient way to increase focus, reduce fatigue, and enhance performance without the need to drink beverages. Often used by students, athletes, and professionals, energy gum delivers its stimulating effects faster due to absorption through the mouth's mucous membranes. It combines the benefits of traditional gum chewing with a functional energy boost, making it a popular alternative to energy drinks and supplements.
According to the 2023 report by the NIH, approximately 20% of adults in the United States reported being physically inactive, resulting in high demand for products that enhance energy levels.
Health and Fitness Trends
Health and fitness trends have significantly influenced the energy gum market, driving its growth and innovation. As more individuals adopt active lifestyles, there's an increased demand for convenient, on-the-go energy solutions. Energy gums, offering rapid absorption of stimulants like caffeine and B-vitamins, cater to this need, enhancing mental alertness and physical performance. Their portability and quick action make them popular among athletes and fitness enthusiasts. Additionally, the rise of wellness-focused products and natural ingredients aligns with consumer preferences, further boosting the market's expansion.
Regulatory Scrutiny
Regulatory scrutiny provides substantial difficulties to the market by requiring high safety, labelling, and ingredient standards. Product releases are delayed and production expenses are raised by compliance. Limiting formulation options due to restrictions on caffeine might decrease customer attractiveness. Global distribution is further complicated by regionally specific rules. By restricting innovation, raising operational costs, and possibly discouraging new competitors, these obstacles impede market growth and, in the end, hamper the growth of the energy gum sector.
E-commerce Growth
The rapid growth of e-commerce has absolutely driven the Energy Gum market by expanding consumer reach and convenience. Online platforms enable easy access to a wider audience, boosting sales and brand visibility. Quick delivery services and targeted digital marketing enhance customer engagement and impulse purchases. Additionally, data-driven insights from e-commerce help tailor products to consumer preferences, fueling innovation. Overall, e-commerce growth accelerates Energy Gum market expansion by creating seamless buying experiences and tapping into new demographics efficiently.
Limited Awareness in Emerging Markets
Limited awareness in emerging markets significantly hinders the growth of the energy gum market. Consumers unfamiliar with the product often hesitate to try it, slowing adoption rates. Additionally, lack of knowledge about benefits and usage reduces demand. This restricts market penetration and delays the development of distribution channels. Without targeted education and marketing, companies struggle to build trust and brand recognition, ultimately impeding sales and market expansion in these regions.
Covid-19 Impact
The COVID-19 pandemic initially spurred a surge in demand for energy gum as consumers sought convenient wellness products. However, supply chain disruptions, reduced consumer spending, and restrictions on non-essential goods posed challenges. As the situation stabilizes, the market is expected to regain momentum, driven by a growing focus on health and wellness. Companies are responding with product innovations and strategic partnerships to cater to evolving consumer preferences.
The fruit flavor segment is expected to be the largest during the forecast period
The fruit flavor segment is expected to account for the largest market share during the forecast period because consumers seeking refreshing and enjoyable taste experiences. Its natural, vibrant flavors enhance product attractiveness, boosting consumer preference and repeat purchases. This segment also aligns with health-conscious trends, as fruity flavors often suggest a healthier, more natural option. Consequently, fruit-flavored energy gums drive market growth by expanding customer base, increasing sales, and encouraging innovation in product development.
The weight management segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the weight management segment is predicted to witness the highest growth rate, due to growing consumer demand for convenient, low-calorie energy solutions that support fitness and wellness goals. As more people focus on maintaining a healthy weight, energy gums infused with metabolism-boosting ingredients like caffeine and vitamins offer an attractive, on-the-go alternative to traditional energy products. This trend fuels market growth by expanding the consumer base, encouraging product innovation, and increasing overall sales within the energy gum category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share as it promotes enhanced productivity and alertness, supporting fast-paced lifestyles in urban centers. The market's expansion encourages innovation and investment in healthier, functional ingredients, boosting local economies. Additionally, energy gum provides an alternative to traditional energy drinks, reducing sugar consumption and supporting wellness trends. Overall, it significantly contributes to lifestyle enhancement and economic development across Asia Pacific.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, because it supports health-conscious consumers seeking quick energy boosts without sugary drinks. This market growth stimulates local manufacturing, innovation, and retail sectors, creating jobs and boosting the economy. Additionally, increased consumer awareness about functional snacks encourages healthier alternatives, contributing to improved wellness trends across the region. Overall, the Energy Gum market fosters economic growth and healthier consumer choices.
Key players in the market
Some of the key players profiled in the Energy Gum Market include Mars, Inc., Mondelez International, Inc., Perfetti Van Melle, Run Gum, NeuroGum, Blast Power Gum, Rev Gum, Military Energy Gum, Blockhead, Lotte Confectionery, Apollo Energy Gum, Hype Energy, Jolt, Viter Energy, Eagle Energy and Kratos Energy.
In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit through the 2025 National Women's Soccer League (NWSL) season. This move marks a transition from Mars' previous sponsorship of the team through its SNICKERS(R) brand in 2024 to becoming the Spirit's Official Petcare Partner in 2025.
In August 2024, Mars Incorporated has announced its acquisition of Kellanova, the company formerly known as Kellogg's, in a landmark $35.9 billion deal-the largest in the food industry in 2024.
In May 2021, Mars, Incorporated and Microsoft announced an expanded partnership aimed at accelerating Mars' digital transformation across its global operations. Leveraging Microsoft's Azure platform, the collaboration focuses on optimizing manufacturing processes, enhancing associate experiences, and delivering personalized consumer engagement.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.