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市场调查报告书
商品编码
1755894

2032 年商品行销单位市场预测：依产品类型、材料、通路、应用、最终用户和地区进行分析

Merchandising Units Market Forecasts to 2032 - Global Analysis By Product Type, Material, Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球商品行销单位市场预计在 2025 年达到 137 亿美元，到 2032 年将达到 271 亿美元，预测期内的复合年增长率为 10.2%。

商品行销单元是专门的零售展示结构，旨在提升产品可见度并促进消费者互动。这些装置包括独立展示架、端盖、货架整理器、促销亭等，经过精心设计，可优化空间利用率并影响购买行为。它们透过提升品牌形象和鼓励衝动购买，有助于提高存货周转并提升销售效率。商品行销单元在零售行销中发挥着至关重要的作用，确保产品展示结构合理并与促销策略无缝衔接，从而最大限度地提高参与度和商业效益。

根据美国人口普查局的数据，美国零售额预计将在 2022 年达到约 6.4 兆美元，这凸显了有效的商品行销策略对于吸引消费者註意力和推动销售成长的重要性。

品牌化和个人化产品日益流行

企业正在利用客製化展示来提升品牌记忆度，并打造引人入胜的购物体验。随着消费者追求独特的客製化产品，零售商正在投资于强调独家性的专业展示解决方案。个人化策略，包括模组化和互动式商品行销单元，正在帮助提升客户维繫和衝动购买。这一趋势正在透过增强品牌影响力和消费者忠诚度，彻底改变零售格局。

灵活性和货架空间有限

店铺布局的限制通常会阻碍产品宽敞的展示空间，降低可见度和可及性。此外，固定的布局和僵硬的结构也影响了适应性，使零售商无法根据季节性促销和库存变化轻鬆调整布局。在人流量大的场所，空间限制更为明显，迫使零售商优化布局以实现最大程度的参与度，从而阻碍了市场成长。

创新商品行销展示的出现

数位整合和模组化框架等先进的设计技术正在提高展示的多功能性和消费者互动。配备感测器主导分析功能的智慧商品行销单元的出现，使品牌能够优化展示位置并衡量客户参与。零售商越来越多地探索动态视觉元素、扩增实境(AR) 功能和可自订的布局，以创造身临其境的购物体验，从而推动市场成长。

消费者对网路购物的偏好正在改变

电商平台无需实体展示，即可提供更广泛的产品可见性，从而减少对店内商品行销的依赖。网路浏览的便利性加上人工智慧主导的建议，影响购买行为，使得传统零售环境变得不那么重要。随着数位市场的扩张，商品行销策略，连结实体和虚拟购物体验。

COVID-19的影响：

疫情重塑了零售业态，影响了商品行销策略和消费行为。由于商店购物受限，零售商优先考虑紧凑型非接触式展示解决方案。必需品零售类别对策略性摆放的商品行销单元需求旺盛，而非必需品零售类别的客流量则有所下降。疫情后的復苏引发了人们对体验式零售理念的兴趣，各大品牌纷纷利用互动式和非接触式展示来提升客户参与。

落地式展示架市场预计将在预测期内占据最大份额

落地式展示架预计将在预测期内占据最大的市场占有率，因为它能够将产品显着地摆放在显眼的位置。这些展示架在零售环境中具有很高的可见度，是促销宣传活动和品牌展示的理想选择。它们能够适应各种店铺布局，使零售商能够最大限度地提高空间效率和客户参与。此外，模组化设计的进步为动态定位产品提供了灵活性，从而提高了行销效果。

瓦楞包装领域预计将在预测期内实现最高复合年增长率

瓦楞纸包装领域预计将在预测期内实现最高成长率，这得益于其成本效益和永续性优势。由于瓦楞纸包装结构轻巧且易于客製化，越来越多的零售商开始采用瓦楞纸商品行销单位。由于生物分解性和可回收材料符合永续永续性目标，该领域正受益于日益增强的环保意识。结构设计和印刷品质的创新进一步推动了对瓦楞纸商品行销解决方案的需求。

比最大的地区

由于零售基础设施发达，且品牌对商品行销单元投入庞大，预计北美将在预测期内占据最大市场占有率。该地区的零售业注重体验式购物，推动了对高端展示解决方案的需求。强大的消费者参与策略以及商品行销单元中数位元素的整合，正助力北美市场占据主导地位。

