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市场调查报告书
商品编码
1755925
2032 年牧草和饲料设备市场预测:按设备类型、操作、动力来源、应用、最终用户和地区进行的全球分析Haying and Forage Equipment Market Forecasts to 2032 - Global Analysis By Equipment Type, Operation, Power Source, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球牧草和饲料设备市场预计在 2025 年达到 100.3 亿美元,到 2032 年将达到 151.8 亿美元,预测期内的复合年增长率为 6.10%。
饲草设备是牲畜饲养的必备工具,指用于收割、加工和储存牧草作物(例如青草、紫花苜蓿和三叶草)的各种农具。无论是割草机、除草机、耙草机、摊草机或牧草收割机,这些设备在从切割到干燥、收集和打包的干草生产过程中都发挥着独特的作用。现代饲草设备效率更高,节省人事费用,并维持饲料的营养价值。此外,自动化控制和GPS整合等技术的发展进一步优化了操作,使这些设备成为现代酪农和畜牧业营运的关键。
据欧洲农业机械协会(CEMA)称,预计今年机械销量将下降高达 10%。
人们对畜产品的兴趣日益浓厚
全球人口成长、都市化和收入成长(尤其是在新兴国家),推动了酪农、牛肉和其他畜牧产品的普及。畜牧农民需要稳定优质的牧草作物供应,例如干草、紫花苜蓿和青贮饲料,以满足日益增长的需求。为了确保快速收割、有效储存并最大限度地减少营养损失,农民必须依赖高性能的牧草和饲料设备。高性能设备直接支持牲畜的健康和生产力,确保收穫的牧草具有最高的营养价值。此外,随着畜牧业的持续成长,牧草和饲料设备市场也不断发展。
Start-Ups和拥有成本过高
限制牧草和饲料机械市场发展的主要因素之一是购买先进机械所需的高额初始投资。精密割草机、圆捆打包机和自走式饲料收割机等机械需要大量的资本支出,通常在数万美元到数十万美元之间。中小型农户,尤其是开发中国家,如果没有外部资金援助,往往无力负担这些成本。总拥有成本包括购买价格以及燃料、维护、备件和熟练操作员培训的额外成本。此外,这些财务障碍阻碍了采用率,尤其是对于那些更倾向于坚持手动和传统方法、注重成本的用户。
为中小型农场打造个人化设备
虽然大型商业农场占据了大部分市场,但中小型农场仍构成了全球农业经营的主体。这些小型农场对小型、廉价且易于维护的牧场和饲料设备的需求日益增长。企业可以透过製造模组化、多用途或低马力的机器来利用这个尚未充分利用的市场。例如,专为20英亩以下田地设计的拖拉机安装式割草机和小型打包机正日益普及。製造商可以透过强调灵活的资金筹措方案和低成本创新,在这个市场上占据重要地位。
低价製造商之间的竞争加剧
来自中国、印度和土耳其等低成本国家的製造商在全球市场上的竞争日益激烈。这些公司吸引了非洲、东南亚和拉丁美洲等注重价格的市场,因为它们通常以低得多的价格提供功能相当甚至基本相同的牧场和饲料设备。许多中小型农场主转向这些更便宜的替代品来满足其基本需求,即使它们不如高端品牌耐用或技术先进。此外,这种趋势使知名品牌的市场占有率和盈利面临风险,迫使它们降价并提升其价值提案。
新冠疫情严重扰乱了牧草和饲料机械市场,导致劳动力短缺、供应链中断,以及农民面临的全球经济不确定性导致的机械采购延迟。企业停工和运输限制阻碍了机械零件的生产和分销,导致製造延误和製造成本上升。农场劳动力的减少也影响了及时收割作业,增加了更换设备和采购新设备的需求。然而,疫情也加速了自动化和精密农业技术的采用,因为农民希望在有限的劳动力条件下最大限度地提高生产力。
预计在预测期内,PTO 驱动(动力输出)部分将成为最大的部分。
预计在预测期内,PTO驱动(动力输出装置)细分市场将占据最大市场占有率。拖拉机驱动的机械在牧场和饲料作业中非常常见,因为PTO驱动的机械能够直接从拖拉机提供可靠且高效的动力传输。与液压和电动系统不同,PTO驱动系统适应性强,易于与现有农具集成,且营运成本低。此外,其强大的性能和在各种农业环境中的多功能性使其成为农民的选择,从而产生了巨大的市场需求,并使其在该市场中保持领先地位。
预计预测期内青贮饲料部分将以最高的复合年增长率成长。
预计青贮饲料市场将在预测期内实现最高成长率。青贮饲料技术的应用日益广泛,该技术因其卓越的营养价值和更佳的牧草保质期而有助于提高牲畜生产力,推动了青贮饲料市场的成长。收割机和打包机等青贮饲料生产机械的改进提高了生产效率并降低了人事费用,进一步增加了对青贮饲料的需求。此外,现代农业对青贮饲料需求的成长也源自于人们对永续农业实践的认识不断提高以及对全年饲料供应的需求。
预计北美将在预测期内占据最大市场占有率。该地区庞大的农业基础设施、尖端农业技术的高采用率以及政府对农业机械化的大力支持,使其成为市场主导。尤其是美国,凭藉其规模庞大的畜牧业、大规模的农业经营以及对永续农业实践的重视,引领市场。此外,大型农业机械生产商的存在以及持续的技术进步进一步巩固了北美的市场主导地位。
预计亚太地区在预测期内的复合年增长率最高。畜牧业扩张、农业机械化程度提高以及政府激励措施是推动这一成长的关键因素。为了满足日益增长的粮食需求并提高农业生产力,中国和印度等国家正在大力投资农业现代化。新兴经济体对高品质饲料的需求日益增长,推动了先进牧草和饲料机械的普及。此外,该地区市场的特点是价格实惠的设备供应日益丰富、基础设施不断完善以及人们对机械化农业益处的认识日益加深。
According to Stratistics MRC, the Global Haying and Forage Equipment Market is accounted for $10.03 billion in 2025 and is expected to reach $15.18 billion by 2032 growing at a CAGR of 6.10% during the forecast period. Haying and forage equipment refers to a variety of agricultural tools that are essential for feeding livestock and are used for the harvesting, processing, and storage of forage crops, such as grass, alfalfa, and clover. Each of these pieces of equipment-mowers, tedders, rakes, balers, and forage harvesters-has a distinct function in the haymaking process, from cutting and drying to gathering and baling. Modern haying and forage equipment is made to be more efficient, save labor costs, and maintain the forage's nutritional value. Moreover, this equipment is crucial for contemporary dairy and livestock farming operations because of technological developments like automated controls and GPS integration that have further optimized operations.
