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市场调查报告书
商品编码
1755983
2032 年摩托车服装市场预测:按产品、材料、车辆类型、分销管道、最终用户和地区进行的全球分析Motorcycle Apparel Market Forecasts to 2032 - Global Analysis By Product (Jackets, Pants, Shoes, Gloves, Helmets and Other Products), Material, Vehicle Type, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球摩托车服装市场预计在 2025 年达到 287.6 亿美元,到 2032 年将达到 509.1 亿美元,预测期内的复合年增长率为 8.5%。
摩托车服装是指专门设计的服装和装备,旨在保护摩托车免受天气相关的危害和伤害,同时提升舒适度和时尚感。由皮革、克维拉和混纺面料製成的贴身裤、紧身裤、靴子、夹克、头盔和防弹衣都是耐用材料的例子。摩托车服装兼具实用性和美观性,例如道路可视性、防撞保护和耐磨性。它通常具有保暖、透气和防水的内衬,以适应各种气候。合适的摩托车对于安全性、法规以及提升通勤者和爱好者的骑乘体验至关重要。
摩托车销量增加,道路安全意识增强
随着越来越多的人选择骑摩托车休閒或通勤,对夹克、头盔、手套、靴子等安全装备的需求也日益增长。此外,骑士们的道路安全意识不断提高,也推动了市场的发展,促使人们采用核准的防护装备。政府强制使用防护装备的立法也是业务扩张的主要驱动力。为此,生产商正在引入符合人体工学的设计和尖端材料,以满足客户的需求。这些趋势共同推动了摩托车服饰市场的整体成长。
奢华摩托车服饰的高成本
许多机车骑士,尤其是在开发中国家,选择更便宜的替代品,甚至干脆放弃防护装备。这种价格敏感度降低了人们对品牌优质装备的普遍需求。入门级和体型较小的摩托车手通常难以抗拒购买昂贵服装的诱惑。这导致摩托车服装在预算有限的摩托车手群中渗透率有限,减缓了产业成长。二手服饰的低转售价值进一步阻碍了购买意愿。
对智慧、永续装备的需求不断增加
越来越多的消费者青睐生物分解性和再生纤维等环保产品,推动了永续性。整合GPS、安全气囊系统和网路等功能的智慧骑乘服,提升了骑乘者的安全性和舒适度。这些进步吸引了具有环保意识和科技爱好者的骑乘者,从而带来了不断增长的基本客群。製造商正在加大研发投入,以整合最尖端科技,同时减少对环境的影响。因此,市场上高端多功能骑乘装备的需求正在成长。
仿冒品品
劣质仿冒知名品牌产品的氾滥误导了消费者,损害了品牌信任。这些服装提供的保护不足,反而增加了骑乘者受伤的风险。此外,正品生产商的品牌形像被稀释,收入减少。而假冒装备在网路上随处可见,进一步加剧了这种情况,从而阻碍了高端产品的购买,并削弱了消费者对市场的信心。
COVID-19的影响
新冠疫情严重衝击了摩托车服饰市场,导致供应链中断、工厂停工和消费支出减少。封锁和出行限制导致摩托车减少,直接影响了相关服装的需求。零售店关闭以及消费者对必需品的偏好进一步拖累了销售。然而,随着限制措施的放鬆和人们对个人出行需求的增加,市场逐渐復苏。电商平台蓬勃发展,製造商也积极应对,加强数位化营运并提供安全防护装备,帮助稳定了疫情后的市场。
手套市场预计将成为预测期内最大的市场
预计手套市场将在预测期内占据最大市场占有率,因为它们能够提供必要的手部保护,提升骑乘者的安全性和舒适度。道路安全意识的提高和事故率的上升,推动了对优质摩托车手套的需求。整合指关节保护、触控萤幕相容性和耐候性材料等技术进步正在吸引更多消费者。此外,赛车和探险骑行的日益普及也刺激了对专业手套的需求。製造商也提供各种款式和价格分布,使更广泛的客户群能够购买到合适的手套。
预计在预测期内,旅行自行车市场将以最高的复合年增长率成长
预计在预测期内,旅行摩托车细分市场将实现最高成长率。这源自于远距骑行的流行进一步推高了高端夹克、手套、靴子和骑行服的需求。因此,製造商优先考虑功能性和安全性,从而推动了服装细分市场的持续成长。
在预测期内,亚太地区预计将占据最大的市场占有率,这得益于其摩托车保有量高,尤其是在印度、中国、印尼和越南等国家。都市化和可支配收入的提高正推动骑士投资优质装备。与北美不同,价格实惠和功能性是关键驱动因素,推动了对轻便、耐候性和高性价比产品的需求。摩托车运动的普及和西方潮流的影响也推动了摩托车市场的成长。由于本地客製化和具竞争力的价格,本土品牌与国际品牌一样,也越来越受欢迎。
预计北美将在预测期内实现最高的复合年增长率,这得益于其强大的摩托车旅游文化、日益增强的安全意识以及探险摩托车的普及。美国和加拿大是该地区的主导,推动了对装甲夹克、强化手套和蓝牙头盔等先进防护装备的需求。电子商务的成长以及哈雷戴维森和Alpinestars等领先品牌的出现,进一步推动了市场扩张。此外,监管机构对骑乘安全的重视以及消费者对高级产品的偏好,也促进了市场的持续成长。
According to Stratistics MRC, the Global Motorcycle Apparel Market is accounted for $28.76 billion in 2025 and is expected to reach $50.91 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Motorcycle attire is the term for specialised clothes and equipment made to improve comfort and style while shielding motorcyclists from weather-related hazards and injuries. Gloves, leggings, boots, jackets, helmets and body armour composed of leather, Kevlar or textile mixes are examples of durable materials. Motorcycle clothing provides visibility on the road, impact protection, and abrasion resistance, among other practical and cosmetic benefits. For climate adaptation, it frequently has thermal lining, ventilation, and waterproofing. For the sake of safety, legal compliance, and improving the riding experience for both commuters and enthusiasts, appropriate motorcycle clothing is crucial.