复合年增长率最高的地区：

在预测期内，由于零售业的快速扩张和都市化，预计亚太地区将实现最高的复合年增长率。新兴经济体正在增加对现代商品行销策略的投资，尤其是在有组织的零售业态方面。混合零售模式的兴起以及商品行销部门内部的数位整合正在加速其应用，使亚太地区成为关键的成长区域。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球商品行销单位市场（依产品类型）

  • 落地架展示架
  • 檯面单元
  • 调色板显示
  • 端盖显示
  • Sidekick 显示器
  • 倾倒箱
  • 剪辑条

6. 全球商品行销单位市场（按材料）

  • 纸板
  • 塑胶
  • 金属
  • 木头
  • 玻璃
  • 混合材料

7. 全球商品行销单位市场（依分销管道）

  • 大卖场和超级市场
  • 便利商店
  • 专卖店
  • 百货公司
  • 网路零售
  • 其他分销管道

8. 全球商品行销单位市场（按应用）

  • 健康与个人护理
  • 食品/饮料
  • 服装和配件
  • 玩具和电子产品
  • 其他用途

9. 全球商品行销单位市场（依最终用户）

  • 品牌製造商
  • 零售商
  • 批发商和经销商
  • 广告代理商
  • 电商平台
  • 其他最终用户

第十章全球商品行销单位市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Cart King International
  • Siffron Inc.
  • Frank Mayer and Associates
  • Smurfit Kappa
  • DS Smith
  • WestRock Company
  • Sonoco Products Company
  • International Paper
  • Mondi Group
  • Unicorr Packaging Group
  • Marketing Alliance Group
  • Creative Displays Now
  • Vanguard Companies
  • Quad Graphics
  • Pratt Industries
  • STI Group
Product Code: SMRC29788

According to Stratistics MRC, the Global Merchandising Units Market is accounted for $13.7 billion in 2025 and is expected to reach $27.1 billion by 2032 growing at a CAGR of 10.2% during the forecast period. Merchandising units are purpose-built retail display structures designed to enhance product visibility and encourage consumer interaction. These fixtures, including standalone displays, endcaps, shelf organizers, and promotional kiosks, are strategically placed to optimize space utilization and influence purchasing behavior. By reinforcing brand presence and facilitating impulse purchases, they contribute to improved inventory turnover and sales effectiveness. Merchandising units play a crucial role in retail marketing, ensuring well-structured product presentation and seamless alignment with promotional strategies to maximize engagement and commercial impact.

According to data from the U.S. Census Bureau, retail sales in the U.S. reached approximately $6.4 trillion in 2022, underscoring the importance of effective merchandising strategies in capturing consumer attention and driving sales growth.

Market Dynamics:

Driver:

Rising popularity of branded and personalized merchandise

Businesses are leveraging customized displays to enhance brand recall and create engaging shopping experiences. As consumers seek unique and tailored products, retailers are investing in specialized display solutions that highlight exclusivity. Personalization strategies, including modular and interactive merchandising units, contribute to higher customer retention and impulse purchases. This trend is significantly shaping the retail landscape by strengthening brand presence and consumer loyalty.

Restraint:

Limited flexibility and display space

Store layouts often restrict the ability to implement expansive product displays, affecting visibility and accessibility. Additionally, fixed placement and rigid structures hinder adaptability, preventing retailers from easily modifying setups based on seasonal promotions or inventory shifts. Space constraints become more pronounced in high-traffic areas, where retailers must optimize placement for maximum engagement hampering the market growth.

Opportunity:

Emergence of innovative visual merchandising displays

Advanced design techniques, including digital integration and modular frameworks, enhance display versatility and consumer interaction. The emergence of smart merchandising units equipped with sensor-driven analytics allows brands to optimize placement and measure customer engagement. Retailers are increasingly exploring dynamic visual elements, augmented reality features, and customizable layouts to create immersive shopping experiences propelling the market growth.

Threat:

Shifting consumer preferences towards online shopping

E-commerce platforms provide extensive product visibility without the need for physical displays, reducing reliance on in-store merchandising. The convenience of online browsing, coupled with AI-driven recommendations, influences purchasing behavior, diminishing the significance of traditional retail setups. As digital marketplaces expand, brick-and-mortar stores must adapt by integrating hybrid merchandising strategies that bridge physical and virtual shopping experiences.