According to the European agricultural machinery association (CEMA), volume sales of machinery are projected to decline by up to 10% this year.
Growing interest in livestock products
Dairy, beef, and other animal products are becoming more and more popular due to the world's population growth, urbanization, and rising incomes, especially in emerging economies. Livestock farmers require a steady and superior supply of forage crops like hay, alfalfa, and silage in order to meet this growing demand. In order to guarantee prompt harvesting, effective storage, and minimal nutritional loss, farmers are forced to rely on sophisticated haying and forage equipment. The health and productivity of livestock are directly supported by high-performance equipment, which guarantees that the forage is harvested at its highest nutritional value. Furthermore, as the livestock industry continues to grow, so does the market for haying and forage equipment.
Exorbitant startup and ownership expenses
The substantial initial outlay required to acquire sophisticated machinery is one of the main factors limiting the market for haying and forage equipment. Machines like precision mowers, round balers, and self-propelled forage harvesters demand large capital expenditures, frequently amounting to tens or even hundreds of thousands of dollars. Small and medium-sized farmers frequently cannot afford such costs without outside financial assistance, particularly in developing nations. The total cost of ownership also includes the purchase price plus additional expenses for fuel, maintenance, replacement parts, and skilled operator training. Additionally, these monetary barriers impede the rate of adoption, especially for cost-conscious users who might stick with manual or traditional approaches.
Creation of personalized equipment for small and medium-sized farms
Although many developed markets are dominated by large-scale commercial farms, the majority of agricultural holdings worldwide are still small and medium-sized farms. For these smaller operations, there is an increasing demand for haying and forage equipment that is small, inexpensive, and simple to maintain. Businesses can take advantage of this underutilized market by creating machines that are modular, multipurpose, or have less horsepower. For instance, tractor-mounted mowers or small balers designed for fields smaller than 20 acres are growing in popularity. Manufacturers can establish a significant presence in this market by emphasizing flexibility in financing options and low-cost innovation.