Increasing motorcycle sales and rising road safety awareness
The need for safety equipment including jackets, helmets, gloves, and boots is increasing as more people choose motorcycles for both leisure and commuting. The market is also boosted by riders' increased awareness of road safety, which promotes the adoption of approved protective equipment. Government laws requiring the use of protective gear are also a major factor in the expansion of the business. In response, producers are introducing ergonomic designs and cutting-edge materials to satisfy customer demands. The total growth of the motorcycle clothing market is reinforced by this combined tendency.
High cost of premium motorcycle apparel
Many motorcyclists choose inexpensive substitutes or completely forego protective gear, particularly in developing nations. The general desire for branded, high-quality equipment is decreased by this price sensitivity. Entry-level or small-scale riders frequently struggle to defend the purchase of pricey clothing. As a result, limited adoption among customers on a tight budget slows industry growth. Purchases are further discouraged by the low resale value of secondhand clothing.
Rising demand for smart and sustainable gear
Sustainability is being promoted by consumers' growing preference for eco-friendly products like biodegradable fibres and recycled textiles. The safety and comfort of riders are improved by smart clothing with features like integrated GPS, airbag systems, and networking. The client base grows as a result of these advances, which appeal to riders who are ecologically concerned and tech-savvy. Manufacturers are spending money on research and development to include cutting-edge technologies while lessening their impact on the environment. As a result, the market is seeing an increase in high-end, multipurpose equipment.
Presence of counterfeit and substandard products
Frequently imitating well-known brands, these inferior substitutes deceive customers and undermine brand credibility. Because such clothing provides insufficient protection, riders wearing it run a higher risk of injury. Additionally, genuine producers suffer from dilution of their brand and income losses. The situation is made worse by the fact that fraudulent gear is widely available online. This deters premium purchases and erodes customer trust in the market.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the motorcycle apparel market, causing supply chain disruptions, factory shutdowns, and a decline in consumer spending. Lockdowns and travel restrictions led to reduced motorcycle usage, directly affecting the demand for related apparel. Retail store closures and shifting priorities toward essential goods further slowed sales. However, the market saw a gradual recovery as restrictions eased and interest in personal mobility increased. E-commerce platforms gained traction, and manufacturers adapted by enhancing digital presence and offering safety-oriented gear, helping the market stabilize post-pandemic.
The gloves segment is expected to be the largest during the forecast period
The gloves segment is expected to account for the largest market share during the forecast period, due to offering essential hand protection, enhancing rider safety and comfort. Increasing awareness about road safety and rising accident rates have boosted the demand for high-quality motorcycle gloves. Technological advancements, such as the integration of knuckle protection, touchscreen compatibility, and weather-resistant materials, are attracting more consumers. Additionally, the growing popularity of racing and adventure biking is fueling the need for specialized gloves. Manufacturers are also offering a wide variety of styles and price points, making gloves accessible to a broader customer base.
The touring motorcycle segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the touring motorcycle segment is predicted to witness the highest growth rate, due to the long-distance nature of travel, which demands high-quality, durable gear. Riders prefer advanced apparel that offers enhanced comfort, weather resistance, and protective features for extended journeys. This demand drives innovation in materials and designs tailored specifically for touring needs. The popularity of adventure touring and cross-country rides further increases the uptake of premium jackets, gloves, boots, and riding suits. As a result, manufacturers focus more on functionality and safety, fueling consistent growth in the apparel segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to high two-wheeler ownership, especially in countries like India, China, Indonesia, and Vietnam. Urbanization and increasing disposable income are encouraging riders to invest in quality gear. Unlike North America, affordability and functionality are key factors, driving demand for lightweight, weather-resistant, and cost-effective products. The rising popularity of motorbike sports and the influence of Western trends also support growth. Domestic brands are gaining traction alongside international players through regional customization and competitive pricing.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to a strong culture of motorcycle touring, increasing safety awareness, and the popularity of adventure biking. The U.S. and Canada dominate the region, with rising demand for advanced protective gear such as armored jackets, reinforced gloves, and Bluetooth-integrated helmets. E-commerce growth and the presence of leading brands like Harley-Davidson and Alpinestars further fuel market expansion. Additionally, regulatory emphasis on rider safety and premium product preferences among consumers contribute to sustained market growth.
Key players in the market
Some of the key players profiled in the Motorcycle Apparel Market include Alpinestars, Dainese, Rev'it!, Fox Racing, Klim, Spidi, Held, Rukka, Furygan, Kushitani, RS Taichi, KOMINE, GOLDWIN Motorcycle, DAYTONA, YELLOW CORN, Polaris and Belstaff.
In January 2025, Dainese partnered with Bangalore-based Tusker Group to open "D-Store" exclusive outlets. The first store opened at Orion Mall, with plans to expand to Delhi, Mumbai, Pune, Chennai, Coimbatore, and more.
In August 2024, Alpinestars teamed up with Aprilia to launch a four-piece premium riding apparel collection, blending Alpinestars' protection tech with Aprilia's sporty aesthetic. Pieces include the Speed Blast Air Tex jacket, now available via Aprilia's online store.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.