Covid-19 Impact:

The pandemic has reshaped retail dynamics, influencing merchandising unit strategies and consumer behavior. With restrictions on in-store shopping, retailers adapted by prioritizing compact and contactless display solutions. Demand for strategically placed merchandising units in essential retail categories remained steady, while non-essential sectors experienced reduced foot traffic. Post-pandemic recovery has driven interest in experiential retail concepts, with brands leveraging interactive and touchless displays to regain customer engagement.

The floor standing displays segment is expected to be the largest during the forecast period

The floor standing displays segment is expected to account for the largest market share during the forecast period driven by their ability to create prominent product placements. These displays offer high visibility in retail environments, making them ideal for promotional campaigns and brand showcases. Their adaptability across various store layouts allows retailers to maximize space efficiency and customer engagement. Additionally, advancements in modular designs provide flexibility in arranging products dynamically, enhancing marketing impact.

The corrugated board segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corrugated board segment is predicted to witness the highest growth rate due to its cost-effectiveness and sustainability benefits. Retailers are increasingly adopting corrugated merchandising units for their lightweight structure and ease of customization. The segment is benefiting from growing environmental awareness, as biodegradable and recyclable materials align with sustainability goals. Innovations in structural design and print quality are further driving demand for corrugated merchandising solutions.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share attributed to advanced retail infrastructure and high brand investment in merchandising units. The region's retail industry emphasizes experiential shopping, boosting demand for sophisticated display solutions. Strong consumer engagement strategies and integration of digital elements in merchandising units contribute to market dominance.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid retail expansion and urbanization. Emerging economies are witnessing increased investment in modern merchandising strategies, particularly in organized retail formats. The rise of hybrid retail models and digital integration within merchandising units is accelerating adoption, making Asia Pacific a key growth region.

Key players in the market

Some of the key players in Merchandising Units Market include Cart King International, Siffron Inc., Frank Mayer and Associates, Smurfit Kappa, DS Smith, WestRock Company, Sonoco Products Company, International Paper, Mondi Group, Unicorr Packaging Group, Marketing Alliance Group, Creative Displays Now, Vanguard Companies, Quad Graphics, Pratt Industries, and STI Group.

Key Developments:

In May 2025, Mondi's Krapkowice plant significantly increases capacity for paper-based eCommerce MailerBAGs in four formats. This supports growing sustainable packaging demand and aligns with Mondi's MAP2030 circularity goals. The expansion reinforces Mondi's leadership in eco-friendly eCommerce solutions.

In April 2025, Mondi finalised its acquisition of Western Europe's Schumacher Packaging assets, adding over 1 billion m2 of corrugated capacity and expanding its solid board portfolio. This move enhances eCommerce and FMCG packaging capabilities, offering customers more sustainable solutions.

In January 2025, International Paper's acquisition of DS Smith closed in late January; regulatory clearances were confirmed on Jan 24, the court sanctioned it by Jan 30, and the combination became effective Jan 31 with admission scheduled for Feb 4.

Product Types Covered:

  • Floor Standing Displays
  • Countertop Units
  • Pallet Displays
  • End Cap Displays
  • Sidekick Displays
  • Dump Bins
  • Clip Strips

Materials Covered:

  • Corrugated Board
  • Plastic
  • Metal
  • Wood
  • Glass
  • Mixed Material

Distribution Channels Covered:

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Department Stores
  • Online Retail
  • Other Distribution Channels

Applications Covered:

  • Health & Personal Care
  • Food & Beverages
  • Apparel & Accessories
  • Toys & Electronics
  • Other Applications

End Users Covered:

  • Brand Manufacturers
  • Retail Stores
  • Wholesalers & Distributors
  • Advertising Agencies
  • E-commerce Platforms
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Merchandising Units Market, By Product Type

  • 5.1 Introduction
  • 5.2 Floor Standing Displays
  • 5.3 Countertop Units
  • 5.4 Pallet Displays
  • 5.5 End Cap Displays
  • 5.6 Sidekick Displays
  • 5.7 Dump Bins
  • 5.8 Clip Strips

6 Global Merchandising Units Market, By Material

  • 6.1 Introduction
  • 6.2 Corrugated Board
  • 6.3 Plastic
  • 6.4 Metal
  • 6.5 Wood
  • 6.6 Glass
  • 6.7 Mixed Material