Increasing low-cost manufacturer competition
Manufacturers from nations with lower production costs, like China, India, and Turkey, are becoming more competitive in the global market. These businesses are appealing to price-conscious markets in Africa, Southeast Asia, and Latin America because they frequently provide comparable or basic-functional haying and forage equipment at much lower prices. Many small and medium-sized farmers rely on these inexpensive alternatives to meet their basic needs, even though they might not be as durable or technologically advanced as premium brands. Moreover, the market share and profitability of well-known brands are at risk due to this trend, which forces them to reduce prices or improve their value proposition.
The market for haying and forage equipment was severely disrupted by the COVID-19 pandemic because it caused labour shortages, supply chain disruptions, and delayed equipment purchases because of the global economic uncertainty that farmers faced. Production and distribution of machinery components were hindered by lockdowns and transportation restrictions, which resulted in delays and higher manufacturing costs. Reduced on-farm labor availability also had an impact on timely harvesting operations, which in turn affected the need for replacement or new equipment. However, as farmers looked to maximize productivity with limited workforce access, the pandemic also accelerated the adoption of automation and precision agriculture technologies.
The PTO-driven (power take-off) segment is expected to be the largest during the forecast period
The PTO-driven (power take-off) segment is expected to account for the largest market share during the forecast period. PTO-driven machinery provides dependable and effective power transmission straight from tractors, which is why tractor-powered equipment is so common in haying and forage operations. Unlike hydraulic and electric power alternatives, PTO-driven systems are more adaptable, simpler to integrate with current farm equipment, and less expensive to operate. Moreover, their strong performance and versatility in different farming environments make them the go-to option for farmers, creating substantial market demand and maintaining their top spot in this market.
The silage segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the silage segment is predicted to witness the highest growth rate. Increased use of silage techniques, which support higher livestock productivity due to their superior nutritional value and improved forage quality preservation, is what is driving this growth. Demand is further increased by improvements in silage-making machinery, such as harvesters and balers, which increase productivity and lower labor expenses. Additionally, the growing demand for silage in contemporary agriculture is also a result of growing awareness of sustainable farming methods and the requirement for year-round fodder availability.
During the forecast period, the North America region is expected to hold the largest market share. The region's vast agricultural infrastructure, high rates of adoption of cutting-edge farming technologies, and significant government support for agricultural mechanization are all factors contributing to its dominance. Due to its extensive livestock industry, large-scale farming operations, and emphasis on sustainable farming methods, the United States leads the market in particular. Furthermore, North America's dominant position in the market is further supported by the existence of significant producers of agricultural equipment and continuous technological advancements.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The expansion of livestock farming, growing agricultural mechanization, and encouraging government policies are the main drivers of this growth. To meet the rising demand for food and increase farm productivity, nations like China and India are making significant investments in modernizing their agricultural sectors. The adoption of sophisticated haying and forage machinery is being driven by the growing demand for high-quality forage in emerging economies. Moreover, the market in the area is distinguished by the growing accessibility of reasonably priced equipment, the development of better infrastructure, and the rising recognition of the advantages of mechanized agriculture.
Key players in the market
Some of the key players in Haying and Forage Equipment Market include Alamo Group Inc., John Deere & Company, Krone NA, Inc., AGCO Corporation, CNH Industrial N.V., Kubota Corporation, Vermeer Corporation, Buhler Industries Inc., Kuhn Group, Massey Ferguson Ltd., Claas KGaA, Hesston Corporation, Lely International N.V., Kverneland Group GmbH and Pottinger Landtechnik GmbH.
In May 2025, CNH Industrial N.V. CNH has inked a deal with Starlink, a SpaceX subsidiary, to deliver cutting-edge satellite connectivity to farmers. This collaboration will provide users of CNH's brands, Case IH, New Holland and STEYR, with reliable and cost-effective high-speed connectivity, even in the most remote rural areas.
In July 2024, AGCO Corporation announced it has entered into a definitive agreement to sell the majority of its Grain & Protein business to American Industrial Partners ("AIP") in an all-cash transaction valued at $700 million, subject to working capital and other customary closing adjustments.
In January 2024, Deere & Company announced it has entered into an agreement with SpaceX to provide cutting-edge satellite communications (SATCOM) service to farmers. Utilizing the industry-leading Starlink network, this solution will allow farmers facing rural connectivity challenges to fully leverage precision agriculture technologies.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.