7 Global Merchandising Units Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Hypermarkets & Supermarkets
  • 7.3 Convenience Stores
  • 7.4 Specialty Stores
  • 7.5 Department Stores
  • 7.6 Online Retail
  • 7.7 Other Distribution Channels

8 Global Merchandising Units Market, By Application

  • 8.1 Introduction
  • 8.2 Health & Personal Care
  • 8.3 Food & Beverages
  • 8.4 Apparel & Accessories
  • 8.5 Toys & Electronics
  • 8.6 Other Applications

9 Global Merchandising Units Market, By End User

  • 9.1 Introduction
  • 9.2 Brand Manufacturers
  • 9.3 Retail Stores
  • 9.4 Wholesalers & Distributors
  • 9.5 Advertising Agencies
  • 9.6 E-commerce Platforms
  • 9.7 Other End Users

10 Global Merchandising Units Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Cart King International
  • 12.2 Siffron Inc.
  • 12.3 Frank Mayer and Associates
  • 12.4 Smurfit Kappa
  • 12.5 DS Smith
  • 12.6 WestRock Company
  • 12.7 Sonoco Products Company
  • 12.8 International Paper
  • 12.9 Mondi Group
  • 12.10 Unicorr Packaging Group
  • 12.11 Marketing Alliance Group
  • 12.12 Creative Displays Now
  • 12.13 Vanguard Companies
  • 12.14 Quad Graphics
  • 12.15 Pratt Industries
  • 12.16 STI Group

List of Tables

  • Table 1 Global Merchandising Units Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Merchandising Units Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Merchandising Units Market Outlook, By Floor Standing Displays (2024-2032) ($MN)
  • Table 4 Global Merchandising Units Market Outlook, By Countertop Units (2024-2032) ($MN)
  • Table 5 Global Merchandising Units Market Outlook, By Pallet Displays (2024-2032) ($MN)
  • Table 6 Global Merchandising Units Market Outlook, By End Cap Displays (2024-2032) ($MN)
  • Table 7 Global Merchandising Units Market Outlook, By Sidekick Displays (2024-2032) ($MN)
  • Table 8 Global Merchandising Units Market Outlook, By Dump Bins (2024-2032) ($MN)
  • Table 9 Global Merchandising Units Market Outlook, By Clip Strips (2024-2032) ($MN)
  • Table 10 Global Merchandising Units Market Outlook, By Material (2024-2032) ($MN)
  • Table 11 Global Merchandising Units Market Outlook, By Corrugated Board (2024-2032) ($MN)
  • Table 12 Global Merchandising Units Market Outlook, By Plastic (2024-2032) ($MN)
  • Table 13 Global Merchandising Units Market Outlook, By Metal (2024-2032) ($MN)
  • Table 14 Global Merchandising Units Market Outlook, By Wood (2024-2032) ($MN)
  • Table 15 Global Merchandising Units Market Outlook, By Glass (2024-2032) ($MN)
  • Table 16 Global Merchandising Units Market Outlook, By Mixed Material (2024-2032) ($MN)
  • Table 17 Global Merchandising Units Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Merchandising Units Market Outlook, By Hypermarkets & Supermarkets (2024-2032) ($MN)
  • Table 19 Global Merchandising Units Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Merchandising Units Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 21 Global Merchandising Units Market Outlook, By Department Stores (2024-2032) ($MN)
  • Table 22 Global Merchandising Units Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Merchandising Units Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 24 Global Merchandising Units Market Outlook, By Application (2024-2032) ($MN)
  • Table 25 Global Merchandising Units Market Outlook, By Health & Personal Care (2024-2032) ($MN)
  • Table 26 Global Merchandising Units Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 27 Global Merchandising Units Market Outlook, By Apparel & Accessories (2024-2032) ($MN)
  • Table 28 Global Merchandising Units Market Outlook, By Toys & Electronics (2024-2032) ($MN)
  • Table 29 Global Merchandising Units Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 30 Global Merchandising Units Market Outlook, By End User (2024-2032) ($MN)
  • Table 31 Global Merchandising Units Market Outlook, By Brand Manufacturers (2024-2032) ($MN)
  • Table 32 Global Merchandising Units Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 33 Global Merchandising Units Market Outlook, By Wholesalers & Distributors (2024-2032) ($MN)
  • Table 34 Global Merchandising Units Market Outlook, By Advertising Agencies (2024-2032) ($MN)
  • Table 35 Global Merchandising Units Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
  • Table 36 Global Merchandising Units Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.